The meeting of Yilong Real Estate, which should have been empty, was full of people. Long Liexue, Xiaopang, Ouyang Meiling, the managers of various departments of Yilong Real Estate, the thunderstorm of Yilong Construction Engineering Company (this time should be called Mr. Lei) and several senior cadres gathered here. The originally wide conference room had so many people crowded, and there was a little crowded. There were not enough chairs in the conference room, so the people later could only sit on the chairs that were temporarily added.

With Long Liexu's capital increase in construction companies, Xiaopang's father and several of his old friends faded out of the management of the construction company. After Lei Yu took the position of general manager of the construction company, although Xiaopang's father still held the authority of the 55th department of the construction company, it actually fell into Long Liexu's hands. Just look at the name of the construction company after the change, you can understand this. Yilong Real Estate and Yilong Construction Engineering are all one.

In the eyes of ordinary people, this time the equity and management changes of the construction company seem to be a loss for Xiaopang’s father, but in fact, Xiaopang’s father has his own ideas. Xiaopang’s father only mentioned his ideas to Xiaopang.

"Silly son, others think your dad has suffered a loss, but in fact your dad has taken advantage of this. Those people are short-sighted and only staring at the little profit in front of you. Your dad has seen it for more than ten years. To be fair, the construction company will do its best in your dad's hands in this life, that is, double the scale. Just like now, you can't do it much. But it's different in Liexue's hands. Look at him this year

What you do, the future of this child is absolutely limitless. Your father will be like this in his life. He is a nouveau riche in a small place like Robin. The future of our Tu family will still fall on you in the future. Your dad used to find a fortune teller to tell fortunes. The fortune teller clerked me four words, saying that I was "small wealthy and peaceful", but when it comes to the future of our Tu family's descendants, the fortune teller clerked me sixteen words, which said, "Lucky luck is great,"

The rain and dew dragon walk, wealth and honor, long-lasting.’ At that time, you were still in junior high school. You only knew how to eat all day long. You were so stupid. Your dad didn’t see any wealth and honor in you at all. Until now, seeing you gradually gaining some reputation with the blood, people are becoming more and more sensible and capable. My dad gradually figured out the meaning of that sentence. The blood is not flying, but it soared into the sky, and you, the fool, floated up. Our Tu family

The wealth of descendants and your wealth are closely related to Liexue. When the company is stable, Dad will find an opportunity to transfer it to you. With these shares, you will have weight to talk with Liexue and those who are jealous will not talk about anything. Now if we don’t seize the opportunity to board the Liexue ship early and come to help you in time, do we have to wait to squeeze in with others in the future and make the icing on the cake?”

After hearing what my father said, Xiaopang could only sigh, "Ginger is still so hot!" He followed the boss but had never thought so much, but his father thought of everything.

With the support of Xiaopang’s father, considering the special relationship between the eldest young master Xiaopang and Long Liexue in the company, after Lei Yu took the position of general manager of Yilong Construction Engineering Company, Long Liexue could already be accessed at Yilong Construction Engineering Company without any obstacles.

Look, on Friday, Long Liexu called Lei Yu. Early on Saturday morning, several senior cadres of construction companies, including Lei Yu, came to Yilong Real Estate's conference room in advance within the specified time. This morning was the first training done by Yilong Real Estate since its establishment. It only targeted the company's management, and Long Liexu also included Yilong Construction Engineering Company.

As the first training since the establishment of the training department, Long Liexue spent a lot of effort to find the lecturer. Long Liexue nodded in agreement with many of the requests made by the lecturer.

There are still 5 minutes left before the agreed start time. Wearing a crystal glasses, 40 years old, well-dressed, calm and graceful foreign Chinese lecturer came slowly.

The lecturer is a man, the kind of man who is impressive at first glance.

The people here already knew the content of the training arranged by Long Liexue - business etiquette. There were a few people who didn't care much about it, such as business etiquette, which is just about raising relationships, eating, drinking, washing, and washing saunas, etc., and do they use training? However, seeing that even Long Liexue is sitting there honestly, even those who have such ideas dare not reveal it. Xiaopang is such a representative. He was originally a little chubby. Long Liexue only glanced at him and he became honest immediately. Among all the people, the most serious were Lei Yu and the managers and supervisors of the construction company he brought. When they came, they brought a small notebook according to Lei Yu's requirements, preparing to record what the lecturer said, which was very military style!

After everyone gave each other a brief introduction and greetings, they looked at the watch. At 9:30, the lecturer walked up to a podium that was temporarily arranged for him in the conference room. Behind the podium was a small blackboard.

I measured the lecturer and didn't know what he could say.

The lecturer smiled first. He spoke Mandarin very well, not like he had lived overseas for a long time. "Someone may not have heard my self-introduction clearly just now. I will say it again. My name is Zhang Zhongli, who is a Canadian. My main job is business image design and personality psychological counseling. Before returning to China, I have been in New York to provide corresponding consultation and service work for international finance companies and some famous companies in the world. mk is my first time here. This time, it is not so much for work, but to satisfy my curiosity. Since I received a call from your Mr. Long, I have been to you.

The company is full of curiosity. After I returned to China, I lived in Shenhai, the most prosperous city in China, and did the same job as before. My clients have so far been middle and senior management of foreign-invested enterprises that have invested in China. You are the first domestic enterprises. I originally thought that the client of my first domestic enterprise would come from Shenhai or several large monopoly enterprises in China, but I didn’t expect that the first person to invite me was a real estate company from the southwest province of the motherland. This really surprised me. But when I saw you Mr. Long, I felt relieved. He was a person who created surprises."

Looking at the grimace of Xiaopang at himself, Long Liexu smiled.

"I just asked what etiquette I was going to talk about. I will make a little correction here. I am a business image designer. From a broad sense, etiquette is just a means to convey images. Therefore, what I am talking about should be a little wider. Let's start with the simplest."

Speaking of this, the lecturer turned around and wrote an English sentence on the blackboard behind him, "youwhatu

After writing this sentence, the lecturer turned around, "This sentence is a Western proverb that means, 'You are what you wear'. We Chinese also have a similar saying, 'Whoever plays with birds, Wu Dalang plays with night owls'."

Someone laughed below, but the lecturer didn't.

"Everyone laughs, I want to laugh, but I can't laugh, because I'm talking about a very serious thing, and some very profound truths are always contained in very simple words. Next, I will ask you a question. After the question, I will tell you a truth. This truth is worth 8 million US dollars. People over 99 on the earth don't know it, but it affects everyone. The question I want to ask is, what is the most important thing for a person to succeed?"

This question is very simple. After the lecturer finished asking, several people who were called by the lecturer stood up and expressed their opinions, "Try hard!" "Strive!" "Confidence", "Awareness", etc., and when Xiaopang was clicking, this guy kept it in for a long time and said a word "Hard!", and the lecturer almost fell down after hearing it.

"Cough... Cough... Everyone just said their opinions. I'll summarize what everyone said. What everyone said just now can be attributed to a person's inner abilities. Do you agree?" Everyone nodded, "I can't say you are wrong, but I want to tell you a principle worth $800. This principle is a conclusion drawn by a research team at Harvard Business School spent six years and cost $8 million. If you carry a pen, please remember what I want to say now. This sentence may affect your life." Seeing that everyone's interest was raised, the lecturer read out this sentence word by word, and repeated it twice, "In a person's long-term development advantage of a career, the visual effect is nine times that of your personal ability."

"You can doubt the authenticity of this sentence, but I suggest that everyone believe it before someone proves that this sentence is wrong. You must know that these 28 words are conclusions that were drawn by scholars and researchers at Xiu, using the most scientific methods at present, costing more than 8 million US dollars. It is not an exaggeration to describe this sentence with a word of money. Visual effect is a complex concept, and here we do not need to explore it in specific terms. I will try to use the simplest language to tell you what is. Here, combined with this sentence on the blackboard, I will use a word that everyone can understand to replace that concept."

The lecturer turned around and wrote two big words on the blackboard. This time he used Chinese, "Imagination!"

"My appearance fee is 18,500 per hour. If you have the round-trip fee, my two classes are worth 40,000. I have signed a contract with your boss. In the next 18 weeks, every Saturday, I will teach you two hours of courses. I have been back in China for more than half a year. You are my first Chinese-funded enterprise client in China. I have to say that you have a generous and visionary boss."

Everyone in the conference room looked at Long Liexue in shock. Before the lecturer said this, all of them knew how much the general manager of Long Liexue, who was the director of the training department, spent to invite this guy who talked about "business". Some people even thought that this training might be just the "fire" of "the new official took office as the director of the training department". It would be fine if it was just a formality. No matter how big a deal was, they didn't expect that Long Liexue had arranged a training plan worth more than 700,000 yuan for himself. People who had this idea privately were ashamed. Thinking of Long Liexue's spare no effort to train employees and realizing the value of this training, the two guys who did not carry paper and pen rushed out of the conference room as quickly as possible after obtaining the consent of Long Liexue and the lecturer. Then, in less than 10 seconds, they rushed out of the conference room with the notebook and pen.

The lecturer waited for them for ten seconds and watched them come back before starting the lecture again.

"In the next two hours today, what I am talking about is the two words I wrote on the blackboard - image."

"Imagine is not a simple concept of dressing, appearance, appearance, hairstyle, and makeup, but a comprehensive quality, a combination of appearance and inner self, leaving an impression in the flow. The image is broad and rich in content, including your dress, words and deeds, behavior, cultivation, lifestyle, knowledge level, where you live, what car you drive, who you interact with, etc. They are defining you, silently and accurately telling your story - who you are, your social position, how you live, whether you have a future, etc. A successful image shows people confidence, dignity, strength, and ability, while a failed image is exactly the opposite. As a manager of a company, through his image, others are not only defining him, but more, defining the company he represents. The culture of the company is the culture of the boss."

"Eyes are an important game rule for success for individuals and businesses. On Wall Street, bankers there verbally circulate the saying, 'Never give money to people wearing old leather shoes or dust on leather shoes'. The importance of image can be seen from this. In business activities, some people have even concluded this saying, 'Image is everything'. A good image can allow you to win the contract you want within two minutes of contact with the other party, and a bad image, two minutes are enough for the other party to shoot you more than ten times in your heart."

"The image is like the weather. Whether it is good or bad, others can notice it, but no one can tell you. Domestic companies have developed greatly in recent years. However, it is regrettable that domestic companies, whether they are state-owned enterprises or private enterprises, do not pay enough attention to the image of corporate managers. Many companies are pursuing internationalization and in line with international standards, but no one tells them that an enterprise must be internationalized and in line with international standards. The first thing is that the management of the enterprise must be internationalized in terms of external image and in line with international standards. If you can't even do this at least, then this company will always be a "third-rate enterprise in developing countries" in the eyes of others. Their image has labeled their enterprises."

"When I was abroad, I received a delegation from a strong domestic company with a boss from a foreign company. The delegation had a project that I really wanted to cooperate with a foreign company, but after the first meeting, the boss of the foreign company told me that he would never let his company cooperate with a domestic company. I asked him why, and he told me that the domestic company had no strength in his eyes and was not reliable. This answer was expected, but in fact, it was the boss of the two companies.

I knew when I first met that the image of the head of the domestic enterprise delegation, that is, the boss of the domestic enterprise, brought too much trouble to the boss of the foreign enterprise. During the first meeting, the group leader was very self-righteous and wore a black suit. He didn't know that black suits could only be used for weddings or tuxedoes. In formal business occasions, no one would wear black suits. What's worse, according to the method of wearing suits in China, he also added a sweater to the suit and sweater.

Wearing a big striped tie, no one would wear a sweater in a suit, and no one would wear a big striped tie in any occasion. As for the deputy head of the delegation, he was a little better and did not wear a sweater in a suit, but he wore a brown suit that day. Of course, no one would tell him that in the West, brown suits were considered to be a sign of low taste, and there was a big bag on the back collar of his brown suit, which made people see that it was not a good product, because if he bought a brand-name suit, then in the clothing store

At that time, the store would change the backcourt for him. The clothes of the few people who followed the delegation were even more shocking. They were wearing dark shirts but light-colored suits. Seeing their clothes, a manager of a foreign company pointed at them and asked me, 'Are these people from the underworld?'. The boss of a domestic company was very confident and thought the negotiation would be successful, but he was disappointed that time. It was estimated that until he returned to China by plane, he didn't understand why the foreign company refused to cooperate with him!"
Chapter completed!