Lang Zhizhong's persistence and pride are permeated in his bones. This bad middle-aged man who once received a degree in theology research, took off his kitchen robe covered with the smell of oil smoke and entered the mall again. After he was tempered by the wind and frost, his spirit became even more sharp!

The terms of the magical mineral water trademark in the contract signed by Long Liexue and the mgm Group, the "Chengzhou" brand that Long Liexue once insisted on, did not give any face after Lang Zhizhong took over Yiic, and directly threw the "Chengzhou" brand into the garbage dump, or, it cannot be said to be thrown into the garbage dump, but it was just hit in the cold palace for later use. In this matter, Lang Zhizhong did it without any politeness and decisiveness. Long Liexue's doubts only received a very shameless evaluation in Lang Zhizhong: "You don't understand what a brand is!"

Lying in the hot spring, listening to Lang Zhizhong's words, Long Liexu touched his nose and smiled bitterly. Now, Long Liexu finally understood why Lang Zhizhong was criticized and resisted when he made ibm's drastic reforms - selling ibm's federal system, selling his founder's art collection, breaking the lifelong employment system that made ibm proud, and then selling ibm's landmark building in downtown Manhattan... Then, when he returned to China, because of his unwillingness to compromise, he almost spent the rest of his life in domestic prisons. In the shopping mall, Lang Zhizhong was a knight, and even a madman. He was always doing what he thought was right, not what others thought he should do - there was only one Lang Zhizhong in this world.

At this time, Lang Zhizhong introduced what he had done abroad over the past six months -

I found a few old friends and started Yiic's international management team together!

Foreign and domestically, yealoong's related trademarks and brands have been registered, and various patent protections have also been provided.

Using shares of mgm Group held by Yiic7 as collateral, it raised US$3.8 billion from Citi...

The startup Yiic acquired an unknown venture capital company in the United States facing financial difficulties called Coral Polypox. After the capital injection and rectification, Coral Polypox made several venture capital investments, targeting several small companies in Silicon Valley and several IT network companies built by students in the school. Lang Zhizhong is very optimistic about the prospects for the development of the Internet in the next five years. In his words, the development of the Internet in the next five years will exceed the estimates of those who are most optimistic!

Bought Jaguar and Land Rover from Ford...

In more than half a year, yiic has shown the prototype of a financial holding company in Lang Zhizhong's hands, which is also Lang Zhizhong's positioning of yiic.

...

"yealoong" is a trademark brand registered by Lang Zhizhong who spent a lot of effort, and is also used to replace the original mineral water trademark "Chengzhou". This trademark was first used on the mineral water of Liquidgold Company. In Lang Zhizhong's words, the trademark "yealoong" has the greatest brand expansion and compatibility. The local flavor of "Chengzhou" is too strong, which is inconsistent with Yiic's global strategy and market environment - to be honest, when Long Liexu signed a contract with mgm Group, he really didn't expect it to be so far.

Yealoong is the takeoff point of Lang Zhizhong's global strategy -

No matter how you pronounce it in English, "yealoong" is translated into Chinese and read two words in Lang Zhizhong's mouth - Yilong!

The pattern logo of "yealoong" is a simple and atmospheric pattern evolved from a capital letter "y". It looks like a Huabiao and a variant of "Zhong". Look at it again, it looks like a "holy grail" with profound meaning!

"Yealoong's pronunciation is similar to yyilong.yea has the meaning of affirmation and approval, while loong is a dragon. Our dragon has a long history and a positive loong, not the fire-breathing lizards in the West - dragon. We regard ourselves as the descendants of the dragon, and dragon is evil and powerful in the eyes of Westerners. With this alone, I like this trademark, ha...ha... If the concept of loong as an oriental dragon can be spread, I

Even if we do good things for the country, of course, there is no distinction between good things and bad things in the market. It only divides survival and profits. The trademark yealoong can not only bring us survival, but also bring us endless profits.” - This is what Lang Zhizhong said to Long Liexue. Just through Yilong, the global trademark, in Lang Zhizhong's eyes, Long Liexue read a deep emotion and grand ambition. Lang Zhizhong came out this time, not for money, Long Liexue deeply understood this point.

The first batch of bottled mineral water that liqudgold had not yet been put on the market was sent to Xingdao. Long Liexu and others were bathing in hot springs. In addition to fine wine, several bottles of mineral water under the yealoong brand logo were also within the sight of several people.

The packaging and appearance of mineral water bottles have been patented - the mineral water container is glass, with a faint emerald blue appearance, and the fluent bottle body lines - I don't know, after looking at the packaging, I thought it was filled with wine or champagne - the mineral water bottle is stuck on the body of Chengzhou landscape ink painting bottle with black and white as the main colors. It is exquisite, simple and generous, and has an oriental charm. In the lower left corner of the ink painting wrapped in the bottle, in contrast to the oriental and elegant style of the packaging is a gold-plated Yilong pattern logo. Yealoong's English logo is below the pattern logo - the whole package is combined with Chinese and Western, simple and generous, and it is unforgettable at first sight. For such a bottle of mineral water, the capacity of each bottle is 480 ml.

"Do you know how much is this bottle of mineral water fried in the Huangshi Park Sanatorium in mgm in the past six months?" Soaked in the hot spring, Lang Zhizhong took a sip at the bottle. Then he flicked the packaging of the mineral water with his fingers and asked Long Liexue and Shouhou.

Long Liexue didn't say anything. The thin monkey touched her and thought about it, and shook her head.

"If it were a year ago, I wouldn't believe it. Such a bottle of mineral water can be sold more expensive than Wuliangye. Before that, both evian and chateldon could be regarded as the world's top mineral water. Chateldon has a rare output, and has been labeled as the former French royal family, and has always been the title of the most expensive mineral water in the world. But today, these are the past. Our mineral water has created a new world record in the Huangshi Park Nursing Home -" Lang Zhizhong stretched out a few fingers, and Shouhou multiplied the single digits of those fingers by ten to quote his own estimate. The unit is still US dollars. In Shouhou's opinion, this is already quite exaggerated. Unexpectedly, Lang Zhizhong just shook his head and said something that made Shouhou collapse. "I'm talking about digits-"

Damn, three digits? I heard that those rich people don’t take money as money. Smoking a cigar is enough for me to spend a year on living expenses, but I didn’t expect... the thin monkey’s eyes were about to pop out.

"The most important point is that our products have not yet come out, but in the faraway United States, we have the first batch of loyal customers. As long as they drink our mineral water for a period of time, unless they go bankrupt, they will not accept other water. Some customers even have a habit of relying on our water. There have been many troubles in the nursing home, and Mr. Born was also a little worried..."

"What do you mean?" Long Liexue asked Lang Zhizhong.

"Don't you understand? I mean it-" Lang Zhizhong showed a smile on his face, "What we sell now is not the magical mineral water in Chengzhou. What we sell is unique quality, unique health, and unique enjoyment. What we sell is noble life, extraordinary taste and symbol of luxury, the wealth and class superiority of the least part of the people on the earth, and the most important point - what we sell is the dependence and trust of those people in us! These will give Yealoong the brand of gold-like value connotation. Yilong's global expansion strategy does not start from the production workshop, but from this irresistible brand!"

Long Liexu finally understood one thing, "The brand of yealoong is not just mineral water?"

"Of course it's not just mineral water. The charm of the yealoong brand will gradually be displayed in front of the world. Yealoong now has only one mineral water production company, but it is not just mineral water that can be labeled as yealoong. Today's world provides us with an unprecedented stage. A global resource allocation system and business connection will enable us to produce the world's top products, any excellent and reliable products without any production workshops and equipment.

,As long as we want, we can label yealoong. It is expensive for others to sell it to us, and we can sell it more expensive. The core of the brand management strategy is not the price or the product. It actually only has one sentence - the brand tolerate everything!" Lang Zhizhong spread his hands and made an exaggerated move. "If one day you see someone using a mobile phone and computer with a yealoong brand label on the street, please don't doubt it, because that is exactly what we will do in the future, and we are already doing it now!"

After hearing this, the thin monkey's mind could not keep up with Lang Zhizhong's thinking, and he didn't react. A thought that he thought was ridiculous came out of his mind - the boss was going to make a mobile phone, then -

"Puchi..." Half of the wine in his mouth was choked by Lang Zhizhong's last words. The thin monkey completely sprayed the wine into the hot spring and coughed himself. Long Liexue and Lang Zhizhong both turned their heads to look at him. Their faces had meaning and different smiles.

"Cough... Cough... Sorry, sorry, boss, brother Lang, you talk, you talk, this... Red wine is said to be very good for men's skin, hey... hey..."

It's only been a year... It turns out that I'm more pampering with the boss...
Chapter completed!