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Chapter 498: The Great Dragon's Nirvana Chapter 8: The Northwest Grand Plan (3)

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As the first "landing point" of the "metal storm" that swept the world after Yilong Metal Industry Corporation monopolized control of the global metal indium industry, the rising LCD industry chain in the world was blown away by this storm in 2001 and was suddenly blown away by this storm. Foreign countries, especially Japan and South Korea, some LCD industry chain giants, their related manufacturers, due to the tight supply of metal indium materials and the increasingly exhausted spare resources, were all in the dilemma of putting no rice into the pot!

In this storm, re-studying market research company Isuppli shows that the research department's forecast research report on the global TFT-LCD market a year before the metal storm will have an illusory feeling for those insiders:

---"In 2001, we estimate that in the global market, the display market composed of tablets, rear projectors and crts will reach a scale of US$110 billion. This is a huge gold rush market with unlimited potential, with an annual compound growth of more than 8%..."

----"This growth is mainly driven by tft-lcd, which is the mainstream technology in the market, and its growth is higher than the overall growth level of the display industry.-lcd accounts for 3/4 of the display market and enters every major field we can think of. Regardless of whether the application is mature or not, it can enter the future direction of the market. The revenue of the tft-lcd market will exceed US$70 billion in 2001, and will account for more than 70% of the annual display industry revenue. As tft-lcd further consolidates its position in the display market, the market space of other display technologies will be further compressed. tft-lcd compresses the living space of other technologies to the edge!"

----"In 2001, the global demand for TFT-LCD will reach 1.2 billion yuan in its four major areas (TV, laptop PC, desktop monitor and mobile phone). Due to the further expansion of TFT-LCD in professional fields, including advertising machines, conference projectors, etc., the total demand for TFT-LCD globally is conservatively estimated to reach 2.5 billion yuan in five years..."

---"In the next two years, we will have the honor to see the TFT-LCD market size exceeding the $100 billion mark alone, which will be a milestone mark for the industry to fully use."

This research report by market research company Isuppli is generally very objective and very standard. If it were not for Yilong Metal Industry Company, everything in this report should be the future development direction and brilliant prospects of the global LCD industry chain. However, the sudden "metal storm" disrupted Isupli's market forecast for TFT-LCD. No matter how Isupl is, it would be impossible to predict. In 0 years, due to the sudden emergence of a zh company, the global indium industry suffered a complete reshuffle, which is being washed away.

After the brand is completed, the originally cheap indium will suddenly choke the throat of the global TFT-LCD market. With a little effort, the global TFT-LCD giants all felt the pain of suffocation. In fact, based on the brilliant prospects of the global TFT-LCD market, Isuppli mentioned in its report that the price of metal indium land "may rise" in the next two years, but I don't know how high it will go. Isupli didn't have any random guesses, but the price of metal indium in the international market has increased by more than 100 times in 0 years.

There is also a 98% reduction in market supply, which no one expected. The subsequent chain reactions brought about by it were even more shocking - the TFT-LCD market, which was initially predicted to exceed US$70 billion in 2001. While various TFT-LCD products have seen a sharp increase in prices and the supply of products is in short supply, its market size has shrunk to less than US$50 billion, down more than 35%. The global mobile phone communication market, personal computer market, etc., which had originally had a strong growth. Due to the sharp decline in supply of TFT-LCD, its market has been restricted.

Sales volume also fell sharply. The impact of the global TFT-LCD industry on the global IT electronics industry was so profoundly reflected in front of everyone for the first time. When the TFT-LCD giants' production lines were all in a dilemma, Nokia, Motorola, and Ericsson and other mobile phone production giants, on the mobile phone production lines, those without display screens could only wait for the production line to be in a semi-stop state. ibm and Dell's laptops, because they do not have LCD screens, can only be used as semi-finished products to fill the company's warehouses...

If the international TFT-LCD giants and the international computer and mobile phone production giants with greater connection with the TFT-LCD industry use one word to describe their feelings in 2001, everyone will probably choose the word "pain" - on the one hand, it is a huge market demand, and on the other hand, it is a production line that has been suspended. Whether it is capital, technology, market, or industry monopoly, they lack nothing, they only lack one thing - indium! And this is exactly what even money can't buy...

This metal storm in 2001 is definitely unforgettable for many international companies that are attached to the TFT-LCD industry chain. Just as Michael Dell, the founder of Dell, said to the Global Telecom reporter, "This feeling is terrible. We are like sitting on a train with a speed of 200 yuan and suddenly being stepped on a brake. We originally thought the train would continue like this, but we didn't expect it to stop. What's worse is that everyone in the car didn't seem to wear seat belts when the brakes were being braked... Because of the scarcity of computer LCD screens, our market has shrunk. Our company lost at least hundreds of millions of dollars in profits in 2001. Due to the sharp surge in costs, the high price of laptops once again blocked many consumers.

Outside the door... h country's color TV market is struggling with the city and the country's domestic color TV production enterprises are in a state of great terror, and the metal storm caused by Yilong Metal Industry Company is coming. Foreign-invested enterprises rely on their monopoly industrial chain upstream advantages to become more and more dumping. Their originally loose capital chain and production chain were suddenly broken and they were all over. On the contrary, on the one hand, the color TV production enterprises in zh country have recovered their vitality in their strengths, the mid- and low-end CRT color TV market, and on the other hand, in the high-end flat display market, although there are some differences in quality, through the huge price gap with foreign brands and sufficient supply, they have suddenly opened up the endangered situation of being besieged by foreign capital.

In 2001, the market share of flat-panel LCD TVs and plasma TVs using domestic LCD panels produced by the four major appliance manufacturers in the domestic flat-panel color TV market has declined by 19% in recent years, and has jumped to 68%. The overseas market of state-owned appliance companies has been further expanded. This can be regarded as a miracle for the state-owned appliance companies that have just mastered the tft-lcd fourth-generation half-panel technology that has been eliminated abroad. If it weren't for this metal storm, all this would not have happened at all. It's no wonder that a boss of a color TV manufacturer later evaluated this metal storm as a "timely rain" that can bring the national color TV manufacturer back to life.

In this year, Lenovo led the market share of domestic laptop PCs, with Lenovo, Founder, Tongfang, Great Wall and others striving to catch up. The market share of domestic laptop PCs exceeded 50% for the first time, accounting for half of the country. Among them, Lenovo Computer's international market share increased by 2.2 percentage points this year to 9.9%...

It is an appropriate metaphor to describe the survival situation of relevant giants in the international LCD industry chain in 2001. The widespread impact of this metal storm has completely exceeded many people's expectations. Many foreign media have compared the indium metal crisis in 2001 with the oil crisis in 2001. Both have many similarities. After the oil crisis, black oil was named "black gold". In 2001, indium, a silver-white metal with a little light blue color, also had a brand new name----"

Blue Gold"----"...There is oil in the Middle East, and people all over the world are staring there, because whoever controls oil will control the world! zhThe state-owned blue gold, and people all over the world are also staring here, because whoever controls blue gold will control the eyes of the world!...If oil is the blood of the industry, then we now know that indium is the blood of the IT industry..."---Wall Street Journal The global indium industry's glory in 2001 was not something that ordinary people can imagine. Foreign giants tied to the LCD industry chain, Sharp,?Climb-Shu-Net-Text First-Speed ​​Site, registered members can download it

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