Chapter 8: The Dragon Nirvana Chapter 539: Peak Dialogue

The following text is the TV version of the current "Peak Dialogue" program -

Program guide: This is a company that has repeatedly created miracles and is amazing. It is an award-winning enterprise but has been shrouded in a mysterious veil from beginning to end. This enterprise has penetrated into the lives of many Chinese people but is not known to most Chinese people. This enterprise has created many industry firsts, but has always been modest and calm. This enterprise has been a pilot of the business community of China for 3 years and has completed the path that many companies have not completed in 30 years. This enterprise has made Walmart, Carrefour, and McGrady.

When foreign giants such as Labor and Coca-Cola are different in front of it, every step forward of this enterprise is deeply engraved on the grand blueprint of the future of the country's economy. This enterprise that rose in the western part of the country is now becoming a banner of the country's business community and a banner of reform and opening up. It is it that reinterprets the connotation of national manufacturing and national brand, making more and more Chinese people proud of it. This issue of the "Peak Dialogue" program will take you into this company and into the North Star Trading Company.

Special guests of this program:

Jingdong: Editor-in-chief of "China Finance" magazine.

Zhang Dianbing: Director of the State Council Enterprise Development Research Center.

Li Jun: Secretary-General of the National Supplier Association.

Hu Weigang: President of Everbright Mainland Company.

Host: I am holding a bottle of Shennong Spirulina drink. The market price of such a ml drink is 10 yuan. In the past two years, the series of advertisements of this bottle of beverage have impressed everyone. Everyone should be quite familiar with this beverage. Many people have drunk it or bought it and gave it to others. This is this ordinary bottle of beverage. Since its launch, it has been refreshing the sales record of the country's beverage market for two consecutive years. Last year, its sales volume was 18.6 billion yuan, surpassing the sales records of Coca-Cola and Pepsi in China.

In many cities, this small drink has always been in short supply. The elderly are drinking, students are drinking, office workers are drinking, patients are drinking, everyone is drinking, everyone is drinking on the table or on the wine table. Everyone is talking about the nutrition and health effects of this bottle of drink. Today, our "Peak Dialogue" scene will start with this small drink, and take you to explore the story behind this bottle of drink, and let us learn about the growth path of an extraordinary zh-national enterprise... Hello, President Yan, welcome to visit "Peak Dialogue".

Yan Chang: Hello

Host: We just talked about Shennong Spirulina Drink, and its sales last year were 18.6 billion, which is a milestone number. When it comes to money, everyone is more energetic. I think the question that everyone is most concerned about at this time is how much money did this bottle of drink make for Polaris Trading last year?

Live audience: (laugh

Yan Chang (laugh): This answer involves various factors such as the operating costs of the enterprise, and many of them are commercial secrets. However, one thing can be said is that the annual tax payment of Shennong enterprises under Polaris Trading Company was 200 million yuan last year. In the next five years, we hope that Shennong enterprises can exceed 5 billion yuan in annual tax payment, making more contributions to the country, creating more jobs and more rich people.

Audience: (Applause

Host: There are many controversies in the market about Shennong Spirulina Beverage. Some people say it is a beverage, how can it be sold so expensively, some people say it is a health product, how can it be sold so cheaply? Shennong enterprises sell health products as beverages, playing the edge of policy. What do you think of this issue?

Yan Chang: What the old man said is that black cats and white cats, and catching mice is a good cat. I say it is a drink or a health product, and the products recognized by consumers are best. For us Chinese people, food and health products are inseparable from traditional concepts.

Host: We learned that when this product was launched, there were different opinions within your company. How did you decide to develop this product?

Yan Chang: Before this decision to develop this drink, we had successfully achieved large-scale cultivation of spirulina in Chengchuan, taking advantage of the local natural conditions and cooperation with Liquidgold Company. I can say responsibly that we have developed the best spirulina in the world. Whether it is its nutritional value or health care medicinal effect, after scientific comparison, it far surpassed foreign products. At that time, the domestic health care product market was quite popular, and the quality was uneven. Any product was often hundreds or thousands. Therefore, some people in the company proposed to use spirulina to launch health care products and medicine projects directly. As long as the market promotion is in place, go

The high-end route, with the quality of our products and the various effects of spirulina, there is no problem in selling a box of products for hundreds or thousands. At that time, one of our sales managers, who was formerly the sales backbone of Sanzhu Company, put forward a view, using the idea of ​​making health products, turning the products into beverages, facing the vast majority of consumers, and benefiting the vast majority of consumers. We do not make high-end health products, we make high-end beverages, and we eventually chose the latter. The facts also prove that we were successful. As a local enterprise, one of our advantages over foreign investment is that we know what our customers, our consumers are thinking and wanting.

Host: When the health care product market was the hottest, what prompted you to make such a choice, give up a hot market and choose a competitive beverage market. As the former, two years ago, what I knew was that its market size was 65 billion yuan. At that time, no domestic health care product company had sales of more than 500 million yuan. It can be said that this is a big cake. The latter, although the market size is larger, will you face the competition with foreign beverage giants such as Coca-Cola and Pepsi and many local beverage companies?

Yan Chang: In the North Star Trading Company and its affiliated companies, there is a core concept deeply embedded in everyone's heart. What is this concept? It is a very simple saying: no matter where you are, if a person does what you have, then this person can hold his own life. No matter what you do, if a company makes the products you have, then this company will hold his own life. We are determined to make a bottle of admirable beverage, a bottle of beverage that is affordable to the people, and its nutritional and health-care effects are impeccable.

To maintain the life of a company. I have come into contact with many state-owned enterprises and bosses. Some enterprises and bosses like to be greedy for big things and be happy to achieve success. For them, the scale and profit of the company are always the first priority. These enterprises often prosper quickly. What is the reason for failure? The reason is that these enterprises and bosses have not established themselves. The company is bigger and have a high status, but they have not done admirable things or made admirable products. For our Polaris Trading Company, no matter what it does, it is admirable, and it is the first priority. People often ask me what the secret to success is, and I just tell him that.

Audience: (Applause

Host: This is the secret of the success of Polaris Trading Company. If you make things and products that are admirable, you can hold your life. The word "admiration" is very simple, but it is difficult to do it. Especially for a company, I think this is even more so. I think this is a key to understanding Polaris Trading Company. Here, I think the audience sitting in front of the TV is like me, and there are more expectations at this time. I hope President Yan can share more of the secret of his success with everyone. We just talked about a bottle of "admirable" drink. In addition to the Shennong Spirulina drink, what else do you think Polaris Trading Company is admirable?

Yan Chang: (laughs) A friend joked with me yesterday that Polaris had four treasures. I asked which four treasures it was. That friend said that Polaris’ four treasures were one who brought goods, one who farmed, one who sold hammers, and one who opened a store. I think that since others said it was a treasure, the four treasures under Polaris Trading Club, which were used to transport goods, farmed, hammers, and store opened a store, were quite admirable. I think this evaluation is very interesting and pertinent.

Host: (laughs) This statement is very interesting. The farmer is Shennong Enterprise. We just talked about farming. This year of farming has created 2.1 billion in tax revenue for the country. Speaking of this, don’t be misled by the names President Yan just mentioned. If I did my homework in hosting this program quite well, I think the other three treasures of Polaris Trading Club, those who bring goods, those who sell hammers, and those who open stores should refer to three heavyweight companies under Polaris. The one who brings goods is Sifang Company under Polaris, the one who sells hammers is Hanwang Heavy Industry, and those who open stores are Huashengkui. It is this who brings goods. I just participated in the formulation of the new generation of Internet of Things standards in our country. As a result, our country has become the first country in the world to formulate such standards.

In 2019, the US "Technology Review" selected the sensor network technology of the Internet of Things as the top ten technologies that will change people's lives in the future. Some experts also compared the Internet of Things to the third human information technology revolution after mobile communications and the Internet. This is a veritable high-tech industry and can reach a trillion-dollar information service market in the future. We want to know that as a logistics and transportation industry, a company that deals with wheels has always been a labor-intensive enterprise in people's traditional impression, and has little technical content. How can such an enterprise join such a high-tech enterprise and participate in the formulation of national standards for this industry? If this is a turnaround, I want to use the adjective of gorgeous here, and no one will object.

Yan Chang: It’s the same thing I just said. If a company makes its products admirable, the company will succeed. It can be said that this is a question that the managers of every company under Polaris are thinking about all the time. As one of the leaders of domestic logistics companies, there are three listed companies under Sifang Company, and the logistics of enterprises, sea, land and air are involved. It is admirable to make the products of such a large-scale enterprise. To be honest, it is difficult.

Host: But you did it, using a way that makes people admire you

Yan Chang: The whole world is engaged in logistics and making logistics money. If we want to make the logistics product admirable, we must increase the added value of the product. At the beginning, a boss of a logistics company asked me that a product can reach its peak in the logistics process, but it can only ensure that its product can minimize its logistics costs when the quality remains unchanged. This is what all logistics companies are doing. The profits of logistics companies are bit by bit from the difference between logistics costs and costs. A pound of pork is pulled from Hunan to Guangzhou. Can it be more than two taels? How to make the added value of your product? It is impossible...

Host: This is indeed suspicious.

Yan Chang: This requires a change in concept. The added value of a pound of pork is not the pork itself, but the information contained in this pound of pork. What is this information? This is how many months the pig has grown up, whether it is a male or female, what feed to eat, whether there are additives and genetically modified ingredients in the feed that are harmful to people, where has it been tested and quarantine, whether it has any medical history, and even the origin of the eighth generation of the pig clan, etc. If consumers want to buy pork with confidence, if they want to know this information, we will

It can let him know that this information is the added value of a pound of pork, which is the point of fusion between logistics and information flow. Of course, the application of the Internet of Things involved in this point may be less than one ten thousandth of that. From this point of view, Sifang Company did not turn around, but took a big step forward after finding this combination point, and found a new big logistics company that was still racking its brains to make cars save fuel, we have achieved product and corner upgrades from logistics suppliers to information service providers.

Host: I don’t know how many national companies have dreamed of such an upgrade, and how many people cheer and cheer. For you, or for Polaris Trading Company, do you think this is accidental or inevitable?

Yan Chang: Our determination and preparation are inevitable, but there was an accidental opportunity. A friend introduced Mr. Hu from Guangda to me to know him. We talked about the QR code. I thought this was an opportunity. I asked him, can you get your QR code? Mr. Hu said yes, so we invested in Guangda and some related industrial companies. This is the beginning of our entry into the logistics network.

Host: It just so happened that President Hu Weigang of the Mainland Company is here today. Mr. Hu is going to speak. Let’s hear what he says.

Hu Weigang: Brother Yan just talked about our understanding. I will add it here. In fact, many friends know that at that time, the mainland was not only facing a little difficulty, but also a time of life and death. As a small company with a registered capital of only 1.8 million yuan, because a guaranteed loan of the company had problems, it was suddenly facing a sudden debt pressure of 10,000 yuan. The company originally did computer system integration and sales were not bad. This sudden debt of 10,000 yuan made the company worse than death. We tried all kinds of ways, but it was useless. Finally, a friend said that I knew Brother Yan. I asked my friend for help with the mentality of treating him as a living horse. I asked Brother Yan for help. At that time, I thought it would be better to borrow 30,000 yuan, even 10,000 yuan to help the company overcome the difficulties.

Host: What was the final result?

Hu Weigang: At the beginning, I didn’t talk about borrowing money. I talked about the impact of emerging technologies on enterprises and the future development trends. Unexpectedly, Brother Yan was very interested in this. The more we talked, the happier we were, the more speculative we talked. Later, I forgot to talk about borrowing money. Originally, I only planned to talk for 30 minutes, but later I talked for more than three hours. In the end, Brother Yan asked me if I could get a QR code. I said yes, and then Brother Yan made a decision to give me 300 million yuan on the spot.

Audience:(Applause

Host: If you invest 300 million yuan in a person you have known for three hours, aren’t you worried that the money will be wasted?

Yan Chang: Don't worry, although Mr. Hu and I only met for 3 hours, they had been in a great relationship for a long time. Before Guangda Mainland, Mr. Hu stayed in three companies. Before the first company was about to go public, in order to fulfill his promise to the company's technicians, Mr. Hu advised the major shareholder to give up most of the company's shares to the company's employees. The major shareholder refused. In the end, Mr. Hu resolutely gave his shares in the company to the new employees, making him unable to stay in the company and left sadly. Later, Mr. Hu built two companies himself, both to help his friends with guarantees. In the end, he sold the two companies that were well-managed and sold the two companies to help their friends pay money without complaints. Mr. Hu was loyal, ambitious, ideal, and people who did practical things were heroes. I was not worried about giving him more money.

Audience:(Applause

Host: I have been doing the show for so long. For the first time on the show, I heard someone use the word "heroes" to evaluate others. Perhaps it is because of people like them, and many unknown people who have devoted their own sweat and hard work to China Manufacturing that China Manufacturing has shined with new brilliance. At the beginning of this year, Sitong and Guang Mainland finally successfully mastered the most core reading and recognition technology of QR codes, and made major breakthroughs in key areas such as the Internet of Things RFID RFID recognition technology and microelectromechanical systems. Therefore, China became the fourth country in the world to fully master the core technologies of the Internet of Things, a key field of the future emerging strategic industry, and let us once again express our respect to them with applause.

Audience:(Heavy applause

Host: At this point of the program, everyone has a basic understanding of Polaris Trading Company. The idea that President Yan mentioned is impressive for companies to make admirable products, but I think this understanding is not enough. President Yan just mentioned the four horses of Polaris, farming and picking up goods, and we learned about them. They are indeed admirable companies. Because we admire, we are more curious about the hammer sellers and shops. Let’s take a look at a short video to let everyone know what admirable things are there in this hammer sellers and shops…

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