Chapter 369: The one with the highest price wins
When it comes to competition, it is three days before and after. The total number of dealers arrived one after another has exceeded 100. According to Secretary Xue, he is only the general agent of the province. However, how many provinces in the country are there? Including the autonomous region, there are only 20 to 30. How many people can be divided into 100 people will definitely be fierce behind the competition.
When it comes to profit, no merchants who come here have been in the mall for many years. Although they have never experienced the general agency model mentioned by Secretary Xue, everyone knows the benefits of monopoly operation, and the profits brought by this monopoly must be huge.
Xue Laosan's words inspired the audience, and he shouted with a tactless mind, "No other family has done this general agent. Why do you want to do alternative things? Pay money and deliver goods at the same time? This is the common truth in the world. If you take this strange rule, you don't have to participate."
Xue Laosan smiled and said, "There is indeed a common principle for paying money and delivering goods with the other hand. But you and I want to do so, but it is even more a universal truth. The rules I set did not force anyone to join. It is not up to everyone to voluntarily. Since a comrade asked, I will ask loudly, who is willing to quit? If anyone is willing to quit, I will never force you..."
Xue Laosan shouted three times, but no one responded. However, the one who asked the question before was criticized by a group of complaints, either calling him a short-circuit or calling him unclear about the importance of the matter. He was at this point and didn't think about how to grab the fat, but he also thought about damaging the situation, which made the man almost lose his door.
Indeed, if you talk about other products, you should rashly create an exclusive agent, and you will have to make a fortune in keeping them safe.
But the King of Shuxiang is not afraid of no one supporting him, because this is the absolute appeal of his products in the market determined by the King of Shuxiang’s current fame.
Speaking of Xue Xiang's general agent method, it is new now, but it has become a mess in later generations. Haven't you seen how Maotai, who relies on the general agent to monopolize the market, improve product brands, and make money in later generations?
Xue Laosan is just copying it, and what is the difference between the current King of Shu Xiang in the seasoning industry and Moutai in the wine industry?
"Secretary Xue, does this general agent mean? After Shuxiangwang leaves the factory, the general agents of each province will be exclusively operated in each province. Then I would like to ask what the ex-factory price of Shuxiangwang is and whether the general agents of each province have the right to set the price!"
Immediately, I had a deep understanding and raised follow-up questions.
Xue Laosan said, "This question is well raised. I am not satisfied with you. Our Shuxiang King takes the high-end route. In other words, it is called the nobles in the seasoning industry. The ex-factory price of a bottle is tentatively set to one yuan and will be raised at the discretion of the future. As for the pricing power, you have obtained the general agent, and the subsequent pricing power is naturally in your hands. You are willing to sell ten yuan per bottle. One hundred yuan per bottle, and it is your ability to sell it; if you are willing to sell it for a cent, one cent, and serve the public, that is also your virtue, and it has nothing to do with my Shuxiang King."
The current price of Shu Xiang King is just a blind calculation based on the production cost. This guy estimated that with Shu Xiang King's secret recipe and his popularity, he turned the cost five times and took the full price of one yuan.
In general, it was like crossing the river by feeling the stones. At this moment, he said that he sold ten yuan per bottle and one hundred yuan per bottle. It was his ability, but he secretly made up his mind and repriced it based on the sales level of the first year.
Of course, if the sales volume is true, Xue Laosan will never accept the price reduction. Since he is the signature of the nobles in the seasoning industry, he must hold on even if he is determined to hold on. If he rashly reduces the price, wouldn’t he ruin his own signature?
"One dollar per bottle? My god, this is robbing money!"
As soon as Xue Laosan finished speaking, someone shouted at him below, and then there was an uproar.
No one expected that Secretary Xue was a suckering person and was simply a profiteer among the profiteering businessmen.
The price of seasonings in this year is generally no more than 50 cents, most of which are two or three cents. These are high-end seasonings sold in packaging bottles, such as soy sauce, vinegar, bean paste, etc., which are by pounds, and sometimes the unit is still divided. For example, the Shuxiang King sells them in the yuan state, which is a big deal.
Moreover, this yuan is still the ex-factory price, the general agent adds some, and the second-level agent adds some, and maybe put it on the counter, it will be enough for one yuan and five yuan. It is really a sky-high price.
It should be noted that before, Governor Li sold goods by ton, 5,000 tons sold for 5 million yuan. The specifications of a bottle of Shuxiang King were clear. This group of dealers had already figured out that one hundred grams per bottle, one ton was 10,000 bottles, and five thousand tons was 50 million yuan, which was 50 million yuan, which was 10 times more than Governor Li's previous five million yuan.
Think about the difference between the price and the difference in official ranks between the two. After a little comparison, Xue and Li immediately became clear in the minds of the merchants. One was Bangmao and the other was simply the most traitorous businessman!
But at this moment, when Xue Dabao fan shouted a few words, everyone's possessiveness towards the one yuan and one bottle of Shuxiang King became even stronger.
"Take money? Although this comrade said it vulgarly, it makes sense. It is to grab money. If the profit is too low, why is our hard work? If we don't grab money, how can the company grow and grow? Where does the good days of everyone come from..."
Xue Laosan didn't sing a high-profile song, but instead Hong Guoguo talked about desire.
"Secretary Xue's words make sense, but the price is too high. I'm afraid that if I buy it back, I can afford it. If I buy it back, I will lose it."
Price or price, Xue Xiang’s sky-high price has discouraged many people and become suspicious.
"Haha, comrade, your thoughts have fallen into a misunderstanding. What I want to say is, don't think of our people as poor as they are, don't think of the King of Shuxiang so high. More importantly, don't think of the King of Shuxiang as the taste of ordinary seasonings. Buying a bottle of ordinary seasonings for one dollar will naturally feel expensive, just like a child spends one cent to buy a piece of candy. But if he can buy a bag of biscuits for one dollar, I'm afraid that more than children will not think it is expensive, even adults will not think it is expensive, right?"
"Our Shuxiang King is a biscuit in the seasoning. It tastes very delicious. It can not only make hot pot, mix vegetables, or even bibimbap directly. Of course, it is consumed as a daily necessity like salt and will definitely not be able to afford it. But if it is used as a precious thing to treat people and occasionally eat meat, I believe that many people are willing to buy it and taste it. After all, it costs more than one dollar, but now it can't buy a pound of meat. If you can spend one dollar and enjoy the treatment of a state guest, I believe that many people are willing to give it a try."
"At this point, let me tell you another good news. Our King of Shuxiang has become the royal seasoning for the state banquet!"
Xue Laosan used his last killer move!
Sure enough, as soon as he said this, there was a lot of excitement behind him, and everyone was talking and shouting.
"Hey, hey... Jingjing, Jingjing, listen to Secretary Xue continue to say, what should be discussed? After the meeting, there is time to talk about it!"
Before Xue Laosan could stop, Li Daneng took the initiative to calm down.
At this moment, Director Li was also full of red face and extremely excited. When Secretary Xue said this, the King of Shuxiang had become a golden lump.
The ingredients used for state banquets and the rice made by King Shuxiang is the imperial meal!
After thousands of years of feudal dynasty, the people's yearning for the powerful and noble people has never weakened at all.
As a state banquet, the King of Shuxiang was sold for one yuan, but I was afraid it would be sold for two yuan or three yuan. At the beginning of the listing, some people flocked to it. If the taste was really great, the noble brand of Shuxiang King was basically established, and then Shuxiang King would really become a golden lump.
At this point, the host and the guest reached a consensus on the two major issues of the agency issuance and selling price of Shuxiang King.
As soon as two crucial things were gone, the big rock in Xue Laosan's heart fell to the ground.
Previously, he was embarrassed by these people. Now, it was finally his turn to sharpen his knife. "Comrades, what should be discussed is almost done. Let's talk about the general agent now. A friend said before that there were more than 100 comrades present, but there were only about 30 provincial-level administrative regions across the country. There are more monks and less porridges. Now I ask, who are you willing to withdraw, comrades!"
Xue Laosan asked this question pretentiously. It was time to grab gold dolls. Monopoly management, who would compare with whom!
"Secretary Xue, stop talking nonsense. My old Zheng can see that it is our bad luck when you meet you. You must have been under the knife. You must have been secretly grinding it for a long time. If you want to cut your flesh, just cut it. Don't involve this stupid thing!"
Secretary Xue’s cuteness is so poor that he is actually drunk.
Fortunately, Xue Laosan has practiced his face and skills to a certain extent. He said, "I'm kidding, I'm kidding. Let's trade fairly, but please I'm good to everyone. But since I'm talking, I'm not pretentious. I can't tell who I give it to, and I can't decide who I give it to. That's not fair. Since we are all people in the business world, we will follow the business rules and the higher the price."
This idea is not unusual. If Xue Xiang didn't say it, everyone present guessed it.
But I heard someone shouting, "The higher the price is barely fair, but there is one thing. Secretary Xue may have omitted it. Although our more than 100 numbers come from all over the country, they are not evenly distributed. There are many in the south and few in the north, and some provinces come especially many in the Jianghan Province. Take our Jianghan Province as an example. With the closest to Shuzhong, there are more people coming, and there are more people coming, but some provinces come less, and there are only two in the southern Xinjiang Province, as well as Tibet and Mongolia Province, and there are no one to come at all. How can this be a competition method?"
Xue Laosan said, "This comrade's question is well raised, but it's not that I omitted it, but that you think badly. It's not that only Jianghan Province can bid for Jianghan's agency rights, but Wuzhong Province can only bid for Wuzhong's agency rights. After all, our Shuxiang King can imagine that there is no need to worry about selling. If you have agency rights in hand, you can deliver goods anywhere, so why should you stick to your hometown?"
Chapter completed!