The model of the bicycle produced this time was customized by Xue Xiang. It is the type of 28 model, not the traditional single model of Feiren. After all, the mainstream of domestic bicycles is still practical, not speed and light. After this bicycle was launched, in addition to the controversial price, it was simply praised by everyone. Of course, the root cause of the controversy in the price is naturally due to Xue Xiang.

Because the production line used is extremely high, the production efficiency is naturally extremely high. Once the production efficiency is high, the production cost will naturally drop. Nowadays, the ex-factory price of a bicycle is almost 120 yuan. This ex-factory price is naturally the production cost, that is, the three items of raw materials, machine wear, and worker wages.

The production price of bicycles in hardware factories is actually lower than 100 yuan. In this way, the wholesale price is about 120 yuan, which is tied with the ex-factory prices of other bicycle factories. In fact, this is not a good thing. With the lower cost, our selling price will be lower. With the lower price, our competitiveness will be greater. Isn’t it better for others to buy their own products? The majority of factory cadres and employees all have this idea and demand a lower price, but Xue Xiang did the opposite and wanted to increase the production price to 130 yuan per vehicle.

Given that the hardware factory is currently operating, there is naturally no original sales channel. If the Light Industry Bureau does not care about it, it cannot enter the shopping mall, so there is no wholesale price. It is the hardware factory's turn to find a way to sell it on its own, that is, from the production line and directly to the sales terminal. However, Xue Xiang added another 30 yuan to the ex-factory price. The ex-factory price is as high as 16, almost catching up with the most awesome Phoenix 28 at this moment.

Speaking of this, we have to mention the bicycle price problem at that time. At that time, domestic products were extremely short of domestic products, and even bicycles and watches were included in the category of luxury goods. In 1962, the State Council approved the implementation of high-price policies for imported watches and domestic watches, and domestic bicycles implemented high-price policies in areas with conditions. At that time, a full-steel watch sold at a price of more than 300 yuan. A Phoenix 28, permanent 11, and a maximum price of more than 600 yuan.

According to the income level of an ordinary worker's annual salary of only more than 100 yuan, watches and bicycles were undoubtedly extremely luxurious products. Fortunately, the high-price policy was implemented for only three years. In sixty-five years, the high-price policy was abolished, and the price of Phoenix and Permanent dropped to more than 120 yuan. Since then, the price has risen year by year. By 1980, the retail price of a Phoenix 28 was generally around 170 yuan.

At this moment, Xue Xiang set the retail price of his bicycle at 16, which was a bit outrageous, because Phoenix is ​​a genuine wealthy family nowadays. Among the famous brands, the bicycles produced by his family have not even received a reputation, and they still have the flying man's brand printed. It's just a wild way, so they dare to sell it for 16. No wonder when Xue Xiang reported the sale price, everyone was shocked, and even more so, they called it "crazy"!

But Xue Lao San was in power and was a guy who could do something for a sage at a critical moment. He stared at the sight and the whole scene was silent. He didn't even take a table, so the price was decided!

"You mean the price is high?"

Xue Xiang frowned and sang in his heart: You will never understand my intention!

Wang Dingfa waved his hand urgently: "No, no, the pricing is very reasonable, mainly because there are too few rich people in Xiaoshan County!"

Xue Xiang glared at his eyes: "There are few rich people, but they just can't afford it. I'm still complaining that I'm setting a high point, I'm fooling me!"

Wang Dingfa raised a black line on his forehead and said anxiously: "I don't mean that. I really think the price is reasonable. Even if you drop to about 100 yuan, he can't afford it or not. I think the key issue now is the sales channel, and the decoupling. No matter we are concerned about us, we can't go to all department stores in the region. We can only build a large flatbed truck like now and drag it along the street to sell it. If we didn't have to pay tickets, we would probably not be able to sell these more than 200 units."

Xue Xiang smiled and said, "You know our advantages too, so why are you worried about? Xiaoshan County can't sell it. We can pull it to other places. Isn't it just for some oil?"

Of course, there is a reason why Xue Xiang dared to set such a high price. One of them is that their products are not managed by the Light Industry Bureau and cannot enter the normal sales channel. However, there is one advantage, that is, they do not need to be sold with tickets. Of course, this reason is not the most important. The main reason is that Xue Xiang hopes that the bicycles of the hardware factory can become a brand and a high-end brand. After all, with the development of the times, bicycles will inevitably withdraw from the mainstream of transportation. Although they will not die, their market share will become lower and lower. He does not want this hardware factory to have a short life span of more than ten years, so for the long-term consideration, it must create a brand.

To build a brand, it is not only about advertising, quality, and quality. At this moment, major publicity media have not yet begun to commercialize, and it is very difficult to take the advertising route. If you can, Xue Xiang will go straight to the first fifteen seconds of the news broadcast. Since you can't rely on advertising, in the case of excellent quality, he can only go to pricing. Only high prices will give people the impression of subconsciousness - this is a great product!

Wang Dingfa swallowed and whispered: "No, factory manager, I haven't tried other places yet, but I asked them to go to Jinshan County next to them. I just sold more than ten cars, and the Jinshan Public Security Bureau came here. He towed away the person with the car. Or did Manager Lu Fu take the Hong Kong merchant's ID card before he took out the car?"

Now, Xue Xiang realized the seriousness of the problem. Local protectionism is about to rise. "Lao Wang, I remember that there is no bicycle factory in Jinshan. We sell ours, and it doesn't hinder them. I didn't say that we would not pay taxes. Jinshan Public Security Bureau is so fucking that he can't get a rat?"

Wang Dingfa said: "Who said it was not? But I see that the root is still in the bicycle factories in Huayuan. Three days ago, I was instructed by you to go to all major department stores in the surrounding counties and cities. None of them were willing to accept our bicycles. I also lowered the wholesale price privately, but they still didn't want to purchase goods. I couldn't figure out the reason and spent a lot of money to invite a deputy section chief of a shopping mall to have dinner. Then I found out some information, saying that the leaders of the Light Industry Bureau issued orders to all major shopping malls and stores, only allowing the sale of products from state-owned factories to resolutely consolidate the status of the state-owned economy. Listen, this is not obvious to deal with us defectors."

"What is defection? It's so ugly. We are called self-sufficiency and reducing the burden on the country!"

Xue Xiang stared at him, and was really annoyed. He did not go to the Light Industry Bureau this time, but did it through Zhou Mingfang. The Light Industry Bureau must be annoyed. After all, in Zhou Mingfang's eyes, the hardware factory is a burden, but in the Light Industry Bureau's eyes, the hardware factory is a resource and power. If the resources and power are separated, no one will be unhappy. But even if he is unhappy, there is no need to use such despicable means to mess with people. After all, the hardware factory is still a state-owned holding!

"Yes, yes, it will definitely reduce the burden on the country!" Wang Dingfa was afraid that the old man would be in a bad mood, so he got angry at himself. "It's just the factory director, what should we do now? Don't block Xiaoshan County. The car can't be sold. Should this production be slowed down?"

"Why slow down? Make full production!" Xue Xiang slapped the table: "I don't believe this evil, Lao Wang, I have built two more production lines from Hong Kong Island. It is estimated that it is coming soon. Please help me prepare for installation and adjustment!"

"My God!" Old Wang stood up in shock: "No, no, factory manager, we can't sell this production capacity now. Installing a production line is like committing suicide. Not to mention labor costs, we can't afford the material costs alone, and it will drag the factory to death!"

Xue Xiang patted Lao Wang on the shoulder, comforted this down-to-earth subordinate who was willing to work hard, and then lit his own mind, "Don't worry, Lao Wang, I'm not bad here!"

Lao Wang was still shocked and puzzled. He grabbed Xue Xiang's big hand and refused to let go. It seemed that Xue Xiang would not say that he was ugly and Yin Mao, and he would not obey his life even if he recommended him!

Xue Xiang was helpless and said, "I will take care of the sales. You are responsible for the production and keep your heart in mind. I am still the director of our factory. Can I make the factory ruin?"

Seeing Xue Xiangru say that Lao Wang would not dare to bother him, he walked away with fear.

...

"Specialist, specialist, it's not good. Go to the door and take a look!"

Shi Yong flashed into the door with a water bottle, and didn't even have time to put the water bottle on the counter next to the door, and ran towards Zhou Mingfang, who was sitting at the desk, looking very panicked.

With a bang, Zhou Mingfang clenched his fist on the table, "It's so noisy, what's the matter if he was chased by a wolf!"

Shi Yong said anxiously: "No, no, it's County Mayor Xue. County Mayor Xue held the bed and quilt and made the floor in the aisle in front of your office!"

"What!" Zhou Mingfang glanced at his eyebrows and almost flew out of his face.

"It's true. Many people outside watched it, pointing fingers and making it very lively."

As he said, Shi Yong started to dance.

Zhou Mingfang calmed down and gritted his teeth and said, "What are you having fun? Hurry up and drive me in. I really admire him. How dare I play with me!"

"Who said no? This is the first time I have encountered the Huayuan Prefectural Committee. This County Mayor Xue is so brave. I'm so open today!

"Go and go, what's the noise? Look at me as a joke!"

Shi Yong yelled, lifted the water bottle, turned around and ran out of the door. Soon, Xue Xiang, who was sleepy and wrapped around a quilt, was brought in.

"A Yeh, what time is it? It's Commissioner Zhou. You are finally free!"

Mr. Xue rubbed his eyes three times while talking heartlessly, as if he hadn't woken up.

Zhou Mingfang glared at him fiercely, pointed at him and cursed: "Okay, Xue Xiang, you are playing with me. How old are you, a high-ranking student at Beijing University, Xiaoshan County Standing Committee Member and County Mayor, you are hitting the floor shop in front of my office. You can think of it. You are shameless. I am embarrassed for you and feel embarrassed!"
Chapter completed!