In 1962, Typhoon Wen Dai hit Xiangjiang, and the internationally renowned charity World Vision distributed disaster relief supplies in Xiangjiang, and then officially established the World Vision Xiangjiang Office.

With the takeoff of the economy of Xiangjiang, the World Vision of the Xiangjiang World Vision was converted into a fundraising office in 1982, the year when Mo Xuan traveled, supporting the rescue and development work of the Vision of the world.

Chen Zhu is not only a businessman, but also a smart businessman. At that time, he happened to want to expand HSBC's influence and increase his own profit range, so that many people in Xiangjiang chose to go to HSBC to handle business.

So he thought of the common charitable marketing methods in ancient and modern times to establish the good image of HSBC Bank in the entire Hong Kong, thereby increasing the favorable view of Hong Kong people towards HSBC and increasing credibility.

Whether in Mo Xuan's past life or in this life, doing charity is always out of date, and those who love doing charity can always win everyone's favor, at least it can make you look less annoying, and there are some good things to talk about.

Like Ma Huadang, the top rich man in China in his previous life and the chairman of the Internet giant Tencent Group, the Tencent Group he founded has developed many products that are talked about and convenient for people's daily lives.

But he also has something to criticize. Tencent Group is the largest game company in China, with a variety of games under its varied nature and has earned him a lot of wealth.

Because of this, countless ignorant teenagers in China are addicted to games, unable to extricate themselves, abandon their studies, and spend their youth.

There is a statistic circulating on the Internet that Ma Huatou is scolded 770,000 times a day. Countless people complain that Ma Huatou has harmed generations of young people in China and destroyed the pillars of the motherland. Like Mo Xuan in his previous life, many of his classmates were deeply harmed by it.

However, Ma Huadang is a good person, and it is not accidental that he has done such a big career.

Perhaps because he knew the complaints from countless people in China, he was making huge profits while also constantly investing in charity. He even announced a donation of 14 billion yuan for charity shortly before Mo Xuan traveled.

Therefore, although many people in China cursed Ma Huabeng every day in their previous lives, there was nothing to say about Ma Huabeng's contribution to charity, so this added a lot of impressions to Ma Huabeng and his Tencent Group.

There are also famous couples Huang Xiaoming and Baby in the entertainment industry in the past. Although their acting skills have been repeatedly criticized, most of the movies and TV series they participated in are criticized very badly, and many films have not even started filming. As long as the news of their participation is reported, they will be called a bad movie.

However, despite this, the two of them have a good reputation online. The couple is considered a celebrity couple who is very passionate about charity in the Chinese entertainment industry. Mo Xuan in his previous life often heard about the couple doing charity together, so Mo Xuan had a good impression of them.

Therefore, Chen Zhu made a decision to cooperate with the Hong Kong World Vision two years ago. HSBC needed reputation and just established the Hong Kong World Vision to raise funds. HSBC was a local rich man in Xiangjiang, and he had a strong fortune.

So the two sides in need hit it off and decided to meet their needs by jointly holding a charity dinner every year and raising donations from caring people in Xiangjiang.

The first charity dinner jointly held by both parties was held in 1982. At that time, in order to strengthen the popularity of HSBC, Chen Zhu used his relationship to invite many celebrities from Xiangjiang.

Bao Yugang, Li Jiacheng, He Hongsen, Li Zhaoji, Xu Shixun, Ho Yingdong and other famous wealthy people from all walks of life in Xiangjiang came to support him. Even the 26th Governor of Xiangjiang, who had just come from the UK, was invited by Chen Zhuo to become a guest of honor at the dinner.

"It is my honor to be able to receive Mr. Chen Cao's personal invitation. I have always wanted to make a contribution to Xiangjiang's charity. Mr. Chen is worried that Mo Xuan will definitely participate on time at that time." Mo Xuan chose to accept Chen Cao's invitation happily.

Although Mo Xuan is not a great charity, he is still willing to do a little bit of effort to those who are poorer than him.

Moreover, as far as he knows, the wealthy people in Xiangjiang have always been keen on charity, and for them, they have many considerations for being keen on charity. On the one hand, from the traditional Chinese perspective, being keen on charity can accumulate virtue and do good deeds, benefit future generations, and bless their families to flourish in Xiangjiang.

On the other hand, the keenness of charity among rich and famous people can leave a good reputation for them in the hearts of the people in Xiangjiang and help the development of their own careers.

Xiangjiang is a capitalist society, and Marx, the founder of Marxist thought, once said: "Capital comes to the world, from head to toe, every pore is dripping with blood and dirty things." All capitalists' original accumulation of capital in the early stages of their career development was blood.

But people always want a good reputation, so when they have achieved certain success, they naturally hope that their dark history and their previous bad reputation will be gradually forgotten and will no longer be mentioned.

The best way is to put a high hat on yourself by doing charity, so that your reputation as a great philanthropist can be spread and everything in the past is covered.

Moreover, according to the provisions of the Xiangjiang Taxation Regulations, if citizens donate real estate and inheritance for charitable purposes, they do not need to pay stamp duty for real estate transfer, and they can also exempt part of the inheritance tax. This is also the reason why many wealthy people in Xiangjiang are keen on charity.

Therefore, although the charity dinner held by HSBC and the Hong Kong World Vision are not long ago, because of their relationship with HSBC, it is also a charity event that wealthy celebrities are enthusiastic about participating. Many wealthy celebrities will attend each charity dinner.

In his previous life, Mo Xuan never had the opportunity to attend a charity dinner that sounds so grand and outstanding due to his own conditions.

Since there is this opportunity in this life, Mo Xuan happened to see the experience. On the one hand, he could see if he could have the opportunity to see the well-known wealthy people in Xiangjiang that he could only see online in his previous life, and see what their style was like thirty years ago.

On the other hand, being able to attend the HSBC dinner is also a reflection of one's own strength and status, and charity is the only choice to establish a good personal image.

"Haha, since that's the case, Chen will send someone to send the invitation from the charity dinner to Mr. Mo's company." Chen Cao said with a smile. Mo Xuan's answer was not beyond his expectations. He could guess the reason why Mo Xuan agreed to the invitation, but Chen Cao was happy to see it happening.
Chapter completed!