Chapter six hundred and nineteenth [Shaw's feud]
In his impression, the box office of more than 20 million seems to have been missing for a long time.
Tracing the origin, the Shaw family's entertainment career can be traced back to the "Laughter Stage" founded in 1923.
But the movie legend that truly belongs to Shaw Yifu began with the "Shaw Brothers Co., Ltd." established in Hong Kong in 1958.
If people talk about the origin of Xiangjiang movies and the glory of Xiangjiang movies, "Shaw Brothers Co., Ltd." is definitely an unavoidable hurdle.
Speaking of Shaw Brothers' miracle, it not only lies in its size as Shaw Brothers Cinema, which is known as "Oriental Hollywood", but also hundreds of staff in front and behind the scenes.
It is also because Shao Yifu has a unique operating strategy—
Including the establishment of the "Nanguo Experimental Theater Troupe" to cultivate a large number of new people, and implement the "bringing in, going out" strategy to carry out extensive cooperation with Japanese peers.
Using advanced technologies such as color wide screens to shoot costume blockbusters, and further promote the publicity by establishing official publications such as "Southern Movies" and "Xiangjiang Movies"...
From 1958 to mid-1970, Shaw Brothers dominated the Hong Kong film industry several times, but what achievements did it have?
There is no need to say that it has cultivated a large number of superstars in the film industry. Many behind-the-scenes staff who have achieved outstanding achievements have all come from this, from directors to props;
At the same time, genres including Huangmei tunes and martial arts films were also promoted by Shaw Brothers. "The Beauty of the Country" and "Yang Guifei" have successively become the annual box office champions in Hong Kong and Taiwan, and "One-armed Knife" has become the first "million-million blockbuster" in the Hong Kong film industry.
In 1973, Shaw Brothers, which has been developing Mandarin films, launched the Cantonese film "Seventy-Two Tenants", which broke the historical record in the box office, making Xiangjiang's film industry "super Cantonese" ever since.
How brilliant was Shaw Brothers at that time? It was so proud of the entire Xiangjiang film industry, but now...
"Uncle Six, don't be surprised too early.
What I just said is still to make you happy.”
As soon as he saw Shao Yifu's dazed and the sadness on his face inadvertently, Mo Xuan suddenly understood—
This old man is "nostalgic about the past and hurt the present" again.
"Oh? Yes."
Hearing Mo Xuan's words on the other side, Shao Yifu also came back to his senses, said "Oh", and then continued to look through.
After a long time—"A Xuan, is this really true?"
Slowly, the wrinkles covered the whole face, the old face was full of incredible, full of joy, and a hint of "let go".
At this time, the "box office report" document in his hand—
In addition to the detailed box office of the first movie "The Owl and Dumbo" since the opening of Zongheng Theater, there are also other movie theaters of the same period, with their respective box offices.
For example, Jiahe Pictures and Xinyicheng Pictures.
In the box office report handed to him by Mo Xuan, the box office of the movie "The Owl and Dumbo" reached more than 28.97 million Hong Kong dollars, which can be said to be a box office sales.
In contrast, Jiahe Pictures and Xinyi City Pictures lost a box office miserably.
You should know that in order to attack Zongheng Film and snipe Zongheng Cinemas, Jiahe Film and Xinyicheng, two theaters that have never cooperated with.
Even old enemies who had once fought against each other temporarily abandoned their old grudges and chose to jointly screen movies in order to kill Zongheng Cinemas in the cradle.
But, the result... Looking at the box office figures of only tens of millions of Hong Kong dollars, Shaw Yifu smiled very happily.
This is a box office gap of nearly 20 million Hong Kong dollars.
"Haha, Uncle Six, since I have shown it to you now, of course it's true.
You must be happy now.”
At this time, Mo Xuan was really rare in Shao Yifu's condition before, which also shows that the person on the other side was excited.
Speaking of which, the movie "The Owl and Dumbo" has been released in his Zongheng Theater for so many days.
Moreover, since Zongheng Cinema has re-joined many cinemas based on the original Shaw Brothers Cinema, the cinema has undergone "fine decoration".
The entire theater chain can accommodate audiences at one time, which is much better than before, so the screening cycle of a movie is relatively shorter.
Now, the potential of "Owl and Dumbo" is almost exhausted, and it is almost time to draw the next picture.
Of course, maybe someone will ask at this time, since the box office is selling well, why not extend the screening cycle and make more money?
Haven't you seen that in the 21st century of my previous life, a movie sold slightly well and could be extended to the screening cycle.
However, this is really not worth it for Mo Xuan and Mo Xuan’s Zongheng Cinemas.
As for Zongheng Cinema, it has not lacked high-quality movies to be released so far, especially the highlight of the next drama "God of Gambling", which is of excellent quality and box office guarantee.
If that's the case, how could it not be willing to give up this little profit?
As for Mo Xuan, he is the boss of Zongheng Film. The faster a movie can be released, the faster it can recover funds and shoot other movies.
He has no reason not to do this.
You know, no matter how well this "Owl and Dumbo" sells, it is also a movie produced by Debao Film Company.
He doesn't have the hobby of suffering his own losses and helping others make money.
"Haha, you kid, you know how to make a joke about Uncle Six."
Seeing the teasing on Mo Xuan's face opposite, Shao Yifu smiled bitterly in his heart, and he couldn't smile bitterly on his face.
It is undeniable that he was indeed quite happy in his heart.
You should know that since the late 1970s, the Xiangjiang film industry has formed a confrontation between Shaw Brothers and Jiahe.
The two major film companies have large-scale studios and distribution theaters, Shaw Brothers' Qingshui Bay Cinema, and Jiahe's Affle Mountain Road set, and they are filming and working every day.
Every time the golden period comes, the two major theaters will have a fierce film confrontation. In contrast, other independent small film production companies can only survive in the gap between the two overlords.
This situation lasted until 1981 by the "New Art City" Film Company, which was formed by Mecca, Shi Li and Huang Baiming.
They obtained the support of the "Golden Princess" group a year ago, and they had already performed well in many of their entrepreneurship, and later suppressed Jiahe and Shaw Brothers.
Even the two companies have never even played movies.
Jiahe Film Company severely damaged Shaw Pictures' film empire and hit its hegemony and prestige;
Xinyicheng Film Company gave Shaw Pictures a fatal blow, allowing it to step into its seventies and step into its grave...
Chapter completed!