Du Qiu left Qin Mu and others, including Jiang Danfeng and Bai Yuquan in the seafood restaurant, and only called Zhou Yuan, and then drove Zhong Gaoshan out of the seafood restaurant, preparing to find another place to have a meal.

"Secretary Zhong, I apologize to you first, because I have no intention of selling Snapdragon, so I did not inform the city of the news about Microsoft sending people here."

Zhong Gaoshan was originally upset by the farce just now. At this time, Du Qiu went straight to the topic and did not make things false. He gave a very clear reply. He took a reassurance and his mood improved a lot. He said, "Today is the weekend. I'm resting at home. I heard Yuquan say that your company is having a dinner party, so I came here to join in the fun. It has nothing to do with Microsoft. You are a private enterprise and have the right to operate independently. The city will not make random moves."

Although he said that, he couldn't take it seriously. Zhou Yuan was very tactful and introduced Microsoft's three plans in a concise manner, and said politely: "Secretary Zhong, our company is all young and very immature in life and work. He has never encountered such a big scene. You have personally presided over the reform and restructuring of several state-owned enterprises. You are knowledgeable and experienced. You have enjoyed a high reputation in economics and management. Please help us refer to it. Which one is better?"

"There is no reputation, it's just a crossing river by feeling the stones." Zhong Gaoshan had completely put aside the unhappiness just now, gave in a few words with a smile, and then said in a deep thought: "I don't know much about your tricks in the high-tech industry, so I won't comment on the first plan; since Xiao Du is unwilling to sell the company, the second plan can be ignored; the third plan can be discussed carefully. Microsoft is a Fortune 500 in the world and has strong technical strength. If you can cooperate with them, it will not only enhance Snapdragon's overall strength, but also be beneficial to corporate image and popularity."

The butt determines the head, it is indeed a famous saying...

Du Qiu drove through the campus of Sanjiang University, parked in an open space near the south gate, and said, "Secretary Zhong, today is the weekend. You don't go to work and I don't work. Why don't we take a break from our busy schedule, go for a barbecue and chat casually?"

"Okay, the barbecue street at the entrance of Sanjiang University is a feature of Yuncheng. I haven't arrived for a while and I'm very hungry." Zhong Gaoshan pushed open the car door and got off the car and joked in a close manner: "Xiao Du, you are a local rich man. Today I have to open my belly and eat expensive food."

"no problem."

The three of them walked out of the school gate, crossed the road, walked along the bustling street for a while, and turned into an alley. On both sides were old-fashioned tube buildings built in the 1970s and 1980s. The residents of the Eight Immortals crossed the sea and showed their magical powers. The first floor was transformed into various snack shops, including cooking, barbecue, pasta, and braised food. They were dazzling and fragrant. Although they were not as bright as the seafood restaurant, they were full of lively life everywhere.

Zhong Gaoshan is not a native of Yuncheng, but he has lived and worked here for more than 20 years and has regarded this city as his hometown from the bottom of his heart. He enjoyed the feeling of a private visit. He took Du Qiu and Zhou Yuan excitedly and took him around the streets, picking them up and down. Finally, he chose a small restaurant with barbecue and cooking outside. The restaurant was doing very well. He waited for a while before he could wait for the empty seat and sat down at a small round table set up temporarily near the door.

"I want a couple's lung tablet, and another Mao Xuewang, and add more chili peppers."

"Is Xiao Zhou from Shu?"

"Yes, so is Secretary Zhong?" Zhou Yuan handed the simple menu back to the boss's wife and said with a smile: "I have lived in the United States for a month and have eaten hamburgers and pizza every day. The birds are about to fade out of my mouth. Now I see chili and drool."

"I came from Xiangjiang and I also like spicy food." Zhong Gaoshan pulled a few tissues and wiped the greasy food on the table, saying: "Foreign dishes cannot be said to be bad, but they are indeed not suitable for the taste of us Chinese. I went to Germany for inspection in 1988, and after I came back, I was the same as you now. I will eat whatever I catch. Can Xiao Du eat spicy food? If not, I will order a few light dishes."

Du Qiu put a bundle of beer sent by his boss at his feet, and said while opening the wine: "I taste a lot and eat everything."

"It is a blessing for young people to have a good appetite." Zhong Gaoshan looked at the Fengle trademark on the bottle and introduced proudly: "I visited Germany in 1988. One of the projects was to introduce modern production lines for the city brewery. It was introduced and put into production that year. The technology and formula were learned from Germans. The taste was very pure and the supply was in short supply every summer."

Zhou Yuan poured half a cup of disposable plastic cups, and after tasting it, he praised: "The taste is really good, better than the taste of several dollars a can I drink in Silicon Valley. Since it is so popular, why not expand production?"

"In 1987, the city's annual beer consumption was less than 3,000 tons, so it only introduced a 5,000 tons production line. In recent years, the domestic economy has developed rapidly, residents' living standards have improved, and beer sales have also increased." Zhong Gaoshan is a technical bureaucrat who has done many practical things. He said clearly: "In 1992, the technical reform has been made, and the production capacity has increased from 5,000 tons to 7,000 tons, but it still cannot keep up with the market demand. The brewery plans to introduce another production line at the end of the year to strive to achieve a production capacity of 20,000 tons next year."

"Then I can drink it with my belly open next summer."

Du Qiu picked up the beer bottle, poured a glass of it for Zhong Gaoshan, and said, "20,000 tons is too small. If I were the director of Fengle Brewery, the production capacity would exceed at least 200,000 tons within three years, otherwise the brewery would not live for 2,000 years."

Zhong Gaoshan was stunned by his bold words and alarmist words and asked, "Why?"

Because Xuehua was established in December 1993, it began to capture land everywhere in 1998, swept across the country within a few years, killing or acquiring countless local small wineries...

"Fengle only sells locally in Yuncheng, and its production capacity has been rising again and again, but it is still in short supply. It is not difficult to find that beer is a high-speed growth money-making industry." Du Qiu knew that the next 20 years will be the golden period of the beer industry and the peak period of mergers and acquisitions. He said: "In a fast-growing industry, market share is the most important. Large-scale enterprises will swallow small enterprises like big fish eating small fish. Small factories like Fengle with an annual output of only 10,000 tonnes cannot compete with big brands such as Qingdao or Yanjing."

He took the beer bottle and analyzed with an example: "If the production cost of Fengle Beer and Yanjing Beer is the same, it is 2 yuan per bottle. If you want to make a profit, you have to sell it for 3 yuan. Yanjing can produce hundreds of thousands of tons a year, sell it for 3 yuan elsewhere, sell it for 1 yuan or 2 tons in Yuncheng. It can afford to lose, but Fengle cannot afford to lose it and goes bankrupt in one summer. Therefore, the market in Yuncheng became the world of Yanjing. Then the price was changed to 3 yuan per bottle. Because the market is growing rapidly, it can sell it for 3 tons next year and 5 tons next year. The money that was lost before will not only be recovered quickly, but also make a big profit."

Zhou Yuan was quite interested in this theory and said, "Beer is not an industry that has only emerged in recent years. Why are there no manufacturers doing this? When I was a reporter before, I have traveled to dozens of cities across the country. Almost every city has its own local brand. Yanjing only sells it in the surrounding areas of the capital. After crossing the Yellow River, it almost disappeared."

"There are two reasons. The first is insufficient production capacity. The local market cannot meet it. How can it expand to the outside world? The second is inconvenient transportation. The railway and road capacity are limited and cannot radiate to other places." Du Qiu took a sip of beer and continued: "But now is different from the past. Just as Secretary Zhong said just now, even small factories like Fengle are expanding their production capacity. Large factories like Yanjing must be the same. The market of one city and one place cannot meet them. Domestic infrastructure construction is developing very fast, and highways are spreading everywhere at a speed of thousands of kilometers per year. While the developed transportation brings convenience, it will also bring fierce competition. So I think about around 2000, hundreds of small breweries across the country would die, either going bankrupt or selling them at a cheap price."

Zhong Gaoshan stared at the beer bottle, thinking about it, but said nothing.

"It's a bit too exaggerating to squeeze out hundreds of companies in five years. If you expand at a loss like this, let alone Yanjing, I guess even listed companies like Qingdao can't stand it."

"Just just snowball. For example, Fengle Beer sold out at a loss this year and seized the market in Jinling. Next year, it will have two profit points, Yuncheng and Jinling. Its strength will increase greatly and it can blossom from all directions. At the same time, it will occupy Pujiang and Beijing. And so on. The next year, it will have the strength to occupy the whole country." Du Qiu took a sip of the beer and said: "Of course, the premise of doing this is to have enough funds to support it, because there are many smart people and more than one powerful brewery. When the heroes compete, whoever burns the money will win."

Zhou Yuan is very flexible and knows that Du Qiu is not a person who likes to show off. He suddenly talks about the beer business and will not be aimless. After thinking about it, he said: "The beer market is quite similar to the Internet market. The Internet is also a rapidly developing industry. Now many companies are losing money and selling, rushing around to grab the market. After I returned to China, I saw a case that AOL in the United States spent 250,000 US dollars in 1993, and gave tens of thousands of floppy disks for free to advertise. Then hundreds of thousands of users have exceeded a year, squeezed out several competitors, and the market value has also increased a lot."

When Zhong Gaoshan heard this, he picked up a plastic cup and took a sip of beer. He shook his head helplessly and said, "The Americans are rich and powerful. They can give it to you if they say it. Fengle Brewery is not good. They have too thin foundation. In order to introduce a new production line, they have already strangled their belts to live. How can they have the capital to grab the market in other places?"

"The enterprise has no money, the government can help you." Du Qiu said bluntly: "I think the Yuncheng City Government is too courageous and steps, especially lacking in imagination. On the surface, it seems to be steady and down-to-earth, but in fact it is an old lady walking with her foot binding, looking forward and afraid of falling."

Zhong Gaoshan was stunned when he heard this, but was not angry. Instead, he laughed and said, "You are really a newborn calf who is not afraid of a tiger! Come on, come on, tell me, how can you walk boldly?"
Chapter completed!