Chapter 86 Guidance in every detail
Even with the gold finger BUFF bonus, a person's energy is still limited, while the Internet is unlimited, and Du Qiu cannot cover everything. Therefore, he took advantage of this Internet conference to spread some knowledge that he did not intend to get involved, so that the fellow practitioners could avoid detours and form a healthy development ecosystem in China as early as possible, benefiting others and selfishness.
"The Internet involves a wide range of areas and can be used by any industry. Everyone has different conditions and different ways of making money. I will use the 10 fields I just deduced as an example to analyze the future development prospects."
"The technical threshold and funding requirements for fiber optic networks, servers and switches are relatively high, and it is difficult for ordinary people to get involved, so we will ignore it. The compatible machine and spare parts market will develop very quickly in the future and the profits are good. If you do well, it will not be a problem to earn one hundred thousand a year. The threshold for this industry is relatively low. Interested friends can try it. If the scale is achieved, it may be the next Lenovo."
"As for software, foreign countries will develop very quickly, but I am not optimistic about it in China, because the domestic copyright protection awareness is very poor. This year, optical drives and CDs have become popular on a large scale. A CD costs only a few dollars, but it can accommodate dozens or even hundreds of software. This means that pirated copies are more convenient to disseminate. More importantly, with the acceleration of the network speed, pirated software can be downloaded directly through the Internet in the future, further compressing the sales of genuine software."
"In such an environment, if the genuine software does not perform encryption processing, it will be squeezed out by piracy. If it is encrypted, the market will be handed over to competitors who do not encrypt. I believe Kingsoft has a deep understanding of this. If it is not encrypted, there are pirated WPS all over the streets. Encrypted, and consumers switch to Microsoft Word. In short, there are wolves in front and tigers in the back, and they are attacked from both sides, so it is more difficult."
After a chat in the hotel last night, Qiu Baijun and Du Qiu became more familiar with each other. He smiled bitterly when he heard this, raised his hand and waved it to show his support.
"But there are three kinds of software, and the future prospects should be very good. One is antivirus software. Pirates are stolen things and have natural insecurity. Therefore, consumers are willing to spend money to buy genuine antivirus software to protect computers. Moreover, with the development of the Internet, there will be more and more viruses and the spreading speed will become faster and faster, so there is great potential in this field."
"The second type is enterprise application software, such as financial accounting software, enterprise resource planning software, human resource management software, etc. With the development of the Internet, office automation, electronicization and remoteization will become more and more popular. The market for enterprise software is large. This software needs to be customized and modified according to the actual situation of the enterprise. It is difficult to meet the demand, so the market is large. This field has to face competition from international giants such as IBM and SAP. However, their products are mainly facing large enterprises, are not friendly to small and medium-sized enterprises, and are not in line with China's national conditions, so there is a lot of room for development."
"There is another type of Internet software, such as browsers, email clients, etc. The business model of this software is different from traditional software. It does not make money by selling products, but by value-added services. For example, iView is distributed for free and collects advertising fees through built-in homepages. This method is still in the exploration stage and is not mature enough, so I won't say much to avoid misleading everyone."
Du Qiu is not the Virgin after all, and iView is the core commercial secret of Snapdragon, so he avoids the important things, skips them gently, and then quickly jumps to the next topic.
"Now, let's take a look at the other five areas directly related to the Internet, online advertising, online ticketing, online news, online shopping, and online social networking. These five areas can actually be summarized in one word, that is, online content. Among them, online ticketing and online social networking have relatively high requirements for technology and funds. I won't say much, and focus on the other three types with relatively low threshold."
"Everyone should be able to realize that the content on the Internet is extremely poor at present, especially in China. There are only three websites to go to after surfing the Internet, Shuguang BBS, Snapdragon BBS and Shuimu Tsinghua BBS, which was just opened last month by Qingcheng University. Among them, Shuguang BBS is on the Science and Education Network, and Shuimu Tsinghua BBS is on the Education Network. It is very slow to log in through the public network, and even if it goes up, there is not much content to watch."
In the original time and space, Shuimu Tsinghua BBS was founded on August 8, 1995. It is the origin of China's university campus network culture. Before it was converted into an intra-campus network in 2005, it has always been one of the most popular BBSs in China and has a very strong influence.
In the current time and space, when several interns returned to Beijing to participate in graduation defense in June, they spread the website building experience of Snapdragon BBS and some interesting and fun posts, which aroused the interest of many people, including students from Qingcheng University, which stimulated them to open Shuimu Tsinghua BBS a month in advance. However, the technology is still very primitive and does not support browser access. They need to log in with special software, so their popularity is very low, with only a dozen people online every day.
"The Internet is like Pengcheng in 1979. It seems to be deserted and barren, but in fact it has unlimited potential. If you bought a piece of land in the center of Pengcheng in 1979, you will definitely make a lot of money now..." Du Qiu said this, thinking it was too petty, so he changed his words and said, "The analogy just now is not appropriate. Let me put it another way. The Internet is like the American continent just discovered by Columbus in the 16th century. It is vast and boundless, with unlimited resources, but it is sparsely populated. If you can grab land in advance, seize an island or a plain, open a plantation or dig gold mines, you will be rich and famous all over the world. It is much more glorious than collecting rent in Pengcheng."
Among the 500 netizens who participated in the Internet Conference this time, the most were from Beijing, with more than 100 people, followed by Pengcheng, with more than 50 people, and almost all of them were people from the society who participated in the work. They had a strong sense of business. When they heard this, someone immediately asked loudly: "Boss 8, the Internet is virtual, how can you grab the land?"
"In reality, with land, people will come to live, and on the Internet, with content, people will come to browse, so the content is the land." Du Qiu appeared again and said, "There are many kinds of content, such as I like basketball very much. In April this year, I went to Madison Garden in New York to watch Jordan play basketball..."
Jordan's return to the NBA was the most exciting sports news in 1995. As soon as this was said, many fans in the audience made envious and jealous sounds.
"After watching the ball, I was very excited and wanted to share it with others, but I didn't know a friend around me, so I had to go back to the hotel to sleep alone, but I couldn't sleep." Du Qiu made a typing move with one hand and said: "If there was a basketball BBS at that time, I could communicate with fellow students through the Internet, and netizens could also know the results of the game earlier than watching sports news on TV, and learn the details that cannot be seen on TV, which is a win-win situation."
"Have you seen business opportunities from this example? Traditional media want to produce content, they need human and material resources such as journalists, editors, offices, and printing equipment. However, the Internet does not need it. The Internet only needs to build a website, and the content is provided by netizens, which is lower in cost and more efficient. These contents may not be as rigorous as traditional media, but they are free and will attract more netizens to browse and then produce more content, thus forming a virtuous cycle and growing like a snowball."
"When the basketball BBS has formed a scale and netizens have reached a certain number, companies such as Nike and Adidas will come to advertise, because netizens who often browse basketball BBS have far more people who buy football shoes and jerseys than those who don't care about basketball. At the same time, the owner of the BBS can also organize netizens to buy goods from the manufacturer at a discount price, and then resell them, and earn agency fees or price differences from it. So everyone can see that online advertising, online shopping and online news can communicate with each other, forming a whole."
"And so on, there is a lot of content to do, for example, in addition to basketball, I also like computers, cars, calligraphy, movies, and beauties... Don't laugh, beauties are very valuable content, which can radiate cosmetics, clothes, jewelry and other businesses, and are very good at it."
"Land attracts the population, the population produces grain, and the grain attracts more people, and the population produces more crops. In the end, the wilderness becomes a city. The Internet is similar to it. The content attracts netizens, the content continues to expand, and the content continues to increase, and the number of netizens continues to form a virtual online city. So I say that the current Internet is equivalent to the Americas of the Age of Discovery, which is deserted, but has unlimited potential."
If Du Qiu was put in 2016, even elementary school students might think what he said was too simple and very wordy. However, for people in 1995, these are all insightful insights with great forward-looking and reference value, because these contents are all fruits burned by Internet pioneers with thousands of real money and silver, and are of great value.
For example, Kingsoft has been tossing out various application software before 2000. Although it attracted a lot of attention with the ultra-low price "red genuine storm", it has never made a big name. It was not until it transformed into Kingsoft Anti-Japanese and Excellence Network that it finally survived.
For example, Zhang Shuxin from Yinghaiwei once said that she knew that the Internet would make money after 2000, but she didn't know what to do before 2000. So she tried various businesses, and ended up exhausting her funds and fell on the eve of dawn.
"Knowledge changes destiny, knowledge creates wealth, and knowledge not only refers to technology, but also knowledge is important. There is now a population of 1.2 billion in China, of which there are only more than 10,000 netizens. Everyone here has surpassed 99.99% of the competitors. When others have not seen the sea, we have set sail out of the port. Although the journey ahead is far, difficult and dangerous, when spring is warm and flowers bloom and reach the other side, I believe everything is worth it!"
Amid warm applause, Du Qiu ended his speech, raised his hand to greet him for a moment, and walked off the rostrum with light steps.
A few years later, this speech with dull words and long-winded words was repeatedly mentioned and studied. Almost all industry leaders admitted that they benefited a lot from it. Some good people even compared it to the Ten Commandments of Moses, believing it to be a milestone in the history of the development of the Internet in China.
Chapter completed!