Chen Dayou wanted to release the radical plan for imail on November 1, but encountered a major setback the next morning because Jennifer, who had just taken office, firmly opposed it. The two had a fierce war-level quarrel in the office.

"What is the basis for registering a limited number of 10,000 users per day? Why is it not 5,000 or 20,000? Have you done market research?"

"Imail will definitely be popular, 10,000 yuan a day should be about the same."

"Should? Almost? dylan, you are like an inflatable doll at the door of a department store, swelling and ugly, thinking that all customers will like you, but that's not the case! If there are only a few hundred users register every day, do you have a backup promotion plan?"

"With iView's current popularity, it's impossible to have only a few hundred people a day!"

"Impossible? Then let me ask you, what is the product image of imail? What is the market positioning? What is the target group? What is the core competitiveness?"

"Uh...why do you want to pull so many useless things? Imail is cool and fashionable enough."

"There are many kinds of coolness! Autun is cool in Silicon Valley, and is a nerd in Hollywood! In the market dominated by business people, thinkpad is cool, in the market dominated by teenagers, PS game console is cool, in the market dominated by family daily necessities, Martha Stewart is cool, which kind of coolness does imail need? dylan, have you never thought about anything other than money and women in your head?"

"Jennifer! I'm asking you to be the chief marketing officer to solve the problem, not to find fault, OK?"

"How to solve the problem? No team, no plan, no channels, no creativity, no copywriting, nothing! It's already very adventurous to release on November 18, November 1? Don't even think about it!"

"If you can't do it, then get out of here, I'll find someone else to do it!"

"I am the chief marketing officer appointed directly by the board of directors, and you have no authority to fire!"

“I am also a member of the board of directors!”

"But you only have one vote, autumn and Draper will support me!"

The two of them had a very loud quarrel in the office, so loud that they could even hear the lounge next door clearly. Xiao Wu listened to the wall with a gossip for a while, and then said to Du Qiu: "Mr. Du, don't you go over and persuade me?"

Du Qiu was sitting in front of the TV, playing the classic game "Final Fantasy 6" with SFC, and said calmly: "The temperature in Silicon Valley is high, it is easy to get angry, and it is healthier to noisy."

"Mr. Du, do you know what I admire most about you? It's not IQ, but a big heart, especially big! In the eyes of others, it's a big deal that has fallen, but in your opinion it's all small things."

Of course it is a trivial matter. In the original time and space, hotmail has neither money nor people nor fame, and has no marketing. It has more than 8 million users in just about a year, and then it was acquired by Microsoft for more than 400 million US dollars...

So instead of getting involved, it is better to sit firmly on the Diaoyutai and let them make trouble. Maybe they can make better results. After all, they are not gods and cannot be separated from each other. They will do everything themselves...

"What's the use of flattering me? I won't give you a double bonus." Du Qiu turned his head and looked at her and asked, "The training class will be completed so soon?"

"The employees recruited by Sister Zhiqin are of high level. About 25% of the new codes added in Anjie Database in the past two months were provided by them. I have figured it out long ago. I'm just going through the motions." Xiao Wu held the coffee cup and said with a smile: "I have settled the sports car of Mr. Chen."

"He looked at the imail too seriously and focused on stability, so he made you get a bargain." Du Qiu pressed the pause button and turned his head and said seriously: "I called you to come to Silicon Valley, mainly to advertise Anjie. If it can run well on the imail project, it will be much easier to promote it next, and you can use snacks."

"I will."

Du Qiu nodded, started playing games again, and asked: "How much did the contract for technical support and employee training have been negotiated?"

"I vomited blood and paid the guest a lot, and I only charged half a price, $500,000."

"A good $500,000,000, and you can get a lot of bonuses at the end of the year."

Before financing on October 25, Snapdragon made major adjustments to its corporate structure, adopting a practice similar to Google in 2015, turning the company into an umbrella group, browser, operating system, database, office software, software park and other projects into independent subsidiaries. When there is business transaction between each other, it will no longer be arranged in a unified manner as before.

The advantage of doing this is that you no longer have big pot meals. The core business of each subsidiary is very clear and there is more room for imagination. If it develops well, it can be listed separately. It can attract talent franchise more than all businesses mixed together and stimulate the work enthusiasm of middle-level managers. The disadvantage is that it is easy to cause internal friction and division. However, there is no need to worry about this for the time being, because Du Qiu, like the founding emperor in ancient times, has enough power and prestige to control all subsidiaries.

After the two people next door quarreled for more than half an hour, their voices gradually became weaker. After a while, Jennifer pushed open the door of the lounge and said, "Autumn, go to the conference room with me. My mom wants to talk to you."

I'll go...

They are all adults, so don’t call parents when they quarrel?

"What's your mom talking to me?"

"Dylan agreed to postpone the Imail release date until November 11, and outsource the marketing work to professional PR companies. You know, my mom is We're CEO, so I want to contact her first."

It turned out to be a business...

Du Qiu let out a sigh, put down the handle, got up and went to the conference room.

Jennifer's mother Pam Esjon is one of the founders of the world's second largest public relations company We. Because she successfully planned the unprecedented Windows 95 marketing plan, it was rated by the media as the most influential public relations figure in the world in 1995. If she was asked to run the distribution, it would be difficult for me to not become popular, because this incident itself is a big news.

Pam Eschon is a decisive person. He communicated with Du Qiu, Chen Dayou and Jennifer for more than ten minutes on a conference call and reached a preliminary cooperation intention. He said: "It's 9:37 now, and I will bring the best team to Mountain View before 2 pm."

"Okay, I will prepare the information you need as soon as possible."

After hanging up the phone, Chen Dayou leaned on the back of the chair, breathed a sigh of relief, and said, "I am worthy of being Bill Gates's guardian, and I am well-deserved."

Pam Esjon has been in charge of Microsoft's public relations activities for a long time and has a very good personal relationship with Bill Gates, so she is nicknamed "Bill Gates' guardian" by the media. Jennifer obviously doesn't like others calling her mother like that. She gave Chen Dayou a fierce look, and then said to Du Qiu: "Autumn, do you have any technical work to do now?"

"No, strictly speaking, I'm still on vacation."

"Very good." Jennifer pushed the pencil in his hand through the conference table and said, "When I was in China, I saw some advertising copywriting you wrote. It was very good. Since I have time now, please help me design some promotional copywriting for my imail."

"Didn't you just agreed to outsource the entire marketing work to we?"

"We don't understand the company culture of iView, nor do we understand the technical characteristics of imail. It may take a long time to come up with a marketing plan that satisfies us." Jennifer looked at Du Qiu and persuaded: "You are the founder of the company. Even if the copywriting you wrote is not adopted, it is of great reference value to them."

"Yes, Du Qiu, the copywriting you wrote in China is very popular, especially the long copywriting you breathe, which one won the advertising prize."

"That's a genius copywriting, my mom and I love it very much. You should compete for the Cannes Advertising Awards or the New York Advertising Awards."

In order to promote notepad, Du Qiu plagiarized and adapted the advertising slogans from the National Geographic Channel. In September, Du Chunhua sent him to Yangcheng to participate in the 4th China Advertising Festival. Finally, he defeated Kongfujiajiu and won the China Advertising Award. After that, he had not plagiarized or adapted advertising works for a long time. He had some skills and picked up the pencil and said, "I'll give it a try."

Pam Esjon was very punctual and rushed to the iView headquarters at around 1:40 pm. When she walked into the conference room, she was immediately attracted by the copywriting and design drawings on the four whiteboards.

"Have you found the right advertising company?"

Although advertising and PR are both business marketing, they are actually two different types of jobs. Jennifer formally introduced: "No, these advertising ideas were done by autumn-du, the founder and chairman of our company."

After the introduction, she couldn't help but feel shocked and added another emphasis: "It was written within an hour."

Pam Esjon is almost 50 years old, but she is well maintained. She looks like she is about 40 years old. She looks a bit similar to Jennifer, but her temperament is completely different. She is friendly and approachable. She hugged Du Qiu enthusiastically like she met a child from a relative's house, patted him on the back and praised: "Oh, autumn, I heard Jen talk a lot about you. What an amazing genius."

Du Qiu looked at Jennifer, and Jennifer rolled her eyes expressionlessly, and clearly expressed the meaning of "I didn't say anything to her."

After hugging Du Qiu, Pam Esjon turned around and patted her hands twice, and said to the six employees she brought, "Children, start working, start with these four whiteboards."

We are worthy of being one of the top public relations companies in the United States. After a brief discussion, the six employees quickly chose to use the classic Nokia advertising slogan "connecting-people" as the promotional language for imail, and formulated a series of public relations marketing activities around it.

In the original time and space, there were almost no advertising slogans worth mentioning in emails, so the sources of Du Qiu's plagiarism and adaptation this time were varied, including mobile phone manufacturers, telecom companies, and even sports events. Among these advertising slogans, Nokia's "connecting-people" is indeed the most classic and most suitable for imail. After all, mobile phones and emails are communication tools.

As the employees discussed how to develop a marketing plan, Pam Esjon called Du Qiu outside the conference room and said, "Auto, there will be a charity dinner in Seattle tomorrow. Are you interested in attending?"

"What type of charity dinner?" Du Qiu was slightly stunned and said, "I have never participated in a banquet or something."

"It's a common dinner on TV, it's very boring, you don't have to worry about it." Pam Esjon waved his hand gently and said, "Bill always wanted to see you, but he didn't have time to come to Silicon Valley, so I asked me to invite you to Seattle as a guest."

Bill Gates wants to see me?
Chapter completed!