Although scrolling is annoying, the excited tone and incoherent content instantly made everyone in the group feel excited.

Through the topic they just discussed, some people have already had a very strong premonition... although it is still a bit unbelievable.

After this, the entire discussion group suddenly became deserted. Most people online reflexively jumped out and logged on to INS, searching for GUCCI. Sure enough, the official INS account posted a latest tweet a minute ago.

arts.

Chi Jingyuan, who caught the eye in the tweet, was wearing a suit, and the handsome half-length portrait attached was extremely exciting to look at. He had already thought of something, but it was a pity that many people could not understand the text used by the GUCCI official account and could only recognize it.

The blue @ font appears, and the @ account happens to be the account of Chi Jingyuan, whom they are very familiar with.

I have an explosive curiosity about the content, but it makes me irritated if I can't understand it... But it doesn't matter. The GUCCI official account can't understand it, but GUCCI Korea also posted the exact same tweet at the same time, and many people didn't even think about it.

Moved position.

This time, they understood.

“GUCCI Gucci:

GUCCI officially announced that singer, actor, and music producer Chi Jingyuan [email protected] has become the brand spokesperson in the Asia-Pacific region.

Yuan's young, confident and sunny temperament will be combined with GUCCI's unique, strong and emotional impression to jointly embark on a new fashion journey.

(with pictures)”

A simple tweet with not many words, but for people who know EXO and Ji Kyung-won, especially fans and netizens here on the peninsula, it is completely earth-shattering news.

The only fans of Chi Jingyuan who came after hearing the news opened their eyes wide immediately after seeing this tweet, with a mixture of shock and joy in their eyes, and they seemed to be in disbelief.

The revelations and speculation just now are actually true! I really got the title of GUCCI, and I am not a close friend, not an ambassador... but a real regional brand spokesperson!

The quiet atmosphere in the group lasted for a while, and there was a strange silence, as if all the fans were digesting this jaw-dropping but surprising news.

Thirty seconds later, the fans seemed to have come to their senses again. In unison, they began to use the same onomatopoeic words to express their ecstatic emotions in unison. Everyone seemed to have turned into the annoying screen-swiping monster just now.

"Ahhhhhhhhhh."

"Ahhhhhhhhhh."

The entire discussion group could only see colorful, long and short exclamations in different fonts for a while. The same text combined with the speed of scrolling the screen was quite spectacular. It looked like everyone was lost.

The speech function is the same.

And similar scenes don't stop here. These fans have also added more than one fan group. As fans rushed to announce the news, the news spread rapidly. After a while, all Chi Jingyuan's fans, big and small,

The group, and even the EXO fan club, were all left with monotonous exclamations, all performing the same drama in unison.

At this time, I can only express my shock and excitement in this way.

…

Not everyone pays attention to INS all the time. When GUCCI officially announced the news on INS, only some fans who paid attention and passersby who happened to see it knew about it, and the impact has not spread yet.

At the same time as the official announcement of INS, the large screens of several well-known landmarks in Seoul such as COEX Shopping Center, Lotte World, and Hyundai Department Store, as well as outdoor large screens in Hong Kong Island, Shanghai, and many countries in Southeast Asia where GUCCI has been promoted, also switched.

The commercial that was played before started playing the promotional video with Chi Jingyuan as the spokesperson at the right time.

The transformation of the advertisements and the exquisite and excellent production at first glance also attracted the curiosity of many people, making passers-by stop and watch.

Along with very light music, the advertisement began to play, but the background at the beginning was blurred, making it difficult to see clearly.

GUCCI x Yuan

2017 FASHION SHOW

In the hazy background, two rows of white English letters appeared in the middle of the video. The fonts above were widened and bolded, juxtaposing the GUCCI brand and Chi Jingyuan's name. The emphasis was very obvious.

The title gradually faded after a brief pause. The previously blurred background became clearer, and Chi Jingyuan's back appeared in the field of view, occupying two-thirds of the screen. He stood there quietly, as if staring ahead.

landscape.

Then the camera gradually zoomed out, his figure also became smaller, and the background picture in front of him also appeared. It was the iconic building of Milan and even Italy, Milan Cathedral.

In front of the majestic church square, Chi Jingyuan turned his back to the camera, bathing in the first ray of sunshine in the early morning, looking up at the majestic church in front of him.

In the distance of the camera is a Gothic spire, Baroque style, full of sculptures, and extremely beautiful exterior decoration.

Brown suit, broad back, neatly trimmed black hair, and a delicate profile.

The lively people and the quiet church are one far away and the other is close, as if they are staring at each other.

The gentle and bright sunshine shines down through the clouds, reflecting on the profile of Chi Jingyuan and the sloping roof of the church. An extremely gorgeous composition between movement and stillness is presented in the video. The beauty is wonderful and profound.

The background sound of the video was very soft at first, making it difficult to hear, but as the sun emerged and the deep music rose, it finally became clearer.

Although the lyrics cannot be heard clearly due to the singing method, people who know it can hear it. This is an opera aria full of Renaissance characteristics. Its characteristics are graceful, meticulous, deep and vast.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! But at this time, the accompaniment seems to have undergone some changes and tones, the melody is more lively, and it seems to be a younger version.

Just like the people and the church looking at each other in the picture at this time, they seem to indicate classicism and youth, history and new life.

It's just a beginning, without any textual explanation. Just relying on the background and pictures, the theme and style of this collaboration between GUCCI and Chi Jingyuan are perfectly displayed.

Immediately after the scene quickly switched, Chi Jingyuan appeared in front of various well-known buildings in Italy and Milan, looked up in front of the UniCredit Bank Tower, sat in La Scala Theater and looked at the empty stage alone.

Strolling around the square in front of Forza Castle.

Chi Jingyuan's tall and well-proportioned figure is perfectly displayed in front of the audience. Even people who don't know him find it very eye-catching.

The photographer is really amazing, and he fully displays the characteristics of Chi Jingyuan as the protagonist. He is handsome and fashionable. In the scenes, classics and elegance are perfectly integrated.

Just as he was casually strolling, he passed by the blooming hot springs in front of the Sforzesco Castle. When he passed by the gushing spring water, the background and buildings behind him suddenly changed dramatically.

As Chi Jingyuan passes through the spring, the red brick castle behind him disappears, and the palace built of bluestone bricks and the eaves of carved railings and jade emerge. From a building full of European Renaissance style, it has become a very rich building.

The palace gate with oriental cultural atmosphere.

A fountain, with a splash of water, it went from Milan to Seoul, as if traveling through time and space, but the background changes are very natural.

The only thing that remains unchanged is the man walking among them.

All the people on the peninsula who were watching at this time were immediately shocked. This place was all too familiar to them...it was the most famous landmark building here, Gyeongbokgung Palace.

As people cheered up and watched, Chi Jingyuan didn't say anything or did anything special. He still strolled around casually as before. However, as the camera followed and revealed, the oriental characteristics of Gyeongbokgung Palace

Various landscapes also appear in the video, making people deeply feel the classical connotation.

From Milan, Italy, to Seoul, the peninsula, walking around in well-dressed and exquisite suits also clearly conveys the meaning of the exchange and development of fashion between the West and the East.

At the end of the video, Chi Jingyuan stood relaxedly in front of the palace gate. At this time, the sun was just right and shrouded his head. He seemed to feel something. When he raised his head and wished, the camera quickly zoomed out, passing by the pond, the palace, Gwanghwamun, until

After the aerial photography angle imprinted the entire Gyeongbokgung Palace into the lens, the background gradually became blurred, and the characters that appeared once in the opening reappeared.

GUCCI x Yuan

2017 FASHION SHOW

The entire video ends here.

Many people who saw this video for the first time were a little stunned. After watching it, they felt an inexplicable emotion brewing in their hearts, and there was an indescribable feeling.

But they knew that the video was shot very well.

The obviously excellent and meticulous production, as well as its charming connotation, have made many people interested in the most eye-catching Chi Jingyuan... Even those who did not know him before, in a short one-minute video, it made people interested in him.

left a deep impression on them

…

There was a lot of traffic in front of the Xincun intersection, and the noisy flow of people and vehicles gathered together. Because it was a red light, the waiting cars had been piled up for hundreds of meters under the intersection, and the sound of car engines and horns was endless.

"Why so slow?"

A middle-aged driver who was waiting idle at the red light poked his head out of the window, looked at the long motorcade ahead and complained anxiously. He inadvertently raised his head, and suddenly saw the hanging in front of the Hyundai Department Store not far away.

On the big screen, he looked at the video playing in a loop and took a few glances.

"What is this..."

He muttered impatiently, but he didn't move his eyes away. He was just idle, and there was nothing wrong with waiting at the red light anyway...

What is being played in a place like this must be an advertisement... It’s just that this advertisement is quite different from the ones this uncle usually watches. Peninsula popular advertisements get straight to the point right from the start, with the spokesperson showing off the product in various ways, but this video he watched

It took me a long time to figure out what they were selling.

"It's so beautiful."

However, after looking at it for a while, his attention was focused unknowingly, and he couldn't help but sigh as he looked at the constantly switching background buildings inside.

The classical and elegant architectural scenery of Milan is quite shocking, and very attractive to someone like him who has never seen it before.

He felt that this advertisement was quite well shot, and the tone and style were completely different from the sales advertisements he usually saw...

"Isn't this Yuan?"

At the same time, he also knows the main character in this story, Yuan from EXO. This is one of the few male idols he knows and the one he is most familiar with... His daughter who is in junior high school is this man's crazy.

Fan, he himself has watched the TV series produced by this guy.

Needless to say, the photos are really good and they look good.

As for GUCCI, of course he has heard of it, a European luxury product... although he has never bought one.

After watching it for about twenty seconds, he probably understood that this should be an advertisement for GUCCI and Chi Jingyuan. Although he didn't see what the advertisement was for, and he couldn't quite understand what it meant, but it was beautiful.
To be continued...