Chapter 181 WeChat attack, takeaway promotion(1/2)
"Is Xu Xing's cell phone infected with some virus?"
On the morning of October 8, Xu Jian was having breakfast at home and looking through text messages on his phone, only to realize that Xu Xing had sent him a strange piece of content yesterday.
[Your contact sincerely invites you to join the big family of WeChat Assistant and have fun communicating with you on WeChat. Come and become his WeChat friend~Link: xxxxxxx]
"What the hell?" Sun Wanhui, who was drinking porridge opposite, raised her head and asked with a puzzled expression.
"Check if you have it on your phone." Xu Jian said while showing the text messages on his phone to Sun Wanhui.
After taking a look, Sun Wanhui took out her mobile phone and found exactly the same text message.
So Sun Wanhui simply called her directly, and the call was answered after a while.
"Hello?"
"Xu Xing, is there something wrong with your phone?" Sun Wanhui said.
"Ah?" Xu Xing on the other side looked confused, "What's the problem?"
"I saw that you sent me a strange text message yesterday. Your dad also received the exact same text message. You want us to download some software. Is it a virus?"
Xu Xing: "..."
"It's not a virus. Just download one and you'll know." Xu Xing said helplessly, "I'm going to class. After you download and register, you can chat with me directly on it. Just hang up here."
Xu Jian opposite saw her hanging up the phone and couldn't help but ask: "What's going on?"
"He asked us to download one. It's not a virus." Sun Wanhui said, her finger had already clicked on the text message again, and she tentatively downloaded a WeChat assistant.
After a while, the download of WeChat Assistant was completed.
Xu Jian said: "Then you try it first. If there is a virus, I won't do it."
"Don't worry." Sun Wanhui clicked on WeChat Assistant and followed the instructions to register her account. As soon as the registration was completed, she already had a friend on her WeChat account, Xu Xing, who sent her an invitation text message.
Looking at the chat list in front of her, Sun Wanhui clicked on Xu Xing's chat box and muttered: "Isn't this just QQ?"
[Sun Wanhui]: Where are the people? Can they receive it?
[Xu Xing]: Received, received, where is dad’s?
[Sun Wanhui]: Why don’t you use QQ? You even downloaded something like this because it feels less convenient than QQ.
[Xu Xing]: Let dad download one first.
[Sun Wanhui]: Got it, just go to class.
Sun Wanhui is a person who keeps up with the trend. Although she doesn't know much about computers, she is very good at playing on mobile phones. She also bought the Pineapple phone early, so she is also very proficient in using QQ on her mobile phone. She doesn't think this WeChat assistant has any substitute significance.
.
But at Sun Wanhui's prompt, Xu Jian also downloaded a WeChat assistant. After registering, he added Sun Wanhui's friends and tried WeChat.
[Xu Jian]: Just typing is enough, right?
[Sun Wanhui]: Yes, it’s the same as QQ.
[Sun Wanhui]: You can also send a message to Xu Xing, and he can also see it there.
[Xu Jian]: Isn’t it the same one given to you? Don’t disturb his class.
[Xu Jian]: It feels a bit interesting.
[Sun Wanhui]: What does this mean? QQ is much easier to use than this.
"QQ is too complicated to use." Seeing this, Xu Jian on the opposite side shook his head repeatedly, "Look, I don't usually use QQ very much. I only use phone calls and text messages. This WeChat assistant looks much simpler."
"That's because you are stupid. You can't even understand QQ." Sun Wanhui curled her lips.
"That's what you said." Xu Jian was a little speechless, "Well, QQ has so many functions, how can I have time to study them, and to add a friend, you have to register a QQ number. Who do your family members usually use QQ to contact?"
"I think the function of WeChat Assistant is quite good. You can directly add friends to people in your phone's address book."
"Let me take a look, oh Xiao, take a look, you can also send invitation text messages to the people you contact on your mobile phone. Did you send it to someone to download and register, and I will be automatically added as a friend?"
"Xu Xing was like this just now, right? I think he was added as a friend directly without having to enter his account number."
Xu Jian clicked on the page on WeChat Assistant a few times. The [Conversation] page was very simple. Currently, there were only dialog boxes for Xu Xing and Sun Wanhui.
After clicking [Contact Book], only two friends are displayed, and there is an [Add Friend] option at the top.
Once you click in, there will be an [Add Mobile Contact] button, which allows you to invite individually, send to a group with one click, or even select a specific group of people for selective group sending, which is very convenient.
Xu Jian also sent invitations to relatives and friends in his address book, then exited and clicked other buttons.
He was not interested in games. When he clicked [Game Center], he saw the friend ranking list above. Only Xu Xing's points were there, and there were three games.
"Good boy, it looks like you often play games on your phone." Xu Jian clicked his tongue and immediately clicked on the [Conversation] page to send a reminder to Xu Xing.
[Xu Jian]: Play less games on a daily basis. Mobile phone data is very expensive, so you can save some money, you know?
[Xu Xing]: Why do you say this suddenly?
[Xu Jian]: I see on your game ranking list, the points are pretty high. Do you play it often?
【Xu Xing】: Oh, that.
【Xu Xing】: It’s not all sister Nian Nian’s fault.
[Xu Xing]: This software, including those games, was developed by the company where Sister Niannian works. I had to download it to play.
[Xu Xing]: Isn’t this to help her promote it, including this WeChat assistant, you can also help promote it when you have time.
[Xu Xing]: And this thing is much more convenient than text messages. Do you think it is very convenient for us to chat now?
Seeing the messages Xu Xing sent one after another, Xu Jian was a little dazed. His clumsy fingers tapped on the screen of his mobile phone, unable to keep up with the speed at which Xu Xing sent messages.
Every time he was about to reply to the previous sentence, Xu Xing had already sent the next sentence, so he had to delete the content and enter new content every time.
[Xu Jian]: I still feel it’s not very easy to use.
【Xu Xing】:Ah? Why?
[Xu Jian]: Typing is too slow and I can’t press the button. It’s better to make a phone call.
[Xu Xing]: It’s okay. Sister Niannian said that the voice chat function will be launched next week. You can just speak and send voice messages without typing.
[Xu Jian]: Then why don’t I call directly?
[Xu Xing]: What if I am in class? If you use WeChat to contact me, using both text and voice, I can take a look or listen secretly while the teacher is not paying attention. It would be too conspicuous to make a phone call.
[Xu Jian]: Already in class? Then you are still playing with your mobile phone!
[Xu Xing]: I’m just making an analogy... I’m having breakfast.
[Xu Xing]: For example, if you have some small things at home, you usually don’t feel the need to call me to tell me. You can also send them to me on WeChat in the future.
[Xu Jian]: Okay, okay, no more chatting, you go to school.
For a middle-aged man like Xu Jian, he was already in his thirties when QQ was first born.
When he first registered a QQ account in his early 00s, he was probably close to forty years old.
Although it is not difficult for him to accept this new thing at this time, it is certainly not as fast as young people.
This is still the case on the computer, let alone moving QQ on the computer to the mobile terminal.
Although the QQ team has tried its best to optimize mobile QQ, which is more lightweight than the computer version of QQ, it is only compared to the computer version.
In terms of use, the original mobile QQ still had some computer-side characteristics. In terms of operation logic and market positioning, it did not fully adapt to the use logic of mobile phones.
Especially in terms of user positioning.
Although QQ users also add real-life family members, relatives and friends, they mostly interact socially with online friends.
Communication with relatives and friends relies more on mobile phone calls. Very few people use QQ specifically to contact them, especially middle-aged and elderly people.
On the contrary, among young people, they may be more willing to use QQ to contact their classmates and friends. In terms of their behavioral logic, they have already developed a certain habit.
But in the current era when mobile Internet is just emerging, young people actually have to cross the threshold of their parents if they want to own a smartphone.
This means that the mobile phone ownership rate of adults is currently much higher than that of minors under 18 years old.
Especially people between the ages of 20 and 50 are the main owners of smartphones.
Among them, users under the age of 35 are more familiar with QQ because they have embraced the trend of the Internet era since they were young. Even though the operation of mobile QQ is a bit complicated, there is no obstacle to their use.
For middle-aged people like Xu Jian who are already rushing to turn 50, there is no need to use QQ.
First, he has not cultivated the habit of communicating with netizens on QQ on the computer. Second, once he does not use QQ on the computer, then asking him to use mobile QQ will definitely be more difficult than WeChat.
And the third most important point is that he does not have a friend relationship chain that must be maintained on QQ.
Even though I have added some relatives as QQ friends, they have basically never chatted on QQ. They usually contact me by phone when something happens, and they have not developed the habit of using instant messaging software like QQ to communicate.
This period is also the best time for a series of mobile instant messaging software such as WeChat to enter the market.
Because it is rooted in the development path of the mobile terminal, what is different from the development logic of mobile QQ is that what WeChat does is not subtraction, but addition from zero to one.
Therefore, in the chat page, after the chat partner's nickname is displayed at the top, the other party's message will only have an avatar and a corresponding text box, and the other party's nickname will not appear at the top.
At this time, mobile QQ still retains the habit of the computer. Every time a message is sent, the information displayed is two lines.
The first line is the other party's avatar + nickname + the time when the message was sent, and the second line is the content sent by the other party.
This leads to the fact that with just two or three sentences, the mobile page becomes too full and has to be scrolled down.
This kind of small details can be seen almost everywhere in the early mobile QQ. Until WeChat was born later, everyone said that the function of WeChat was to continuously add useful functions on QQ.
But everyone knows that in terms of various details of the UI layout, Mobile QQ has been absorbing nutrients from WeChat, and has slowly evolved into a template that is most suitable for mobile phone users.
In this world, there is no WeChat yet, only the newly born WeChat.
Mobile QQ still retains the operating habits brought by the computer version of QQ. It completely treats the mobile phone as a small computer, and all types of layouts are based on the ideas of the computer version.
It won’t look cluttered when placed on a large-screen computer, but when placed on a small mobile phone screen, it will appear bloated to users.
Long-term QQ users may find it acceptable, but for middle-aged people like Xu Jian who rarely interact with QQ, this has become an invisible threshold for QQ to further convert such users.
…
On the morning of the 8th, Xu Xing, who had tricked Xu Jian and Sun Wanhui into downloading WeChat, rode his electric bike back to school with Yan Chijuan after breakfast.
To be continued...