Chapter 320
Chapter 320: Is it profitable?
For a long time, perhaps in A San's mind, he has placed Jia Sidao's goal at a very high position. However, that is only limited to the Linhai area. Even if A San expected that Jia Sidao's "green, fat, red and thin" jade company could become famous in the Linhai area, so what if? It's the same as the current "Tianqi Jewelry Company".
Not to mention A San, even Zhou Fugui, who wanted Jia Sidao to take over the shop on Antique Street, probably thought so, right?
At this moment, A San suddenly heard Jia Sidao's words, and the horror on his face was self-evident.
"Well, Xiao Jia, after hearing what you said, I can tell, is our jade store a little too hasty when it opens during the National Day?" A San said cautiously, "Since your eyes have already reached the national market, you must build momentum when opening. Moreover, it also needs to be a very strong and dazzling 'momentum', which is best for people to see it at the first time and remember it..."
"That's natural." Jia Sidao nodded and looked at A San. Maybe he noticed the surprise in A San's heart. Only then did Jia Sidao feel that his words just now seemed to have been said a little too much. After all, that was just one of his ideas and goals. Compared to reality, whether it can be realized can be achieved for the time being, the process will encounter many troubles, but it is certain.
However, in Jia Sidao's eyes, Yang Qi's "Tianqi Jewelry Company" is really not even a competitor! Whether it is Yang Qi's character or the current scale of "Tianqi Jewelry Company", it is still limited to Linhai County. To be precise, it is limited to Taizhou area!
Not to mention Hangzhou, even Ningbo, there is also Mr. Jin who is very familiar with Yang Qi!
Especially Jia Sidao's "Green, Fat, Red and Slim" Jade Company, the biggest guarantee based on is Jia Sidao's superpower perception, an absolute advantage in gambling stones. If Jia Sidao cannot even rush out of Linhai area after such guarantee, it would be a waste of superpower perception such ability!
As long as you have the help of supernatural perception, Jia Sidao can continue to show off his skills in the gambling stones and receive as many jadeite raw stones as possible into his own pocket, thereby making absolute profits. Whether Yang Qi wants to fight a price war, or suppressing the richness and design of jade jewelry, Jia Sidao will not be afraid!
"Speaking of this, A San, maybe you know my original intention of opening a jade store!" Jia Sidao said calmly, "In the beginning, I just wanted to carve some jade jewelry for sale, so as not to allow those large jade companies to make huge profits from raw materials to carving finished products."
Asan was on the side and nodded.
If it weren't for this, A San wouldn't have thought of suggesting that Jia Sidao open a jade shop by himself. Only when he really opened a store would he feel the trouble! It's far from being a gambling stone, cut it open, and forget it if it collapses. If it rises, it's easy to make such a deal!
"So, it's not that I really want to compete with other jade companies, but that I want to try my best to pack up the jade materials I have, carve and polish them into jade jewelry and sell them in reasonable circumstances." Jia Sidao said, "As for those who deliberately welcome the market like most jade companies, I will not do it. Since I am planning to open a jade store by myself, then if I want to do it, I have to make my own characteristics."
"What's your own characteristics?" Asan said in confusion.
"Yes, it's our own characteristics." Jia Sidao said, "For example, we can first establish a basic principle, such as harming consumers, and using defective products as high-end jade jewelry, etc., are not allowed. In this way, our store's reputation will naturally spread. It just takes more time."
"If this happens, the consumers will be satisfied, but have you ever thought about the purpose of opening a store?" A San thought for a moment and said, "Do you don't plan to make a profit, or do you don't care about the suppression of other businesses?"
If Jia Sidao had joined the jade industry and had to go against all his colleagues, in A San's opinion, even if Jia Sidao's current jade materials still had a lot of inventory, even if Jia Sidao could continue to bet on stones and continue to bet on some top-quality jade materials, it would still not be a long-term plan!
"I have thought about this seriously." Jia Sidao said with thought, "The ultimate purpose of opening this jade company is not to make a lot of money..." At this point, Jia Sidao's mind instantly showed his parents' faces. To put it bluntly, at the beginning, Jia Sidao agreed to open a jade shop, and it was in a place like Linhai. He wanted his parents to understand that the source of his money was relatively clean. Even if he wanted his mother to come to the jade shop for help, Jia Sidao planned it early in the morning.
After this time, Jia Sidao thought that in a few days, he would be able to pick up his mother and get used to it, right?
"Not for making money?" Ah San took this opportunity to look at Jia Sidao, looking at aliens a little.
"Uh, that, I said that I didn't mean to make a lot of money, but I didn't say I didn't make money." Jia Sidao said speechlessly, "If I don't make a single piece of money, what should I do for a jade store? Is it for fun?"
"I'm really afraid that you are just for fun." A San muttered in a low voice. He San wouldn't know how much Jia Sidao's current assets are, but it can be predicted that there will be no less. Even if you open a jade store and sell jade jewelry, it will be a little bit of a loss, in addition to paying the handmade fee for Xu Zhiguo and others, it is the same as selling jade materials directly, Jia Sidao is still a rich man!
For such a person, Jia Sidao's bold words just now, A San thought that even if he sold it at a loss, it would not be an unreasonable thing!
"Who said I opened a jade shop for fun?" Jia Sidao's ears were pointed, and he immediately said loudly, "If it were to play, I wouldn't have opened a jade shop to the Antique Street, right? The employees' wages are still small, and the money from the store and the factory are all spent in large quantities..."
After Jia Sidao said this, A San also shrugged and felt that Jia Sidao had really been spending money recently.
"I'm still preparing to wait for the National Day to open a store and make more money back." Jia Sidao also said jokingly, "I still agree with appropriate marketing methods. But I absolutely do not allow myself to betray the principle of opening a store. Of course, if I make money on the way, I will naturally not let it go easily." For Jia Sidao, if I can ensure that I will not lose money when gambling stones, then making money is no longer tempting. It's just a matter of how much assets it is and whether it is enough to spend it.
No matter how much money you make, Jia Sidao's life is at most like this. Putting money in the bank is just a symbol. Only in this process can you entertain others and yourself is Jia Sidao's real purpose.
"Then what you mean is that you will never lose your value?" As San thought about it slightly and realized the main theme of Jia Sidao's words. To put it bluntly, Jia Sidao's opening of such a jade store is a boutique route, taking a brand route like "Colorful Yunnan". As for those "virtual" things in the industry, I don't plan to participate in it.
Upon hearing this, Jia Sidao immediately agreed firmly: "Yes! My jade store is a one-time price, and it is firmly not discounted."
"It's good. At least you don't have to worry about some of your peers' secretly suppression." Asan thought, and said, "However, other merchants' magic weapon for selling jade jewelry is to sell discounts and gifts. If you insist on not giving discounts, don't you give gifts?"
"Haha, let's wait for the specific situation to see this." Jia Sidao waved his hand and said, "I haven't thought so far yet. Now, the jade store has not opened yet... I think that other merchants are discounted during the sales process because their prices are a bit inflated, and even if they have a discount, they still have a lot of money. For such behavior, there is no need to learn this with them. If you want to take the brand route, it's meaningless. Moreover, when the jade industry becomes standardized in the future, this behavior will probably affect the credibility of some of these merchants."
Jia Sidao is not a fool, and customers are not even a fool.
As long as the jade jewelry on Jia Sidao is of the same quality as other merchants' things, but if the price is lower, they will naturally choose jade jewelry on Jia Sidao. Although, in this way, Jia Sidao will feel the very strong pressure from his peers, it is impossible for Jia Sidao to open a jade shop in a small place like Linhai. Will the big tycoons in the jade industry such as "Colorful Yunnan" also go to a small place like Linhai to compete with Jia Sidao's "green, fat, red and thin" jade shop?
As long as it is not the top giant in the jade industry coming, Jia Sidao thought that with his current jade raw materials reserves, he would not be afraid of them in a short period of time.
Instead of spending time on these indifferent places before the jade store opens, it is better to concentrate on doing what you like. Moreover, the jade jewelry sold in the "green, fat, red and thin" physical store is only a relatively small aspect of Jia Sidao. The big part of Jia Sidao's profits should still need to be concentrated on the sales of those top-quality jades.
Such customers are not something Jia Sidao can master if he stays in Linhai.
As for this point, Jia Sidao has only made Wang Biao's bet and will introduce three major customers to the market. Jia Sidao is also helpless. In addition, he is just taking glass-type imperial green jade jewelry or the best blood jade bracelet to gain some reputation at the auction!
I have to say that the reputation of jade company has gone out, and some potential big customers will come to you!
"By the way, A San, as I talked to you, I forgot the purpose of coming here to find you." Thinking of the sales of top-quality jade, Jia Sidao felt a little depressed, and his thoughts couldn't help but return to the copper coin of "Huitong Tongbao". "Can you introduce an expert who is more knowledgeable about ancient coins and let me know?"
"I think you are looking for the wrong person." Asan spread his hands and said, "If you want to talk about the interpersonal relationships in the antiques business, Ji Yanran must be much wider than me."
"Then, okay." Jia Sidao scratched the back of his head and said, "I will continue to ask you about the jade store here."
"Okay. Go and find your Ji Yanran quickly..." Asan couldn't help but quip it.
"You boy..." Jia Sidao pursed the corner of his lips and said, "Your Ji Yanran", which made Jia Sidao not know what to say. After waved his hand, Jia Sidao turned around and left. After Jia Sidao walked away, A San's expression obviously had not returned to normal. Judging from the future outlined by Jia Sidao just now, the 'green fat red and thin' jade company will definitely be among the first-class jade company!
So, should I plan it earlier?
A San frowned and thought about it, but he could not think of his development direction like Jia Sidao. Finally, he patted his head and muttered in a low voice: "You are so elm-headed, you can't think of anything. You deserve to be like this for the rest of your life, and you have never made any promises..."
...
He called Ji Yanran. It was not yet time for lunch in the morning. Jia Sidao guessed that Ji Yanran shouldn't be busy with anything, right? Fortunately, after a few seconds, a crisp sound came from the other end of the phone, and a bit lazy feeling, and asked, "Hey, who?"
"Yanran, it's me, Xiao Jia,..." When Jia Sidao spoke, he actually found that his voice was very natural. He blurted out his words "Yanran" and didn't feel any awkward. He thought about it carefully. In the past, there were many times, and they were shouting like this, right?
For a moment, I didn’t know what it felt like, but Ji Yanran asked softly on the other end of the phone: “It turns out it’s Xiao Jia. I called here so early. Do you want to tell me that the response was quite good after the TV program last night was broadcast?”
"That's naturally good." Thinking of the TV station's trick of electing hosts of antique programs created by referendum, Jia Sidao would laugh out loud, especially the TV planned to produce antique programs for a long time. This is naturally very exciting news for people like Jia Sidao and the antiques group.
However, Jia Sidao was looking for Ji Yanran at this time, not for this matter. He immediately said that he had a copper coin that he couldn't quite understand. He wanted Ji Yanran to introduce an expert of ancient coins to help him. He quickly told him! Finally, the two agreed to meet at the entrance of the villa community!
Because, by this moment, Ji Yanran hasn't gone out yet!
Jia Sidao could only smile bitterly, drive back to the villa, and when he saw Ji Yanran, the other party's casual outfit was no special difference from the past. The only thing that changed was the expression on Ji Yanran's face, which had a bit of joy, which made Jia Sidao feel that Ji Yanran was not so inaccessible at this time!
"Have you brought the stuff?" Before the person got close, Ji Yanran asked.
"Of course I took it with me." Jia Sidao stood beside the car and said to Ji Yanran, "It's in my pocket. Do you want to take a look and help me refer to it?"
"Me?" Ji Yanran smiled and said, "Forget it... The time you called was really coincidental. I was about to go out for a dinner party..."
"Then I didn't disturb you, right?" Jia Sidao hesitated and thought that if Ji Yanran had another problem, he would not be in a hurry to find someone to identify his copper coins.
"Not disturbing at all." Ji Yanran said with a smile, "Because, the dining table is full of experts at yesterday's antique appraisal conference. Originally, even if you didn't call, I would go to find you..." Speaking of this, it seemed that Ji Yanran's smile was even stronger. Jia Sidao immediately understood. It turns out that Ji Yanran can help him by the way!
Since it is said that it was the gathering of experts at yesterday's appraisal conference, experts who appraise copper coins are naturally indispensable!
The two of them drove their own cars. After arriving at the hotel in Taizhou Hotel, Ji Yanran led Jia Sidao together and found an old expert named Cheng. After listening to Ji Yanran's introduction just now, he also had the title of "Yiyan Cheng". It is about the old expert's eyesight, which is very extraordinary! You can tell the truth of anything by just one glance!
Immediately, after asking politely, Jia Sidao said his purpose: "Hello, Expert Cheng, I have a copper coin here. I'm looking at it myself, it's a bit mysterious. Please let me identify it."
"Oh?" Mr. Cheng seemed to be a little surprised by Jia Sidao's failure to find someone to identify him yesterday. Instead, he chose to be at this time. However, the antiques group often did not pay so much attention. Perhaps he saw Jia Sidao and Ji Yanran come in together, Mr. Cheng smiled and took the copper coins in Jia Sidao's hand. At first glance, his face changed!
Chapter completed!