"Hey...it's not a video recorder."

Lin Junxian smiled and said, "It's a Pacific VCD player and a VCD disc. Good guy, a finished video tape costs more than 100 Hong Kong dollars. Now the VCD disc only costs 20 RMB. It's more than five times cheaper at once."

"Xiao Ma, we are all insiders, and you are still a top student. Do you think this will be a good thing or a bad thing for us filmmakers and the video revenue after the movie is released?"

"Even the VCD machine is half the price, down from 5,000 to 6,000 yuan to 3,000 yuan per unit."

"It was just launched on the eighth day of the first lunar month, and today is only the tenth day of the lunar month. I heard that more than 5,000 units were sold on Hong Kong Island in two days, and all kinds of DVDs were also sold like crazy."

Cheng Kui'an came over, winked and said, "Do you know which disc sells the most? I heard that the director, Mai Jiejie, made (What Futon), and the movie only earned more than 18 million when it was released on Golden Princess.

Hong Kong dollar box office.”

"But in the two days between the eighth and ninth day of the Lunar New Year, the Pacific VCD chain sold 100,000 discs! Sales volume of 2 million Hong Kong dollars! Damn it, so many people in Hong Kong Island watch albums?"

Lin Junxian also had a look of emotion on his face, feeling like he didn't know what to say.

When Liang Jiaren came over... Just as he was about to ask everyone what they were busy with, Xiao Ma suddenly slapped his forehead and said, "Director, I want to take a few more days off today, mainly because of a sudden accident at home. I'm sorry, I'm really sorry."

Liang Jiaren, "..."

Lao Liang was silent for a few seconds, "How many days will you please?"

Xiao Ma said quickly, "We will definitely arrive after the Lantern Festival."

Liang Jiaren suddenly realized, "No problem. If you have something to do at home, just call me. Why bother coming here in person? We are all old acquaintances."

In the previous film (Descendants of the Dragon) and this one (A Comic to the End of the World), Liang Jiaren also had many scenes opposite Xiao Ma.

Xiao Ma quickly thanked him, apologized to his other partners one by one, and then ran away in a hurry.

He really didn't pay attention to this point when he was on vacation at home before. He was sure that those who bought so many video players and discs were definitely those who opened video halls. Those who were not short of money? They just bought and played what they watched. Only a few

It's just a wealthy family or the second or third generation.

He wants to go back immediately to see how the video theater market in Pengcheng is doing... If it works, the hundreds of thousands he originally planned to buy a house will be invested in the video theater market first.

This wave of blood profit!

It's not just Pengcheng, he can't try to go to other areas of Guangdong Province outside Pengcheng. It's just that his family has more connections in Pengcheng and it's easier to do things.

If you only open it in Pengcheng, you will become a hands-off shopkeeper and your daily business will not be so busy.

………………

February 17th, tomorrow is the Lantern Festival.

The festive atmosphere on Hong Kong Island is still strong. Li Jiaxin stood in Tsim Sha Tsui Wanjia Cinemas, walked around wearing a hat, sunglasses and a mask, and walked up to the manager's office on the fifth floor with a noisy voice.

At this moment, in this office, the branch manager of Wanjia Supermarket was already waiting in wage earner mode. Wang Zuxian asked curiously, "How is it? That Detective Ma Rulong?"

Ah Xin shrugged, "It's quite miserable. The movie schedule is 20%. I just went to see a few halls and the occupancy rate was less than 30%. It's already afternoon."

When Xiaoxian looked at the theater manager, the other person smiled bitterly, "Now the main force in occupying the box office is (Granny in Disguise). It has only been released for two weeks. Detective Ma Rulong has been released for seven days, and the box office in Hong Kong is only 2.1 million Hong Kong dollars."

The cast of Detective Ma Rulong is actually not bad, with the four main protagonists including Zheng Danrui, Xiao Yingying, Liang Jiahui, and Li Zhi, as well as Liu Songren, Li Zixiong, etc.

HKD 2.1 million in Seven Days?? The director is Chen Jiashang, a veteran of the 100-year-old film industry!

If it weren't for Tony Leung Ka Fai's schedule, he should have finished filming and released it last year. However, Ah Fai took the role first (91 Black Rose vs. Black Rose) and then went on to film Ma Rulong after finishing filming.

Li Jiaxin said speechlessly, "Cut it down to 10% of the film schedule, and let's make a new film."

The theater manager asked curiously, "Which one should I go to?"

Ah Xin thought for a while and said, "Let's go to the one starring Ah Fa and Liu Jialing (I Love Twisted Chai)."

The previous (Detective Ma Rulong) box office failure after its release has a lot to do with the film reviews. The first group of people who saw the movie have publicly called it a bad movie...

The role played by the male protagonist is obviously intended to be in the comedy style of Xingye, but the performance is badly performed and can easily make people look vulgar and obscene. It is a complete waste of beautiful women like Xiao Yingying and Li Zhi appearing together, and it is also a waste of Liang Jiahui's precious performance.

.

The male protagonist failed so much that it ruined the movie.

This is not what one film critic said, but what many people said in many different newspapers. Bad movie reviews coupled with the sudden attack of VCD players and VCD discs.

In just a few days, the number of video halls on Hong Kong Island has doubled, and it is still developing more. Moreover, many movie fans have discovered that when you go to the video hall to watch movies...the newly opened stores are much cheaper than the old ones.

.

………………

March 6th.

ATV office.

Zhao Donghuai received the investigation report sent by Li Jiaxin and Xiaoxian, and immediately smiled and said, "It's not bad, it's doing well. Ah Fa's (I Love Twisted Chai), 17 days since the Lantern Festival, 23 million Hong Kong dollars in box office?"

"Because the media and film critics gave this New Territories rural romance movie good reviews, the box office seems to have not been affected much."

"For bad movies like (Detective Ma Rulong) and (Four Detectives), the former only made 3.2 million Hong Kong dollars until the next release? (Four Detectives), which was released for one week, also made more than 4 million Hong Kong dollars?"

These are the movies that left an impression on Zhao Donghuai.

Let's just say that the original track of "Detective Ma Rulong" was more than 8 million Hong Kong dollars at the box office in Hong Kong Island, but now it is over 3 million Hong Kong dollars.

The original box office of The Four Detectives was more than 13 million Hong Kong dollars, and it opened to more than 4 million in one week? It is estimated that it will earn more than 10 million in the next release, so the loss is not too big.

Afa’s (I Love Twisted Chai) sold 23 million in 17 days, which is not too far from the original track record of 30 million.

As expected, the impact of this round of VCD and disc impact is certainly there, but the impact on blockbusters and movies with good reviews will be limited, with a box office loss of 10 to 20% or 20 to 30%.

But the discs sold out quickly, which meant that the profits from the video tapes were settled in advance.

In the past, how many people could afford to buy more than 100 yuan of video tapes and more than 300 yuan of laser discs? Nowadays, movies such as "What Futon" continue to this day. Hong Kong Haowan, Star, Malaysia, Thailand and South Korea, island countries, because of retail

The existence of the terminal...

According to retail statistics in more than 20 days, more than 300,000 copies were sold, which is equivalent to more than 8 million Hong Kong dollars!

That’s less than a month!

If it can sell nearly 10 million Hong Kong dollars in a month? His total box office in Hong Kong is only 18 million. As time goes on, this is a billing cycle several times faster than the original video tapes and laser discs.

After all, the price of Hong Kong Haowan is 20 Hong Kong dollars per disc, and the price of Xingma Tai and Daohan is 30 Hong Kong dollars per disc, so the total data will be more comprehensive.

Ah Xin asked curiously, "This is just the beginning, right?" The big impact will depend on the subsequent commercial war on pirated discs. If it doesn't go on, it will be a dead end for those less eye-catching genre films or bad films in the future.

faster."

Zhao Donghuai nodded, "Hong Kong Haowan and Xingma Tai are the same in South Korea, but it is different in the mainland..."

So far in the Mainland, "Detective Ma Rulong" is also in the top category of bad movies. It took more than 50 million yuan at the box office after being released in just over a week... The Four Detectives took in more than 40 million yuan in one week.

It's a project that you can show for a long time, and even though it's a bad movie, you can still make a lot of money.

Obviously, compared with a 15-yuan DVD and a 2-yuan movie ticket, the movie ticket is still very attractive.

It will take several months or even half a year to a year to see sufficient results!

Bad movies deserve to be impacted and should be finished early, but Zhao Donghuai still makes the most money.

In the mainland, the retail price is 5 yuan, which is profitable, and the retail price is 15 yuan. Video halls are popping up everywhere, and the first few waves are all genuine video tapes.

Many VCDs of old movies are selling like fire. After all, if you open a video parlor, you can’t only play a few discs, right??

On April 1st, "The Stranger in Disguise" was released one after another around the world, and finally it grossed US$367 million globally, which was higher than the original 1994 version. That's because the movie took in RMB 760 million at the box office in the Mainland.

At this stage, the island country does not need to sell its ports. Tens of thousands of theaters continued for a month or two, and the island country collected more than 95 million Hong Kong dollars at the box office, which is much higher than South Korea's 72 million.

Ticket warehouses were exploding one after another, and Jim Carrey took off on a rocket. Even after more than a month of screening, the DVD of "The Stranger in Disguise" appeared on the market, and the original version was a big seller...many people who didn't go to the cinema to watch the movie, after watching the disc

Went to the cinema again.

Again, the difference between the viewing experience of 480p on a small screen and the equivalent of 4K high-definition viewing in large theaters is really huge.

……………………

April 1st.

Shek Kip Mei came to the private room with good luck. Li Xiuxian laughed and toasted, "Xiao Ma, I respect you. After eating, let's go to the nightclub in East Tsim Sha Tsui. We won't come back until we're drunk!"

"I'll cover all the expenses!"

(A Comic to the End of the World), a small-production, easy-to-shoot movie, was completed in early March and is scheduled to be released on March 26. The five-day process has been completed today.

In five days, Hong Kong Island has more than 3 million Hong Kong dollars, and I have saved more than 4 million Hong Kong dollars. It seems that even if I draw, it is difficult to break 10 million in this city. In the end, Hong Kong Island can have 89 million, which will be great. It is not easy to save money.

Breaking tens of millions.

But the movie was a hit in the Mainland, with more than 70 million yuan in five days, which still makes Lee Soo-hyun look like... No, it made more than (Descendants of the Dragon).

Mainland RMB is also money!

Moreover, the combined box office revenue of the five countries including Korea, Taiwan, Malaysia and Thailand is more than 13 million Hong Kong dollars. Counting the production costs, it has already made a huge profit in the first five days!

Li Xiuxian has already planned to send another 200,000 red envelopes to Xiao Ma.

Xiao Ma smiled and raised his glass, then said, "Thank you very much, Director Li. It's been a pleasure cooperating with you."

In later generations, Xiao Ma was also known as a great drinker and a drinker. He drank all over the Internet circle. His movies have made money very quickly. In the past two months, the chain of video theaters he opened in Pengcheng has also made a lot of money.

One thing to say, according to the original trajectory of Hong Kong Film... the impact of VCD machines and DVDs, this is still an era where there is no piracy, and everyone who dares to come out will be hammered to death, (Detective Ma Rulong) (Pony version of a comic reaching the end of the world) and so on
To be continued...