176. CCTV program group, Internet celebrity anchor?(1/2)
Song Huan and his program team arrived in Wenxian area very early, were received by the local area, and did a good job of communication in advance.
Moreover, Song Huan also learned about it.
There is another program team who came to Wenxian to do the program with them.
A program team from the Beijing CCTV produced a program about the post-disaster reconstruction of Wenxian County, which will be broadcast on CCTV in the near future to commemorate the people of Wenxian County who lost their lives due to natural disasters. At the same time, it also informs the people of Shenzhou that the post-disaster reconstruction here is very successful, reassuring the people of Shenzhou that the compatriots here are now living a happy life.
then.
Early this morning.
Song Huan brought his assistant Xiao Yang to visit the CCTV program team.
Come to the hotel.
The staff took Song Huan and Xiao Yang to a conference room inside, and the CCTV program team had just finished the meeting.
Song Huan met Jiang Zhenghua, the head of CCTV program team.
Jiang Zhenghua is a calm middle-aged man in his forties. When he saw Song Huan coming to greet him, he shook hands with Song Huan: "I didn't expect to meet the top students from my brother's unit. Are you here to do the show?"
Song Huan was famous when she was at Communication University. CCTV invited her to join, but she refused and chose to go back to work in her hometown. The salary was also higher. She said with a smile: "Director Jiang is polite, I dare not be a top student. This time I came to Wen County to follow up and report a charity event. I heard that Uncle Jiang, you are here, I will come here to study."
Jiang Zhenghua invited Song Huan and Xiao Yang to sit down and ended the morning meeting: "Don't say anything about studying or not, we just come to do a documentary. This kind of thing is just a small job, so I can get my turn. I didn't expect that you can create a program independently at such a young age. It's amazing!"
Song Huan: "Haha, I'm lucky. I happened to meet our reforms in Taiwan and have to cater to the preferences of young people, so let me, as a young man, try to make a program that caters to young people."
Jiang Zhenghua nodded: "Yes, now is an era of change. We all have to change together to keep up with the times. Last year, the advertising fee of Xiangnan TV hit a new low in ten years, down nearly 80% from the previous year. I was shocked when I saw it. This is the result of not seeking change."
Xiangnan TV was previously the second most influential TV station in China after CCTV and the number one local TV station. It has always been the favorite TV station for young people to watch the most, and variety shows and TV series are both younger.
However, in recent years, several TV stations along the coast of the East have begun to reform and catch up with the pace of Hunan, while Hunan has begun to be self-contained, so most of the market has been stolen in just one year and advertising revenue has plummeted.
If it weren't for the support of two ace variety shows, Xiangnan TV's financial report might have been even more ugly.
With this example, major TV stations are starting to reform quickly or slowly, making changes to younger and more entertaining!
Song Huan is the beneficiary of this change.
He Qijun, the deputy director next to Jiang Zhenghua, asked curiously: "Who is here to donate? You still need to follow up and report it yourself? Moreover, this is not the mainstream news that young people care about now, right?"
Wenxian receives more or less large donations every year.
So, this matter is not news anymore.
Moreover, young people nowadays do not pay much attention to this kind of thing, and they are not very entertaining, which is inconsistent with the positioning Song Huan gave him.
Song Huan smiled and said, "I am an internet celebrity anchor who has risen recently in Rongcheng. He is very popular in Rongcheng, very popular and has a high attention. Young people pay great attention."
Internet celebrity anchor?
Jiang Zhenghua and He Qijun frowned gently at the same time.
Both of them are in their forties and fifties, and they are instinctively disgusted with the popular Internet celebrity anchors on the Internet.
As TV station workers, they know that these internet celebrities have caused a very bad impact on society and have affected the values of many young children.
Many videos of Internet celebrities showing off their wealth on the Internet have made many children aim at this, dreaming of becoming Internet celebrities, making a lot of money instantly, making money easily, and showing off their wealth, greatly satisfying their vanity.
Moreover, these internet celebrities often brag in the videos, saying that it is easy to make money in Balabara, and the beautiful girls in various sports cars and villas are dazzling!
This has led to many young people and children who have watched it dream together, thinking that others can do it, and that those Internet celebrity anchors who show off their wealth are not as good as themselves, so they don’t study hard or work hard all day long, and try every means to gain a position, hoping to become famous overnight and earn tens of millions of dollars a year...
CCTV also aired a special film a month ago, which was specifically about reporting on these things and wanted to correct this value.
Unfortunately, the effect is not very good.
Jiang Zhenghua frowned and asked, "Xiao Song, have you watched a column of CCTV programs last month? It's just a special report on Internet celebrity anchors?"
Of course, Song Huan saw it, and immediately understood what Jiang Zhenghua said, and immediately explained: "Director Jiang, you misunderstood. The anchor we reported was absolutely positive. Moreover, he did not rely on hype to be popular, nor did he rely on some scripts to perform bad plots, but on his own musical works."
"Strictly speaking, he is actually a creative singer, but he sings live, not on TV."
He Qijun said in surprise: "Creative singing anchor? Live singing?"
A young assistant behind He Qijun and Jiang Zhenghua whispered: "Director Jiang, Director He, Brother Xiao is not comparable to those inexplicable internet celebrity anchors."
Jiang Zhenghua turned around curiously to look at his assistant Xiao Zhou: "Xiao Zhou, do you know this Wang Xiao, Brother Xiao?"
Xiao Zhou hurriedly explained: "Director Jiang, I have watched Brother Xiao's live broadcast. His name is Wang Xiao. Everyone calls him Brother Xiao on the Internet. He is also a student from Sichuan University. He graduates soon. Moreover, Director Jiang and Director He, you should know him and have also heard his songs!"
Jiang Zhenghua widened his eyes: "We know too? But I never watch any live broadcasts."
He Qijun also nodded: "I never watch live broadcasts either. My son likes to watch that. I have been scolded several times, and they are all inexplicable things."
Xiao Zhou smiled: "Director Jiang, Director He, do you still remember the songs you asked me to download for you last week?"
Song Huan smiled with a pursed lips.
She could roughly guess what happened.
Jiang Zhenghua asked in surprise: "Faith, white moonlight?"
He Qijun: "The birch forest you downloaded for me and the dawn?"
Xiao Zhou nodded: "Well, it's all Brother Xiao's songs. Moreover, I see that your phone has downloaded other songs, like the moon caused trouble. Chengdu, I heard that it's hard to say anything, and you have good intentions. Don't be afraid that I'm sad. Too much, it's all Brother Xiao's songs. His songs are the most popular on the Internet recently, and they are everywhere. In reality, it's also very popular. Shenteng Music recommends every day, and each song downloads are more than two million!"
"Brother Xiao is completely different from other internet celebrity anchors you know. He does not allow children to give rewards during live broadcasts, nor does he allow students to give rewards. After a few students give rewards, he refunded the money in full. He never takes the initiative to ask the audience to give rewards, and he never shows off his wealth and hypes."
"He has been popular for more than half a month and earned tens of millions of dollars, but do you know what he has done with all the money?"
He Qijun and Jiang Zhenghua both calmed down and listened to Xiao Zhou's words.
Song Huan took the conversation and said, "I must know better than you. I have met Wang Xiao in person and interviewed him."
Xiao Zhou hurriedly said, "Yes, reporter Song has interviewed Brother Xiao. I watched that episode specifically. From now on, Brother Xiao has become my idol."
Jiang Zhenghua and He Qijun still shook their heads, and they had deep prejudice against Internet celebrity anchors.
Song Huan explained: "Director Jiang, Director He, Wang Xiao made money, but he did not buy a villa, sports car to show off his wealth. He still lives in a rental house near the school for hundreds of yuan a month. He had changed his live broadcast platform before and signed a large contract, promising to donate some of the money to do charity. But later he had a falling out with the platform. If the platform wanted to suppress him, he ran away directly and did not get the contract amount. However, in order to make promises, he had to take out commercial performances to make money. He performed in Wanda Plaza, Rongcheng for four consecutive days, earning more than 20 million, and donated them all to three welfare homes in Wen County."
Jiang Zhenghua lit a cigarette and sorted out his thoughts: "You mean, Wang Xiao is the anchor of singing. If you make money, donate it yourself?"
He Qijun also looked at Song Huan and Xiao Zhou in surprise, wanting to know the answer.
This is the first time they know about such a celebrity anchor.
Of course, there are anchors who donate, but there are only a few, and they only donate some money to make a name for themselves after making a lot of money. It is impossible to donate most of their money.
That is like most celebrities in the entertainment industry, just to gain a good reputation and personality in the name of doing charity, and very few people are sincerely doing charity.
Song Huan nodded: "Well, that's the case for the time being. Wang Xiao and I have had face-to-face contact. He is a young man I have never met before. He has amazing talent, is mature and low-key, and is very concerned about the children in the mountains. He said that if he makes a lot of money in the future, he will find ways to improve the education of children in the mountains."
He Qijun smiled and said, "That's a good thing. If he can really do it, then we absolutely support it."
Jiang Zhenghua took a sip of cigarette. Seeing that Song Huan avoided the smell of cigarettes, he pressed the cigarette that he had taken in the ashtray and said, "Indeed, this is a good thing. This time, he donated more than 20 million?"
Song Huan nodded affirmatively: "Well, I donated more than 20 million yuan, and more than 10 million yuan was his own, and more than 10 million yuan was donated to him by the Shark Live Platform. Shark donated money to get the live broadcast rights of this donation site. By the way, if you go out on the street now, you will find that Wen County is more lively today than usual!"
Xiao Zhou immediately said: "I know that many people come to Wen County to watch Brother Xiao's charity performance today. I saw it online. Many people signed up to come to Wen County to watch Brother Xiao's live performance. The four-day performance in Wanda, Rongcheng was so exciting. I originally wanted to go to Brother Xiao's live performance in the afternoon, and I wanted to hear him singing on the spot without feeling ashamed!"
He Qijun asked, "Is the new song of shamelessness his new song?"
Xiao Zhou: "Well, the new song that Brother Xiao sang at Wanda yesterday is rock and roll, and it is definitely the best Chinese rock I have ever heard."
Xiao Zhou's tone was a little excited. He didn't sleep well all night. He waited for the Shenteng Music until two or three o'clock to download it without feeling ashamed. Unfortunately, he didn't wait until it was not enough. He downloaded it without feeling ashamed in the morning.
He Qijun nodded: "Well, you can help me download one later."
Jiang Zhenghua: "Well, download one for me too! I like his beliefs and the prisoner birds. The lyrics are written with modern poems. The birch forest and the dawn are also rare good songs. My wife cried when she listened to them. I heard how his new song was like. Unexpectedly, those songs were all his own. This young man is very talented!"
Song Huan laughed and said, "Of course, Wang Xiao's musical talent is unquestionable. By the way, Director Jiang and Director He, why don't you go to the scene with our program team in the afternoon and you can help me check and guide me as a novice."
Jiang Zhenghua waved his hand: "Don't, just give it up, I want to go and see what kind of person Wang Xiao, who you admire so much, is."
He Qijun: "It happened to be time in the afternoon, so I'll go and see where is it? Have the venue been arranged?"
Song Huan nodded: "Well, the departments here cooperate very well and have arranged it. They are in the courtyard of the central welfare home. Wang Xiao and the others are on the way to come. They should be here at noon. I will invite him to have a meal together. Director Jiang and Director He, why don't you come too?"
He Qijun shook his head: "You young people are having dinner, so we old men won't go. We have to discuss the program in the morning and just go to see your scene in the afternoon."
Jiang Zhenghua also nodded and agreed.
Song Huan: "Okay, since the two seniors still have something to do, I won't bother you much. I'll treat you next time."
Jiang Zhenghua smiled and said, "We should go to Rongcheng after we finish our work here, and there is no need to treat you. Your master treats you, and you come here to join us."
Song Huan laughed and said, "Then I will definitely be there."
After a few words of chat.
Song Huan took his assistant to leave the CCTV program team, returned to his program team, and directed the program team's arrangements!
Jiang Zhenghua and He Qijun watched Song Huan leave.
He Qijun immediately said to Xiao Zhou: "Xiao Zhou, download that song for us first."
Xiao Zhou agreed, "Okay, I'll download it for you now!"
He took the mobile phones of two directors and paid for downloading Shenteng Music and felt ashamed.
He Qijun immediately clicked on the playback.
Jiang Zhenghua also focused his mind and pricked his ears.
To be continued...