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222. Live broadcast time, offline distribution.(1/2)

Wan Dongyang, Zhao Jianhua and Yang Xueshu were also gathered in an office at this moment, staring at the sales page of the unknown shop.

Yang Xueshu said with a little excitement: "The total sales volume is over 100,000, and the sales volume of Brother Xiao's album may exceed our expectations."

Zhao Jianhua also knew the record industry well and exclaimed: "Indeed, who would have thought that an album without a new song would have nearly 100,000 yuan in just pre-ordering."

Young Master Wan sat on the chair, staring at the computer screen without moving.

He was worried that Wang Xiao would be prosperous in the field of singers in the future and would not do live broadcasts.

Then his live broadcast platform will be in a state of chaos again!

With the pyramid of the live broadcast industry gradually fixed, without strong popularity support, it is impossible for a new platform to grow bigger. At most, you can only make some money by tracing the edge.

That's not what he wants.

What he wants is to be the first, then go to the United States to ring the bell and go public, gain several times the investment return, and find opportunities to cash out and leave.

When Zhao Jianhua saw that Mr. Wan looked very calm, he thought of Mr. Wan’s general thoughts, because this was also what he was worried about, and his fortunes and fortunes of Yang Xueshu were tied to Wang Xiao.

He whispered: "Mr. Wan, our live broadcast platform should be available a few days in advance. Can we also promote it in the next two days? Brother Xiao's album is now on the market and is very popular. We can promote him and Hu Yue, as well as the news that your team has joined our platform."

"I think this will definitely ignite everyone's expectations in advance."

Mr. Wan touched his chin and thought for a while, and said, "Please discuss with Wang Xiao before talking. Are you ready for online launch?"

He knew very clearly that this time he started a business in the live broadcast field again, Wang Xiao was the bargaining factor for his success, more important than himself, so he could not offend Wang Xiao easily. He discussed everything with Wang Xiao first and lowered his attitude.

He won't be like this when he goes public and cashes out in the future.

Yang Xueshu nodded: "It's still a little short, but I communicate with the technical department for a long time every day. They promised that they could get ready for online within a week."

Mr. Wan stood up and continued to ask: "Where is the anchor who signed the contract?"

Yang Xueshu: "We have dug up several middle-level anchors we used to know from Shenbing in the past few days. Their contract is about to expire. Now the merger of Shenbing and Shenteng Entertainment's live broadcast platform is a turbulent period, which gives us a chance. We have also dug up more than a dozen small and medium-sized anchors from other small platforms."

Mr. Wan frowned and asked, "Where is the big anchor? None of them was dug up?"

Yang Xueshu smiled bitterly: "Young Master Wan, you should also know that every big anchor now has a big contract, and the penalty for liquidated damages start from 200 million to 300 million. We cannot afford the penalty for liquidated damages. The small and medium-sized anchors we poached also have contracts expired. At present, our platform has three pillars, namely Brother Xiao, Gu Yue, and your team. Gu Yue has continued to broadcast live these days. Although his popularity has dropped by more than half as much as the peak number of million people online, it has also stabilized at about 400,000 and 500,000, which is definitely considered a big anchor."

Mr. Wan nodded, knowing that the key to the new platform was still Wang Xiao, so he picked up the phone and called Wang Xiao.

The phone rang twice and immediately connected.

This time it was Wang Xiao who answered the phone in person: "Lao Wan?"

Lao Wan?

Young Master Wan frowned and then skipped the title.

After all, he is in his thirties this year, and Wang Xiao is only in his early twenties, so it is normal to call him Lao Wan.

Moreover, if you call it this way, you also seem to be close, like an old friend you have known for many years.

Mr. Wan laughed: "Wang Xiao, congratulations. I didn't expect that your album can sell 100,000 copies online. If you add offline physical stores, the national sales are rushing to one million, right?"

Wang Xiao also replied with a smile: "Hahaha, thank you. However, it is definitely not that much. Booking almost consumes a lot of purchasing power, and subsequent sales will be steadily flowing. It is impossible to spend millions within a year, and it will be possible to sell it for decades. Moreover, offline distribution is very slow. After all, the preparation time is too short. For the time being, it is only for sale in Rongcheng and surrounding areas."

Mr. Wan: "Selling more than 300,000 yuan a year is an amazing achievement. Now, if you can sell more than 100,000 yuan a year, it will be a big hit. If you book a 100,000 yuan a year, it is already amazing. The next new album will definitely explode. Don't forget that the new album has been produced, let me hear it first."

Wang Xiao laughed and said, "That must be! When I'm done, I invite you to come and give me some advice."

Mr. Wan's eyes lit up: "Okay, I will definitely go. By the way, our platform should be online in about a week, so don't forget it. Also, communicate with Brother Hua to see if you can make you live broadcast at the concert, which will definitely attract popularity. Our platform has just been launched, and it must explode from the beginning, otherwise it will definitely be suppressed by other platforms. It is unlikely to develop slowly. You have to become popular at the beginning to be qualified to compete with them."

In recent days, more than a dozen large, medium and small platforms such as Shark and Fire Dragon have held a series of various exciting and attracting audiences. Many anchors have worked hard to participate in the event, hoping to increase their popularity and obtain better promotion resources.

Mr. Wan has already guessed that these platforms may be aimed at new platforms for himself and Wang Xiao.

These platforms may have known the news and want to unite to suppress themselves, create momentum in advance, attract viewers watching live broadcasts, further stabilize their popularity and attract new audiences, and thus squeeze the living space of the new platform!

Thanks to Wang Xiao's live performance a while ago, all platforms have gained some benefits and their popularity has increased to a greater or lesser extent.

Without Wang Xiao, Mr. Wan knew that it would be impossible for him to build another big platform.

This is true in any industry. The more mature it develops, the more fixed the pattern. The disruptor may cause temporary shocks, but it cannot truly change the industry structure. Unless a technology that can change the general trend and change the public's life appears, and subverts the previous pyramids. But such things can only be imagined in dreams, and they can be encountered in reality.

Therefore, Mr. Wan is becoming more and more sure that if he wants to succeed in starting a business with wealth this time, he must win over Wang Xiao, and he can only rely on Wang Xiao's popularity.

Once it fails, Wang Xiao will not suffer much loss. His popularity is still there, but he only loses an investment, but he will not receive less salary.

And he was miserable. After losing all the assets he had accumulated, he could only let go of his dignity and go home to inherit a hundred billion yuan of property. It was so miserable.

Wang Xiao thought for a moment, then said, "No problem! I'll notify me when it's online and broadcast. I'll tell you in advance on Weibo."

Mr. Wan said happily: "Okay, I'll notify you personally after confirming the specific time. I wish you a great success in this album again."

Wang Xiao: "Thank you, I wish our new platform will become popular!"

Mr. Wan: "Haha, that's for sure, I won't bother you."

Wang Xiao: "Okay, goodbye."

After saying that, the two hung up the phone at the same time!

Mr. Wan leaned on the chair and his confidence gradually became more abundant.

To be honest, he remembered this partnership with Wang Xiao these days. The more he thought about it, the more he felt regretful. He felt that he was too impulsive. When he saw Wang Xiao's popularity, he couldn't help but propose cooperation when he was hot, and wanted to make a comeback.

Later, he felt regretful when he thought about it. Putting the eggs in a basket will not have good results.

And his and Wang Xiao’s new platform is to place all hope on Wang Xiao alone.

Arc Moon and the champion team, as well as other small and medium-sized anchors who have been poached, are all icing on the cake and cannot play a pillar role.

However, once he did it, he would not give up because of a little regret. He could only continue to work hard to achieve success and try his best to win over Wang Xiao first.

Mr. Wan turned around and discussed some company matters with Yang Xueshu and Zhao Jianhua again. He was working overtime so late, as if he was leading by example.

...

Wang Xiao put down the phone and looked at Zhu Ziqi, Li Tianzhi, He Hua, Liu Yue, and Chen Xiaoyue.

"The new platform that I cooperated with Mr. Wan will be launched in another week, and I will take the time to broadcast it live."

Wang Xiao talked about this first.

Li Tianzhi thought for a while and said, "Don't delay the progress of the album production?"

Wang Xiao shook his head: "It won't be delayed."

Li Tianzhi said indifferently: "That's good! Let's continue to talk about the distribution of this album. Now that online sales are so popular is good, it will also consume a lot of purchasing power and may affect offline sales. Therefore, we will first distribute goods in Rongcheng and surrounding areas. If the sales are better, we will slowly radiate the distribution to further regions. If it goes well, it will be launched nationwide within half a month to one month."

Zhu Ziqi said seriously: "What's not going well?"

Li Tianzhi also solemnly replied: "If it is not smooth and the sales volume in Rongcheng does not meet expectations, we can only place goods in our province at most, consume inventory as much as possible, and will not add new orders or make as much as you sell. Shipping to other provinces will increase the shipping cost. If the sales volume is not good, the risk will be higher."

The room was very quiet.

After recording the song this afternoon, no one left, and Wang Xiao did not go to practice the piano. They were discussing the launch of the collector's version album.

Of course, He Hua, Chen Xiaoyue and Liu Yue were all watching the fun, just curiosity and expectation.

Wang Xiao, Zhu Ziqi and Li Tianzhi are the decision-making levels of the record company.

As a veteran, He Hua said, "Let me say. Physical albums have almost died in recent years. Last year, the singers who could sell more than 30,000 physical albums a year in Hong Kong could not find them. They would hold a celebration meeting if they sold 10,000 copies. Electronic albums sold at most about 500,000 copies, which is incomparable to their peak period."

"On the treasure island, last year's album sales champion was only 80,000 physical albums, which was incomparable to millions in the 1990s. Even if the electronic sales were added, there was only 800,000 copies in total. The market was very depressed. It would be fine if Lao Li wanted to be more secure. Otherwise, it would be difficult to reduce inventory at that time!"

"In the 2000s, a large company in China was too optimistic about the sales of albums of a first-line singer. They produced millions of physical albums in advance, but in the end, they only sold more than 100,000 copies in a year. All the remaining inventory was destroyed, and the loss was tens of millions of dollars. The entire company almost went bankrupt because of this. The current market is even worse. When making physical albums, everyone sells as much as they can, and they cannot suppress inventory. If you have 200,000 or 300,000 yuan in inventory, it is already very risky. I also recommend not to make new ones, sell these first."

Wang Xiao and Zhu Ziqi looked at each other, nodded at the same time, approving He Hua's words.

Wang Xiao asked, "Rongcheng will be on sale tomorrow morning?"

Li Tianzhi nodded: "Yes, tomorrow morning, there will be more than 130 stores in Rongcheng in total, and the store's purchase volume is relatively small. The most are the Xinhua Bookstore in the city center, and the others are more than a dozen, and there are single-digit ones. Everyone thinks physical albums are not easy to sell..."

In the past two days, the company started to distribute goods, and Li Tianzhi felt great pressure and regretted that he promised Zhu Ziqi to produce 200,000 to 300,000 albums at once.

The inventory pressure is too great!

If Rongcheng is not easy to sell here, the remaining 100,000 or 200,000 pieces will be all lost in your hands, and the loss will be at least millions.

Although this amount of money is small for both parties, it will be a fatal blow to their partnership. If the door is not smooth, it will be even more difficult to deal with in the future.

Zhu Ziqi asked, "Where is the promotion?"

Li Tianzhi: "We spent more than one million to advertise at several larger intersections in Chengdu, and the shops that pick up goods will also post more eye-catching posters at the door."

Chen Xiaoyue and Liu Yue were just listening, but they also felt the solemnity of the atmosphere and the huge pressure.

This is because the online sales have exceeded 100,000 yuan. Li Tianzhi and He Hua are still under tremendous pressure, and offline physical stores dare not take too much!

It can be seen how difficult it is to make physical albums now.

Chen Xiaoyue became even more determined to not sign a contract to release an album first, so she first mingled in Wang Xiao and Li Tianzhi's company, charging while studying, waiting for an opportunity.

Chen Xiaoyue feels that she has learned a lot from making music with Wang Xiao these days!

She didn't know if Wang Xiao's new album would be recognized, but she herself already recognized it, even surprised, and even shocked.

so.

Chen Xiaoyue couldn't help but say, "I think it's okay! Every song of Wang Xiao's music is a classic. There are not so many classic and good songs that have appeared in recent years. I think everyone will support it. It's good to buy it and collect it well. I ordered two online."

Wang Xiao looked at Chen Xiaoyue and smiled and said, "Thank you, Xiaoyue."

Chen Xiaoyue laughed but said nothing.

The atmosphere became relaxed.

Li Tianzhi also said in a relaxed tone: "I don't think there is any problem. Leave the sales matters to them. The worst plan is to do long-term sales, and there is no big problem. We should focus on making this new album. By the way, Wang Xiao, you said you created an English song as the title song?"

He Hua, Chen Xiaoyue, and Liu Yue all looked at Wang Xiao, hoping that Wang Xiao would give him more surprises.

Among the songs that have been recorded in the past two days, there are Chinese rock and several urban love songs with excellent quality, which make them very fond of, so they are more devoted and enthusiastic about the production of the new album!

Wang Xiao looked at several people with confidence and said, "Yes, I tried to create an English title song, and it was also rock!"

All of them were lit up.
To be continued...
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