After Zhang Shaoping and Zhang Shaoan returned to Zhangjia Village, the streets and alleys at the entrance of the village were filled with vendors. The whole scene was extremely lively. Shaoping and Shaoan did not stop and continued to rush home with their luggage. From time to time, they would meet a few acquaintances and say hello.

At this moment, Zhang Youcai was sitting outside the house smoking a dry cigarette basking in the sun. Li Jianmei was busy feeding chickens and pigs. Zhang Fugui and Zhang Jianguo were planning to open a computer city that had been open for about two years.

Just as they were all busy with their own affairs, Shaoping and Shaoan returned to their long-parted home.

Zhang Fugui saw his two sons come back, and smiled and asked them to sit beside him and discussed the next development of the computer city together.

Zhang Jianguo smiled and said to Shaoping: "Shaoping, do you have any plans after graduating from college?"

"Uncle Jianguo, I haven't thought about it yet, but I want to build my hometown well when I come back this time. Now the spring breeze of reform and opening up is getting better and better, and there are many opportunities."

Zhang Jianguo turned his head and said to Zhang Shaoan: "Shaoan, what about you? What are you going to do?"

Zhang Shaoan responded with a smile: "Uncle Jianguo, Shaoan, I studied economic management in school. Now I am back, I want to start a business. After all, the policies are getting better and better now, and many entrepreneurs are willing to start a business, so I also want to try it out."

"Okay, not bad, Shaoan, since you have such a good idea, then uncle supports you, but have you ever thought about starting a business? "

"Uncle Jianguo, I have considered that technology is getting closer to our lives now, and electronic technology will develop unprecedentedly in the future, so I want to build a computer city."

After hearing this, Zhang Jianguo laughed and said, "Shao'an, let's not hide it from you, your father and I started to build this computer city a few years ago, but the computer city is very small and has never improved. Isn't it? Your father and I so worried about whether to close the computer city first."

After hearing this, Zhang Shaoan hurriedly said, "Uncle Jianguo, don't close this computer city first. I'll go and take a look. Maybe there will be a way to make the computer city prosperous."

"Okay, okay, okay, I'll take you to see it later! Now that the two college students in our Zhangjia Village are back, it's time for you to help your father share some of the burden on your shoulders with me."

Zhang Shaoan smiled and said, "Uncle Jianguo, no problem."

Just as the group was chatting with relish, the woman Li Jianmei prepared the meal. The feeling of returning home after a long time was very pleasant, and Shaoping and Shaoan felt like they were eating.

After dinner, Zhang Shaoan followed Zhang Jianguo to the computer city opened in the village. The computer city was empty and the business was very bleak. No wonder Zhang Jianguo wanted to turn off the computer city.

Zhang Shaoan walked around the computer city and quickly found out the reason for the bleak business. He said to Zhang Jianguo: "Uncle Jianguo, I know the reason for the bleak business in our computer city."

"What, what's the reason?"

"Actually, the reason for this is very simple. The reason why the computer city in our village cannot be sold is that the villagers do not understand computers and do not know what it is useful. Moreover, many people now like to watch TV and would rather buy a TV than buy a computer. Secondly, the price of computers is much more expensive than TVs, so few people can afford it."

"Then, what should we do?"

"We should hold a promotional event and then apply a one-year warranty certificate for those who buy computers, so that there will be more people who buy computers."

As soon as Zhang Shaoan finished speaking, Zhang Jianguo hurriedly said: "But, but in this way, our computer city will not make any money and will even lose money."

"Uncle Jianguo, don't worry. Listen to me and finish your conversation. First of all, we can increase our purchasing power by conducting promotions. Secondly, we can change the warranty to make the customers who buy our computers feel at ease. Although our computers will not make much profit and may even lose money, our reputation will be guaranteed from now on. Are you still afraid that our computers will not be sold in the future?"

After hearing this, Zhang Jianguo was a little shocked and said, "Shao'an, it seems that you are really studying in college right. After hearing what you said, my uncle feels much more at ease. In the future, the computer city will be managed by you, so I can also relax."

"Uncle, Shaoan is still young. He has the ability to make suggestions, but he still has to rely on you to grasp the big idea."

"Okay, okay, okay, then you come and help Uncle Shu take care of the computer city."

Zhang Jianjun continued: "Shao'an, can you tell me some knowledge about promotions to you? You should learn and learn."

"Okay, uncle, I'll just talk to you briefly!"

"First of all, we do anything with a purpose. We do anything for the sake of doing things. We do things for the sake of purpose and results. Therefore, we must also clarify the purpose of the promotion. As for the purpose of the promotion, we can simply attribute it to the following types: 1. New store opening promotion is to position the brand image of the product "personality" in the hearts of consumers in the region, and to provide the initiative to occupy the market; 2. New product launch promotion is to promote product influence and quickly open the market; 3. Old products before exiting the market promotion is to reduce bad inventory to prevent conflicts between new and old products; 4. Promotion in sales is to promote for the increase of overall sales and to combat competitors. 5. Promotion in anti-"promotion"."

"In economics, there is something about trade creating wealth, not labor. The old concept is that hard work can get rich. In other words, you don't have to worry about anything, just work hard and work, and you can get rich."

The new view holds that labor is only one part of getting rich, but not the only part, nor the most important part. The most important part is trade, not labor itself.

To give a simple example, some farmers produce watermelons from the whole place, but they have no sales and rotten in the field. The watermelons from the place are not wealth, but waste products; while some middlemen have sales and place orders in the village. A few months later, a large number of watermelons emerge from the field.

As long as the buyer and seller is voluntary, it is beneficial to both parties. It can also be said that there is no problem with the buyer and seller who makes money, because everyone gets benefits. If there is no benefit, why do you have to trade? So, if you sell things, others make money, and you also make money. The things are also money. It can also be said that you make money.

Therefore, when creating a live sales atmosphere, fully consider the different feelings of consumers, and create a sales atmosphere from the perspectives of vision, hearing and touch; at the same time, some human nature issues should be considered, such as consumer curiosity and consumers' herd consumption, etc., and then targeted design of the live atmosphere will definitely achieve ideal results.

After hearing this, Zhang Jianguo was amazed and smiled and said, "Shao'an, it seems that there are so many tricks in this promotion! In the future, if you have time, you should talk to your uncle about this knowledge. Uncle just treats it as learning experience, otherwise he will soon be unable to keep up with the pace of the times."

"Uncle Jianguo, what you said is serious. What Shaoan understands is only the knowledge in books. He also needs to be realistic and learn from Uncle Jianguo. After all, this is a big gap between saying and doing."

"Okay, okay, okay, Shaoan, it seems that you have really grown up, and are not impatient in doing things, and have the courage to do things. This will definitely be a big deal in the future. From today on, you can help you run this computer city together! This way, it will be easier for you."

Zhang Shaoan readily agreed to Zhang Jianguo, not only for himself but also for the sake of his life in Zhangjia Village to get better and better.

Zhang Shaoan had his own settlement, but Shaoping had not yet considered what he should do. Zhang Fugui was a little anxious and asked, "Shaoping, Shaoan had his own settlement, have you considered what he should do?"

"Dad, I plan to be a teacher in the village so that more people can read books."

"Okay, okay, okay, since you have an idea, then Dad won't say more. You have to walk the road ahead by yourself."

"Dad, don't worry! Now that Shaoping has grown up, he has to walk his own way on his own in the future. He can't stay at home and have lunch."

The two brothers Zhang Shaoping and Zhang Shaoan finally began their own lives. Let’s take a look at An Yuran, who graduated from college.

After graduating from medical university, An Yuran could have stayed to work in a hospital in a neighboring province, but she just wanted to return to her hometown based on what she had learned and contribute her own strength to her hometown. Therefore, she also returned to her hometown and found a job in the county hospital.

Li Xiang came back with An Yuran, and Li Xiang also went to the county hospital with his family. Li Xiang kept pestering An Yuran as always, but An Yuran ignored him because Yuran always thought about Shaoping. Although they were all back, they were not in a hurry to meet each other. For the happiness of their two people, they had to put aside their inner love for a better life in the future.

On that day, the weather was clear and the sun was shining. Everything looked so beautiful and full of vitality. Zhang Shaoan got up early to the computer city. He began to start promotions as he said before.

There was a red leaflet outside the computer city gate, and the leaflet read all the details of the computer city's computer promotion. After a while, more people gathered up.

When everyone was full of people in the computer city, Zhang Shaoan stood on the red carpet and held a loudspeaker and shouted: "Hello everyone, Computer City welcomes you. Your arrival makes the computer city shining brightly. Today, the computer city is hosting an event. This event is not available every day. You must not lose opportunities. Anyone who buys computers in the computer city today can enjoy a one-stop service with a one-year warranty exchange for a three-year warranty."

One of the people present said, "Your computer is so cheap, will there be quality problems? Besides, what should you do if you don't admit it when you buy it and then?"

Zhang Shaoan responded: "Don't worry, we will issue a quality assurance order for any computer you buy in the Computer City, and there is a trademark on the computer. Therefore, as long as there is a problem with the computer you bought from the Computer City, you can use the quality assurance order to exchange it for three years of repairs."
Chapter completed!