In the previous world, the gaming industry generally asked a question during interviews:

What should you do if the game you made is copied by Tencent?

This problem was a very bitter problem 15 years ago, which was uncomfortable and hilarious.

Because before that, even by 2019, the country's laws on infringement on games were not sound enough.

What's more, the current year of 2007.

The first reason is that we started late, and the game industry has taken time to go from being able to develop independently to becoming mature. As early as when countless big news abroad had already exploded, our game industry was still in darkness.

Therefore, the corresponding relevant legal construction must be even more lagging behind.

What really made this part promote construction sound a bit ridiculous

Blizzard teamed up with V Club for the first time because of infringement of a game called "Legend of Dota".

However, because the company that developed Dota Legend was a mainland company, cross-border litigation and rights protection became extremely troublesome.

They sued Dota Legend by first litigating in Wanwan and then filing a lawsuit in Haidian Court.

The official explanation given by Blizzard is that they believe that Bayan legislation is more stringent and impartial.

As a result, after the first instance of Wanwan, Blizzard and V Club lost the case.

In turn, Dota Legend's company sued a game called "heroescharge" in the United States at the same time.

The United States attaches great importance to property rights protection, so after Dota Legend filed a lawsuit, heroescharge was quickly pushed to court.

It is especially ironic that without the strong pressure and determination to protect rights from the two giants, the Chinese people's awareness of property rights protection will not be awakened, and relevant legislation will not be promoted quickly.

It took them more than a year to report Dota Legend, and the relevant companies were removed from the shelves and rectified them.

The biggest victory achieved by Blizzard and V Society is still in the United States:

Not long after the infringement incident came out, Apple removed Dota Legend and closed the payment channel.

However, the official Dota Legend has given other ways to recharge online.

In other words, it actually does not have much financial impact on the infringing company in essence.

After this incident, the relevant legal construction was improved.

The reason for being built is also the people's attention to property rights and the major game dealers really cannot stand being plagiarized by others, so they were jointly promoted by the Chinese people.

The second reason why it is difficult to protect rights is because the relevant judges lack professionalism.

All those who play games can see the similarity of the two games, but it may be that because the relevant personnel in the trial do not understand the game industry and do not play games themselves, it will be difficult to identify infringement.

For example, the gameplay of the two games is similar, but the picture and art materials are different, so it is difficult to be judged as plagiarism.

One of the most typical cases is Legend and Legend private servers.

If there is no source code for comparison, it will be difficult to protect rights.

In addition, in the case of Yicheng, there is an important reason why it is difficult to protect rights.

You don't know who the plagiarist is.

Maybe it’s a local gang that has crossed many provinces, not even self-employed, let alone a fixed company.

Even if you report the case, it will be very troublesome to track it down.

It is possible that you will chase the printing factory, and others are just OEMs.

If you find the person who placed the order, it might be an anonymous or forged ID card.

This is similar to the situation of cracking down on homeless vendors.

So basically, unless you have clear evidence and confidence, others will not waste this manpower and material resources to help you protect your rights.

What's more, filing cross-provincial lawsuits is not much different from cross-border lawsuits.

Each province has its own special circumstances.

In addition, others are not afraid of you suing you.

For example, Tencent, let’s not talk about their outstanding legal talents who specialize in dealing with this situation.

Even if you have conclusive evidence, they can delay for a year or two.

This period of time has passed, and even if they were asked to take off the shelves and compensate, they may not be as good as the money they earned.

The response is not quick enough and the trial period is long, which is also one of the important reasons why these people blatantly infringe on their rights.

...

Therefore, Yi Cheng had long expected that such a situation would happen.

Since he was mentally prepared, he was not panicked at all when it came.

What is the best way to deal with plagiarism in Tencent?

If you want to avoid being copied, you have to run faster.

And at this time, you must be good at leveraging the power of the media.

Sometimes public opinion protection is more effective.

So Yicheng made several responses:

First, find more powerful painters to make more exquisite original paintings.

This time, Li Shuheng helped Yi Cheng find the president of the Academy of Fine Arts, Luo Yuqian, a famous master of calligraphy and painting.

Being able to cooperate with the Academy of Fine Arts is actually a win-win situation.

Yi Cheng is equivalent to hanging out with the big tree of [National].

Therefore, "Cailang K" has also become a representative cultural product of the newly created ink style.

This is supported by the above.

Once you have something to do with Guoli, who dares to touch you casually?

Moreover, Luo Yuqian's paintings are truly awesome.

This man studied in the West when he was young and studied under the Impressionist master Rhodes, so his skills in sketching and oil painting are very impressive.

Although it cost a lot of money, Yicheng felt it was worth it this time.

At the same time, we also need to find media to promote it, such as Chinese painting masters keep pace with the times and collaborate on making puzzle game cards.

Secondly, it is necessary to promote [Chengmu Company] in the media and cards to be the only genuine version.

And find media to expose counterfeit products.

The last and most important method is to run fast

Yicheng decided to launch a new card every two weeks after this.

For example: the girl who manipulates the moon, the saint, the assassin, the arsonist, the baker, the wild wolf, the white wolf, the witch's apprentice, the gypsy, the pharmacist, the crow, the warlock, the three brothers, the two sisters, the fox, the flute player, the confused person, the nine-tailed fox

There are many more that can be developed.

Before the other party’s counterfeit goods could catch up, they created attractiveness through new cards and new gameplay, and further deepened the public’s impression of the genuine [Chengmu Company].

...

After doing this, Yi Cheng spent almost 1 million yuan.

But because I had already prepared, I didn't take much time to actually operate it.

The specific things are basically done by the company employees.

After solving a future hidden danger, Yi Cheng finally calmed down and dealt with the Xiahe qualifiers well.

In the qualifiers, they must first get the right to qualify from Yunze City.

In other words, Mingfeng Middle School is now going to defeat the two strong enemies of the No. 1 Middle School and the Normal University Affiliated University.

On May 17, 2007, before meeting No. 1 Middle School, a group of dark horses suddenly appeared in Yunze City.

In previous years, the weak team of No. 3 Middle School actually defeated Normal University Affiliate in the qualifiers and qualified for the second round of Mingfeng Middle School.

This incident seemed extremely incredible to Ran Bingqing.

Could it be that a group of talented players have emerged from the No. 3 Middle School of the City?!
Chapter completed!