Chapter 13 Back to Hong Kong
February 4th, the beginning of spring, 7 pm, Hong Kong, Kai Tak Airport.
Chen Chong walked out of the airport along the flow of people and saw Li Kaiyuan guarding the airport at a glance. Southern girls were generally petite, and her figure of 1.7 meters was very eye-catching in the crowd.
"Why, don't you give me a warm hug?" Walking to Li Kaiyuan, Chen Chong put down his luggage, opened his arms, and said pitifully: "I stayed in the wilderness of the snow for a week, and my whole body was frozen."
This is in the past life, a love expert taught Shen Chong how to deal with this kind of scene. Two men and women who have just made a small breakthrough in their relationship will experience inexplicable embarrassment when they meet again after a period of separation. It is best to have some simple physical contact at this time to be beneficial to the development of their relationship.
"Good and smooth-talking." Even though he said this, Li Kaiyuan still walked up and hugged Chen Chong.
"I miss you very much."
"Um."
A Chong, who was standing beside him, raised his sunken luggage and whistled. Li Kaiyuan's face made him look slightly red and he showed a rare shy look.
"A Chong, are you okay?" Chen Chong pointed to the bandage on A Chong's forehead. Two days ago, he had a conflict with a group of people selling pirated Rubik's Cubes and suffered a minor injury.
"It's okay, skin trauma." Ah Chong carried his luggage into the air and showed off his muscles and said, "Don't worry, Brother Chong, I'm very good at fighting."
"Don't do this again in the future." Chen Chong patted Ah Chong's shoulder and said, "If the porcelain does not touch the clay pot, you are a white-collar elite now, so there is no need to fight and kill."
"They rob our business, how can they not fight?" Ah Chong said with a breath of a world of martial arts, "Brother Chong, you can't admit defeat. If you take a step back, the others will go further. In a few days, they will take all the territory away."
"Don't worry, I know what to do."
Holding Li Kaiyuan's soft hand and walking out of the airport, Chen Chong was impressed by the love master in his previous life. As he said, he tried to eliminate the embarrassment when he met, and the relationship would immediately rise.
Before the Spring Festival, Chen Chong bought a car in the name of the company. Now Ah Chong holds two jobs, he is the delivery person and he is the pick-up and drop-off employee.
"In January, more than 120,000 Rubik's Cubes were sold, of which about 30,000 were mirrored Rubik's Cubes, and they made a total of more than 8 million." On the way, Li Kaiyuan roughly reported the sales data of Rubik's Cubes. Although she made a lot of money, she looked worried. "In recent days, there have been more and more pirated copies, and sales have dropped significantly."
"It doesn't matter, let them rob Hong Kong." Chen Chong smiled and said, "Let's go and make dollars."
"Have you found an agent in the United States?" Li Kaiyuan was surprised.
"Not yet, but I found a super advertiser and believe that the order will fly in like snowflakes in not long after."
"Brave again!" He said this, but he believed Chen Chong's words without doubt.
Chen Chong still lives in his original house - but his identity has changed. He used to be the owner, but now he is a tenant. Before the Spring Festival, Wen Renjie's wife found out that she was pregnant and decided to move in after the child was born. Chen Chong was too lazy to change the place, so she rented it and continued to live.
Flying from Boston to Hong Kong, I took a plane for more than 18 hours. Shen Chong was exhausted. After arriving at home, I took a hurry to take a shower and then slept with my head covered.
The next day, Chen Chong was awakened by hunger and looked at the time. It was already noon.
"It's a pity that there is no Taobao, otherwise it would be so good to order a takeaway and continue to sleep!"
I barely got up, while dressing, and missed my past home life. Then I suddenly realized that time passed so quickly, and it had been more than a month since I blinked.
Humans are really very adaptable animals... I have to go to make a movie right away...
Chen Chong walked out of the house with random thoughts, found a random place, ate and drank, and then walked slowly to the company.
Before going to the United States, Shen Chong built the company's finance office and business department. Now the office hall is no longer as quiet as the previous four-person group. The phone calls are one after another, people come and go, and it is a busy scene.
Chen Chong called Li Kaiyuan, Huang Xin and A Chong to his independent office and held a meeting.
"Sister Xin, and Ah Chong, you are the company's veterans. The company can develop well, and you have worked hard and made great contributions." After reading the sales data for January, Chen Chong said: "I am going to give each of you 1% of the company's shares as a reward."
Huang Xin was both surprised and happy. She was bored and came to help because of Li Kaiyuan's face. She didn't expect to make much money. She didn't sign the contract when she came to work. She didn't expect that the company would develop so fast and earn millions in a month. She was dizzy when she saw the numbers. She regretted that she didn't invest some money as a shareholder at that time. Now she could get a 1% stake and get a bonus of tens of thousands of yuan a month. This is also a comforting thing.
Ah Chong had no idea about this, just thanked her carelessly.
"Now that piracy is rampant, we have to change our product strategy." After talking about the shares, Chen Chong began to talk about the new plan. "Our product packaging is too simple, and piracy is easy to be fake and real, so I decided that the Rubik's cubes I sold in the future must have packaging boxes, and the boxes are made more exquisite, with DIY stickers included, and a game guide."
"The cost will be much higher, right?" Li Kaiyuan asked: "What about the price? Will it change?"
"The local price in Hong Kong remains unchanged, so I will be treated as a reward for vomiting blood."
Everyone laughed. Even if they changed the packaging, the cost would not increase much. At the current price, they still made huge profits and made huge profits. They even said that they were rewarding guests, which was shameless.
"In a small place in Hong Kong, we can only make some small money, and it is not worth paying special attention." Chen Chong pulled out a piece from the pile of reports and signaled: "The Japanese have come to ask for the price, we must prepare early. Japan, Europe, and the United States, these places are full of gold, and people are stupid and have more money. It is the best product for us."
"Since there is gold everywhere," Li Kaiyuan smiled and contempt: "Why didn't you see you bringing a piece back from the United States?
"How do you know I didn't bring it?" Chen Chong turned his pen with his hand and said as if nothing had happened: "The gold is too heavy, I'll ship it directly. You'll see it in a few days."
"Is it true?"
"Of course it's true. Have you ever told lies?" Chen Chong put down his pen and said seriously: "Sister Xin, if you recruit some people in the past few days, it's best if you have foreign trade experience, otherwise you may not be able to handle it in a while."
"Okay." Huang Xin picked up the notes and took them down. She was more and more respectful to Chen Chong. She used to joke, but now she is very reserved. "How many people are you recruiting?"
"Let's recruit ten first."
"What big order does it cost so many people?" Li Kaiyuan was impatient and couldn't wait to ask: "Don't keep it a secret, tell the truth!"
"There is a respected and great man who promised to help me make an advertisement in a magazine with millions of readers around the world." Chen Chong held the back of his head with his hands, leaned on the back of his chair, and said proudly: "Do you think there will be many orders after the magazine is released?"
"What big man?" Ah Chong, who had not spoken, said, "Is it the President of the United States?"
"If I had that skill, I wouldn't sell Rubik's Cubes." Chen Chong laughed and said, "This man is named Martin Gardner. He is a math science writer. As long as you know that he is very famous and has a great influence, it's fine, and then wait to collect the money."
That’s right, the reason why Chen Chong stayed in the United States for a few more days before returning to Hong Kong was to visit this Martin Gardner, “the national wealth of the United States.” (Note 1)
Before, Chen Chong was attracted by Wen Renjie's interesting math book and became interested in the author Martin Gardner. After Wen Renjie inquired, he found out that he was a columnist of the popular science magazine "Scientific American".
Chen Chong had no idea about this magazine and subconsciously believed that popular science magazines were very niche, so he didn't care much. This Spring Festival, in the basement of his uncle's house, he found a whole large box of "Scientific American", which was placed one by one year, and the earliest one can be traced back to the 1920s.
This surprised Chen Chong. After asking, he realized that "Scientific American" has a great influence in the United States.
"Science American" was founded in 1845. It is the longest-running magazine in the United States and a sister magazine to the famous Science. Nearly 100 Nobel Prize winners have written for it, including the famous Einstein, the world's most famous and most popular science magazine. In the United States alone, it has more than 500,000 fixed subscription users, and can be bought at newsstands on the streets. (Note 2)
If you ask Martin Gardner again, it would be even more amazing. He is a household name in the United States. Together with Asimov and Carl Sagan, he is also known as the three major science masters in the United States. He is considered one of the smartest people in the world. He has been on the cover of Life and Newsweek magazines and is well-known as Hollywood superstars.
The authors who wrote in "Scientific American" are all experts in various fields of science and technology. Few people can publish more than two articles in this magazine. Since 1957, Gardner has opened a math game column on "Scientific American", which mainly talks about interesting mathematics. He has written more than 200 articles every month, with no less than 200 articles. His column has become the trump card of the magazine, which is very popular and has fans all over the world.
Asimov once commented on Gardner: "Martin Gardner is an amateur super magic master, which is undoubtedly a common saying. But compared with one of his outstanding skills, magic tricks are nothing but a big witch. Any mathematical subject that comes to his hands can be written into articles that are appreciated by both the elite and the masses, which are so wonderful that I can't bear to explain."
After listening to Jian's introduction, Chen Chong recalled the math book that made him unable to put it down, and then a crazy idea came to his mind - if Gardner could write an article about the Rubik's Cube and publish it in "Scientific American", wouldn't the Rubik's Cube be able to enter the American market overnight?
Chen Chong thought so, and then did the same.
He went to New York first and found the editorial department of Scientific American magazine. He pretended to be a fan who came to the far east from a distance to pilgrimage. He successfully deceived the trust of the magazine staff and obtained Martin Gardner's home address.
Then he set out from New York, flew straight to Cleveland County, Ohiolahoma, and found Martin Gardner.
Things went unexpectedly smoothly. Gardner was considering writing an article about group theory, and the mathematical principles of the Rubik's Cube were related to group theory. The old man was very interested in this. Chen Chong timely threw out the concept of "God's Number" and hanged up the old man's appetite. After playing with the Rubik's Cube for a night, Gardner finally agreed to write an article about Rubik's Cube in the next magazine column. (Note 3)
With the influence of "Scientific American" and Gardner's reputation, after the article was published, we can foresee that the tide of orders flocked to us, and then we will really make money and get cramps in our hands...
After the meeting and everyone left, Chen Chong picked up a magazine and started reading it.
This was bought by him just now at a roadside newsstand. The second issue of "Movie Biweekly". When this issue was released, he was already on a plane to the United States and had not seen it yet.
After flipping through it quickly, Chen Chong shook his head and threw the magazine on his desk.
It's still too niche. In the words of later generations, it's just that the bourgeoisie + literary youth is too strong.
A few movie reviews are either whining without any illness or difficult to understand. Everyone buys movies and magazines, and they are looking for fun. Who is interested in seeing you sad about spring and autumn? Who is interested in seeing you dress up?
Mathematics is so difficult, even Gardner can write interestingly. Is it difficult to write film reviews more interesting and popular?
There is still something wrong with the positioning. Either it is purely high-end, professional, or purely popular, and entertainment. Nowadays, professionals look down on it, and ordinary people cannot understand it. If there is no specialty, how can sales be increased!
No wonder "Movie Biweekly" had a hard time in history before it was acquired.
I'll do it myself and get rid of you sooner...
Chen Chong picked up the phone on his desk and called Shu Qi.
After greeting you, Chen Chong said, "Editor Shu, are you free in the evening? I'll treat you to dinner and discuss something."
"Okay, then see you at the last time."
He put down the phone and Chen Chong smiled slightly. He looked for Shu Qi. On the one hand, he asked Anhua Xu’s recent trends, and on the other hand, he wanted to acquire "Movie Biweekly".
Since time traveling, Chen Chong has been like a gourmet, drooling at "Movie Biweekly". He has been inquiring about the details of "Movie Biweekly" and knowing that it is not difficult to acquire it.
If you want to talk about "Movie Biweekly", you must first talk about Tang Shuxuan, a strange woman in the Hong Kong film industry.
Tang Shuxuan was the granddaughter of Tang Jiyao, a famous warlord of the Republic of China. She settled in Hong Kong in her early years and later admitted to the Film Department of the University of Southern California. After graduation, she found an investment and returned to Hong Kong in 1966 to shoot the self-written and directed film "Mrs. Dong". The filming was completed in 1969. It was the first Hong Kong film to attract widespread attention at Western film festivals and won several Golden Horse Awards. She was a pioneer of the academic directors in the Hong Kong film industry and directly influenced later Ann Hui, Tsui Hark, Tan Jiaming and others.
In 1975, Tang Shuxuan founded the biweekly magazine "Big Features" and printed on plain paper. It is not covered with celebrity nude photos, but dominated by text content, so that Hong Kong movie magazines are no longer just pictorials to read, but books that can be read. Therefore, as soon as "Big Features" appeared, it attracted the attention and welcome of a large number of young movie lovers.
"Big Feature" does not have a strict administrative management system. Its editorial department is open, and authors and readers can visit at any time. The editorial department often holds salons or symposiums. Therefore, "Big Feature" has become a platform for Hong Kong film enthusiasts to communicate with, gathering a group of young film workers and film critics.
However, "Big Feature" has been in an amateur state in operation and has suffered repeated losses. In addition, Tang Shuxuan is preparing to get married and start a family and leave Hong Kong, and the magazine finally ceased its publication in the first half of 1978.
After the publication of "Big Feature" was suspended, many young film enthusiasts felt sorry for it. Under Shu Qi's advocacy, a group of editors and authors of "Big Feature" founded "Film Biweekly", which was published by many people, and everyone was a shareholder, and there was no major shareholder.
It is also because of this that the magazine's business is very chaotic, with unclear positioning, unclear characteristics and extremely poor sales, and can only be circulated among niche readers.
It is very necessary to master a media if you want to expand your influence in the film industry. Although "Movie Biweekly" is now very frustrated, it has great potential. It has historical origins, reputation and popularity, and has rich interpersonal resources and stable source of manuscripts. As long as the operation and management problems are solved, it is easy to soar to the sky.
Besides, the "Movie Biweekly" has been won, and the Hong Kong Film Awards is also a treasure?
This is Shen Chong's ultimate goal...
———————————————————————————
Note 1: The world-renowned evolutionary scientist, paleontologist, scientific historian and scientific prose writer, Stephen Gould praised Martin Gardner as "the national wealth of the United States."
Note 2: The data here is based on the sales volume of the 2005 Scientific American magazine, so it doesn't need to be taken seriously.
Chapter completed!