Yu Yue's words made Chen Xiaoqiu laugh, while the other three women rolled their eyes wildly.

An Yu also gave Yu Yue a pinch from the underground of the table and twisted the combo.

"You mean the advertising effect is not enough?" Jin Ying asked with a smile.

Yu Yue grinned and resisted An Yu's second finger Zen, nodded: "Yes, there is no brand effect."

Zhen Rong said: "That's why I'm looking for celebrity endorsements."

"Hasn't it been before?" Yu Yue asked.

Jin Ying said: "There are, but the reputation is not particularly high. Now I am going to find first-line stars."

Yu Yue said: "What about after the celebrity endorsement? Where to promote advertisements?"

Jin Ying understood what Yu Yue meant and said: "The endorsement is the endorsement, but we are not prepared to promote advertisements widely. We are different from other products. They look for celebrities to shoot advertisements and go on TV. The cost is still a bit high for us. We just look for celebrities to endorse and then do some offline promotional activities."

"What are you looking for celebrities?" Yu Yue asked.

Jin Ying said: "This thing is not like those necessities of daily life, like cosmetics, etc., everyone needs to use it, so the brand effect is very important. Cheongsam is only targeted at specific groups of people, so there is no need to advertise it. You just need to let the buyers and those who come into our counter know that this cheongsam is endorsed by celebrities. For example, put the endorsement star wearing our cheongsam poster in the counter, so that consumers will increase their trust when they see it, and that's enough."

Yu Yue shook his head: "I don't think there is actually no difference between cheongsams and cosmetics. Everyone has many choices for cosmetics. Why choose a brand?"

Jin Ying said: "Then do you think you should advertise?"

"Yes!" Yu Yue said: "Not only do you have to fight, but you also have to fight hard, especially when your entire industry does not recognize this thing."

"But this cost is too high. Let me tell you this. If we really go to mainstream media, such as TV or video websites, that cost is difficult for us to bear. There are also money-saving, but there are no effect, effective, and too expensive, which leads to huge risks in advertising investment. In fact, everyone has thought about this thing, but no one has done it yet. This is the reason. The main reason is that although the sales volume of cheongsam is not small, it is not large. Moreover, too many sell this thing, no one has absolute competitiveness; the cost is too high, causing an increase in cost. If the price is not increased, the profit will be reduced. If the price is increased, who will buy the same thing? " Jin Ying said.

This is a rare long passage that Jin Ying said. Yu Yue listened very seriously. After listening, he kept looking at Jin Ying with obvious confusion in his eyes.

"What's wrong?" Jin Ying saw Yu Yue staring at him and asked in confusion.

"Why do I have the exact opposite of your opinion?" Yu Yue asked.

After hearing this, several people looked at Yu Yue. Everyone thought what Jin Ying said was very reasonable. Why did Yu Yue disagree?

Yu Yue said again: "There is a misunderstanding that everyone loves to think that what they do is different from others."

Jin Ying was puzzled again: "What does it mean?"

"Do you think your business is different from others, and you think the business of cheongsam is quite special, right?" Yu Yue asked.

Jin Ying nodded: "Yes, it is different from other clothing, such as those sports brands, suitable for both young and old, and the advertising effect is very good."

Yu Yue waved his hand: "That's not what you mean. You think it's different from other clothing and other products. This is wrong. In fact, business is interoperable. No matter how special things are, they cannot escape the rules of business."

Although Jin Ying did not argue with Yu Yue, she still insisted on her own opinion and felt that the cheongsam was indeed different.

Because there are still too few people wearing this thing, not many women at home wear it, some celebrities and noble ladies only wear it at events, and a considerable number of people choose Western dresses, so the market is really not big.

Yu Yue also knew that Jin Ying was not convinced and said, "Let's not talk about costumes, just give me an example, just say...Ma Yinglong."

Ma Yinglong?

The one that treats hemorrhoids?

The few people saw Yu Yue’s expressions a little strange. Why is this guy either from Fu Yanjie or Ma Yinglong? Can you still eat this rice?

Yu Yue said: "Do you think it is difficult to treat hemorrhoids?"

Although they are called siblings now, they only recognize them after all, and they have a bit of the meaning of playing in a show. They are not really the same as siblings.

So when Yu Yue stared at him and asked something like this, Jin Ying, who was originally generous, couldn't help but blush.

Shaking his head, he said, "I don't know..."

Jin Ying thought to myself that I was not a doctor, and I had no hemorrhoids. How could I know if it was difficult?

Yu Yue said: "I don't understand either, but I know that there are too many medicines for hemorrhoids on the market, and Ma Yinglong may not be the best effect."

Jin Ying could only nod because there was no right to speak without research.

"But it should be the most expensive!" Yu Yue said.

His life was quite unhealthy in his previous life, with nine out of ten men and hemorrhoids, and Yu Yue did not escape, so he bought these medicines. If he hadn't been damaged in his previous life, he would have been able to avoid this upset disease.

Jin Ying nodded again. This is quite convincing. It is normal for advertising medicine to be expensive.

Yu Yue said: "We don't know if it is really a good formula and has a strong effect, but I think everyone is not much different in terms of effect. At least the production cost is not as big as the price difference. So why is Ma Yinglong selling it expensive?"

"Because it advertised." Jin Ying said.

"Yes!" Yu Yue said: "So it is expensive, and users are willing to use it. Nothing else, they just think it is famous, it is definitely not bad, the effect is definitely good, and it is worth it. Moreover, even if everyone has the same formula, users can't distinguish it. After all, most people are not medical students. Who knows the ways here, so they subconsciously think it is expensive because it is good. The same principle, even if it is an exact same cheongsam, the person wearing it may not fully understand the specific color of the fabric, and they don't know which tailor is more superior. So as long as you price differently, users will feel that there is a different reason. Wearing a cheongsam will not be able to test it. Besides, this thing is not like medicine or something, and it can also detect ingredients. How your designer's level and how you cut the craftsmanship, these things should be difficult for users to know, so the pricing difference is not a problem."

After pausing, Yu Yue said again: "So when you advertise, raising the price is not a problem. The main reason is how effective the advertising is."

Jin Ying nodded, agreeing with Yu Yue’s statement about price, and then said: “But we have to talk about the audience issue. Even if the advertisement is done well, would you buy a cheongsam?”

"Yes." Yu Yue said.

Yu Yue's quick answer surprised everyone.

Especially Jin Ying, in her opinion, this is indeed a question that does not need to be thought about, but the answer should be completely opposite.

So it was surprised.

Yu Yue said: "If your advertisement makes me think that men who don't buy cheongsams for women are stingy and scumbags, do you think I'll buy them?"

Jin Ying was stunned again, and the others suddenly realized that it was not because he wanted to wear it, but because he bought it for the woman.

"Can such an advertisement be made?" Zhen Rong spoke this time.

It’s simple to say. Can a commercial be shot and the slogan is that a man who doesn’t buy cheongsams for women is not a good man?

That might be really popular and I'll be scolded so badly.

This is called "kidnapping". Just like those labels that "if you don't turn, you are not descendants of Yan and Huang", it can easily arouse people's resistance.

"The difficulty is definitely there, but what I'm talking about is whether I will buy cheongsams. As long as you let me accept your principles, I will buy it, buy it for my girlfriend, and buy it for my mother. By the way, it's like Naobaijin. What do you think of Naobaijin? It's just an ordinary health product. In terms of nutritional value, it cannot be the best among health products. But why is it popular? Because people advertise well, they give gifts to Naobaijin. Everyone sees that anyway, it's for the sake of face. Who cares about the specific nutritional value of this thing? It's famous and expensive. If you take it, then it's it." Yu Yue spread his hands.

Who doesn’t know this classic advertising case? Not to mention, this is the sales volume produced purely by advertising, which can be regarded as a monument in the advertising industry.

After hearing what Yu Yue said, the few people really felt it was reasonable.

"Wouldn't you treat cheongsam as a gift?" Jin Ying said.

Yu Yue said: "I'm just making an example, but you're right, why not? It can be treated as a gift or even a show-off. Don't you think the consumer group is a bit fixed? If you do it well, you can even benefit the entire cheongsam industry. Expand the consumer group. What is the gift? You can make everyone regard this thing as a luxury. Just like many people nowadays, they like to show off, and they like to carry brand-name bags. If you make people think that wearing a Huajin cheongsam is an exquisite, fashionable and noble woman, then Huajin has no rivals in the cheongsam field."

Jin Ying suddenly realized and was overjoyed.

Yu Yue opened up a new idea for her, allowing her to break out of her original thinking.

In the past, she thought about how to lead the cheongsam field and how to suppress Zhongxiu, but now, she found that she could be more ambitious, so big that she ignored others at all, and became a leader in the industry.

However, after a brief excitement, she replied calmly.

“The risk is too great…”

Yes, the risks are very high, the ideas are very good, and when you say it, it is gorgeous, but there is an important reality.

To take this step, huge investment is indispensable. Where does the money come from?

Although Hua Jin is also very rich, the liquidation funds are not very rich and the foundation is strong.
Chapter completed!