"Toyota." Mendes said the name of the car brand in his mouth.

"Japanese?" Zhang Yang frowned.

"Yes, Japanese." Mendes, who was very interested, did not notice Zhang Yang's expression change. He poured himself a glass of red wine, took a sip, and then said, "The Japanese are still willing to pay for it. The endorsement fee they gave is indeed good and sincere."

Toyota has been committed to occupying the Asian market, especially competing for a large share of the Chinese automobile market. Hyundai Marketing has long proved that an advertising spokesperson who is popular with consumers can play a huge role.

After careful market research, Toyota's marketing department said in a report submitted to the company's senior management that the most influential ones in China are not all film and television stars, but several sports stars, one is Liu Xiang, a famous track and field player for the 110-meter hurdles, Yao Ming, an NBA superstar who plays for the Rockets, and the other is Zhang Yang, a star who plays for the Italian giants AC team.

After careful analysis, the senior executives of Toyota Company first chose Yao Ming.

There is a reason why Toyota's first choice is Yao Ming. They are one of the main sponsors of the Rockets who Yao Ming plays for. Even the Rockets' home court is called "Toyota Center Stadium". This shows that.

Therefore, when I learned that Toyota Motor was planning to find Yao Ming to endorse the speech, the boss of the boss team was naturally willing to accomplish this wonderful thing.

The Japanese are still very quick in their work style. When Toyota started to act, they found Yao Ming and expressed their intention to invite him to endorse the image of their brand to the NBA center. Toyota also made up its mind to win Yao Ming. According to speculation from a US media, Toyota has prepared a very generous advertising contract for Yao Ming, which is said to be a total of 20 million US dollars. They thought this matter was a matter of ease.

However, the result was beyond everyone's expectations, Yao Ming had almost no room for negotiation, just two words: No. Moreover, he was not responsible for providing any explanation.

This shocked the Toyota executives. They tried to contact Yao Ming again and expressed their willingness to continue to increase money through the Rockets executives. However, the answer was NO!

Now, the senior executives of Toyota were very angry. They really couldn't figure out why this Chinese basketball star refused such a big contract without reason. This is more than 20 million US dollars! It's a US dollar! It's not Vietnamese Dong, nor Thai Baht!

When Yao Ming first entered the NBA, major sports brands coveted Yao Ming's huge commercial value and wanted to cooperate with him to invite him as a spokesperson. Among them, the most competitive ones were Nike, Adidas, and Reebok, but Nike had the highest offer (profile published by the New York Times). Everyone knows that he is the world's number one sports brand, Adidas is also very strong. In comparison, Reebok is the smallest and weakest company, but Yao Ming chose Reebok, and there is no reason.

Is there really no reason?

After a setback from China's No. 1 basketball star, Toyota turned its goal to football. Compared with track and field, football is the world's number one sport, and it is said to have 100 million fans in China.

In the analysis of the marketing department, it even shows that Zhang Yang's influence in China is no less than Yao Ming at all. In the long run, Zhang Yang, who is only less than 22 years old this year, will definitely be China's number one sports star in the future, and an unprecedented superstar with super influence.

Moreover, according to the analysis of Toyota's marketing department, Zhang Yang, the football star, seems to be the kind of person who likes money very much. Such a person is easy to deal with, just give the right price.

So, Toyota started the operation of this matter immediately.

On the one hand, they contacted the senior management of AC Milan Club. While expressing their desire to invite Zhang Yang to endorse their brand, they also expressed their desire to carry out a series of commercial cooperation with AC Milan Club.

It should be said that AC Milan's senior management is still quite interested in this plan. The financial situation of the Italian team is not very good. For example, AC Milan and Inter Milan have a large gap in funding. In fact, the funding problem is also the reason why Italian teams are now surpassed by the Premier League, La Liga and even the Bundesliga.

While communicating with AC Milan Club, Toyota Motor also began to contact Zhang Yang's agent Mendes. They knew that this 'super agent' had a great impact on his players.

Tonight, AC Milan played away against Barcelona in the stands, Mendes and Galliani were sitting together, and AC Milan Club Vice Chairman also further communicated with Mr. Super Agent.

Both sides are optimistic about promoting this cooperation.

AC Milan can further increase its commercial development in Japan, and Zhang Yang and Mendes can also get this big contract.

"Help me reject them." Zhang Yang said to Mendes without thinking.

Mendes, who was still talking to Zhang Yang, was stunned. He thought he had heard it wrong, "What?"

"I said, help me reject them." Zhang Yang said again.

Mendes heard it clearly this time, and he looked at Zhang Yang in surprise, "WHY?"

"No reason, just let me refuse."

"Do you think their offer is not high enough?" Mendes smirked, "Zhang, you are getting more and more greedy now. But it doesn't matter, I also think we can make more demands."

"No, no." Zhang Yang stood up and looked at his agent seriously. "Jorge, this time, I didn't want to ask them to increase the money by retreating. I'm serious and help me reject them!"

"WHY?WHY?WHY?" Mendes jumped up suddenly, his eyes full of incredibleness, and his emotions were a little excited, "Zhang, I think you should give me a reason to convince me."

"There is no reason." Zhang Yang shook his head.

"No, I need a reason," Mendes insisted.

"I don't like Japan," said Zhang Yang. "Of course, I don't like their products either."

Mendes was stunned, and then he remembered that he seemed to have never seen Japanese goods in Changyang's daily life. But, "Why don't you like them? Japanese cuisine is very good, and Japanese women are also very good..."

"Okay, Jorge." Zhang Yang picked up the bottle and poured a glass of wine into Mendes' glass. He knew that his decision not only lost a large amount of income, but also caused Mendes to lose a large amount of income. "This time, no one can change my decision, and that's it. As for your possible financial loss this time, I am willing to compensate you from my share in the future."

"It's not a matter of money," Mendes insisted, "I just need an acceptable reason."

"It's a reason." Zhang Yang walked to the window, opened the curtains, and looked through the floor-to-ceiling window. The night view of Barcelona was beautiful, with the lights flashing, like the stars in the sky. "There was such a country that went to their neighbors to burn, kill, loot, kill tens of millions of people, and even slaughtered the capital of the neighbors. And so, until now, the country did not even say a word of apology, and even erected monuments to those blood-filled war criminals."

Speaking of this, Zhang Yang took a deep breath, and his young face was also a little excited because of his emotions. He turned his head to look at Mendes, "Do you think I might help them and earn money from my fellow countrymen?"

After saying this, Zhang Yang turned his head and looked out the window again, looking at the beautiful night view. Some decisions often require no reason, or even no need to measure the pros and cons. He didn't want to prove anything to others, although it was not as simple as considering whether to buy a Nissan TV.

He only knew that he was a Chinese, and his body was filled with the blood of the descendants of Yan and Huang. He could not make much contribution to his motherland, but he could straighten the backbone when the motherland needed him to straighten it!

Money? It’s a good thing! I like it very much! But people cannot do anything for money!

"Zhang——" Mendes' expression was a bit strange. He did not expect that Zhang Yang's reason was this. He still knew about the previous grievances between these two East Asian countries. However, because of the past history of war, he gave up a large contract of more than 10 million euros. This reason...

The young man held a goblet in his hand and looked at the red wine in the glass, "...No matter how superior my life is, I went to and from the upper class of the West, slept in celebrities, and flirted with female celebrities. In the future, I might even live more luxuriously. Of course, these are all earned by myself. In order to maintain this enjoyment, I will work harder and my desire for money may increase day by day. But no matter when, I will know more clearly that I am Chinese first."

After saying this, the Chinese young man drank the red wine in his glass in one go, and then smiled at Mendes, "This glass of wine is so expensive! I feel sorry for you."

Mendes looked at his player. At this moment, the super agent felt that he had never really understood this young man before.

Although he was still dissatisfied with Zhang Yang's decision, this Portuguese agent had to respect this young Chinese man.

A glass of wine, a decision, giving up more than 10 million euros. This is indeed the most expensive glass of wine in the world.

A few days later, the senior executives of Toyota Motor received a reply, and Zhang Yang refused the big contract they issued.

Toyota thought Zhang Yang was asking for more endorsement fees, so he contacted Mendes again.

This time, Zhang Yang's reply was: Zhang Yang belongs to the world, but Zhang Yang first belongs to his motherland.

Facing this replies that seemed a bit arrogant. Toyota was silent.

Half a month later, they hit a wall with Liu Xiang again. The reply from the number one in China's track and field is still NO!

Liu Xiang is a Chinese athlete.

Yao Ming is a Chinese athlete.

Zhang Yang is a Chinese athlete.

That's all!

PS: First update, please votes, support, and collect.
Chapter completed!