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Chapter three hundred and forty-eight

If this was not the mouth of Xue Laosan, who had repeatedly created miracles, would have been crazy.

"Old Ji, you are making things difficult for me. I am not a god. How can I see through the future? But here I can settle the calculations for you. Take this Spring Festival Gala, our Shuxiang King's advertisement for example. If there is no Spring Festival Gala, our Shuxiang King is not a single article. But with the Spring Festival Gala, the Shuxiang King is well-known all over the world. It will be repeated and repeated, and at least it will add millions of brand value to the Shuxiang King..."

Unconsciously, Xue Laosan used a new type of vocabulary and was interrupted by Ji Laos immediately, "The brand value is still several million, how do you calculate this account?"

Xue Laosan said, "Take the famous brands in China for example, Mingzhu brand watches, Phoenix brand bicycles, Panda brand color TVs, and these brands are known to the public. You can imagine that if you are a consumer, one with the same color TV, one with the panda brand and the other without, you must have chosen Panda. In other words, if the manufacturer of Panda color TVs is willing to let other color TVs append the panda brand, other color TVs can still sell the price of Panda brand color TVs."

"Of course, the reason why Panda Color TV became a brand is because of its quality, which is good for consumers, but not favored by the people. If you randomly use the brand, it is very likely that inferior products from inferior manufacturers will damage the reputation of Panda Color TV, and naturally it will be considered to be the value of the Panda brand brand."

"The brand value of Panda is accumulated slowly by accumulating good quality over time. Yunjin's Shuxiang King was created overnight by hitchhiking in the Spring Festival Gala. I can even pat my chest and say that the brand of Shuxiang King is better than the color TV of Panda brand. Why? Because the people can trust the Central Committee and CCTV, they naturally can trust the Shuxiang King."

"Think about the brand value that Panda Color TV took years to create. Shuxiang King succeeded in one night. How valuable is CCTV's star-making value?"

Xue Laosan talks about the reasoning, easy to understand, easy to understand, is it originally complicated and complicated? After he explains it, he clearly and clearly.

At first, there was also a leader who was not economically dependent. He didn't understand why King Shuxiang went to the party and was about to fly into the sky. But at this moment, Xue Xiangyi used the Panda brand color TV analogy. Everyone understood it.

"Okay, Xue Xiang is smart. He didn't explain it clearly. I just thought he had taken advantage of it. But how could he know that this doll was so naughty that he had been fooled and had been deceived by millions!"

The old mother talked about. Even though the old man was knowledgeable and had a good understanding of the reason, his kind-hearted eyes opened up.

The third party of Xue was waiting for explanation, but Mr. Ji, who was too late to wait, knocked on the table and said, "Sister, don't interrupt, Xue Xiang, you continue to talk, continue to talk..."

"You are anxious, and you don't even think that you, the old guy, have replaced CCTV's radio station with RMB!"

The old mother joked and continued, "Xue Xiang, say it, speak it carefully, and be ashamed of Old Man Ji, see if he dares to show off his power."

Xue Xiang did not dare to get involved in this fight, nor did he dare to join in. He just continued to answer, "Since CCTV can quickly create the brand value of the product, it should naturally reap the corresponding returns on the profits of the product. Excluding the Spring Festival Gala itself, CCTV is broadcasting advertisements while broadcasting news, dramas and other programs. I believe that 50 million is not difficult to raise."

Indeed, CCTV is only one of the same days, and the RMB is extremely valuable. Xue Xiang’s 50 million seems to be a bit big, but it is not.

Because of this year, CCTV has extremely high credibility. Once any product is gilded, its value will double, and the demonstration effect is amazing. This Shu Xiang King is the best demonstration.

Xue Laosan remembered the original time and space. In the first few years when CCTV's bidding kings were launched, each bidding king was extremely expensive at tens of millions to billions.

This time, CCTV is operating as a whole, and there is more than one advertisement. If it can be carefully raised, 50 million will not be a problem at all.

This is because Xue Xiang is afraid that he will be too high and will not achieve his goal in the future and will complain.

"Fifty million, a TV station is worth 50 million? Wuhan Iron and Steel's output value last year is only this number..."

I don’t know who Mr. Ji was talking to, and his eyes were extremely deep.

The old man was puzzled for a moment, and he knew in his heart that after all, if he had not experienced the world of later generations, he might not have understood the reason.

Seeing that Mr. Ji was silent, Mr. Xue explained, "In fact, the advertising effect is very developed abroad. There is a noun, called eye-ball economy. Those who can compete to bring products into the eyes of the people are the final winners. From this perspective, the surrounding national and provincial highways may not be able to be separated by corresponding distances. They will post vacant signs and auctioned by the local government. I think the respondents are the most popular. This is also an alternative advertising value and the most intuitive manifestation of eye-ball economy."

In a blink of an eye, Xue Laosan proposed a new idea, with Zhuyu, the king of Shuxiang, and laying the groundwork for his previous explanation.

Just by just a little while, the big guys will know that this strategy is feasible.

There are so many national highways in the country and so many provincial highways, and it is not a big deal to sell them. But for local governments who are crazy about poverty, it is at least an investment. If the local government has more income, the lower-level people will have less burden.

Xue Xiang has great merits!

"Xue Xiang, go to the Planning Commission. With your ability, you can be more than enough to be the director of the Economic Department!"

After a moment of silence, Old Ji slapped his crutch and said this.

As Mr. Ji finished speaking, Shi Jianfei and Jiang Chaotian changed his face.

This time, Jiang Chaotian and Shi Jianfei were allowed to enter the main house. He was already a little proud in his heart.

What’s even more rare is that when they entered the door, several big guys joked about the two of them.

But since Xue Laosan entered the door, these two people realized what absolute attention is, the absolute protagonist.

If the two knew Zhou Xingxing’s famous lines, they would definitely be able to compare them with “fireflies in the night”.

Xue Xiang was at the stake and the two of them could have blinded their eyes, covered their ears, and pretended not to see them.

But at this moment, as soon as Mr. Ji said this, the two of them became unbalanced in their hearts.

Xue Laosan is now at the level of a department and enjoys the treatment of a deputy department. The two of them, Jiang Chaotian is the deputy director of the Organization Department of the Jianghan Provincial Party Committee, and Shi Jianfei is the deputy director of the Press and Publication Bureau of the Central Propaganda Department. He is seeking the position of deputy director of a heavyweight office of the State Council. It can be said that one of the two has already stepped on the edge of the department level, which is not a little higher than Xue Laosan.

But as soon as Mr. Ji said this, the efforts and advantages of the two were immediately vain.

What unit is the Planning Commission? It is the Small Government Affairs Council. The Director of the Economic Department of the Planning Commission is the Vice President of the Small Government Affairs Council. Although he is at the level of a department, he is a person who has to treat him carefully for many provinces.

Isn’t Mr. Ji nonsense? How old is Xue Xiangcai? Do you really have to make a thirty-year-old provincial party secretary?
Chapter completed!
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