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1022 The emergence of the wine shop

Speaking of which, the wine shop is still a new existence that slowly emerged under the leadership of Guo Peng.

That kind of hotel for eating in the modern sense did not exist at least in the Eastern Han Dynasty.

It is not that there are no other forms. There are also state-owned hotels operated by the government, but they are not for the general public, but for officials and foreign officials and merchants from the Western Regions.

Some will be set up inside some important cities or along the main traffic roads.

At that time, the population mobility was infinitely close to zero. The population and land were bound, so it would take many procedures to leave the place where the household registration was located, so there was no such thing as tourism.

There are also snack stalls and other things, but there are in the city, but there is no hotel in that specialized sense.

Mr. Guo built a lot of roads to develop the economy and military needs.

Starting from Qingzhou, it gradually cultivated the Central Plains, and in the future it will be built across the country and encouraged business development, which in some sense increased population mobility.

When the population moves, these caravans will have the need to leave the city to live and eat.

At that time, the inn set up by Mr. Guo was prepared for the official and not open to the public, so a large number of business trips were still wild ways, bringing their own food and tents to sleep in the open, which was very inconvenient.

This incident was discovered when Mr. Guo was patrolling various places. He realized that this era was unfriendly to people who left their registered residence, and Mr. Guo discovered the opportunity to make money.

So Guo began to order the construction of [hotels] around the official inn.

The hotel belongs to the Cao family caravan and Mi family caravan, and is managed by a dedicated person, specifically targeting unofficial people, that is, caravans traveling far away, to provide them with accommodation services.

Of course, you have to charge money.

Since the occupation of Yanzhou, Guo has begun to build such hotels, and more and more.

By the time of becoming emperor, there were more than 500 chain hotels, namely Cao's Hotel and Mi's Hotel, which were recorded on the record, and there were a large number.

Central Plains, Hebei, Guanxi, Yangzhou, Jingzhou, Yizhou, and located along the main transportation roads, all over the place, forming large-scale chains to provide services to business travelers and earning a large amount of commissions. In a sense, they are also collecting their commercial taxes.

Staying in a hotel is not about staying at any time, but has strict requirements. This is more stringent in ancient times than in modern times.

The Wei Empire's household registration system was very complete and strict, with population and land bound. It was not necessary for ordinary people to leave their hometowns at a long distance and high frequency. People often need to leave business travel.

Before Guo Peng became emperor, he stipulated that in his own jurisdiction, anyone who left his place of residence must issue a road guide from the official office of the departure place before he can set off.

Lu Yin does not divide the team, but one person and one person. Everyone who leaves their hometown needs Lu Yin.

The road guide records where the road guide starts, where he wants to go, what he wants to do, where he passed by, etc.

When leaving, the government will leave marks on the road tract, and then the business travelers can set out to travel through certain cities. If you want to do business, you have to go to the local market management office to hand over the road tract and register.

If you only stay in the accommodation, you also need to issue an official registered road guide and hand it over to the store to register before you can check in.

After returning to a journey, you must return the Lu Yin to the government where you are from. Once something happens, you can pursue the responsible person based on Lu Yin.

After determining the road guide system, Mr. Guo further thought of the food needs of business travelers.

Solving the food needs of business travelers is of course a big business opportunity, so Mr. Guo further ordered that relatively simple food services be provided to business travelers in major hotels.

Of course, you also have to charge money. Sometimes it is quite expensive because some hotels are not in the city, but on the side of the road, far away from the city.

But it is more economical to carry more goods than to carry forward food by themselves.

So these costs are not something the caravan is unwilling to bear, and it is really convenient and safe, so you won’t worry about encountering thieves or bandits.

So along the transportation road built by Mr. Guo, hotel business and food trading business began to flourish.

The food trading business that had not appeared before began to shine in Guo's jurisdiction.

Later, with the increasing stability of the situation and the increasing development of transportation, coupled with the policy support of Guo, more and more people began to operate business, and the number of long-distance caravans increased, so the demand for hotels continued to increase.

Mr. Guo did not build himself in time and did not have much energy, so he gradually relaxed the approval of building a hotel.

Then, the hotel management was regarded as a new industry, and the tax standards were stipulated. The hotel was included in the scope of tax collection, and the private sector began to be allowed to operate it themselves.

After that, not only were the chain hotels of the two major caravans of the Cao family, but some people also started hotel business, opening hotels around the official inns to earn money from those traveling merchants.

With the continuous development of this hotel model, in order to make more money to fight, Guo thought of the existence of a hotel, and thought it was very interesting.

During this period, there were clear distinctions between the various towns and cities, with obvious boundaries.

Markets are used for trading, but there is no pub and inn in the modern sense. They are all things that happened after the Tang and Song dynasties.

At this time, the dignitaries lived in a large house, and they had a banquet hall at their homes. They held banquets and other things at their homes, as well as singing and dancing.

It is a problem for ordinary people to eat when they are poor. Why do they have free money to go to the tavern to eat and drink?

But Mr. Guo felt that this was not conducive to developing the tertiary industry to make money.

He felt that with the development of the commercial economy and his relaxation of the exploitation of farmers, the wealth among the people would increase.

Without stepping up the construction of the tertiary industry, there will be no place for private wealth to be exchanged, economic activities cannot rise, and economic prosperity cannot be promoted.

Adhering to the principle of using all possible means to make money, Mr. Guo decided to set a precedent for the future market again.

So during the Jian'an period after Liu Jian succeeded to the throne, he ordered the Cao family caravan and the Mi family caravan to become pawns again and began to handle the business of the wine shops in the city.

The restaurant is located in the market location of a city with a relatively large flow of people. It not only sells wine, but also sells catering services. As the iron pots and stir-frying dishes gradually become popular, it also creates an opportunity for the emergence of hotels.

At that time, four restaurants appeared in the east and west markets of Yecheng, the core of the Guo and Wei regime, all of which were organized by the Cao caravan and the Mi caravan, which operated wine and food sales, and provided dine-in.

Various foods are sold in the wine shop, and there are various dishes that are steamed, stewed, roasted and fried.

And in addition to the fresher restaurant itself, there are even more fresher things.

That is, the existence of tables, chairs, benches.

Tables, chairs, benches and other things did not exist from the beginning.

At least in this era, there was no bench, only the existence of a Hu bed, which could be used to sit, which was called Hu sitting, and kneeling was called upright sitting, which was considered by the world as an orthodox sitting method.

In order to cooperate with the right sitting, the improved tables with the appearance of the bench naturally do not exist, there are only low tables.

Mr. Guo has lived in such an environment since he was a child, and it doesn’t matter whether he is used to it or not. He must have accepted it anyway. He can also accept it by living and working in this way and eating on such a table.

However, this will be inconvenient to the development of the tertiary industry.

The business of the wine shop pays attention to efficiency and profit, and pays attention to a large table surrounding a circle of people and serving dishes together. It is amazing to use public chopsticks and spoons to maximize the use of space, tableware, manpower and material resources, and pursue economic benefits.

However, the traditional way of eating emphasizes how many tables are placed per person and a soft cushion, then one meal per person, one tableware per person, and many people serve food, without paying attention to cost.

If the wine shop operates like this, the cost will be greatly increased, and in the foreseeable environment, there will be no way to make money.

This is the standard design for the social interaction of wealthy families.

If people also use this method to do business at this time, how many customers can they attract? Then what money can they make?

But at this time, people who save energy and eat in a restaurant like to pay attention to this model.

So in order to keep the restaurant alive, Mr. Guo did not hesitate to come forward to stand up and beat the restaurant, and beat the restaurant to make a new way of eating, and promote it with all his strength.

He personally took the senior officials and nobles to have dinner at the restaurant, sat on a wooden backrest chair made of very good wood, and in front of him was a large round table.

Everyone sat down around the big table and watched the waiter bring plates of dishes, and then Guo Peng greeted people full of novelties to have dinner.

Use the public chopsticks and spoons, pick them up in the bowl and eat them by themselves, and communicate and drink at the dinner table, which led to a wave of wealthy families going to the restaurant to eat and drink to meet relatives and friends.

There are also many people who want to see what the legendary tables and chairs are, and they are very interested in it.

Of course, the wine shop will not be so easy to gain a foothold in this era.

Soon, scholars who were dissatisfied with this stood up and criticized the diner.

It is said that this kind of sitting method is clearly a Hu sitting. What is the idea of ​​introducing Hu sitting into the Central Plains by the wine shop?

It is also said that this way of eating is completely inconsistent with the teachings of ancestors. People are too close to each other and they are likely to sputter each other when eating, which is very indecent.

They quoted classics to criticize the diners, called the diners [Hu Si], and tried to stigmatize them, thereby arousing widespread boycott.

Guo Peng had long expected this to happen, so he immediately dispatched his ultimate verbal weapon Chen Lin.

Chen Lin led the mouth cannon team to rush to the moral position, citing the classics to excuse Guo Peng, and fiercely confronted traditional scholars, making them crazy.

What is said that the chair is not a Hu bed? It was transformed from Guo Peng's reference case. It will be very comfortable to sit on and relax your legs and will not lose your numbness. It is very stupid to distinguish it by sitting on a Hu bed.

In addition to such intense laning, Chen Lin also kept changing concepts.

He shifted a dispute over Hu and Sitting to other places, confusing the public and diverting people's attention, and laying a relatively good environment for the development of the restaurant.

After that, it was a major historical event in which Wei replaced the Han Dynasty. The existence of a sub-branched and sub-story wine shop would definitely not become the mainstream of debate.

After Guo finally took office three consecutive political purges and finally ascended the throne, the law promulgated to support the construction of a restaurant was finally concluded.

After that, not only did the chain hotels run by the Mi caravan and the Cao caravan appear, but also small wineries established by some folk people.

After the tables, chairs, benches and other things gained a foothold in the wine shop, the economical and fast eating method was very popular among business travelers, and thus gradually spread to other places among the people.

After that, more and more people were doing this kind of business, and the tax revenue in the restaurant gradually increased, occupying a little position in the official tax level.
Chapter completed!
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