After Ubisoft did not become a permanent member, although he was a little unwilling to accept it, he still applied for the status of an ordinary member.

However, the difference between ordinary members and permanent directors is not only reflected in the premiums of a platform. In fact, you can tell that the World Electronic Games Association, on the surface, seems to be an organization that is calling for the fairness of the industry in the entire electronic game industry.

But in fact, this is a disguised, monopoly organization.

Jester fully absorbed the decision that Nintendo made in his memory after he moved from peak to failure.

In fact, when he made this decision, even within Mars Entertainment, many people expressed their discomfort. They felt that as a company that already accounts for 80% of the United States market and more than 60% of the world's entire enterprise is already close to monopoly and can directly formulate industry rules.

Why do we still have to say that this power is given up?

If those third-party game development companies are allowed to choose, most of them will talk about the dreambox series as their platform. No matter their attitude towards the other platforms, their biggest market share is the greatest voice.

But Jester knew that it was easy to break even if it was too tough.

If you do what Nintendo did back then, it will be difficult to judge what will happen in the future, but I think it will be similar to Nintendo's fate, and everyone will be betrayal.

But what if I turn this monopoly big hand into a coalition of forces?

What about yourself?

So, this is the World Electronic Games Association.

In this association, the three founding members of Mars Entertainment, Sony and Sega, which have a gaming platform, have the greatest rights, followed by the first batch of permanent members invited. In fact, this association is also a privileged organization that accounts for almost 90% of the market and player companies in the entire world's electronic game industry.

Ubisoft, a company that thought that he would definitely be able to become a permanent director, but in the end he did not become a single member, would naturally be very dissatisfied, but there was no way to be dissatisfied. This was not the decision of a company in Mars Entertainment, but the decision of almost the entire world's electronic game industry.

This is the reason if you like to do it and don’t get out of it.

Ubisoft, who was unwilling to give up, immediately thought of the branch of Mars Entertainment in Europe.

They want to do something that they cannot do in general through Mars Entertainment's status in the World Electronic Games Association.

Of course, a certain price needs to be paid.

So, this negotiation was held. Because of this, the dominant party in such negotiations is the European branch of Mars Entertainment. When to discuss, where to discuss, and how to discuss it. That is, the Mars Entertainment side has the final say.

"When you talk to Ubisoft, you might as well tell them that if they want, we can merge with their hair style channels in France or even Western Europe."

When Jester thought of Claudia saying he wanted to negotiate with Ubisoft, he soon thought of something else.

In the future, Ubisoft is the largest game distribution company in Europe. Even ea cannot compare with their distribution channels in Europe. Moreover, for Jester, although he has a great advantage in distribution channels.

However, for a game company, the financial pressure required to maintain a huge distribution channel is very great.

For example, Jester's issuance channels in North America are actually undertaken by Fengxing Issuance and Mars Entertainment. Although both of these companies are Jester's own companies, there is no relationship between the two companies. In this way, this financial pressure is distributed to the two companies.

The same is true for Japan's distribution channels.

Only in Europe's distribution channels, when Jester and Claudia established the European branch, it was entirely handled by Claudia, that is, the European branch of Mars Entertainment, and Fengxing Distribution was not responsible.

However, then again, although Claudia takes the power, the European branch's annual profit is relatively the least popular among the three branches of Mars Entertainment, because the entire European distribution channel requires the European branch to be fully responsible for it.

Of course, the South American branch and the Australian branch were just established this year. Judging from the current scale of these two markets, the annual reports of the European branch should not be the most ugly.

Now for Claudia, her control over the European branch has been deeply rooted, and she cannot use the idea that she had completely held the issuance channel in her hands when she first founded the Mars Entertainment European branch. At this time, she would share the financial pressure of the issuance channel with a part of it. As long as the control is still in her own hands, there would be no big problem.

If the merger of the distribution channels with Ubisoft will be the best result.

As long as the two companies jointly establish a special issuance company, each invests in some of its issuance channels as capital, and then enters the company to become a new issuance company, it is a good thing for both companies.

But, then again.

For Ubisoft, although someone helps him share the financial pressure on the issuance channel, if his shares account for less than 50% of them, this is inevitable. They still do not have the ability to compare with the European branch of Mars Entertainment.

Then the distribution channel is not up to date.

Although to a certain extent, doing so has allocated the financial pressure, it has no right to speak. Even if the financial pressure is reduced, what is the point?

You should know that the importance of issuance rights to a gaming company is almost irreplaceable.

The reason why the World Electronic Games Association has no objection to Mars Entertainment, Sega and Sony are the most privileged founding members is that these are three companies that control the most important platform issuance rights for game companies of this era.

In other words, as long as you get permission from these three companies, your game will be allowed to be sold on the platforms of these three companies.

This is for large third-party game companies like Ubisoft, and for small game companies of studio nature? They don’t even have the qualifications to apply for joining the World Electronic Games Association—that is, the games they make don’t even have the right to apply for distribution on the platforms of Mars Entertainment, Sony and Sega.

This is the biggest monopoly of the establishment of electronic games in the world. Only by joining this association can you obtain the right to issue on these three companies, but not any game company with Amao and Agou is qualified to apply.

In this case, if these small game studios want to develop games on the three major platforms, then what they have to do is to provide OEM with a company qualified to develop games on the three major platforms.

It shows that the naughty dogs in history can only be sold on Sega's md only if EA is manufactured by OEM.

This is the issuance rights of companies like Ubisoft.

However, because Ubisoft did not get the qualification of a permanent director, the premiums they had to pay on the three major platforms and the game cartridges that were allowed to burn every year were also subject to strict regulations. For example, in the Naughty Dog mentioned before, in Jester's memory, they were still called Jam Electronics, and they were manufactured for EA. At that time, the game cartridges that EA was allowed to burn for a year were 100,000 in a certain type. In order to ensure its own profit, even if the game of Jam Electronics had a good sales momentum at that time, it would not continue to burn.

Because, for the game of publishing jam electronics, ea needs to share them with them.

In this case, those weak studios will naturally not choose companies like Ubisoft that have not obtained permanent director qualifications when choosing their distribution channels.

Because a distribution company that is allowed to burn one million game cartridges a year and a distribution company that is allowed to burn one million game cartridges a year are not comparable, the situation facing Europe is that, except for the European branch of Mars Entertainment, there is no second game company in Europe that has the qualifications as a permanent director of the World Electronic Games Association.

Of course, the World Electronic Games Association had already made a fuss before, because when the association was established, it was only discussed with Japanese game companies in North America. Due to the hasty time, European companies were not considered. Therefore, they planned to select three permanent directors at the next plenary meeting, which all belong to Europe.

Ubisoft is indeed the second largest game company in Europe now, but it is not worth mentioning in this era without a distribution company with its own platform.

Who can get this place? It doesn't matter if you say that your family is big and your business is big. To put it bluntly, even if half of the game companies have obtained such qualifications, then this company can use the special rights given to him by the World Electronic Games Association to grow and grow in extreme times.

It is the power of the organization, far from being able to match it alone.
Chapter completed!