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Chapter 513: The Age of Profiteering

A movie that has been broadcast online can actually reach this box office number, and it is not the box office all day. This is the case of 18% of the film schedule that day, and the attendance rate is quite amazing.

Without boycott, it does not mean that theaters will push forward, but the emergence of "Where Are We Going, Dad" makes the filmmakers feel like they were collectively slapped in the face. Moreover, after harvesting a wave of quick money, the current film market is in need of a quality film to boost confidence.

It can be said that the timing of the release of "The Soul Chasing Call" is so good, and this is proven in the screening.

On January 11, major theaters adjusted their film schedules, and the film schedule of "The Soul Chasing Call" actually reached 45%, ranking first in film schedules.

Mu Xichun also put a lot of effort into controlling comments. After major film critics encountered several bad movies one after another, they felt like they were washing their eyes when they saw "The Soul Chasing Call". It is too difficult for the market to watch a real movie.

Film critics began to promote each one, and the audience also praised each other. Even Zhang Hehuan was a little puzzled. The most feedback to the film now is that the 3D effect is excellent. You should know that this movie uses the conversion technology in a short period of time. 2D to 3D, to put it bluntly, it is pseudo-3D. In fact, Zhang Hehuan is most worried about being scolded in this aspect. Unexpectedly, what is most worried about becomes the biggest selling point, thanks to the technical team led by Donggua.

Thanks to the high ticket price of 3D movies, the box office of "The Soul Chasing Call" hit a new high on January 11, with a box office of 110 million on the same day. This box office result has set a new daily box office record for domestic films.

The popularity of "The Soul Chasing Call" in theaters has in turn promoted the fanaticism of offline script killing. Many cities lined up in long queues to experience the feeling of being immersive.

Although the script-killed store is opening like a bamboo shoot after a rain, there are only 500 script-killed franchise stores in the new Star Domain. The market calls for the opening of franchise quotas in the new Star Domain to become stronger and stronger. Now even if they have one million quota, they will probably lose their heads.

Zhang Hehuan was unmoved. Things are precious because they are rare, but they are boring if they are bad. He decided to make a big deal about scale and proposed to build five flagship stores in Beijing, Shanghai, Guangzhou, Shenzhen and Chongqing. The flagship stores cooperate with Fuxin Department Store, and they are all in commercial bodies. The scale and grade are all of the highest standards, including 4D theaters.

The franchise quota is not planned to be opened for the time being, but the script has not stopped selling. Each script is 50,000 yuan. Shortly after the release of "The Soul-Chasing Call", the script was sold for another 2,000 copies.

This is nothing. The script booking for "I Am a Legend" has exceeded 2,000 copies, and the era of huge profits in script killing has suddenly arrived.

Zhang Hehuan knows that the script-killed market will quickly reach 100 billion in the short term, but any market will be saturated. In fact, he can open up 1,000 or even 5,000 franchise places to make a quick money, but this way cannot guarantee that all franchisees can make a profit.

The faster the bubble expands, the faster it will be. As long as any domestic business makes money, people will immediately catch up. Now, hundreds or thousands of script-killing physical stores open almost every day.

The most popular one at present is "Soul Chasing Call", and the most popular one is booked is "I Am Legend". The scripts in the New Star Domain are good, but the scripts are super expensive is also a well-known fact. Moreover, the number of scripts they have launched is limited, which cannot meet the needs of rapidly expanding market.

So some people began to think about scripts, including individuals, traditional film companies, and even Hwanshi took the initiative to kill scripts.

For a time, hundreds of scripts with different plots emerged in the market, including originals and direct references to overseas. The price of scripts was quickly reduced. In just half a month, it had dropped from the original 50,000 to 5,000. The only thing that has not changed is "I am a Legend" in the New Star Domain.

Zhang Hehuan played limited editions and would not continue to add them except for the two thousand copies booked. He was still very conscientious in this regard. He wanted to let the buyer know that you would be worth the money when you buy my things. Others may not be able to pay for their money. You may not be able to pay for their money if you spend 50,000 yuan.

"The Soul-Chasing Call" was a blessing in disguise, and entered the market between New Year's Day and Spring Festival, just filling the gap in the market, with box office rising steadily, one week after release, with a box office of over 400 million.

Because Xinxingyuan has long made a lot of money through script killing and online, different rebate benefits are adopted for theaters.

With the mediation of Wang Zhonglei, Wang Zhongjun acquiesced to revoke his boycott of the new star field. No major theater managers will be in trouble with money. The rebate of "The Soul Chasing Call" is unprecedented, and the quality of the movie itself is very outstanding. Why not do more films for such a movie?

The two blockbusters released simultaneously on December 20 have shown a downward trend, and the pace of harvesting box office has begun to slow down. The daily box office is only about three million, "Private Customization" has stopped at 800 million, and "Police Story 2013" has stopped at 700 million, and there is no doubt that the average number of people per game has continued to decline. Under such circumstances, their number of scenes has been continuously released. The movie viewing boom of "Where Are We Going, Dad" comes and goes quickly. After quickly harvesting 650 million box office, the daily box office is less than one million.

The current average daily schedule of "Soul Chasing Call" is more than 40%, and this schedule is definitely a super blockbuster.

Gu Qing

On the other hand, Huanshi thought that the hit screening of "The Soul-Chasing Call" would drive the viewing of "Old Cannon", but disappointed that "The Soul-Chasing Call" not only did not recover, but it did not set off a movie craze because of the hit screening of "The Soul-Chasing Call". After all, there are high-definition resources everywhere online now.

Chang Zhao saw this star-studded movie that fell to this point, and even accused the New Star Domain of being irresponsible and only focusing on promoting their exclusive films. He didn't care about the life or death of "Old Cannon" and said that there was something wrong with the production of this movie. He suggested that he made the 3D version of "Old Cannon". If he listened to him, it would not be so easy to pirate the version. Even if the pirated version is not as good as the 3D version, and the ticket price could be much higher.

Zhang Yimou saw through this story of Huanshi, and he was no longer enthusiastic about the roadshow in the future. Although "Old Cannon" has fewer films, it is not a lot per capita. The box office has gradually exceeded 200 million. If online broadcasts and Blu-ray sales are added, the cost should be recovered.

During this period, Zhang Yimou has been resting in Nancy. Huanshi contacted him several times, just urging him to take on the movie "The Great Wall" as soon as possible.

Zhang Yimou found that he was always in a cocoon, so he had to make a clear relationship with the new painting. Now he fell into the pit of Huanshi again, so Huanshi's senior management was not likely to make a big fortune here. When he signed the contract, Huanshi said that he would give him a lot of freedom, but now they tried their best to take over "The Great Wall". Zhang Yimou felt a headache when he thought of the bad script of "The Great Wall".

The assistant called him to remind him that he was going to Nanjiang today. The studio established by Xinxingyuan for Xu Ke was officially listed today. As an old friend, of course he would go to congratulate him.

Zhang Yimou arrived in Nanjiang before noon. Xu Ke's studio was not listed on a large scale. He just invited a few friends in the circle, and the others were staff members within the Xinxing Domain.

Wu Yushen just returned from Hollywood yesterday. Most of the special effects of "The Wheel of Taiping" were completed in Hollywood. He has been running on both sides in recent times.

When he heard that Zhang Yike had come, Zhang Hehuan quickly came over, held the national teacher's hand and said, "Director Zhang, you don't say anything in advance if you come."

Zhang Yimou said: "I was invited by the old monster."

Zhang Hehuan laughed and said, "He didn't even say anything."

Xu Ke said: "Isn't this to give you an unexpected surprise?"

While a few people were talking, another guest came, the movie king Liang Jiahui, who said that the best actor in Xiangjiang was either the one with the surname Liang or the one with the name Jiahui. This person took both.

Liang Jiahui is also Xu Ke's favorite. He had already decided to play Zuo Shan Diao in "Taking Tiger Mountain with Strategy", but because the start-up was delayed, the time left by Liang Jiahui could only be vacant, which made Xu Ke feel a little disgusted. This time, Liang Jiahui specially left a cameo for Liang Jiahui, that is, Night Demon. Zhang Hehuan was worried that the character was small and did not show his face, but Liang Jiahui did not dislike him and performed for one month without complaints. The pay for only two million symbolically. You should know that the pay for such veteran actors starts with tens of millions.

Liang Jiahui brought the flower basket, first greeted Director Zhang, then shook hands with Director Wu, and finally came to Zhang Hehuan and smiled and said, "Hehuanzi, congratulations on your wings."

Zhang Hehuan laughed and said, "Director Xu is a tiger, and at most I am the wings that help the tiger fly up."

Xu Ke said: "What is a tiger? A newborn calf is not afraid of a tiger. You are the newborn calf."

Everyone laughed, and Li Shanshan came over to lead everyone to visit Xu Ke's studio.

Wu Yushen was filming "The Wheel of Taiping", and many special effects were handed over to Xu Ke's studio, so he was already very familiar with it. Zhang Yimou came here for the first time after he was built here. Seeing the conditions and equipment of the studio, he also sighed in his heart that Xu's old monster chose to work with Zhang Hehuan to find the right person. Although the conditions on Huanshi were good, he lacked this creative atmosphere.

Chang Zhao is still using traditional thinking to manage it. Looking at Huanshi, there are not many decent talents. In contrast, the new star field is full of talents.

Wu Yushen is now bound to the New Star Domain. "Taiping Wheel" is the most invested drama since the founding of the New Star Domain. After Zhang Hehuan personally revised the script, he experienced a major change in the actors, and he is likely to be reborn from the ashes.
Chapter completed!
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