Chapter 1024 Countermeasures
In fact, unified purchase and sales also have its inherent advantages, that is, guaranteed income from drought and flood. After all, movie investment is a high-investment high-risk project. Those who can guarantee capital may not even be 30%, not to mention that there may not be any profitable ones. Ordinary audiences may be impressed by selling big movies and think that this industry is very profitable, but in fact it is not. As for how many people have lost all their money? There are countless people, and they have already flowed into blood.
Don’t think that there is little entertainment life in China during this period and the production of films is low, so the audience will be fooled. There are still a lot of bad movies that you don’t buy into. Even the cinema is unwilling to go to, so you won’t talk about the box office.
And there is also the x factor. Looking at the history of the film industry, how many casts are strong, the story is smooth, the actors are outstanding, and the investment is huge. The videos with effective promotion and distribution are inexplicably lost? How many recognized bad movies are inexplicably popular? So even Jing Jian himself cannot guarantee that his investment can be sold out in part? So, unified purchase and sales basically have a safe guarantee.
In addition, Seed Media has a strong channel. The difference between 3 and 500,000 is easy to make up. As long as the quality is acceptable, the authorization of domestic genuine vcd discs can be recovered. Don’t think that domestic piracy is rampant and genuine ones will have no market, and these copyright fees are still easy to earn. After all, the domestic base is too large. As long as there are a few people with copyright awareness, they can support such a small investment movie.
In addition, overseas distribution channels and theaters can also bring a lot of benefits. One million is not too much, 30,000 is not too little, and 50,000 is not too little, and it is all US dollars.
In particular, there is a long-term copyright operation in the future. In the future, it can be broadcast online on demand. No matter how remote the video is, it will never be less than a few hundred clicks every year. After all, there are all kinds of strange flavors. Maybe some bad movies are the g-points of some people? Maybe some industry insiders and film and television students "study" how to avoid making bad movies? In the past, it was impossible for the rental and sale of video tapes to have such good things, and there were not such large stores and warehouses. Therefore, in the Internet era, these copyrights truly reflect value.
Therefore, it is impossible to lose money at all, and the box office is expected.
Also because of the lack of entertainment life and the production of films is too low, the audience in this era can just watch good movies, and they don’t care how many movies they are. On the one hand, the release cycle of the movies like "Shaolin Temple" with a box office of over 100 million is long enough, and on the other hand, there are many audiences who have made a few movies. It is no exaggeration. It is not rare to watch more than ten movies. The audience’s obsession is much more exaggerated than the big ship later.
As for the TV series, they use the method of free gifts and advertising sharing. Central Mother and Beijing TV Store bully customers, but many local TV stations are not picky? In addition to the more than 30 provincial and municipal TV stations, there are hundreds of prefecture-level TV stations. They do not have so many rules and regulations, and the domestic advertising market has not been fully developed, and even advertising resources are quite scarce, let alone the content of the program.
The advertising companies under Seed Media can serve as a bridge between foreign manufacturers and major TV stations and provide rich advertising resources. In addition, Jingjian's many advertisements, which TV station is not given? Therefore, a complete industrial chain can be formed, which is nothing more than a time period for companies to obtain discounted advertising. For Jingjian, this is the flow of funds within its own company.
There is also derivative income. Although the mainland film and television industry has not yet formed a scale around it, it has a market for physical books, comics, songs, concerts, etc., and there are also commercial performances for artists. During this period, there was already commercial performances, and there was a special term called "going to the point". Don't think about it, it means commercial performances. If a large number of artists gather, the income from the Sand Formation Tower would be really large.
China is good because the country is big enough and the population is large! For larger enterprises and a county cultural event, they all like to invite a few stars. Where is such a good thing abroad? If many outdated female celebrities have not married into wealthy families, they will not be able to find performance income at all. They have even fallen to a situation where even ordinary people are inferior to ordinary people.
Since that's the case, why not invest? In addition, it doesn't take long to see Hong Kong movies decline and Korean waves are about to rise. Why can't the mainland fill this gap? As the leader of the East and Southeast Asian cultural circle?
As for the 20-year low period in his previous life, if Jing Jian was not capable, he might still follow the trend and dare not fight against the general trend. But now his back has become thicker than a telephone pole, so why not take action to reverse the situation?
As for piracy? Jing Jian himself is the underground king of the piracy industry. Although he did not participate directly, he was indirectly controlled by Xiao Miao and others. During this period, the profit of piracy was extremely high. The retail price of a vcd was 20 yuan! The cost was only more than 3 yuan. This shows how amazing the huge profits are!
Of course, Jing Jian also fully estimated that there was a future difficulties. After all, piracy has a great impact on the entire industry. The first is to strengthen the construction of theaters. In fact, the reason for the future box office is not only because of the quality of films and piracy, the main reason is that there are great loopholes in theater construction. Except for first- and second-tier cities, almost all cities below the third-tier cities have been converted into dance halls and video halls, and township-level reconstruction has been completely destroyed. The market of more than one billion yuan has been abolished by at least one billion yuan.
This is indeed not an alarmist statement. Perhaps few people have noticed that the future box office boom is accompanied by crazy theater construction, from less than 10,000 screens to more than 40,000 yuan. But even so, quite a few towns still have no cinemas, and the screening network still has huge gaps.
It's really ridiculous. Which township in China does not have a population of tens of thousands? If it were foreign countries, it would be considered a medium-sized city. Why doesn't there even be a cinema?
In addition, try to control the cost as much as possible, and the main thing to control is the actor's pay. At this point, there is basically no perfect method. The game between actors and investors is a long-term tug-of-war. No one will be willing to be suppressed by the pay.
Of course, the current pay for domestic actors is very cheap, and they are not considered that long-term. However, the pay for Hong Kong actors has been hyped up and may be used less in the future, because of cost issues.
Chapter completed!