Chapter 245 The Road of No Return
Jing Jian drove the car and passed by a red bus. The bus body was painted with advertisements of several beautiful boys and girls.
Looking at the advertisement, Cao Haiyan asked curiously: "These people should be from Teacher Cheng, right?"
Jing Jian nodded: "Originally ten people, but now there are only five people left. There may be only one who can make a comeback in the end, two people. This is the case in the entertainment industry, the metabolism is too fast. Haiyan, are you interested? I will praise you as a star?"
"Don't do this, I don't want it!" Cao Haiyan looked beautiful and refused flatly, "I heard that all the money was earned by you, they were just a false reputation. Moreover, the United States will not be popular with Chinese stars. Isn't it good to be by your side?"
What Cao Haiyan said is quite realistic. Even if Hong Kong, which is called "Oriental Hollywood" at this time, except for those top-notch stars, the annual net income of ordinary stars is less than US$60,000. Note that what we are talking about is net income. The total income of celebrities will be divided by about half of the agency and pay taxes. In order to maintain a good public image, necessary clothing and makeup fees, communication fees, etc. are also needed. In fact, it is really pitiful. Hong Kong and Taiwan celebrities are truly developed and need to be stupid and have a lot of money. In the end, they only look at the faces of celebrities. Bad movies have ruined Oriental Hollywood in the 1990s. Where is Cao Haiyan now, who lives a worry-free life, and Jing Jian also gives some fashion jewelry from time to time?
"Haha, little money fan." Jing Jian cursed, "Then I will collect the money I give you. If you have the chance in the future, I will take you to invest. Not to mention too much, at least there will be a few more opportunities like Microsoft!"
"I don't want it either." Unexpectedly, Cao Haiyan still refused, "I always feel that you are taking risks and are scared, and I don't understand these things. Also, if you don't do it in the future, I will have money to support you. But you are too bad, at most 10,000 US dollars a year. Hehe, I have been supporting you for five years! Hahaha."
"Good ambition!" Jing Jian had already understood Cao Haiyan's character and was very cautious about areas that she didn't understand very much. "Then you just save money honestly, and be stingy with your wife. Haha."
"Not so! I'm going to follow you and learn all your sets. Then...hehe, bully your master and destroy your ancestors!" Cao Haiyan was indeed very ambitious, "I heard from Teacher Cheng that the sales of the second record seemed to be good, right?"
"It's okay." Jing Jian nodded with a smile.
After the second album was released, it was similar to what was expected in advance. The sales volume was not as "crazy" as the first one, but the results were not bad. In just less than three weeks, the circulation volume had exceeded 250,000. According to this trend, the total circulation volume in North America should be able to exceed 500,000.
Of course, Seed Music will not overdue the mining of surplus value. Although the Elf Bird has actually disbanded, the remaining members still frequently participated in several concerts. And together with the members' agents, they found several advertisements for the Elf Bird. Most of this income is distributed to the remaining members. To be honest, the newcomer contract is too crappy, and this can be considered a small compensation. You can't "kill them all" and make your reputation smell bad, right?
As for Lumina, she still never bowed her head. Although Seed Music did not prohibit her rehearsals, Lumina still worked at Seed Music every day, but she was unwilling to apologize to Jing Jian. Therefore, Lumina is still banned and has no chance of concerts, advertising, etc. She can only sigh that this Muliang really has a personality!
The advertisement on the bus I saw today was shot by the Elf Bird for White Lotus. For this reason, White Lotus paid $200,000 in advertising for two years. Due to the major correction of White Lotus' annual plan, large-scale advertising has also become one of its new strategies. This year, White Lotus' advertising budget suddenly jumped to $1.3 million.
In fact, this is one of the ways to maintain the previous hot topics of hype. Since it has been exposed to the public, it will completely make the word "White Lotus" famous. Although due to limited advertising funds, it can only focus on Los Angeles and California. However, there are many advertising companies in Los Angeles, and they have rich experience in short-term hype (mainly with a large number of movie promotion businesses). Therefore, the Cougar Media, which cooperated with Bailian, did a good job, which made Jing Jian more satisfied.
After looking at Jing Jian, Cao Haiyan continued to ask, "I heard that you want to buy a few more companies? I'm really worried. Are you busy with so many companies? Are you still studying?"
"Haha." Jing Jian did not hide some things from Cao Haiyan. "The wording is a bit inaccurate. It is a white lotus acquisition, not a simple purchase. After the real acquisition, it will be merged into the white lotus. So it is still a company."
This is actually one of the strategies for White Lotus expansion. Through the North American Mail Order Association, Jing Jian screened a group of small mail order companies, eliminated those with larger and direct sales models, and finally focused on four small companies. These four small companies were originally similar to White Lotus and had different business conditions. However, they have an advantage. The companies are scattered throughout North America and are all important hub cities. If purchased and merged, they can quickly use their original personnel and warehouses to quickly promote White Lotus products to the entire North America.
These four small companies are not expensive, and the total valuation will not exceed US$1.5 million. After cooperating with Sakatoshi Trading Company, since it was settled the next month, Bai Lianhua had at least one million more working capital. In other words, using Sakatoshi Trading Company's money to acquire those four companies, and it is a long-term "interest-free loan". Why not do it if you can use other people's money to do your own business?
In addition, such "group buying" itself is an excellent advertising.
The only thing that is a bit troublesome is that success and failure are hyped. Since the White Lotus hype was successful, mail order + hype seems to have become a brand new business model, causing the valuations of those mail order companies to rise. So two of the small companies have offered high prices, and the total value of their quotations is as high as more than 3.5 million US dollars, resulting in a very unsuccessful acquisition negotiations.
What’s even more interesting is that the other two small companies are not willing to sell at all, and they have also begun to imitate, hoping to make the traditional mail order model come to a second spring like White Lotus.
Chapter completed!