Chapter 265 The fortress was broken from within
Amid the melodious light music, William drank coffee and tasted delicious desserts. Unlike Jing Jian in the United States, he is now in full bloom.
So far, the White Lotus Hamburger branch's profit has exceeded...50,000 marks, ahem, a negligible number. But in fact, the account cannot be calculated like this.
A new company can gain a foothold in a mature market like Western Europe; several brands can enter the Western European market to sell, and this advertising fee is already sky-high, and it is difficult to enter such a saturated market even if it spends money. However, now, not only does not have the exaggerated investment in developing new markets, but can achieve surplus in revenue and expenditure. Such a result is already a good result.
Of course, the brands of White Lotus now occupy some marginal corners in European shopping malls and supermarkets, and their sales volume is far less than those of the big brands in Western Europe, but at least they have obtained the following benefits: the first is that they have a large amount of working capital. The Hamburg branch is also quietly growing. It currently has 12 employees and is preparing to expand further, which ultimately requires 50-100 people. Especially, it can operate independently and no longer requires funding from the North American headquarters. In a word, it has slowly moved towards a virtuous cycle.
Also, White Lotus "give up" profits for reputation, but through the factories in Hong Kong's Skull Sea and Nanwan, they received large orders for OEM production. From Jing Jian's personal perspective, the money they made was actually not much, nothing more than changing from the left pocket to the right pocket.
Of course, the most exaggerated thing is the reputation. Now, the three words "White Lotus" are not well-known, and they are widely circulated. Today, the two guests sitting opposite William were attracted by such a reputation.
"Joseph, my friend. When you leave later, don't forget to take away the little gift to Mrs. Zun." William is already familiar with this kind of social occasion. "If you have anything, please speak up and believe me. You must believe in the friendship between us."
The Joseph was a low-level diplomat in Hamburg. At the press conference, he was one of the people who made up the numbers. However, after a while, this Joseph was already very familiar with William.
Joseph smiled and introduced to William: "This is Andrev, a businessman, from the Soviet Union. He is also my good friend."
"Good meeting, Mr. Andrev." William greeted with a smile. In fact, it is common sense. All the merchants in the Sudong East during this period had official backgrounds, especially the group of business representatives who went in and out of Europe and the United States.
And Andlev came straight to the point: "Today, he took the liberty to visit, just to purchase a batch of products from your company. I wonder what preferential conditions your company has."
"Oh?" William was the headache for this. Because of the existence of the Berlin Wall, it was like a copper wall and iron wall, and it was impossible to enter the Soviet and Eastern European market at all. "Sorry, hasn't our White Lotus patent been provided to the Soviet Union and Eastern European countries for free? Has your government not organized production yet?"
In fact, Su Dong at that time had no concept of patents, so he could use them if he wanted to. White Lotus was also happy and simply "free" to gain a good reputation.
"Haha." Andrev smiled. Obviously, he was the protagonist of today's negotiations. "What we need is American goods. To be honest, it is provided to special people."
William immediately remembered that Jing Jian had also popularized this situation for him. At this time, the middle and upper-level bureaucrats in the Eastern Soviet Union had formed a privileged class. Welfare alone had special stores and products, especially American goods, and even spent a lot of money on foreign exchange.
William's mind flashed and suddenly he had an idea: "Mr. Andrev, I personally think there should be two ways of trading: one is a normal transaction, we provide you with 40% off the market price. You are responsible for the transportation and sales of hamburgers; the other is a relatively special transaction, we provide you with 30% off the market price. We will not admit in public that these are the goods we sell."
"Oh? What do you mean? Can you please introduce the second one?" Andrev was immediately interested. There was no doubt that he had heard William's voiceover.
"Of course there is no problem. I hereby guarantee that the second type is the same product and the same packaging. Of course, we can also meet any special requirements if you have." William explained with a smile, "In fact, there are several problems with the transaction with you Oriental. One is the channel. Our White Lotus needs some friends who make money together; the other is the payment method. I promise here that if it is the second type, our White Lotus can bear part of the credit and can also accept some flexible payment methods. For example: barter trading."
Andrev and Joseph looked at each other. They thought that this was an ordinary state procurement and went to multiple people to get some benefits. But unexpectedly, there was a naked temptation suddenly, and the White Lotus was encouraging them to import illegally.
That's true. William's meaning was to let these two people find ways to smuggle and let the goods enter the underground black market in Sudong. For this reason, he even gave up a large part of the benefits.
"Sorry, can you tell me the reason?" Andrev had to be cautious, and he would never have any pie fallen from the sky for no reason.
"We White Lotus need a market." William seemed very frank, "As a new company, it is quite difficult to enter North America and the Western European market, but the Soviet and Eastern European market is a virgin land. Therefore, we believe that such adventure is worth it, and the current concessions are actually insignificant. In the future, we need more channels to enter the Soviet and Eastern markets, and we can also provide enough, cheap, and diverse light industrial products. In addition, we also need a lot of things for you. For example, raw materials such as steel and aluminum. Don't forget that our White Lotus is engaged in global trade. After all, the currencies of the East and the West cannot be exchanged freely. Sometimes, barter trade is in the interests of both sides. Of course, many things have to be carried out step by step. The flower of friendship also needs to be watered at all times."
William's inspiration solved the biggest problem of the European branch. Although he was facing an seemingly unbreakable fortress, the fortress was often broken internally. He lured the diplomats and business representatives from the Soviet Union and Eastern Europe to let them use their own energy. Small batches of smuggled goods accumulate in small quantities, and at least it opened a crack.
Chapter completed!