In fact, there is no need to be surprised. The price of English football clubs is really not high these days. Just a few years ago, Manchester United almost sold them, and they agreed on the price, which was only 11.5 million pounds. If the other boss hadn't remorse, they might have changed hands. In 2005, when American businessmen acquired Manchester United, they spent about 1.47 billion US dollars. This shows how amazing the value-added rate is?

Of course, this also has a series of backgrounds. Not to mention Manchester United's brilliant record at the turn of the century, the establishment of the Premier League, the development of the Soviet-East market and the Chinese market, the surge in broadcast fees, the beginning of the Champions League, the top of the five major leagues moved from Italy to England... But that's it, the value of English football clubs is now greatly underestimated.

At this moment, Jing Jian finally began to think seriously - whether there is any value for acquisition. So he asked about the club's financial data.

In fact, this Gregory is on the list in the history of the original Portsmouth Club. After being relegated this year, Gregory acquired the club and borrowed 23 million pounds for the club to turn over. Yes, right, it was borrowed, not capital injection!

In fact, such similar situations are not unusual among small clubs in Europe. They are nothing more than a game of "finding a buyer". The old club owner sells the club to a new boss, and the purchased funds are used as the club's funds. After a few seasons, after spending the money, they will be replaced with the new boss. In fact, it is a kind of donation, like a drum passing through flowers, each boss spends hundreds of thousands or millions to keep the club for several years.

However, it cannot be denied that people like Gregory are definitely fans of Portsmouth. Historically, after he became the chairman, the club still struggled in the low-level league. The only luck was that they paid off the money Gregory borrowed. Later, Gregory actually transferred it to the then Australian head coach Venables for 1 pound. However, the results still did not improve. Venables was dismissed and sold the club to Gregory's son David Gregory. In other words, let David Gregory pay some money and the club stayed for a few more years. This is the two generations of father and son who took over.

Therefore, these points should be understood: whether the old club chairman or Gregory are all fans of Portsmouth. They pay freely to the club, and they also hope that the club will flourish. These two are small businessmen, but they can't play football clubs at all. If they spend too much money, they can't bear it. Iron fans do not mean they have to support them all. Moreover, Gregory can perform on behalf of the boss negotiations today, and hope to find a big dog to bring sufficient funds to the club.

"What is the club's total expenditure in a year?" Jing Jian asked.

"The team's salary is 1.6 million pounds, the staff's salary is over 400,000 pounds, the venue rental and training ground maintenance are 2 million, and the youth camp and other expenses are 1.1 million."

"You mean? It's only more than 5 million in total?" Jing Jian was shocked again. In fact, there is no need to be surprised. At this time, the top scorer of the English League, Rush, had a weekly salary of only 5,000 pounds. The average weekly salary of the Portsmouth team players is only 1,000 pounds, and the annual salary is about 50,000 pounds. Due to relegation, some main players will choose to leave the team, and their salary will be further reduced.

Jing Jian asked again: "What about the home occupancy rate?"

Gregory became proud: "Almost every game is full, and the Flaton Park Stadium has more than 21,000 seats are almost full." Indeed, the high attendance rate of the Portsmouth Club and the loyalty of the fans are extremely famous in the UK.

Jing Jian quickly calculated that the box office of each home game should be 2.3 million, or more than 20 home games, and the box office revenue should be 45 million. There are some sponsorships, and now there are some insignificant broadcasting contributions. If it is calculated as 1 million, it should be able to balance the income and expenditure. Perhaps Portsmouth youth training camp is too poor, which leads to continuous transfer introduction. In addition, the heart is high and the investment will cause great deficits in order to advance to the top league, right?

Jing Jian continued to ask questions, but slowly figured it out. In his previous life, he did not understand football, but his business philosophy was the same. For example, Abu, his purpose was to enter the upper class of the British, so he chose the aristocratic team Chelsea. The Abu Dhabi consortium acquired Manchester City was obviously a secret battle between the chiefs. Everyone knows Dubai in the UAE, but few people know that the capital of the UAE is Abu Dhabi. So the chiefs of Abu Dhabi obviously have to make a fuss through the Premier League. So apart from fighting for wealth, the real purpose is not football, but the intention of drunkards is not wine. It is nothing more than weighing gains and losses - is it a big investment every year?

So what about yourself? Obviously, what you need is the advertising effect. The continuous reporting of sports journalists from various countries after the competition, or just the huge influence of Hong Kong and Taiwan, investing tens of millions of pounds each year? It is really worth it.

Thinking of this, Jing Jian remembered his domestic factories. After they were put into production, their products were about to seize the domestic market. Does it require large-scale advertising? In this case, can we set up an advertising company under Seed Media? We will not flow to outsiders.

OK OK OK, it seems to be a bit far off.

Then, Jing Jian thought of this club. It is located in Portsmouth Harbor. Maybe it can obtain some local preferential policies and become an important node for the British branch?

The only disadvantage is that the background is too poor and the reputation is too small. But it is nothing. If it is Manchester United and Liverpool, it will lose a lot of sense of accomplishment. If you create it from being poor and innocent, then you are not thinking about it, and you want to have fun in the world?

Jing Jian pondered slightly and decided to say, "Mr. Gregory, I decided to acquire it in principle. And my goal is to make Portsmouth a great club. The specific terms can be negotiated later, but I think that bargaining of 30,000 to 50,000 pounds should not be an obstacle. Maybe you are not very familiar with my negotiation habits. I will stay in London for three days. If an agreement cannot be reached, I can only apologize. Maybe I will look for other clubs, maybe give up the acquisition plan, but no matter what, Portsmouth will not appear in the future plans. Do you understand?"

Gregory was already smiling: "Mr. Branbull, please rest assured, I will contact you in time."

...
Chapter completed!