Chapter 503 The Art and Business Debate
When Xia Xinran and the others came to the auditorium, it was already full, and even the aisle was already full of people, and people were constantly pouring in. Therefore, after sitting down in the empty seat in the front row, Xia Xinran's classmates kept waving to the people they knew behind without hiding their pride.
Xiaoman and the others were still asking Xia Xinran: "Tell me, who is that person? Why have you never met him in school? How did you know each other?"
Xia Xinran was already as big as a fight, and she really didn't know how to explain: "I am really an ordinary friend. I just met him not long ago. He is a school worker in the library. If you want to meet him, then I will..."
Just as he was talking about this, Xiaoman suddenly screamed and pointed at the stage: "Wow! Ranran, look, this is what you are talking about as a school worker? Do you dare to lie to us? Sisters, tickled her when you go back!"
Xia Xinran looked up and was also stunned, even Jing Jian didn't respond to her quietly. Her mind was already in a mess: "Why...? Could it be him who was the lecture today?"
...
When Jing Jian saw the auditorium full of people, he was also very surprised. It was nothing more than a lecture on introducing the situation. He was an unknown man, so how could so many teachers and students be interested?
Of course, facing these hundreds of teachers and students, Jing Jian could not be frightened. After sitting down, Jing Jian started the lecture: "Hello everyone, I'm very happy to communicate with you. My name is Jing Jian, and I am honored to come to Beijing Film Academy this year. Let me introduce myself first. I graduated from ULCA, the University of California, Los Angeles, and the film school of this university is quite famous. However, sorry, I am not studying film majors, but chemistry, so I have been doubting that the leaders who assigned my job may have made some mistakes..."
The audience burst into laughter, and Jing Jian got to the point of the topic in laughter: "At that time, Principal Shen and the school leaders asked me to give this lecture, and I was just gritting my teeth. Really, that scalp... was very hard!"
In the laughter, Jing Jian continued, "What does this mean? It means that our teachers and students of Beijing Film Academy are eager to catch up with the latest trends of European and American movies, especially Hollywood movies. That's not waiting for me, I can't wait. Even I, a chemistry student, have been put on the shelves (laughing again). So I firmly believe that in the future, Chinese movies will definitely stand at the peak of world movies with the efforts of all Chinese filmmakers, including Beijing Film Academy, with Hollywood!"
Jing Jian was familiar with these words of inspiration, but it attracted a deafening applause. Xia Xinran's beautiful eyes were so beautiful that a hint of surprise suddenly rose in her heart.
"... By chance, I have been in contact with the film circles of Hollywood and Hong Kong. Not an expert in that field, I can't help but watch and generalize, so the following is my personal opinion, which may be very incomplete. I will first introduce what I saw and heard of Hollywood and Hong Kong movies. I will leave time for everyone later, and we are welcome to ask questions enthusiastically. First of all, the entire process of filming a movie in Hollywood..."
Although Jing Jian's words were quite modest, he had invested in many Hong Kong movies after all the filming of Hollywood movies. Therefore, it was interesting and full of practical information, which made the teachers and students in the audience listen to them with relish. Even Dean Shen and other school leaders nodded secretly, but unexpectedly, Jing Jian's lecture was unexpectedly exciting.
Finally it was time to ask questions. Jing Jian was already full of small notes with questions. He smiled and picked up the first one: "May I ask, "Red Sorghum" just won the Golden Bear Award at the Berlin Film Festival and won unprecedented honors for Chinese films. Is this the future development direction of my country's films?"
Jing Jian shook his head with a smile, but he didn't expect that the first question was so difficult. From an artistic perspective, whether it is the original work or the adapted movies, they are all classics that deserve their reputation. Especially from the perspective of establishing national self-esteem, winning important awards abroad is of great significance. However... this is completely inconsistent with Jing Jian's own creative philosophy?
After thinking about it, Jing Jian decided to tell the truth. He could indeed say some high-sounding words, but it was completely unhealthy for the future development of Chinese films. Since this lecture was held, it must not mislead people's children.
After considering it, Jing Jian smiled and said, "First of all, it is certain that it is good to win the award. The crew of "Red Sorghum" has presented a classic for Chinese films. But whether in the European and American film industry or in Hollywood, the distinction has become increasingly obvious. Movies have been divided into two categories - art films and commercial films. Obviously, "Red Sorghum" is an art film, born to be niche and elite. In other words, it is easy to fall into the misunderstanding of high music and low music and self-admiration. What I mean here is not that there are no art films that are both appreciated by the elite and the masses, and are also popular at the box office. I just want to explain a situation. If the film art wants to develop, it must be aimed at the public, that is, ordinary audiences are willing to buy that movie ticket. Otherwise, they will fall into a dead end more and more."
"Our film academy trains talents from all aspects. If there are students who are willing to pursue their dream of art films after graduation, it will definitely be great. But what I want to say is that there are hundreds of students who graduate from our college every year, and thousands of them graduate from art schools across the country. In addition to those old artists, they are all art films? What should the rest of them do? So we must commercialize and vigorously develop commercial films."
"I personally think that Hollywood's success is in commercial films. The art films pursued by other European countries have been beaten up by Hollywood. Ask yourself, what's the point of winning such an award? Even European stars are running towards Hollywood? Therefore, Chinese movies must not follow the old path of European art films! In addition, the future direction of film development - commercialization, entertainment, and technicalization! The key is technology, which is the use of computer digital special effects in movies. I personally feel that this will inevitably cause a new revolution in the film industry!"
There was an uproar below, and I didn’t expect that Jing Jian’s idea was so radical. Immediately someone asked: “Teacher Jing, do you think that the performance art, photography art and other artistic expressions of movies are no longer so important?”
Chapter completed!