Chapter 520 The wolf is here
Before we knew it, the lecture had been held for half an hour. Everyone was immersed in it, feeling that time passed quickly, especially in art colleges and universities, they rarely heard such purely technical lectures, so everyone felt refreshed.
Below, Shen Songsheng and several other school leaders nodded secretly, with content and practical information, and felt that Jing Jian had indeed made careful preparations. Xia Xinran looked at Jing Jian on the stage talking, and unconsciously his eyes were already blurred, and was immediately made fun of by the girls around him...
"...We have seen before that this is the future technology of the development of films. Some people may say that it is the United States, that is Hollywood, they have such technology and such conditions. And we should not be too ambitious, but should be down-to-earth and make movies within our capabilities."
"Is this right? It's right, it's not right. We should note that technology is actually two-way, especially computer technology, which can be used in movie special effects, but it has brought about a revolution in movie playback! Note: I use the word "revolution" here again. Because this time - the wolf is here! The wolf is really here! And this evil wolf is this - CD-ROM!"
In the slide projector, a CD-ROM and a computer CD-ROM playback.
Jing Jian paused for a few seconds, letting the audience digest it slightly, and then continued: "Our traditional movie screening is like this..."
"... However, the appearance of the CD will change like this. In order to make everyone relax for a moment, please enjoy a sketch first."
“…”
Xia Xinran immediately widened her eyes, and it was time for her little movie. The girls beside her were extremely excited and shook Xia Xinran's body: "Look, here we are here, here we are here."
"I understand!" Xia Xinran was shy and with strong expectations.
The sketch was arranged and performed very well, and the audience laughed constantly. Jing Jian struck while the iron was hot and said, "The performance was wonderful, thanks to the students who took the filming. But from the sketch, we can learn that there is no need to make copies in the printing factory, nor does it require humans to run movies in major theaters. Just one person takes a camera to the cinema to take a secret shot, and it is easy to make it on the CD and play it on computers and other devices. This means that you can enjoy it by sitting at home, and even a few family members, relatives and friends can enjoy it together, and you can collect it and watch it repeatedly countless times. There is no need to buy a movie ticket at all, just buying a small CD is enough."
"Perhaps some people will ask, no matter how it becomes, the movies we make can still be appreciated by the audience. If it is more explicit, I am famous anyway and I have received the reward for filming. Even if it is less, I can still get the salary given by the state every month, and the income from drought and flood is not very great. However, these people have considered it. If one film is lost, who will still invest in a movie? By that time, the domestic studios could not even pay their wages. Do they need state funding every time? What should we do with freshmen from our art colleges such as Beijing Film Academy?"
"In addition, even cinemas cannot sell tickets, so how can people from local cultural departments live? Cinemas cannot open tickets, will the movies sold in warehouses be stored? At that time, even pirated copies will not be found to steal. How can you become famous? How can you get the reward for making movies..."
After these words, Jing Jian briefly introduced the "predictions" of the future development of electronic technology, and then said: "In this regard, I won't do too much extension today, and I will introduce it in detail in future lectures. And the ones just now are not alarmist. Maybe someone will ask, is there any solution? To be honest, this is very difficult."
"But I believe that this difficult period will eventually pass. We should admit that the once glorious Chinese films are already behind, and are even far inferior to Hong Kong and Baodao. But as long as we are fully prepared, the severe winter period is also a period of opportunity. As long as we keep up with the latest trends of the film technological revolution, our Chinese films will surely rebuild their glory!"
“…”
After more than an hour of lectures, it was finally time to ask questions. In any case, the audience felt that the trip was worth it. Whether they agreed with Jing Jian’s point of view, at least they felt like "opening up a new world".
"Teacher Jing, I have a question. If all you said is true, then will movies from other countries and regions in the world be affected by the same impact except for our Chinese movies?"
The first question is very high. The question Jing Jian asked, who knew Professor Dong from the Central Academy of Drama, a nationally renowned actor and an old artist.
"Old Dong!" Jing Jian nodded to Professor Dong with a smile, "It can be answered clearly, and it is also greatly affected. We know that the property rights protection of European and American countries is quite good, and our country is completely blank. Therefore, after being greatly impacted, they can survive, and we... haha. The first thing we are impacted is the record industry, because computer audio technology has gradually matured and the capacity is small. I predict here that the days of those big record companies in the future will be very sad. Pop music will also enter the oscillation period, which is the same in the whole world. And those countries and regions with imperfect legal protection, such as Hong Kong and Taiwan, will soon become a mess!"
"Boom--!" There was a noise. To be honest, the Hong Kong and Taiwan entertainment circles are simply idols in the mainland film and television circles, the kind of envy, jealousy and hatred. But no matter what, it has formed such a trend - to learn and copy the successful experience of Hong Kong and Taiwan. I didn't expect that today I suddenly heard that the Hong Kong and Taiwan film and television circles are just burping away?
"So will the art of film and other arts not exist? Or will it fall into a low point for a period of time?" The question was a teacher from a Beijing Film Academy.
"It will exist, but it will have a great impact." Jing Jian explained, "We must first look at it from the overall situation. According to incomplete statistics, the proportion of the total cultural industry in the world to GDP varies. The United States is above 25%, Japan is around 20%, and Europe is between 10% and 15%. What about my country? It may be less than 1% of GDP! In the future, both countries in the world and in my country, the cultural and entertainment industry will flourish. The film and television industry is only part of the cultural and entertainment industry. It can be judged by logic that the short-term sluggishness of movies. Note that I used the 'short-term' here because I personally judge that movies will rise again."
Chapter completed!