Chapter 579 The Last Lecture (4)
On this timeline, although the World Wide Web appeared in advance due to Jing Jian's butterfly wings, it is also a new thing in the United States, not to mention that China at this time, even an experimental university campus LAN has not yet.
The three milestones in the information age are the first to be the PC era represented by Apple; the second is the World Wide Web; and the last is of course the smartphone era created by Apple. However, now, China does not even have the World Wide Web, and even PCs are rare. They are just embellishments of research institutes or colleges. When you go to the computer room, you have to change into white coats and slippers. It can be seen that the imagination behind limits is difficult to imagine the future information age through brain repair.
Therefore, this question is difficult to answer. After a little thought, Jing Jian said: "When I was in the United States, thousands of troops were learning computers. Not only were there students in computer-related majors, but even majors such as literature, paleontology, and archaeology. We also know the saying - computers should start from dolls. Why? This sentence is definitely far-sighted, because in less than a few years, you will find that computers will become a tool that everyone needs to master!"
"I want to explain here that computer software and hardware research is a new and profound science, which is studied by professional scientists. The importance of computer use is like learning English. If you want to do something, you must master it. Essential tools and essential tools! No matter how you repeat this word, you will never have much connection. Maybe you think that movies and computers are very different. Indeed, computers are earth-shaking revolutions. In an era of industrial revolution, a film industry can only be said to be a drop in the bucket under the wave of the industrial revolution. However, in fact, we film practitioners must pay attention to it, because it is closely related to us. For example, the second industrial revolution without the motor, is there the invention of movies? Is there still the art of film?"
He answered several questions on the spot in a row, and then Jing Jian selected a note: "Teacher Jing, will the piracy problem you are worried about really be so serious? The solution is completely revolution. In other words, it requires bloodshed and sacrifice. After all, movie playback is very professional. As long as the audience is guaranteed to watch the movie, it may have some impact, but as long as you can produce excellent works, it should be considered good? I would like to ask if there are some methods to ease reform, because the cost of revolution is too high."
Jing Jian smiled: "This question is quite good. This is one of the core points I want to say." The audience below began to take it seriously regardless of their views. After all, they are all people in the film industry. If you really don't feel the impact of the new wave? That's too underestimated people. But the laziness in human nature does not want to be completely overturned. At most, they want to make up for the problem. Therefore, such ideas are very representative.
"So what is this core point? I have also said in the previous lecture, and I repeat it here again - for the survival of Chinese films, including Chinese films in Hong Kong, Macao and Taiwan! It doesn't matter if you fall behind or weaken, at least you can survive, but survival issues are the imminent big issues! Do you think you are unwilling to make a big move? I hope for a small reform? I can understand human nature, so I repeatedly pointed out commercialization, control costs, costs, and costs! Haha, say the important words three times!"
"There is no doubt that action movies and comedies are easy to invest in high box offices in small amounts, and even if they fail, they will lose very little. For example, the investment in Beijing Film Academy's experimental movies has not yet been 300,000, right? And now it has not been released yet, and overseas buyouts have already earned $700,000. Of course, with the spread of piracy in the future, such good days will be gone forever, but by reducing the income by several times, really investing in movies instead of experimental movies, and inviting celebrities to invest several times, that kind of shooting can still be profitable. Using an economic term - there will be sustainable development."
"Teacher Jing!" Another student from Jingying asked on the spot, "We have always found that you are worried about piracy. Does the country ignore this matter?"
After considering it for a while, Jing Jian decided to ignore the possible storm and said the truth: "I don't think I'm going to care. At least it's a laissez-faire attitude. You should know, how many employees are in our film industry? In addition to the relevant personnel of the national cultural department, it should be less than 5 million, right? And the country will subsidize each year. VCD, DVD and related industries under the development of new technologies affect the new work of millions of people, and the profit and tax payment and output value will reach hundreds of billions of dollars. This has not yet calculated the piracy of other industries. This is a very simple mathematical problem. It is easy to make choices, right?"
The whole audience was in an uproar. This almost means that the government is indulging in piracy. Although from the perspective of future development, what Jing Jian said is basically true, but there are many things that are easy to do but difficult to say!
Many listeners can actually understand it. After all, this is an internal lecture in a university. Although it is not as good as speaking freely, the scale is still very wide. But this does not prevent you from jumping out of the Moral Emperor immediately.
"Teacher Jing, your statement is inappropriate. According to your statement, new technologies such as computers have made it easy to piracy, and the government tolerated piracy, which has led to difficulties in Chinese films. This reason seems too forced, right?"
Jing Jian nodded with a smile: "You are wrong. Not only China, but the impact of new technologies on the industry is global, including Hollywood and Hong Kong movies that are still popular now. In the future, even European and American countries with better intellectual property protection are no exception. Movies will enter the era of blockbusters. Those who invest less than 100 million US dollars are embarrassed to come out and say hello. Why? No one can watch low-cost ones, or it is easy to watch. Don't watch ordinary people in Europe and the United States so noble. If there are cheap pirated goods, they will still buy them. What's more miserable is the record market, because pirated songs are easier than pirated movies. Popular singers may be able to maintain high income through concerts, etc., while those record companies will find it difficult to survive. Why? You can download them online with a quick click of the mouse."
"Download?" Many people are confused. What is this?
Chapter completed!