Chapter 748 Three Strategic Directions (Part 2)
Speaking of mobile phones, we must not avoid another giant at this time - Motorola. As long as we are Chinese, no one should not know the big brother, right?
In the analog mobile phone market at this time, Motorola can be said to be a bucket of paste. However, we should all know that in the future, a Nordic company will make Motorola so violent that it is Nokia.
After World War II, AT&T has always been the king of wired communications, RCA is the boss of wireless one-way communications, and Motorola is the overlord of the unbiased wireless two-way communications (simulated communications equipment such as intercoms, mobile phones, etc.).
By the early 1990s, Motorola was the world's most technologically powerful player in the three fields of mobile communications, digital signal processing and computer processors. It first invented a practical analog mobile phone, that is, the big brother who is like a brick, and monopolized the first generation of mobile communications market.
The first generation of mobile communications is based on analog signals. The level of antenna technology and analog signal processing technology determines the quality of the product. The appearance and style of the product do not need to be considered at all. In terms of technology, no company can challenge Motorola. Therefore, although Motorola's mobile phones were expensive (a good mobile phone in China at that time cost 20,000 yuan, and the number selection fee was 10,000 yuan. If you add a few 8, you will add tens of thousands. At that time, the salary of ordinary people was about 20,000 yuan, it still occupied more than 70% of the world's market.
Seeing that Motorola made money from a sea of gold and silver, others were drooling in jealousy. So when the second-generation mobile communications first started, Europe joined forces to propose a new generation of digital mobile communications standard, known as GSM. This standard was submitted to the European Telecommunications Standards Bureau and became the world's second-generation mobile communications standard. Moreover, more than 40 countries, including China, all adopted the GSM standard. In the end, GSM accounts for 80% of the world's mobile phone users, and is said to reach 2 billion users.
Of course, while the Europeans were acting, the Americans were not idle. They seemed to have had a blood injection and even came up with three standards at once. God, Europe has united, but the United States has begun to fight?
There is no doubt that the United States has lost a brisk battle against standards. However, the failure of the competition for standards does not necessarily mean the failure of the mobile phone market. After all, Motorola has a deep foundation, so it should be divided into a large piece of cake, right?
But no one expected that Motorola began to commit suicide by itself. In fact, Motorola did not fail to see that digital phones will replace analog phones in the future, but was reluctant to see this happen. As the biggest beneficiary of the first generation of mobile communications, Motorola wanted to extend the life of analog phones as much as possible and delay the popularity of digital phones because it always did not want to dig its own grave. If you give up analog phones too early, it would be equivalent to giving up the gold mines that have been mined, and dropping your own value and starting from scratch with Nokia's company.
There is also an important reason. In the analog communication equipment market, technology occupies a crucial position, and other aspects, such as convenience and appearance, are not important. Moreover, analog electronic technology relies heavily on accumulation, and it is difficult for companies entering the market to catch up in a year or two. Therefore, within Motorola, technology determinism has always dominated the market.
However, today when digital electronic technology is dominant, the technical differences between manufacturers are actually very small, and this difference is far from enough for users to choose or not choose a certain brand of products. On the contrary, non-technical factors such as function, operability, and appearance are more important than technology. In these aspects, Motorola is far inferior to Nokia and Asia's competitors.
In fact, this is the sadness of a technical home. He is absolutely superstitious about technology and does not know that various electronic products have quickly changed from high-end professional equipment that pursues performance to popular consumer goods.
Just like the original Wang An computer, he was superstitious about his own technology, and when the PC era came, he immediately fell into trouble; Motorola was the same, and was defeated by companies such as Nokia. Even the future Nokia fell into such a vicious circle and was lost in the era of smartphones, which made Apple create a new miracle.
Anyway, no matter what the future will be, it is the eve of the digital mobile phone era, and almost all companies are on the same starting line. Just like Nokia at this time, even his mother was in the loss, and their chairman committed suicide in despair and begged to sell it to Ericsson. Ericsson was not even a bird. Didn’t it still rise later? No matter from any perspective, Yi Kai was not worse than Nokia at this time, right?
Speaking of this, I can't help but sigh how rich the legacy Mr. Wang An left behind is. If you only look at the technical level, you can fully support the comprehensive attacks in these three cutting-edge high-tech fields. It is nothing more than staying in the hands of the incompetent people. These things are useless, but once they are used in the right direction, they can exert great power.
It can also be seen here that Jing Jian’s personality is not very popular when riding on a ride-sharing game, and becoming a rich man by relying on others. He chose to challenge the three giants at the same time, and he liked to compete with them.
Of course, whether it is Dell Computer, Nintendo, Motorola, or Nokia, the reason why they can become giants is that their entire team must have top-notch competitiveness. Jing Jian cannot guarantee that he can win, but isn’t such an unknown the joy of life?
Moreover, Jing Jian also has a bottom line. Even if he can't defeat the other party, he must at least get a share of the pie? You were able to lead the way in the previous life, can't you compete with the two strong in this life?
If you take another step back, even if the gaming entertainment or mobile phone field fails, it will not be too difficult for PC direct sales, right? As long as you can seize one-third of Dell's market share, this acquisition will be worth the ticket price.
So after in-depth exchanges with Miller, Jing Jian finally instructed: "I need efficiency, produce samples within half a year, and put the products on the market within nine months. Remember, our products do not pursue the most advanced technology, but they must be beautiful, cool, and fun! Good play!"
Miller's eyes lit up: "Good play! This promotional slogan is amazing!"
"Yes." Jing Jian smiled slightly, "It is best to hire a few fashion trend experts to build a product appearance design team. This team is as important as the technical team."
Miller nodded with a smile, and he felt relieved a lot. Because he was not familiar with the high-tech field, Miller was actually quite distressed. When he ran the company, he seemed to be like a headless fly and could not find the direction. Now with Jing Jian's decision, he immediately had a goal.
"Bramble, there is something you need to solve. Now the company is short of funds and the financing channels are not smooth. If you want to achieve your strategic goals, you'd better be able to solve a liquidity."
"I'll give you the money sold by Wang'an's laboratory, and I'll give you another 500 million US dollars. The money problem has never been a problem for me!"
Chapter completed!