This time when I came to the UK, Jing Jian did not have any official duties. He mainly looked at the situation of his club and relaxed.

Therefore, as soon as he arrived at Portsmouth, Jing Jian, accompanied by club manager Pixar, went to the construction site of the new stadium.

"...Sir, the most critical construction part has passed. It should be guaranteed to be completed before the start of next season and put into use. There are 108 private rooms in the football field, and all station tickets will be cancelled according to your requirements, with a total of more than 52,300 seats..."

The final design plan, the number of seats increased further, almost reaching the limit of Portsmouth, a "small British town". If the fans of Portsmouth Club had not been loyal and had always been at the forefront of England, Europe, and even the world, such a large stadium might not have been built. You should know that Portsmouth's total population is only over 200,000, and after the expansion, Jingjian increased its investment by nearly 100,000 pounds.

What Jing Jian wants is to get it in one step, and ticket revenue has always been the big part of the club's income. Just like Arsenal in the Premier League in the future, in order to pay off debts from the new stadium, he did not have enough money to buy players, and could not afford a high salary to keep the stars. He fell from a champion team to a ten thousand-year favorite to win the championship. And the title of "winning the championship"? It's okay if he doesn't want it.

Nowadays, the construction cost is relatively cheap, and the pound exchange rate remains at a high level. Taking advantage of this opportunity, we simply improve the club's hardware facilities. What are you afraid of if you borrow more loans? Anyway, the pound will depreciate significantly in a few years.

The new stadium is located on the beach of Portsmouth. It has a fully fiberglass exterior structure, like a pearl embedded in the blue sea. Pixar looked very proud: "Sir, from the renderings, the lights are brighter and more beautiful at night. It must be one of the most beautiful stadiums in the whole of England."

Jing Jian nodded with a smile: "Have the naming contract been signed?"

"Just signed, £60 million in ten years, and Yikai's first year's six million has been in the club's account."

With the construction of the new stadium, a series of commercial plans have begun to be implemented. The naming rights of the stadium have been leased to Yikai for ten years and will use the Esky stadium in all publicity. Although Yikai mainly adopts the direct sales model, it is not only focused on direct sales. In addition to long-term advertising on Blue Star Network, sponsoring Portsmaozi is one of its important overseas publicity plans.

In the future, the Esky brand will be focused on launching, because not only PC products, but also upcoming game consoles and mobile phones.

However, for the club, the more such sponsorships, the better. With the right to naming the stadium, the club's annual sponsorship has exceeded the 10 million pound mark. The stadium advertisements are around 7 million, and the jerseys and other surrounding income is 5 million. In the past 30 home games every year, if you move into a new stadium, you will basically earn 70 million or 800,000 yuan per game, and you will get 20 million in ticket revenue.

In fact, fans who are familiar with European clubs can see that there are few very important incomes here - league ranking rewards, which are ignored now; the broadcast fee sharing is also ignored now; the European appearance fee and ranking rewards are even more slim now, and there are only a few more home ticket revenues like comfort.

You should know that these are the big heads in the future. For example, Real Madrid will have annual operating income of more than 400 million euros in the future. Barcelona, ​​Manchester United, Bayern and other giants will also have at least 200 million euros or 300 million euros. If they rely solely on ticket revenue? Without the support of broadcast fees and high bonuses, they would have been drinking the Northwest Wind long ago.

Therefore, the current football clubs have low incomes, and the value of players and coaches is also low, which makes the club's valuation even more low. Therefore, Jing Jian has been making trouble with his strong capital to create big news repeatedly.

However, no matter what, everyone in the Portsmouth Club, from top to bottom, welcomed Jing Jian's ups and downs. Especially the fans, they were all immersed in the joy of being rich and powerful.

"Sir, there is a home game with Manchester United tonight. Fans are complaining that their chairman rarely cheers on the team on the spot."

Jing Jian smiled, not very often, he didn't even have one: "Okay OK, Pixar, I apologize. I took the time to come here this time, I just wanted to cheer for the team. Oh, how is the team's performance now?"

“…”

Among the odds that the bookmaker has offered for the new season, Portsmouth ranked fifth only. Although the team's lineup is mostly half of the English national team, there are two Brazilian foreign players who have proven their strength and three new players have come?

The media and fans still recognize England rookie Shearer, after all, they will always be favored by their own people. But the rookie from Yugoslavia (not yet disintegrated) and France? How can they fight side by side with the England international?

Another is coach Gavin, a coach who has just retired for a short time and has only had one season of head coaching for the youth team? Therefore, the media with red-eye disease mocked this and mocked, "That Chinese doesn't understand football at all, and actually created a top-heavy lame team"?

Unexpectedly, after the start of the new season, Portsmouth's performance was pretty good, ranking second in the league, only two points away from Manchester United, the number one. And he also played a triumphant song in the League Cup and the FA Cup.

After listening to Pixar's introduction of the results, Jing Jian was also very happy. However, after hesitating for a while, Pixar asked with a hint of worry: "Sir, many people, including me, are worried. We really like your investment every year, but we also worry that one day you can't hold on, and the club will be beaten back to its original form. I am really not afraid of being ugly. At that time, I heard that your Blue Star Network was acquired, and I had nightmares for several nights in a row. Fortunately...haha."

Jing Jian also laughed and asked: "Pixar, I want to ask, if the transfer fee invested every year is not added, how much profit can our club make after the new stadium is put into use?"

Hearing this question, Pixar showed pride: "About 10 million pounds, this is the case when our salary is generally more than 20% higher than other clubs. Sir, if we can continue to develop this way and our youth training camp achieves results, I guarantee that it will exceed 20 million in five years!"

Although many businesses are related to Jing Jian’s relationship, Pixar, as a specific manager, has certainly contributed to the club’s operation.
Chapter completed!