February 14th, Good Friday for Singles.

"League of Legends" has maintained a strong growth momentum for a full week after it was launched, and daily active players have successfully exceeded one million.

Under multiple promotion strategies, "League of Legends" has expanded to more and more players who have never been exposed to RTS games and cogs. Moreover, promotion strategies such as Internet cafe promotion and friend invitation rewards have also become an important means to attract new players to get into the trap.

On the third day after it was launched, Chen Mo released relevant content for Valentine's Day on the in-game activity page, which made players look forward to it.

This Valentine's Day event mainly uses the skin "Sin Hunter" Vayne as its main selling point. If you miss this week's event, you can only wait until next year to buy this skin.

In addition, there are matching active tasks. If you complete the game, you will receive gold coins, avatar frames, experience cards and other rewards, which are all important means to stimulate the further spread of the player group.

It can be expected that if girls play "League of Legends", then their boyfriends have a high probability of being taken into the trap; if boys play "League of Legends", their girlfriends have a low probability of being taken into the trap.

Many players log in to the game to participate in activities on Valentine's Day, and even occasionally meet couples who play black together in major Internet cafes.

...

At the headquarters of Dichao Interactive Entertainment, Jin Jieguang's face looked very bad, not because he was a single, but because after Cog started public beta yesterday, all the data on the first day had already come out.

Although this game has received great praise after it was launched, the rating has remained at around 8.8 points, allowing Jin Jieguang to see some light, but the data on the first day poured him a bucket of cold water.

There were 330,000 players logged in on the first day, but the retention rate of the next day was only 43%.

If it is a mobile game, the next day retention rate is pretty good, but this is a PC PC game and a free competitive game. It can be said that this terrible next day retention rate can only be described in three words: failed.

Such next-day retention rate is not only popular, but it is difficult to maintain active players and ensure the fairness of the matching system. Even with the powerful channel capabilities of Dichao Interactive Entertainment as a promotion, it is difficult to promote it.

The data is a bit ugly, so Jin Jieguang is a little unaware of how to explain to Lin Zhaoxu.

However, Jin Jieguang also has a vague feeling that compared with "League of Legends", the operating mode of cog that tends toward RTS games is likely to be one of the important reasons, but after all, without corresponding data support, Jin Jieguang dares not assert.

After learning about this data, Lin Zhaoxu was quite calm and asked Jin Jieguang to check the background data to see which game node the players lost the most; at the same time, he made a detailed questionnaire and sent it to those players who lost cogs to conduct a detailed survey.

...

While Dichao Interactive Entertainment is busy collecting feedback from players on cog, the Valentine's Day event in League of Legends continues to be popular.

On Valentine's Day, the number of online users in "League of Legends" reached 330,000. Considering that this is the first day of Valentine's Day, many couples are busy with other things, so this data actually has room for improvement.

However, this data is enough to highlight the popularity of this game.

Experience store.

Chen Mo was hesitating.

There is a new prop on the virtual screen of the bracelet: the Good Luck Generator, which Chen Mo just drew a few days ago. There are ten in total, and the effect is very amazing.

【Good Luck Generator: A magical device that can bring you good luck in most cases, has half the chance of getting good luck or bad luck after use, and lasting for one day. If you get bad luck, you can turn it into good luck by completing a task.】

In terms of prop description, this feels like a sure profit without losing money.

Chen Mo had tried it once before, and after using the good luck generator, he got good luck directly. Chen Mo "stumbled" to open his mobile phone and flipped through Weibo. He saw Jin Jieguang's Weibo in the discovery column of Weibo, and "stumbled" to flip through his certification information and the selfie at the door of the experience store.

Otherwise, Chen Mo would not have gone to the first floor of the experience store to trick him.

After tasting the sweetness once, Chen Mo really wanted to try it again, but this prop has a cooling time when used and cannot be used frequently.

Today is February 14th, and the cooling time of props has ended.

"Oh, it would be great if this was a love luck generator. After using it, a cold queen named Zhang came to her house after drinking too much, or suddenly a beautiful woman named Wu sent a lot of art photos and selfies," Chen Mo sighed.

After putting away those unrealistic fantasies, Chen Mo used another good luck generator.

But this time, the good luck icon that looked very comfortable did not appear. After a smog special effect, a bad luck icon with "defeated god" appeared.

[The God of Defeat: Your luck value is reduced to negative numbers. Eating instant noodles without seasoning packages is just a little bit.]

"I'll do it!"

Chen Mo was confused and said that it was half the chance, but it was really half the chance. How could this be a good luck last time?

Moreover, eating instant noodles without seasonings is just a small matter, so what does it mean?

Chen Mo was a little panicked. It would be fine if he didn't go out at most. At most, he wouldn't have any big problems if he was choking when he was spitting or walking in the experience store to fall flat on the ground. But now it is a critical period for the promotion of "League of Legends"!

What if there is any serious bug in the game? Some strange fluctuations are caused by the server? Or some players angrily slash teammates and make big news?

This is completely unacceptable to Chen Mo!

"Didn't it mean that you can turn it into good luck by doing tasks? What about the tasks?"

Chen Mo quickly looked on the screen of the bracelet. System tasks had already appeared behind the icon of [Defeated God].

【System Task (1/5): Arrival at the lobby on the first floor of the experience store. Limited time: 20 minutes】

"That's it? Isn't it too simple?" Chen Mo breathed a sigh of relief, "Sure enough, I said that the system still loves me, how can I cheat me?"

Chen Mo walked out of his studio and pushed the door open.

"Ding. Click."

The door cannot be pushed open.

Chen Mo: "???"

What's the fucking situation?

Chen Mo's studio and his living area are together, and there is a security door between the work area of ​​the experience store.

This security door is also a high-tech product. It can be unlocked with passwords and fingerprints. Chen Mo didn't think much about it when installing it. He just installed it when he saw that the door is more beautiful and has a good look. After using it for so long, there has been no problem.

As a result, it couldn't be opened today.

Originally, this door was unlocked with fingerprints and passwords on the outside, but there were special door opening buttons inside, but the door opening button seemed to break very timely and there was no response after pressing it.
Chapter completed!