American clothing.

"I have never played RTS games. The first game to get into the trap was cog, but cog is too difficult for me, and I think many operations are very anti-human and unfriendly. The appearance of "League of Legends" really made me shine. The gameplay is clear, the teaching is detailed, and the operation is simple. This is the first time I have experienced the fun of such competitive games!"

"Although I thought this bright style was a bit strange at the beginning, I soon realized that the biggest function of this style is to relax the player's spirit. Compared with cog, this game is not tired at all, nice!"

"Thunder Interactive Entertainment continues their consistent level in the Western Fantasy theme, but what surprised me was that they seemed to have a breakthrough. "Warcraft" is a pure Western Fantasy theme, but in "League of Legends", they seem to have added many other cultural elements. Maybe this time they have great ambitions and want to make this game popular all over the world?"

"Yes, heroes have different styles and take into account different cultural backgrounds, such as Jax, a weapon master with some philosophical colors, Garen, a traditional Western fantasy hero, an Egyptian mummy, an oriental-style blind monk Li Qing, etc."

"Great. Although there is no background story as outstanding as Warcraft this time, these heroes have their own characteristics and the mechanism is very rich. I think that's enough!"

European server.

"At the beginning, I felt that although League of Legends is a brand new type of game, it will definitely be as difficult as RTS games. But I was wrong. This game not only retains the fun of real-time competitive games, but also simplifies operations. Even a scrambler like me can play smoothly!"

"I think many details reflect the intention of this game, especially the matching system, ranking system, hanging up reporting and short-term reconnection mechanisms. I can feel how determined the official has made to rectify the competitive environment, which touched me very much!"

"Also, "League of Legends" greatly reduces the cost of playing together among friends. You can start at any time. It supports single-player mode and free teaming mode of 2 to 5 people. Each game only takes about 30 minutes, which is really convenient!"

"I think GA's cog is simply a scumbag compared to "League of Legends". I mean, the quality of cog is good, but it is obvious that its design concept is outdated, it is not easy to get started, and it also has a strong RTS style. But "League of Legends" has embarked on a brand new path, and it is the real king of this game type!"

Korean server.

"That's great. I've finally been able to find a fair game. In this game, I will match the same strong enemies. Unlike cog, it's boring to abuse vegetables, and even more boring to be abused."

"I like its reporting system. At least I can do something after being tricked by some pens who like to hang up."

"This game seems to be very simple? Why do you think it's better than cog?"

"Simple? It is recommended that you play the heroes of Katerina, Blind Monk, and Reitz. This game is much more profound than you imagined. At least, first put the ranking points into diamonds before talking about the simple game!"

"I think the limelight of RTS games will be completely snatched by this game. It is very likely to become a pillar game in the e-sports industry!"

...

While the popularity of "League of Legends" is rising globally, a concept has also begun to ferment.

"League of Legends is a moba game."

This is a brand new concept. Moba game is the abbreviation of multiplayer online battle arena, which is translated into Chinese as "multiplayer online tactical competitive game".

In Chen Mo's previous life, moba games were already a familiar game type, but in parallel worlds, this is still a completely unfamiliar statement.

In fact, the name of moba game is not scientific. From a literal perspective, the concept of "multi-player online tactical competitive game" is too broad. If you just pick up words, the type of game like FPS can also be attributed to this concept.

The initial concept was actually just a means of "de-dotaization" by League of Legends, because before, all moba games were called "dota-like" games, which was a very embarrassing name for the promotion of all moba games.

Moreover, compared with the name of game types such as mmorpg, fps, and rts, "dota" games are indeed not a formal name.

That's why the title of moba game is obtained.

Putting aside the purpose and origin of this name, this name does play a very important role in the promotion of the game.

Although this is not appropriate or rigorous, you really can't think of other more suitable words to describe this type of game. It's not called "Three-way Hero Tower Pushing Game", right?

Too unqualified.

Over time, as I shouted more, the concept of moba game became deeply rooted in people's hearts.

In addition to redefining a game type, Chen Mo also needs to create a topic and gimmick to give players a hint.

"Moba game is a new thing, come and play it!"

Whether a concept can be popularized is not whether it is appropriate or whether the players are satisfied, but whether it is popular enough.

Just like 3c, this name is actually much more scientific than moba. At least it tells you that there are three ways to play this game; "Demigod" also calls it arts. It is very professional, but it is useless because these games are not popular enough.

If League of Legends calls itself "a game of multiplayer online blaming and spitting each other", this concept will also become popular and will be popularized into all similar games in the future.

...

After the overseas version of "League of Legends" was launched, it also swept the overseas market with a very strong momentum. The first day of the game exceeded 500,000 players, and the next day's retention rate reached 68%.

Moreover, all data are still growing.

This data is still gorgeous, which makes GA and domestic companies a little stunned.

Cog's designer Raman Clive has always believed that there must be something wrong with the super high retention rate of "League of Legends" in China, because this kind of game is the same as the RTS game, and it has a certain operating threshold. It is normal for experts to beat newbies. How can there be such a high retention rate?

But after the overseas version of "League of Legends" was launched, GA had to accept this fact, that is, the data retained by "League of Legends" is real and the popularity is also real.

Not only in China, but also in the entire world, including the US server, European server, Korean server, and "League of Legends" have completed a comprehensive crush on Cog!

Domestic game designers were also very surprised that "League of Legends" has achieved such good results overseas, which unexpectedly happened. After all, the domestic game market environment and the international game market environment are obviously different.
Chapter completed!