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Chapter 36 Leading the trend of casual games

With the attention of the entire game circle, the data of "Plant vs. Zombies" continues to rise.

24-hour sales, 23187; 3-day sales, 77409; 7-day sales, 122375; 30-day sales, 514580!

During this month, all game media and designers were shocked again and again. Generally, games grew in the first week of online launch, and then began to decline rapidly. However, "Plant vs. Zombies" was not. Until the fourth week, the daily download volume was still stable at a very high level!

The sales volume of 500,000 in the first month! What does this mean? This means that Chen Mo can earn more than two million from this game alone, just one month!

As a newcomer, this number is so amazing that "Plant vs. Zombies" has set off a craze in the entire game circle!

The player group is spreading viral and sales are getting higher and higher!

Many players spontaneously form various game communities to study the strategies of "Plant vs. Zombies", especially the gameplay of endless mode. The rankings on the list change every day.

The game media has new press releases every day, and various industry insiders have analyzed the success of "Plant vs. Zombies".

In major Q&A communities and even the official forums of Fantasy Editor, many game designers are also discussing it hotly.

What is the success of "Plant vs. Zombies"?

Can its success be copied? Can it be learned from it?

The level design, combat system, values, guidance, pictures, music, and even some details of "Plant vs. Zombies" have been taken out and studied repeatedly, becoming a benchmark product for puzzle games!

A level A game designer at Zen Interactive Entertainment posted a long Weibo post, analyzing the cleverness of "Plant vs. Zombies" in detail, and asserting that the spring of puzzle games is coming!

He wrote on his long Weibo: "To be honest, I admire Chen Mo, the author of Plants vs. Zombies. As a new game designer, he taught us designers who have never looked down on casual games."

"We have always felt that casual games are small-scale fights, and only designers of C-level D-level will practice casual games. Because this kind of puzzle casual games often cannot guarantee the duration of the game, nor can they make players addicted, and players are often prone to burnout, resulting in a large number of losses."

"And many so-called puzzle games don't have that many puzzle elements at all. Just like children playing house, their strategy is far worse than some large-scale strategy games!"

"However, Plants vs. Zombies subverted this traditional view. Who said puzzle games cannot be complicated? Who said puzzle games cannot last long? The two major difficulties that have always troubled puzzle games, Plants vs. Zombies have all solved!"

"This shows that it's not that there is a problem with this game type, but that our thinking is too limited!"

"Not only that, Plants vs. Zombies also let us see a huge market for casual puzzle games. This type of game is not only not a niche game, but has a huge market!"

"Also, Chen Mo has also given all C-level and D-level game designers a clear path. It doesn't matter if there are few resources and poor abilities. Don't they all claim to be creative? If you are really creative, then make a casual game like "Plant vs. Zombies", which can also make you a top game designer!"

"For Chen Mo, I think he has shown his excellent talent in casual puzzle games. As long as he can maintain this momentum, he will develop two or three puzzle games of the same level as "Plant vs. Zombies". I'm sure he will become the best casual puzzle game designer in China, no one!"

Industry insiders, game media, player comments... are basically positive comments. There is no such thing as "flappybird" last time. No designer or commentator jumped out to accuse "Plant vs. Zombies" of being bad.

Occasionally, a few black articles were also drowned in the players' scolding.

Chen Mo knew that he had chosen the right choice this time, and it could be said that he had gained fame and fortune. As "Plant vs. Zombies" topped the puzzle and casual game list, Chen Mo became popular all of a sudden.

Within this month, Chen Mo's Weibo fans had 80,000 or 90,000 fans, which shows how popular this game is.

However, Chen Mo also knew that "Plant vs. Zombies" still has potential.

"Plant vs. Zombies" in his previous life was released for nine days, and its sales reached 300,000 sets, breaking multiple records. It can be said to be a veritable "popular globally".

Chen Mo has restored more than 90% of the previous life's "Plant vs. Zombies", but the sales volume in the first month only reached 500,000 sets, which is obviously still a big gap from the previous life.

Chen Mo himself also analyzed the reasons.

First of all, there is the issue of early publicity. Chen Mo basically didn't promote it. The reposts from those game media did attract some heat, but unlike the overwhelming publicity of those big companies, "Plant vs. Zombies" did not receive enough attention from the beginning.

The second is the market issue. "Plant vs. Zombies" is currently only available on the domestic market. If it can be launched on the foreign market, the sales volume should be even higher.

However, Chen Mo was already satisfied. Although "Plant vs. Zombies" has the strength to enter the foreign market, Chen Mo does not want to invest too much energy in this regard for the time being.

At present, for Chen Mo, the foreign market is still a completely unfamiliar field. In the parallel world, are the tastes of foreign market users the same as in the previous life? This requires a lot of energy and money to verify.

Chen Mo is not considering entering the foreign game market for the time being, so he does not want to invest too much energy at this stage.

Therefore, Chen Mo was basically satisfied with the achievement of "Plant vs. Zombies". He didn't expect this game to reach the top in one step.

If we only follow the start, Chen Mo has already had a perfect start as a designer. What he can develop in the future depends on how he will go next.

...

10 a.m.

Chen Mo sat at the bar, yawning wildly.

Last night he drank with Lin Mao and Zhao Zihao until 11 o'clock in the evening, and his mind is still a little unconscious now.

After all, Lin Mao and his game were both a great success and they must be celebrated, so Chen Mo broke the vow once and drank some wine.

The first month of "Storm Knight Adventure" has more than 70,000 downloads, which is incomparable to "Plant vs. Zombies", but it is also the top three games on the new game list, which can probably bring Lin Mao nearly 800,000 in revenue.

Lin Mao was already very satisfied, which was a result that most new designers could not get.

Of course, it is impossible for Lin Mao to not envy such achievements like "Plant vs. Zombies", but no matter how envy is, he is sincerely happy for Chen Mo.

In the past few days, Wen Lingwei and Jia Peng have not come like they used to. After playing for a month, they are not as enthusiastic about "Plant vs. Zombies".

There are more and more routines developed on the forum, and more and more gameplays of this game have been discovered, but people's interest will eventually fade.

Wen Lingwei and the others are urging Chen Mo to develop subsequent versions, or even develop new games.

Chen Mo also knew this in his mind. "Plant vs. Zombies" is indeed a very long-term game. Some people can even play it for one or two years, but for most people, they will get tired of playing it for one or two months.

Of course, as a stand-alone game, it doesn’t matter whether you are tired of it or not. Anyway, the game has been sold and the money has been earned, so just develop the next game.
Chapter completed!
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