Chapter 240 comes out
As the largest folk society in China, the Xiling Seal Society, the publishing houses under it, often become popular reading materials in the domestic calligraphy world, and the number of books published each year is strictly controlled. This is also the reason why many calligraphers frequently submit to Xiling and want to publish their own works.
Being recognized by Xiling Seal Society is undoubtedly a pass to enter the Chinese Calligraphy Association. However, such an opportunity is too difficult. For ordinary publishers, review manuscripts are reviewed by the editor and president. However, Xiling Seal Society Publishing House publishes calligraphy-related books with the vote of the director of the printing club and the president of the printing club before publishing them. From a professional perspective, this is undoubtedly a hurdle.
In this era, it is too easy to publish a book. As long as you are willing to spend money, even a child aged five or six can publish his own books with the consent of his guardian, but it just has no sales.
After the trial edition of the "Liujia Lingfei Jing" jointly published by Zhong Yue and Qian Yunyao was immediately printed, the first edition was printed immediately after the review was correct. There were 50,000 copies in total. If time went back twenty years, the number of 50,000 copies might be insignificant. At that time, electronic products were underdeveloped, and people's reading channels were mainly paper books. However, now it is different from the past. The emerging electronic products are impacting the traditional book market. Even some best-selling books have synchronized online electronic versions for paid reading, so the sales of published reading materials have also dropped sharply, but paper books will never be replaced by e-books.
Especially calligraphy publishing books, it is even more impossible.
For Xiling Press, the number of 50,000 books is also the largest printing volume of related books published in recent years. In the past, the first edition of these calligraphy books was at most controlled by around 10,000 books. This is mainly because the audience of calligraphy is not all readers, but targets some readers, which has become a niche in disguise. In fact, this is true. The books about calligraphy in major bookstores are often not placed in bestselling bookshelf or conspicuous places. There is a corner that is specially unpopular, with calligraphy publishing books from ancient times to the present, and the entire past two thousand years.
For calligraphers, this sounds a bit sad. In the past two thousand years, many famous masters have emerged in the calligraphy world, from the four major masters of calligraphy, cursive saints, and regular scripts to famous calligraphers from all dynasties. Some of these people are literati and poets, not specializing in calligraphy. However, inadvertently, they have become calligraphers, and some are calligraphers who make a living by relying on brush and ink. However, talented people have emerged in the world, but now they are crowded in a bookcase, which is not as big as a best-selling writer. This is not a kind of sadness.
Since the Guangxu period of the Qing Dynasty, Xiling Seal Society has been located at the foot of Gushan Mountain in Lin'an City. After a hundred years, it still stands on the bank of West Lake. Seven generations of gold and stone, calligraphy and seal carving are passed down from the first few people to dozens of people, and to the present few hundred people, Xiling people have always been the most outstanding representatives in the calligraphy and seal carving industry.
The original community site has now been opened as a scenic spot. Today's seal club is in an office building on Gushan Road. Unlike other conventional companies, the seal club members cannot gather together to engage in calligraphy and seal carving all year round. Most members and directors are distributed throughout the country, just like Zhang Heping, and they will only gather together every year when the seal club organizes activities.
Of course, the president, executive president and executive officer of the Printing Club, and several permanent directors have taken office in the Printing Club for many years. In addition to managing the Printing Club affairs, some of the publishing house's review documents were also signed and approved by them.
...
****Xiling Seal Press Publishing House****
"President Shao."
"Come in."
A middle-aged man walked into the office of the seal club, holding documents in his hand, looking worried.
"What's wrong, Bo Chang?"
The middle-aged man was named Ji Bochang, and he was the executive president of Xiling Seal Society. Before, the printing press was small and had no daily affairs, so the people who served in the printing press were generally older generations with qualifications in the industry. The older generation had high morals and respect, but the inconvenience caused was that the elderly were not energetic. Now the printing press also had publishing houses, regular journals, etc., and some cultural activities were organized to allow these old men and women who were not proficient in planning to host them. That was simply a cause for their suffering.
So the positions of executive president and permanent director were born to share the burden of these respected people.
"President Shao, the first issue of the complete version of "Liujia Lingfei Jing" was given to the publishing department before, and there were only two thousand copies? At that time, I thought the number was a bit too large, but due to Mr. Qian's face, I was embarrassed to mention it. What's going on now? 50,000? Are you kidding internationally!"
After Ji Bochang finished speaking, he leaned on the chair and took a deep breath, "Sorry, President, I was a little excited just now. I have some inappropriate words, please forgive me."
Shao Shouyun was wearing a shirt and a suit hanging on the clothes hanger beside him, and said, "It's okay. Young people have some good personalities. When I was a director of the printing club, dozens of people sat together happily. Everyone compliments me and I compliments you. When things get done, you push me and I push you, and nothing can be done. Xiling still has to inject fresh blood."
"What you said is. This is also the responsibility of me, the executive president. But what about you, this time, for such a big thing, you just bypassed me and signed a copy of the publishing department. 50,000 copies, 50,000 copies! My God, President Shao, are you planning to sell as a best-selling work? You don't know how much of this calligraphy publication sells. It's too great to sell 5,000 copies. This magazine has printed 50,000 copies. Is it going to keep the books and prepare to burn for the New Year?"
"Haha." Shao Shouyun took a sip of the tea poured on the table, "Bochang, why didn't I find that you were so poor before?"
"President Shao, my teacher Shao! Can you stop playing Tai Chi with me? What should I do if I can't sell these 50,000 copies? Have you ever thought about it? I read the contract, and I don't know if Mr. Qian is too arrogant or really confused. The responsible party actually signed his name. Isn't this asking for punishment? He will bear the losses? He is crazy!"
"Bochang, okay. You can calm down. Don't worry about this matter. These 50,000 copies will be sold naturally. I will give you a guarantee."
Ji Bochang straightened his waist and said, "Please? What are you guaranteeing? I really can't figure it out. I wouldn't agree with this book. If a young man with no fame had not been able to get the Xiling pass if he hadn't been using the light of Mr. Qian?"
"Okay. Don't worry about this matter, don't worry, the book sales are going out. How big is it?"
Ji Bochang shook his head and smiled, "There are no more than five thousand volumes in calligraphy publications. President Shao, if you exceed this number, I will treat you to a meal."
Dongdongdongdongdongdong!
"Please come in."
"Hello, President Shao, I have something urgent to ask President Ji."
"What's the matter? Just tell me." Ji Bochang said with some distractedness as he looked anxious as the director of the publishing department.
"Calls from major Xinhua bookstores, the entire book of "Liujia Lingfei Jing" was sold out. The 10,000 copies that have just been put into the market have been sold out within three days, and there is an urgent need for supplementary publication."
Chapter completed!