Chapter 682
In the conference room, after Zhao Guoyang finished speaking about his request, Li Zhaohe was the first to express his attitude.
"Mr. Zhao, I completely agree with your point just now. In fact, we have put in the effort to promote our mine hoist ‘sms-gkt-md’ series. Even Songjiang TV One, we spent money to advertise…"
Li Zhaohe took out an advertising leaflet from the briefcase he carried with him, handed it to Zhao Guoyang with both hands, and talked happily: "Mr. Zhao, please check it out. This is the advertising slogan and product introduction we designed."
Zhao Guoyang took Li Zhaohe's advertising leaflet and looked at it. Except for a black and white "mine hoist" with the words "mine hoist" that cannot be seen clearly, he only talked about a few advertising slogans.
The advertising slogan is: SMS Company, the latest mine hoist gkt-md2x1.5, with powerful performance and preferential prices. New and old customers are welcome to choose and order, contact number 021...
If you want to talk about this advertising slogan, it was considered a normal rule in the early 1990s and there was no problem with it.
But in the eyes of Zhao Guoyang, who had experienced various marketing bombings before his rebirth, this was too unparalleled.
Such advertising slogans will not cause much sensation after being published on the advertisement.
For the "gkt-md" series of mine hoists whose product quality has been tested by the market, such advertisements cannot even help their sales.
After reading the slogan on the flyer a little, Zhao Guoyang shook his head decisively and returned it to Li Zhaohe.
Seeing Zhao Guoyang's disapproval, Li Zhaohe was somewhat embarrassed.
You know, these advertising slogans were created with several cadres from the sales department.
This has been agreed with Songjiang TV station that it may be on TV commercials this week.
Now that Mr. Zhao just saw that he wanted to put the advertisement back as soon as he had just read it, Li Zhaohe was a little embarrassed.
He forced a smile and was about to explain something, but Zhao Guoyang had already spoken in front of him.
"Old Li, this advertising slogan is absolutely not good. It's too ordinary and too uncreative."
Zhao Guoyang said earnestly: "Old Li, you must know that our 'gkt-md' series mine hoist from 'sms' has opened up some of the domestic market, and it is a great time to further expand."
"At this critical time point, our advertising and marketing must be done perfectly. Because only in this way can we make the reputation of the first batch of products the most possible, so that more people can know our products."
Zhao Guoyang stretched out a finger and said, "I only have one requirement for the advertising and leaflet terms of our 'gkt-md' series mine hoist - unique. It must be distinguished from the advertising slogans of other companies, even large construction machinery companies. Let people be attracted by it when they see our advertising!"
"The poet Saint Du Fu has a famous saying, "For the human nature, you are indifferent and beautiful, and you will never stop until you are shocking." My opinion is that our advertising and promotional terms will work towards this direction..."
After Zhao Guoyang said these words, Li Zhaohe gradually calmed down.
After thinking about it carefully, what Mr. Zhao said was really that way.
The advertisement and promotional terms I made myself are indeed somewhat similar to the product advertisements of many similar engineering machinery factories, and are not special enough.
Although such advertisements are not a big problem, they can easily make their products fall into nothing.
Just as Li Zhaohe was about to nod, Zhao Siyan next to him muttered: "It's not amazing to say that he will never stop... It's so good!"
Zhao Siyan muttered, then suddenly looked up at Zhao Guoyang and said, "Mr. Zhao, Director Li and I understand what you mean. Let's take a look at the advertising slogans on this leaflet, how to write them."
After hearing Zhao Siyan's words, Zhao Guoyang said without thinking, "Just use this advertising slogan, 'Sun, moon, stars, without them, we will have nothing - sms, your brand that is always trustworthy'..."
This advertising slogan, Zhao Guoyang actually modified it based on the advertisement of a world-renowned brand in his memory.
The original advertisement was "What will happen to the world if humans lose their association?" Zhao Guoyang absorbed its artistic conception and changed it slightly, and it became an advertising slogan that was very consistent with his own company.
"Don't the sun, moon, and stars are the abbreviations of the three letters of our SMS company in English? This advertising slogan is too handsome!"
Liu Yan, who had reacted first, slapped her hands hard and said.
Tang Wan, who was standing beside her, nodded repeatedly, obviously very moved by Mr. Zhao's "inspiration flash".
The members of the "Xingtai International Foreign Trade Company" sitting in the row on the right were all amazing.
At this moment, Li Zhaohe was really completely convinced.
He sighed and gave Zhao Guoyang a thumbs up and said, "Mr. Zhao, I am really convinced. You are not only technically good, but also the design of advertising slogans is several light years ahead of us! Your ability is so strong, it really makes us mortals ashamed!"
After Li Zhaohe finished speaking, everyone in the conference room praised and agreed.
Zhao Siyan smiled and said, "Director Li, I think we should not compare ourselves with President Zhao, as that would hurt our self-esteem! Let's just do our own things!"
Li Zhaohe was slightly stunned, then nodded with a wry smile and said, "Although you don't want to admit it, what you said is really reasonable. With Mr. Zhao taking control of the overall situation, we just need to do our part-time job!"
Zhao Guoyang was also helpless when he was praised by these two people.
He shook his head and reminded him speechlessly: "All right, Old Li and Siyan, you two, don't put a high hat on me. I can do it, and the specific operation depends on you!"
Seeing that Zhao Guoyang was talking about the serious matter, Li Zhaohe and Zhao Siyan looked calm at the same time and replied: "I understand, Mr. Zhao! When we look back, we will immediately put this matter into practice and ensure that it will be done within two days!"
Zhao Guoyang said "yes" and continued: "The advertising slogan has been changed, and the quality of the flyer must be improved to a higher level. Looking back, don't use black and white covers, use colored ones!"
Li Zhonghe and Zhao Siyan agreed without thinking about this.
"In addition, don't do anything to do your own job when distributing flyers, leave it to the 'professionals'!" Zhao Guoyang pointed to the right.
Seeing Zhao Guoyang's fingers, Li Zhaohe understood immediately.
Indeed, although most of the trade activities of "Xingtai International" are foreign, at home, they also have connections and information channels that cannot be compared with their own "SMS Company".
If you ask "Xingtai International" to help with the flyer, it must be better than doing it yourself.
In addition, this matter was left to the other party, and he had to concentrate on his efforts to overcome the "small excavator" project that Mr. Zhao mentioned.
After figuring this out, Li Zhaohe politely spoke to Zhang Yufang: "Assistant Zhang, let me give you the flyer distribution of our 'gkt-md' series mine hoist."
"After the fee for distributing leaflets is settled, Assistant Zhang, just report the numbers to me, and I will definitely settle the account as soon as possible!"
Zhang Yufang was prepared for this, and then smiled and said, "Director Li is so polite. Our two companies are actually a family, so we don't need to calculate so clearly."
Seeing that the two of them quickly reached a cooperation agreement, Zhao Guoyang nodded happily.
Suddenly, he seemed to have thought of something and interrupted again: "By the way, Lao Li. You can ask Teacher Zhang and the others to help you with the distribution of flyers in various places. However, the TV station advertising matters should be summarized!"
"My initial opinion is that our advertising is bigger. Not only Songjiang TV, but also CCTV, Jiangnan TV, and Zhejiang East TV, are all more well-known provincial TV stations in China, they all have to do the advertising!"
Listening to Zhao Guoyang's ambitious words, a burst of amazement rang out in the conference room.
Because Li Zhaohe is in charge of his own "SMS Company"'s money bag, he is very clear about the company's capital balance.
After hearing Zhao Guoyang's instructions, he said with a bitter face: "Mr. Zhao, I can understand what you mean. The bigger the advertisement, the greater the sales of our mine hoist may be."
"But, it took us 50,000 yuan to get this advertisement alone. If we buy the advertising time of Jiangnan TV station, the price will not be cheap. As for the advertisement on CCTV, it will cost more. I'm worried... we don't have enough funds!"
Li Zhaohe's words are not exaggeration.
In fact, although the company's "gkt-md series mine hoist" currently has good sales, the money will not be paid for the handover of this construction machinery product as soon as possible.
The factory has sold a total of 100 "gkt-md" series of mine hoists, but the money has been recovered less than one-tenth.
If you spend a lot of money on advertising, Li Zhaohe is worried that the factory will not even have enough money to buy materials.
"Hey, Lao Li. You don't have to worry about the advertising fee, I'll find a way!"
Zhao Guoyang waved his hand and said, "In addition, since our advertisement is to be broadcast on multiple TV stations, we must hire a spokesperson. This aspect is also left to me to handle!"
After hearing Zhao Guoyang's statement, Li Zhaohe, Zhao Siyan and others all looked relaxed.
Obviously, in their eyes, as long as Mr. Zhao takes action, there will definitely be no problem.
Chapter completed!