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Chapter 129

The fundraising of Dashang Real Estate Investment Fund involves a disgraceful real estate project that needs to be restarted and is not favored by the market. This is far less easy than selling shops and commercial housing before.

The early fund registration and the formulation of fundraising plans were relatively simple. In August, the second phase of Jinlan Huayuan, the price increase of shops on Guanlan Street, and the Jiangxiu Street, the dormitory area of ​​Guofu Factory and Gaopu Village were all demolished in advance. It can be said that they are preparing for fundraising.

The first promotion meeting was planned by Liu Tongjiang and others, and was arranged to renovate the headquarters of Xinchaorui Real Estate.

At the last promotion meeting, Liu Tongjiang, Miao Jing, Feng Xin and others, accompanied by Zhou Dahai, visited and sent invitations one by one, and finally invited all these guys who had no profit and could not get up early. The influence of the first two times was much larger than the last time.

Although most people are a little confused about the real estate investment fund that briefly describes the invitation, this time they come here for such an impactful gimmick as "real estate project investment".

After being warmly treated by Qian Wanli and Zhou Zhengrong in Shangdu last time, they were able to see what a real "rich man" is. Compared with the real estate bosses of Shangdu, these coal business that they made through relationship speculation in Qingquan were all small-scale.

The guests got off at the Xinchaorui Real Estate Headquarters, and prepared two tourist buses here, carrying everyone from Zhongxiu Road, passing through Zhongda’s campus, leaving the north gate, going west from Xueyuan Road between Zhongda and Caida, and going around to Hudong Landscape Avenue, embracing the scenery of the lake and mountains after Yanming Lake was renovated, and then entering Guanlan Commercial Street...

Guanlan Commercial Street and CUHK Entrepreneurship Park were fully renovated by the end of August, and the investment work of Wang Xiaojing, Zhou Bin and others was also effective. At this time, the opening rate of the shops in the commercial street had exceeded 50%.

There are not many residents nearby. Even the first phase of Jinlan Garden, the occupancy rate is not too high. Many owners have not started to decorate. However, the recommendation meeting specially selected the CUHK University and the new school year start season. Guanlan Street is bustling with students who have just started school everywhere, which is very lively.

In addition to Xinchaorui Real Estate as the first company to settle in, in addition to the park renovation, the entrepreneurial park also invested part of the funds to renovate some of the factory buildings so as to provide a more convenient and direct office environment for start-up small and medium-sized enterprises. At this time, more than a dozen startups have settled in one after another.

All of this is the best situation in front of you, and the coal bosses are not confident about Xinchaorui Real Estate.

"In August last year, there was no Xinchaorui Real Estate. In addition to the first phase of Jinlan Flower Garden, there were also wastelands and broken factories around Yanming Lake. There were also small factories around Yanming Lake, with workshops everywhere and severe pollution. After only one year, the original "bad land" and the "wasteland" that investors avoided had become a well-known "gold-dig pool" in Shangdu City. Yanming Lake has become a landscape business card in Shangdu City. Jinlan Flower Garden Phase II, Guanlan Commercial Street is a hot sale, and Zhongda Guanlan Entrepreneurship Park is a key support project that provinces and cities pay attention to. Gaopu Village, the National Cotton Factory dormitory area has been demolished, and Jinlan Flower Garden Phase III will start construction as soon as next month. Xinchaorui Real Estate, from scratch, has already owned three major branches of real estate brokerage, real estate development, and real estate marketing in one year.

Nearly 100 branches of our real estate brokerage company are spread throughout the city, forming the most comprehensive real estate intermediary network; the first phase of the "Dongshan Huaju" community built by the real estate development company in Dongshan Town has been handed over as the demolition and resettlement area of ​​Gaopu Village and the National Cotton Factory dormitory, and real estate marketing is our company's advantageous business. The huge changes in Yanming Lake University Town over the past year are proud to say that they are all due to the operation and planning of our company's real estate marketing affairs department. The Guanlan Commercial Street we are currently on, just two months ago, and many people still doubt its commercial value. But today, internationally renowned catering companies such as KFC and Zuoan Coffee have also completed the decoration during the summer vacation with colleagues from our commercial company, and have officially opened today..."

Gao Can talked while walking on Guanlan Pedestrian Street.

As the planning of Guanlan Commercial Street was formed, Chen Li set a relatively high threshold for merchants to settle in the commercial street to ensure that there will be high rental returns in the future.

Even the narrow and long land after Jiangxiu Street was demolished will focus on building a large-depth green landscape belt in the later stage to ensure the quality and value of the Entrepreneurship Park, Guanlan Commercial Street and the upcoming Jinlan Phase III, instead of rushing to build a batch of shops to collect tens of millions of funds back.

Although such a large group of people walking on the street was a bit weird, when they thought that the shops with a prosperous crowd on the street were their own industries, the bosses were happy and shining on their faces. Zhou Dahai, who had participated in the event organization many times, was also very excited.

After the on-site visit, everyone returned to the large conference room of Xinchaorui Real Estate. Qian Wanli gave an opening speech, introducing the impact of national policies on the real estate industry in recent years, as well as the situation in the commercial and urban real estate industry:

"In the second half of 1998, the State Council carried out monetization reform of housing allocation, gradually stopped physical housing allocation, gradually implemented monetization of housing allocation, and established and improved a multi-level urban housing supply system mainly based on affordable housing. This can be said to be a rare historical opportunity for the great development of the domestic real estate industry. That year, domestic real estate investment increased by 13.7% year-on-year. By last year, this proportion had increased to 21.5%.

When it comes to housing prices, I have not experienced it now. Last year, the first phase of Jinlan Garden was sold at 1,400 yuan per square meter, and it had to be discounted to sell three or five units. But by this time, I heard that there were already several people here. They bought the first phase of the market in March and April and sold it at 2,500 yuan last month. As for the entire Shangdu City, over the past few years, the average price of real estate has been increasing at a rate of 8-10%..."

Although the Qingquan coal circle has been looking for new investment opportunities, there are not many people who really understand the real estate industry, so Qian Wanli also needs to show up and speak out to warm up the market.

After Qian Wanli's speech ended, the coal bosses still seemed to be unsatisfied during the meal, but when they really distributed the materials from Zhongjing Haoting and Dashang Real Estate to everyone, they immediately showed a look of doubt or even impatient look.

Although Chen Li and his friends prepared a lot for this roadshow and had intentionally not disclosed any materials related to Zhongjing Haoting before, the incident of Zhongjing Haoting has a great impact and cannot be hidden from Qingquan in Shangjiang.

Even after Zhou Dahai learned about this, he came to Shangdu to meet Chen Li to learn more about the details of Zhongjing Haoting in advance.

After all, in addition to his own investment, he will bear great risks, once the project fails, he will also completely add all the connections he has accumulated in the Qingquan coal circle over the years.

At this time, Chen Li sorted out his shirt and walked onto the stage. Before he could speak, someone in the audience said:

"Mr. Chen, this 'Zhongjing Haoting' is somewhat unreliable. I heard that the 'small villa' in the second phase of Jinlan Huayuan is good. I think you should give out a few more houses and give a discounted price. There are so many of us, and we can help you liquidate it today."

It immediately echoed.

Chen Li smiled and said, "The house price of Jinlan Garden is mentioned at an average price of 2,800 yuan last month, and the average price of Lake View house is mentioned at an average price of 3,500 yuan, but I have not mentioned what I agree with. It is only because the house prices launched before are too low, and it is impossible to raise the house prices at once. Therefore, we can only exchange time for space in every batch. We will only launch a small number of houses on each batch, so by the end of the year, we will stabilize the house prices on both sides of Guanlan Street at around 3,000 yuan. So, everyone is asking me for more houses and more favorable prices, and I can't get it. Of course, Jinlan Garden is no longer a good investment opportunity for everyone now. Good investment opportunities usually only appear when most people think that a mess, such as Jinlan Garden last year, and the Zhongjing Haoting project we will talk about next..."

When everyone heard Chen Li's words, they laughed. No matter what, they were afraid of Chen Li, the "God of Wealth" who had extraordinary family background and gave everyone a chance to make money one after another. Even if they had doubts about the business, they would give face.

"Many people have heard of the situation of Zhongjing Haoting. There are so many real estate developers who dare not take over. We took over it. To eliminate the previous negative impact, we plan to demolish and rebuild a high-quality community. The general trend of real estate, Mr. Qian just mentioned, I will not repeat it. Zhongjing Haoting is backed by the University of Finance and Economics, and is nearby the provincial and municipal agency family building area. It is located in Xinhua Road, which is already very mature in Jinshui District. The housing prices were sold last year.

3,000 yuan per square meter, with an annual increase of 10% annually, the reasonable price this year should be 3,300 yuan. By the second half of next year, Zhongjing Haoting will redevelop and build the housing price should be 3,600. Such a housing price can already ensure that the entire project will not lose money, but if it is just such a result, I don’t need to invite you here. Because in my opinion, after the Zhongjing Haoting plot is redeveloped, the housing price I expected should be 4,500, or even higher!”

Chen Li said the price, and there was already a lot of discussion during the meal, and everyone thought the price was a bit outrageous.

How much is the salary of workers these days? How can there be such high housing prices in commercial cities next year?

"Mr. Chen, can you tell me about the specific development plan of Zhongjing Haoting? Will it be like the greening renovation of Yanming Lake? The city has similar old urban renovation plans for the surrounding areas of Zhongjing Haoting in the future to help increase housing prices?" Qingquan coal circle is still a bit knowledgeable and talented, and asked directly the key points.

Chen Li smiled and said: "The specific development plan of Zhongjing Haoting is currently still a commercial secret. Even for Xinchaorui's employees, only the core members of the management team can know the details."

"I don't know this kid is talking lies with his eyes open; however, his set of clichés are hard to inspire people." Qian Wanli sat between He Wan and Liu Tongjiang, complaining in his voice.

He Wan and Liu Tongjiang just smiled, but only He Wan knew that in order to achieve such a speech effect, Chen Li privately asked her to rehearse for a long time, and also listed all the doubts that others might have. Not only did they deal with, but they even had comprehensive considerations in advance.

There is never a simple thing to succeed. Chen Li seemed to be slight at this time, but few people knew how much he had done behind his back.

Chen Li continued: "You may think that the project of Zhongjing Haoting is a mess, but a year ago, Jinlan Huayuan was a mess in front of others' eyes? A year ago, Jinlan Huayuan had to be discounted at 1,400 yuan. Who would have thought that in a year, under the operation of Xinchaorui, the housing prices would directly double? The confidence I have in operating the project of Zhongjing Haoting is definitely not below Jinlan Huayuan. At this time, everyone will think, since it is such a good and confident project, why does Xinchaorui, Jinyuan International not build commercial housing first and finally take it out.

I'll sell it to everyone? Here I'll talk about the original intention of the two companies to establish the Dashang Real Estate Investment Fund. Establishing this investment fund is definitely not to bring everyone over to help clean up the mess. As Mr. Qian mentioned just now, the monetization reform of housing allocation, from 1998 to 2002, is the transition period, and the increase in housing prices will be relatively eased, but by 2003, it will be the deadline. All domestic housing demands in large and medium-sized countries will be launched into the market. On the basis of the existing market, there will be a blowout development. This is a great opportunity that cannot be seized, and everyone will regret for half a lifetime. Xinchaorui Real Estate

Whether it is Jinyuan International, its strength is still limited at this time. If you want to seize more opportunities before the blowout, you need to concentrate more external resources to operate the project instead of focusing on the one-acre and three-point land in front of you. Xinchaorui Real Estate and Jinyuan International are currently considered to be a bit large, but their own capital is only 300 million to 400 million. If you don’t build a larger platform, when the real estate industry is booming next year, how big the project can be operated and how much profit can you get? In addition, I am from Qingquan and I am very clear about the Qingquan coal industry. Everyone

A lot of capital has been accumulated over the years, but it is still too dispersed. There is no suitable platform, so no one can concentrate on doing some projects that are truly profitable. This time, the Dashang Real Estate Investment Fund will be a rare opportunity for you to intervene in real estate development investment. In addition, today I am not asking everyone to follow this risk without any guarantee. This investment fund, Xinchaorui Real Estate and Jinyuan International will take out 25 million yuan of bottom funds to ensure that your investment will have a guaranteed return of 10% every year..."

This is not the first time Chen Li has put forward such tempting conditions. The guarantees of Guanlan Commercial Street a few months ago are still vivid in my mind. Although it is too early to get the ten-year lease agreement given by Chen Li, no one will question Chen Li's guarantee now. It's just that the model of real estate investment funds is still too novel, and there are no ready-made commercial housing and shops that can be seen by the eyes and touched by the hands, and everyone still has a lot of hesitation.

"That's all I have to say. Next, Zhou Bin, the president of Xinchaorui Business, will tell you about Xinchaorui Business's development history in the past year..." Chen Li had long seen Zhou Bin as if there were nails on his butt, and had long been unable to sit still, and signaled him to come on stage and continue to brainwash the local rich men in Qingquan.
Chapter completed!
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