Chapter 74 Program Reform (2)
He Jiong felt that what Mu Zijin said was actually everyone who made the show understood, but the idea and reality were separated by a layer of yarn, and there was a lack of practical and good ideas.
Thinking of this, He Jiong couldn't help but ask, "Then how do you think we should change it?"
"Improve interaction." Mu Zijin said four words concisely.
"In fact, this is the difficulty. Sometimes we feel that the interaction is very good, but because of the nervousness of the participants or other reasons, the audience feels too fake and feels that we have arranged it in advance. This interaction falls into clichés and cannot achieve the desired effect. What should we do in this situation?" Li Weijia expressed his doubts.
Before he knew it, he had forgotten that Mu Zijin was actually just an actor, not a program planner.
Mu Zijin smiled cunningly: "Who said that the audience must be allowed to come on stage to be considered interactive?"
"Like Hu and I laughed and joking like I did just now, the audience actually liked watching it very much because it was what we looked like in private, which would make them feel real, not in the TV series. The character in the future will be based on the plot development and can be seen and will not be changed because of their attitude. Only by expressing their truest side will they feel very close to us and feel intimate, thus achieving the purpose of mobilizing emotions." Mu Zijin paused and said, "Of course, 'reality can sometimes be packaged'."
The entertainment industry is like a forest, with all kinds of birds in it, and with strong competition, there are many strange and alien animals that have emerged. If everyone shows their true side, some people will probably have to go to the class room and eat the free food distributed by the state.
And there is one thing that Mu Zijin didn't say. No matter how successful the movies and TV series she is now in, or how much sensation it caused, she is always the only role she plays and is talked about, not herself. If she acts in a bad movie one day, she will be ridiculed while the media criticizes it so much.
When directors want to find themselves to film, they will also consider their negative impact.
At this time, I need a bunch of die-hard fans to make a comeback.
Fans who will change their position because of a work at any time will not let themselves go too far, because if they take the wrong step, they will be beaten back to their original form, or even worse.
What she wants is the kind of fans who trust her, who can give herself patience and support behind her back.
"I probably understand what you mean. But these are all verbal statements. How should the program content be coordinated?" He Jiong asked.
"This involves the content of the program, and I am not a professional. Just give an example. We can combine interviews with games. The content of the game is not the kind of simple question, and then the stars come up alone or temporarily invite individuals to play there. Instead, you play with the stars."
"Together?"
"Yes! Because as you said, most viewers will develop a humble and shy mentality when they meet celebrities, so before the game begins, the audience's momentum is already weaker. How could they dare to compete with celebrities in such a high-pressure state? Since the ending has been known from the beginning, how can the audience feel thrilling and nervous?
I asked you to replace the audience because you have seen many celebrities. In your eyes, ordinary celebrities are as ordinary as the dishes in the fields. And your acting skills are better than them. You can show the unwillingness of using all your efforts but still being defeated by them. At the same time, it will also show the difficulty of the game, so that everyone can understand how difficult it is for a celebrity to win. Of course, sometimes he should also let him lose at the right time. Let the audience in the audience speak out to plead for their idols. When you agree with grievance and helplessly, what psychological changes do you think will be there for the audience at this time?"
Hu Qi quickly raised his hand and was the first to speak actively, "Hey, I know this. I will feel very happy at this time because we used the power of our fans to make the stars we like successful. This is a sense of satisfaction."
Mu Zijin patted Hu Qi on the shoulder, "Congratulations, Hu, the answer is correct. Another kind of feeling is accomplishment. When the celebrity says thank you to the fans, it will bring the distance between him and the fans. If he is sentimental, he will probably cry. However, if he uses too much this trick, it will easily cause some passers-by to dislike. At this time, a host who plays the role of a neighbor next door to the celebrity friend, fan classmate, and other identity protection will take place. I think Teacher He is very suitable for this candidate."
"Hmm? Then what do you mean is that I don't have enough affinity?" Li Weijia opened his eyes wide and pretended to be dissatisfied.
"What Brother Jia means is to ask Teacher He to play games like tug-of-war and wrestling with everyone? Are you calling Teacher He to cheer up?" Mu Zijin asked without answering.
Hu Qiong looked at He Jiong's figure, then Li Weijia's figure, imagining how he was competing with Teacher He in his mind, he couldn't help laughing, "I'm sorry, I have no other intentions."
Li Weijia and He Jiong looked at each other and couldn't help laughing, "Okay, then the division of labor in the future will be my martial arts, you are literary."
After laughing, He Jiong said seriously: "But do what you said, we have to cancel the original content and add relevant props and costumes. We need to report this to our superiors and obtain support from our superiors before we can change the content of the program."
Mu Zijin was a little confused about He Jiong's reckless behavior. Even if he wanted to start a surgery on the show, he shouldn't be so anxious. Perhaps there was something else inside. However, she was not the savior of the Holy Mother, and her relationship was not so good that she took the initiative to care about the other party's situation.
Mu Zijin said calmly: "This issue can be based on the original decision first. It is not too late to use these ideas later."
He Jiong also understood what Mu Zijin said, but now he wanted to take advantage of Mu Zijin's presence to pull down the strong men and implement reforms with the quota. When Mu Zijin returns, he will have no good excuses to draw so many good ideas from her mouth. In addition, the ratings of the recent times have made him feel a little irritable and uneasy.
Just as He Jiong was thinking about how to convince the above to change the content of the program, a strange female voice interrupted, "Don't wait for the future. Let's change it today."
Hearing the sound, everyone turned around in surprise. They saw a middle-aged woman with long shawls standing not far behind Li Weijia at some point.
"Director Zhou." After seeing the person coming clearly, He Jiong and Li Weijia quickly stood up and shouted.
Mu Zijin secretly observed the facial expressions of the two of them. Although he showed respect for his superiors in his actions, he did not have the nervousness after being eavesdropped on his face. After the initial surprise, he was casual.
This shows that Director Zhou may be a person who is both kind and powerful and has a casual attitude.
It’s complicated to say, but in fact, this idea came up with the answer just in the midst of Mu Zijin’s thoughts.
She and Hu Qi also stood up one after another to introduce themselves to Director Zhou.
Director Zhou smiled slightly on his face and said, "Sorry, I didn't mean to eavesdrop on you. When I came in, I happened to hear you talked to the key points, so I didn't dare to disturb you."
He Jiong smiled and said, "You are the director. We are also working hours and discussing the content of the program. How can we say eavesdropping?"
"Haha, since you all said that, I'm not polite." Director Zhou pulled open the chair and reached out to the few people and said, "Everyone can sit."
When everyone is sitting down, no one speaks first with Director Zhou, even if he is easy-going but not familiar with each other.
Director Zhou seemed to have realized this problem and took the lead in saying: "Actually, I'll tell you two. Since Li Xiang left last year, she has entered a low point. The ratings have been getting lower and lower recently. So Xiao He was so anxious just now and wanted to change the status quo."
Mu Zijin and the others were a little surprised by Director Zhou's confession, but they immediately understood her mood.
The competition among TV programs is also very large, and there is even a state of malicious competition in Chinese TV programs.
If a movie becomes popular, countless works that follow the trend will appear, but that will only happen after the movie gains fame and fortune.
But TV shows are different. If the movie is a one-time transaction, then TV shows are long-term investments. In this case, the follow-up trend will be extremely bad, and it will even lead to the decline of a TV show.
In addition to following the trend, there will be other TV stations. After seeing this show become popular, they will try their best to imitate and poach the host. The final result is that the audience is bored and uninterested, and the show is ruined.
How to make a TV show evergreen? This is a difficult problem.
What we are facing now is this situation. Li Xiang, one of the pillars, left, the content of the program has not changed, the audience began to feel visually tired, and the ratings began to decline.
"So, when I heard Zijin's idea just now, I felt refreshed. I hope that Zijin can give us advice in this episode." Director Zhou said sincerely, not treating Mu Zijin as a newcomer at all. "Of course, success or failure is our own reasons, and you will not take any responsibility."
She was led by herself and saw it from obscurity to becoming a signature program on Hunan Satellite TV, and now she is in the bottom of the valley. Her mood is also fluctuating. For the sake of ratings, she can't even sleep well at night. Now as long as she has the opportunity to revitalize the show and ask her to bow to that person.
"But..." Logically, she should pat her chest and respond in one breath to win herself a good impression of being enthusiastic and helpful.
However, compared to a good impression, interests are more important to her. She is not close to Hunan Satellite TV, so why do she have to help her happily with just a few words? I said so much just now, and I was thirsty, which is considered to be the end of my kindness.
Director Zhou is a smart person. It should be said that no one can be an ordinary person if he can sit in this position, as long as he is not based on his background.
Mu Zijin's hesitation was obvious, and she had seen a lot of them. She was waiting for her to offer a offer! This is a smart woman. If Mu Zijin agreed without saying a word today, although Director Zhou would be grateful, she would only think that she was a simple woman. In the entertainment industry, I don't know if she could escape unstoppably. Now, she is naturally a big change.
"As long as Zijin, you help this today, you will definitely be your most loyal ally in the future. You can promote your works anytime, anywhere."
Director Zhou’s words are actually just a blank check. What if the program declines and will eventually stop broadcasting?
"Okay! Then I must know everything." A bright smile appeared on Mu Zijin's face.
She is a gambler, and she is willing to gamble as long as she has hope. Moreover, even if the show is stopped, she will not lose money, right?
Chapter completed!