Chapter 1130 The Gossip That Turned Four Hands(1/2)
Pei Qian looked at the time and saw that today was already Friday, and he couldn't arrange much.
First, let's have a brief communication with Meng Chang and let him prepare, and then arrange for the navy to make some preparations for the two days on the weekend.
Then starting from Monday, Tenda officially issued a statement. Meng Chang shot a promotional video and posted on Weibo to tell players that he was cooperating with Chi Xing Studio...
Slowly work got back on track.
I'll probably be busy with the studio and VR glasses next month. Once I'm done, it's almost time to settle the bill.
Although many projects failed in this cycle, after all, there are experience stores and snack bazaars, which are well-received but not very profitable projects, plus the money spent to buy a lot of shops, as well as the 515 Game Festival and Summer Promotion
After two money-burning activities, there is still hope for working hard to get commissions.
Anyway, let’s talk about the next cycle in the next cycle. Let’s first find a way to end this cycle perfectly.
Pei Qian made up his mind and immediately drove to the Shenhua Haojing Building. Instead of going to his office, he went straight to the advertising and marketing department.
…
At the same time, the advertising and marketing department.
Meng Chang was at his workstation, playing games out of boredom.
He's not a person who particularly likes to play games, but he can't help it. It's too boring here. He has nothing else to do but play games besides watching TV shows.
Meng Chang often made promotional plans related to games in the past. Naturally, he had to play more games to understand them better in order to promote them in reverse.
Although it is possible to make a temporary assault, for a layman, a temporary assault is useless. It is better to study more and master it.
Although Meng Chang has given up his career now, he still retains the habit of playing games.
On the other side, Yu Yao was whispering to his colleague next to him.
"I feel that Brother Meng was a little depressed some time ago? It has only improved a little in the past two days. What's going on? Wasn't the publicity plan of the inspiration class a great success?"
"Why do you feel that Brother Meng's acting style is becoming more and more similar to that of Mr. Pei? Now he is also worrying about his achievements first?" a colleague asked doubtfully.
Yu Yao shook his head slightly: "I think it's not, or not entirely."
"First of all, those who are close to Zhu are red, and those who are close to Mo are black. Brother Meng has been working under Mr. Pei for such a long time, and Mr. Pei has taught him his sales strategies. Brother Meng has undergone some changes under the influence of Mr. Pei.
, this is normal."
"But when it comes to 'worry about development first'... I don't think so."
"After all, the two people play different roles. Pei is always the helmsman of Tengda Group, and Brother Meng is just the head of the advertising and marketing department. No matter how much he is influenced by what he hears and sees, his ideological level should not be as high as that of Mr. Pei.
.”
"I think Brother Meng's reaction should be more accurate...a state of dissatisfaction with oneself and working hard to improve?"
At the same time, there was some confusion: "How to say?"
Yu Yao explained: "You see, Brother Meng should have been very confident in his publicity strategy. I remember when he was with the cold-faced girl, he turned his hands to make clouds and rain, and played with the popularity on the Internet to attract people.
The eyes of all netizens are so majestic."
"But after coming to Tenda, under the guidance of Mr. Pei, Brother Meng completely rejected his past marketing methods, and the plan he made became more popular and popular than before."
"This is enough to show that Mr. Pei's publicity and marketing skills are far superior to his!"
"So, the more successful our plan is, the more Brother Meng will see the huge gap between himself and Mr. Pei. And this gap makes it difficult for him to be happy. He feels dissatisfied and stressed, and naturally shows a
A state of worry.”
"I think this is the essential difference between him and Mr. Pei."
The colleague suddenly nodded: "That's it!"
The two people were discussing in low voices when they saw Mr. Pei walking in quickly from the door, and then went straight to Meng Chang's workstation.
"Come to the conference room and tell you about the publicity plan."
Watching the two people enter the conference room one after another, Yu Yao and his colleagues looked at each other, confirming his guess.
"Look, let me tell you, Mr. Pei's shadow is behind Brother Meng's publicity plan! This time, maybe because the next publicity plan is more important, Mr. Pei even personally found the advertising and marketing department."
"I just don't know what the next publicity plan will be... I'm really looking forward to it!"
…
Pei Qian and Meng Chang came to the conference room and sat down respectively.
"As promised before, you will participate in the whole process of this publicity plan. Since you have participated in the whole process, will it be okay to lend a hand and implement it?" Pei Qian asked.
Meng Chang nodded immediately: "Of course, no problem!"
Meng Chang certainly wanted this proposal.
Because he was indeed very curious about how President Pei would operate. Looking from the side, he couldn't see many details, and he didn't know whether President Pei would do any tricks.
But if you participate in publicity activities and implement the publicity plan yourself, you will definitely learn much more than just watching.
Pei Qian briefly explained to Meng Chang what he needed to cooperate with.
The main purpose was to shoot promotional videos and announce the cooperation with Chi Xing Studio on his personal Weibo, which actually tied Meng Chang's personal image to Chi Xing Studio's subsequent series of marketing activities.
"How do you shoot a promotional video? Look at it. I only have three requirements."
"First, try not to show the real image of Doubt VR glasses in the promotional video, but replace it with a very outrageous, exaggerated, and technologically savvy virtual image."
"Second, the shot must be sufficiently stream-of-consciousness, even incomprehensible, so that most people will feel very confused after watching it. At the same time, be careful not to overestimate the quality."
"Third, add some exaggerated slogans, such as 'The best VR product you can buy within three years,' etc. You can use it as you like."
"I will fully fund the promotional video. You decide how much it will cost to shoot."
Pei Qian doesn't need to explain the issue of funding, Meng Chang naturally understands it.
You must spend a lot of money, so that you can get more conversion commissions. If you are reluctant to spend money at the beginning and only earn a commission of one or two thousand when you succeed, then thank you.
But the more funds you have, the more likely it is that the things you shoot will be effective, and you must carefully grasp the degree of accuracy involved.
Pei Qian felt that Meng Chang should be able to handle this matter.
Meng Chang was carefully savoring Mr. Pei's three requirements.
After a while, he asked: "Mr. Pei, do you want to... suppress your desires first?"
"This promotional video repeatedly hints to everyone that our VR glasses are an epoch-making product, creating a sense of unrealistic expectations for them, and at the same time creating controversy among different audience groups, so that after the product is released, they will feel a sense of
Kind of a gap, right?”
Pei Qian couldn't help but feel happy.
Okay, finally someone is not misinterpreting my meaning, but understands my true intention!
Comfortable!
It turns out that not being misunderstood by others is such a happy feeling!
Talking to people who understand is so open.
Pei Qian nodded: "That's right."
Meng Chang hesitated and said: "But, Mr. Pei, just being so afraid is still far from enough..."
Pei Qian couldn't help but rolled his eyes.
How could I not know?
Pei Qian continued: "This is just the beginning, there are other follow-up arrangements, please listen patiently."
"Then you need to tie your image to Chi Xing Studio's marketing activities. I remember you still have a lot of fans on your Weibo. Make use of it and announce it at the right time."
"I'll say hello to you at Chi Xing's studio and I won't tear you down."
Meng Chang was stunned for a moment: "Mr. Pei, you really make the best use of everything..."
He was so smart that he immediately understood Mr. Pei's intention.
He planned to use his bad reputation to drag down Chi Xing Studio and make everyone look at this series of promotional activities through colored glasses.
Meng Chang felt a little regretful for a moment.
This is a great idea, why didn’t I think of it before?
But then I thought about it, and it seemed wrong. Even if I thought of it before, it didn't work very well.
Because this publicity event is centered around Chi Xing Studio, Mr. Pei must first cut off the relationship between Chi Xing Studio and Tengda Group before moving Meng Chang out.
But the projects that Meng Chang was responsible for before were all Tengda's own projects, and the results would definitely not be as good as this time.
Therefore, Meng Chang didn't worry anymore.
Moreover, Mr. Pei’s gameplay also provided some inspiration to Meng Chang.
Can you think of ways to take advantage of your bad reputation in the future?
For the sake of commission, I, Meng Chang, can do anything!
Pei Qian was very happy when he was sure that Meng Chang had fully understood and had not misinterpreted his intentions.
"Okay, that's pretty much it. Today you can experience the process and come up with a concept for the promotional video. The entire promotional campaign will be officially launched next Monday."
"I'm telling you, I've put a lot of effort into getting you a commission this time, and you must not let anything slip."
Meng Chang laughed in his heart and didn't believe it at all.
But he still nodded: "I understand."
The two came out of the conference room. Pei Qian left directly, while Meng Chang returned to his work station, turned off the game, opened the document and started composing a promotional video.
Yu Yao and his colleagues looked at each other, nodded slightly, and said nothing.
…
After leaving Shenhua Luxury View, Pei Qian looked at the time and saw that it was already past three in the afternoon.
It's almost time to go home and enjoy a happy weekend.
But just then, his cell phone rang.
To be continued...