Chapter 1348 Crisis Public Relations of the Home Group(2/2)
This time, Home Group decided to issue a rectification announcement, paired with an internal open letter.
The former is to propose some rectification measures and give an explanation to the public; the latter is for internal viewing of the company, emphasizing values and enhancing internal cohesion.
Of course, the so-called internal open letter is ultimately meant for outsiders to see.
The rectification measures this time include the following: Seriously rectify the intermediary team and severely punish all kinds of deception and luring tenants into signing contracts; Check the false listings on the internal network to ensure the authenticity of the listings; After communicating with the landlord
When discussing cooperation, pay attention to methods and methods to reduce phone harassment; set up a complaint mailbox to listen to more tenants' opinions.
In addition, emphasizing the "caring butler business" will also help change the current situation. I hope everyone can be more patient, understand and support more.
After all, this is the main business promoted by the Home Group. With so much preparation and so much publicity resources spent, you can’t just give up, right?
Although these rectification measures have not touched on the fundamental problem, the key point is that they are much better than other intermediary companies, right?
As long as we cooperate with the public relations department to create a public opinion atmosphere of "other intermediary companies are more shady, and Home Group is already the most conscientious", this public opinion should gradually subside.
After all, there are only a few intermediary companies in the country, and the others are not as good as housing groups. Tenants are making troubles, so shouldn’t they still have to choose from here?
It's like that story. When being chased by a tiger, you don't need to outrun the tiger, just outrun your companions.
The current approach of the Home Group is to show everyone that it outperforms other peers.
Chapter completed!