"The biggest highlight of "be quiet" is that it is a horror game played by multiple people online. There is no similar game type on the market so far, so I think the early promotion should highlight this point to the maximum extent."

"Promotion is still based on traditional methods, such as buying videos and web ads, asking video authors to help promote it, etc."

"I have already made an agreement with Qiao Laoshi. He will play our game as soon as possible and then make a video to help promote it."

"At the same time, we will cut out a more cool promotional video to stir up the popularity in advance..."

Lin Wan explained in detail the publicity strategy he had thought up before.

After finishing speaking, she looked at Pei Qian slightly nervously.

Although it took her several days to finalize these publicity strategies, and they were very safe and certainly effective publicity methods, she still felt a little uneasy when speaking them out in front of President Pei.

After all, Mr. Pei's skills in promoting games have been perfected. This kind of petty promotion method may not catch Mr. Pei's eyes at all.

After listening to Lin Wan's propaganda, Pei Qian sighed silently.

Especially when I heard the words "Qiao Laoshi", my body couldn't help but tremble, producing some stress reactions similar to PTSD.

His employees seem to be growing rapidly, and Mr. Pei can hardly stop them...

Lin Wan was still a newcomer when he first opened the company, and he had been silently helping out in the project team. As a result, after some experience, he became more and more like a department leader.

Take this publicity plan as an example, it can be said in one word, stable!

Pei Qian was very sure that if Lin Wan had followed Lin Wan's approach in promoting it, many people would have bought "be quiet" without any thought as soon as it came out, and sales would have been high from the beginning.

So you definitely can’t do this!

But how to do it specifically...

Pei Qian felt a little melancholy.

He knows in his heart that Tenda currently has too many successful games, has a large number of fans across the country, and is also a focus of attention on the official platform.

"Game Maker", "Return to the Shore" and "Hot Blooded War Song" are all games that have a strong presence on the official side. "Be Quiet" is on the official platform. With a little publicity, many people will buy it.

The good thing in the past that you didn't have to worry about being famous if you didn't promote it is gone now.

Therefore, today’s publicity is not enough to just waste money, it must also achieve the opposite effect!

This sounds difficult, but Pei Qian is already prepared for this after careful consideration.

The ultimate goal is to persuade players to quit before paying!

In the past, Pei Qian mainly tried to persuade players to quit the game by extending the refund time and increasing the difficulty of the game.

But it turns out that the effect seems not to be very obvious.

There is no other way. It can only be said that current players have a strong rebellious mentality. After buying the game, the more you ask them to refund the game, the more they will not refund it.

Now Pei Qian has a better idea, which is to persuade players to quit before buying the game!

Do you want to buy a game?

Sorry, I won’t sell it to you at all!

Who stipulates that all games can be purchased casually?

What is conventional may not necessarily be reasonable!

"Be Quiet" is a game that you can only buy after you work hard to prove yourself.

Ordinary people are not worthy of playing this game!

If anyone has any opinions, please send him the six-character mantra directly.

Pei Qian decided to solve a lot of problems at the early stage of publicity. Only players who pass various tests can be qualified to purchase the game!

In this way, ordinary players cannot buy it even if they have money, they must first obtain qualifications.

Obtaining the qualification is not that simple, and you have to pass many tests.

People are lazy. If players find that they have to go through nine or eighty-one difficulties before buying a game, most people will probably give up.

Moreover, as long as the puzzle is made more complicated and it takes everyone a month to successfully solve it, there will be no income during this billing cycle.

In the worst case scenario, deferring income to the next cycle is better than making money in this cycle!

This is Tengda’s publicity strategy in the new era: persuasive publicity!

Of course, you definitely couldn't say this to Lin Wan, you had to use a more deceptive way of saying it.

Pei Qian lightly knocked on the table and said in a deep voice: "There is nothing wrong with your publicity plan, it's just that it's too conservative."

Lin Wan's eyes lit up.

Sure enough, Mr. Pei has a better plan!

She hurriedly listened carefully.

Pei Qian continued: "I will personally do this publicity event, and none of you should interfere. The advertising will still be purchased as usual, but I will decide what kind of advertising it will be."

"We are going to play a simple arg game with all the players of "be quiet"."

Lin Wan was stunned for a moment: "Ah?"

She was originally prepared to take note of Mr. Pei's suggestions and then implement them seriously.

As a result, Mr. Pei planned to go there himself this time, and it seemed that he had no intention of telling her.

But looking on the bright side, this also means that Mr. Pei’s publicity this time must be generous!

Lin Wan was very happy: "Okay, Mr. Pei, I'll wait and see!"

…

After sending Lin Wan away, Pei Qian looked at how long it would be before getting off work, and immediately started arranging the persuasive publicity for "be quiet".

Pei Qian did not disclose any information to Lin Wan at all, because this activity was a puzzle-solving activity and must be kept as confidential as possible.

Pei Qian found the programmer from the tpdb website who was responsible for the Tenda Spiritual Fit Test and asked him to be responsible for all programming work.

There have been no leaks in the Tenda Spiritual Fit Test so far, which shows that this programmer is very reliable, so Pei Qian also gave him this task.

The task is not big, just changing some small details on the website and the game.

"Hmm...it seems that this invitation letter still lacks a signature from the inviter."

"It seems a bit too late to arrange for someone to redraw the logo now."

"Use ready-made ones."

Pei Qian rummaged around on his computer and pulled out the logo for the Panic Hostel that he had made before.

…

…

On Thursday, March 3rd, "be quiet" will be officially released!

Qiao Liang has been in front of the computer early in the morning, and even has snacks and drinks ready. He is just waiting for the game to be released, and then he will release the video as soon as possible!

This time, he was not invited by Mr. Pei like in "Return to the Shore".

But it doesn’t matter, Mr. Pei didn’t invite him, and Mr. Lin invited him the same way!

Before the game had even started to be promoted, Lin Wan had already found Qiao Laoshi and asked him to help make a video to promote the new game after it was launched.

As Mr. Pei’s confidant, Qiao Liang is of course obligated!

Although "be quiet" is produced by Yang Yang Games, the tpdb website clearly states that Yang Yang Games is now a subsidiary of Tenda Games.

Considering that the mobile game "War Song" is considered a conscientious mobile game and has been recommended by the official platform, Qiao Liang has reason to believe that the games released by Yangyang Games should also be completed under the supervision of Mr. Pei, with high quality and creativity.

Definitely not bad.

All in all, it’s one sentence, worth playing!

There are obviously not a few players who hold the same idea as Qiao Laoshi, which can be seen from the situation in his fan base.

Everyone is talking about this game and waiting to buy it as soon as possible.

At 2pm, the game is officially open for purchase!

Qiao Liang clicked on it with the speed of a single man for more than 20 years!

However, the imagined deduction interface did not appear.

Qiao Liang was stunned.

"What's going on? There's a bug in the game right after it was released?"

"No way, how could Tenda make such a stupid mistake?"

Qiao Liang was confused. He found that after he clicked on it, the purchase button turned gray.

On the game's details page, there was originally a slightly horrifying original painting of the game. After clicking the button, a line of small words appeared below.

"The invitation was left behind on the journey."

There is a bloody handprint and a red logo on the back.

The upper part of the red sign is the spire of an obtuse triangle, and below it are two English words: palpitationhotel, which seems to be the logo of a hotel.
To be continued...