"From this point of view, gyms do not make money. Many closed gyms closed down because they could not make ends meet. The greater the investment, the greater the marketing pressure."

"However, the gyms that really make money also make a lot of money. The main way is to find those high-net-worth customers to sell personal training classes. The more they sell, the more they make."

"The primary task of personal trainers in most gyms is not to teach students well, but to sell more classes. The internal group of personal trainers is similar to the marketing group. Whoever sells more classes will be sought after."

"In short, the current model for making money in gyms is to apply for more cards, especially by tricking newcomers into applying for annual passes. Newcomers have no fitness habits at all, and it is difficult to stick to it. If they apply for a card and cannot come, the gym will just make money."

"At the same time, low-priced fitness cards attract as many customers as possible, and then personal trainers start to show off their magic skills, find high-net-worth customers and trick them into giving personal training classes, and earn the bulk of the profits from this."

"There are also some other tricks, such as getting a free test for the first time. Modern people have some health problems, and private teachers deliberately exaggerate these health problems and take advantage of them to sell classes."

"In short, there is no denying that there are relatively conscientious gyms in this industry, but generally speaking, they are full of chaos and are not very standardized."

"Many consumers who go to gyms are extremely disgusted with these chaos, but the reasons for this situation are complicated and cannot be changed in a short time."

"Mr. Pei, if you want to enter this industry, it is certainly a good thing for the industry itself, but these objective problems must be considered more."

"Even for you, it is not that easy to create a high-end and conscientious gym brand from scratch."
Chapter completed!