September 3rd, Saturday.

Tenda's new game "struggle" is officially launched!

Magic City.

He An, who had just finished handling company affairs, returned home and was ready to have a good rest.

Last Friday I was supposed to go to Jingzhou to continue giving lectures to Mr. Ma, but He An had some minor problems with his own Mengguo game and needed to deal with them. He was busy until yesterday.

Therefore, the lecture to Mr. Ma was naturally postponed to next Friday.

Although it was caused by an unexpected incident, He An felt that the time seemed good.

Because today, Tenda’s new game “struggle” is released!

He An is full of expectations for this game.

After all, the several stand-alone games that Mr. Pei has made before can be regarded as the benchmark for domestic stand-alone games, especially in terms of ideological and depth, they have reached an extremely high level.

And this time, He An, like all other players, was full of expectations for this game called "Struggle", which was probably a large-scale action-adventure game.

He An happened to be still worrying about what he should teach Mr. Ma in this last class.

What I talked about before is basically a high-level summary and summary of He An’s decades of game production experience, full of useful information.

From the conception of a game, to production, to marketing and publicity, all aspects of it have been discussed.

But it is precisely because the content is highly condensed and contains all practical information, so if this last class does not provide some more practical information, it will feel a little less interesting.

Just in time, Tenda has provided new cases!

He An was thinking that there was still one week left before he went to give a lecture to Mr. Ma. This week should be enough time to get through Tenda's new game.

Maybe you can get some inspiration from this game, or stimulate some of your dusty memories, and then squeeze out some useful information as teaching content?

Just as the company's affairs were finished, He An was ready to play games and relax.

Turn on your computer and open the official platform.

Sure enough, the most eye-catching recommendation on the homepage of the official platform is a large promotional page that reads "Tengda's new game "Struggle" is on sale!"

It's just that there are only these artistic words on this promotional page, and there is no promotional poster.

This is a bit strange.

Because general game promotion pages will have posters, putting beautiful scenes and characters in the game can improve the player's first impression and attract players to enter.

"Mr. Pei is really willful, but he is Mr. Pei after all."

He An didn't take it seriously and clicked in.

If it were other game producers, this conventional publicity plan would still have to be adhered to, but Mr. Pei does not need to. Anyway, even if he just writes the four small words "Tengda New Game" on an inconspicuous page, the players will definitely

I will also go crazy to see it.

When he came to the game's details page, He An suddenly realized that something was wrong.

Because on this page, there is a text introduction and pictures of the game!

Game introduction:

The so-called reality is that no matter how hard we try, it is difficult to escape the cycle of fate.

There are many promotional pictures for the game below. These promotional pictures are very beautiful and the art style is impressive. But the only problem is... the scenes and characters in the pictures seem to be completely different from what we expected!

In a modern urban setting, many foreigners wear suits, T-shirts, sweatshirts and other clothing that can be seen everywhere in real life.

He Anren was a little confused.

What about the promised large-scale action-adventure game?

Indeed, there are some action-adventure games with modern themes, but those often take place on mysterious islands and lost ruins, and the scenes cannot be modern urban backgrounds!

Judging from the promotional images, it doesn’t look like an action-adventure game!

What’s even more confusing is the slogan and the Chinese name of the game.

"The so-called reality is that no matter how hard you struggle, it is difficult to escape the cycle of fate"?

This sentence is too sad!

Yes, in a sense, this sentence is correct. Reality is often helpless and does not depend on human will.

However, this does not mean that this fatalistic idea should be promoted!

Life is indeed unsatisfactory many times, but we still have to work hard to live our life well, because there is no option to "give up" or "quit" in life. The struggle is not to live better than others, but to live better than ourselves in the past.

good.

Moreover, the Chinese name "Struggle", compared with the original English name "Struggle", the meaning is instantly different! The word "struggle" has many meanings. Before, everyone thought this was an action-adventure game, so

Subconsciously, I interpreted struggle as meaning struggle, fighting, etc.

But now the Chinese name is "Struggle", which is equivalent to directly dispelling all the previous players' imaginations and making the game a realist theme!

At the beginning, before even entering the game, He An was stunned by Mr. Pei's tricks.

At this point, smarter players have realized that they seem to have been deceived by the propaganda.

"Mr. Pei made a realistic theme, and then he was afraid that people wouldn't come to play, so he made a false propaganda?"

"It can't be."

"This will not deceive players. It will not help sales but will have the opposite effect. It will only damage your reputation and cause greater losses."

He An felt puzzled.

At this time, he suddenly realized something and dug out the information from Tengda's previous game promotion.

I looked at the promotional materials and then the game introduction.

I read this three times.

He An was at a loss.

"Mr. Pei...there is no false propaganda, everything he tells is the truth."

"This is at best deliberately misleading."

"Is this some new routine?"

He An discovered that the content written on the game information did exactly match the content of the game itself!

The main reason why everyone has misunderstandings is because of the "all motion collection" point. Everyone subconsciously thinks that since they have spent a lot of money on motion collection, it must be an action-adventure game!

As a result, it turned out to be a realistic theme.

What a crazy person! What kind of actions are used to collect realistic themes? If you have too much money, you will burn it?

If it had been someone else, He An would have been so angry that he would have yelled, thinking that this was false propaganda.

When He An gave a lecture to Mr. Ma before, he said that game marketing is an important part of the success of the game. If the promotion method of the game is misaligned with the game itself, it will be a devastating blow to the stand-alone game.

.

What's the result?

Mr. Pei’s promotion of this new game is misplaced! And it’s quite wrong!

He An was very confused and confused. Mr. Pei made a mistake that he thought was very stupid, but it made him feel even more incredible.

Who is Mr. Pei?

What a marketing genius!

For each game, we can find the best promotion method and know how to create topics among players.

Well, this must be a special marketing model too!

But why it is special can only be known after playing the game.

He An was about to buy the game, but found a second confusing point.

The dual protagonist mode is actually purchased separately?

After clicking the purchase button, an introduction page pops up, with a rich version on one side and a poor version on the other.

The original painting on the rich version shows a business elite in a suit and tie, shaking a glass of red wine and overlooking the entire city by the floor-to-ceiling window on the top floor of a skyscraper. He seems to have a domineering air of dominating the world and having everything under control.

Text introduction: Born into a rich family, your struggle will be extremely smooth, but the reason why fate is unpredictable is that everyone is equal in the face of death. If you are a rich person, it is not recommended to buy it, you will feel boring.

Price: 19 (original price 29)

The original painting on the poor version shows a poor man in shabby clothes, with empty hands, looking up at the towering skyscrapers on a street with endless traffic, with a trace of envy in his back.

Text introduction: Born in a poor family, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change your destiny, but your destiny is not intended to be changed by you. Whether you are poor or rich, it is not recommended to buy

, because you will only gain some meaningless negative energy.

Price: 79 (original price 99)

The purchase buttons on both sides are separate. Obviously, you can purchase the poor version or the rich version separately, and there is no such option as "buy all".

He An didn't take it seriously. Wasn't it just one more click of the mouse?
To be continued...