After the meeting, Chen Yufeng was full of doubts. While looking for Zhao Xuming's number in the address book of his mobile phone, he tried to figure out the true meaning of Mr. Pei's words.

What puzzled him was that Mr. Pei said that money is not the first priority, but friendship and sincerity.

What is friendship and sincerity?

All live streaming platforms are competitors and have no friendship with each other. What kind of friendship and sincerity is there?

If the broadcast rights are sold cheaply, I am afraid that not only will we not gain any friendship, but other live streaming platforms will also privately laugh at Tuwei Live for being silly and naive.

So Mr. Pei’s intention is definitely not to sell the broadcast rights at a low price.

The so-called putting friendship and sincerity first should mean putting the other party's friendship and sincerity towards Tuwei Live first.

The friendship and sincerity of the other party depends on the other party's performance.

Moreover, Mr. Pei specifically emphasized that the focus is not on money, but on things other than money.

What are these things?

Chen Yufeng couldn't quite figure it out, and even if he did, it wasn't easy to say it outright. It seemed a bit like blackmail.

But it doesn't matter. The vice presidents of each live broadcast platform can give full play to their subjective initiative and take the initiative. Chen Yufeng can consider and consider it based on the conditions proposed by everyone.

Thinking of this, Chen Yufeng felt confident and immediately called Zhao Xuming.

"Hello? Mr. Chen, what's the matter?" Zhao Xuming's voice on the other end of the phone was very enthusiastic.

After all, Tuwei Live and the ICL League are still in the honeymoon period, and the previous cooperation was quite pleasant. Although most of the popularity was earned by Tuwei Live, Zhao Xuming still made money here, so his attitude is still very positive.

Chen Yufeng relayed what Mr. Pei said, which meant that he intended to distribute the broadcast rights of the ICL League.

Strictly speaking, after Tuwei Live has purchased the exclusive rights to broadcast the ICL League, it can distribute it at will as long as it does not violate the current contract, and does not need to seek the opinions of Zhitou Company and Longyu Group.

But I definitely still have to say something.

On the one hand, it is out of politeness, and on the other hand, it would be more convenient to contact the persons in charge of all live broadcast platforms together with Zhao Xuming.

Zhao Xuming's voice instantly rose several octaves: "Really?"

The surprise was mixed with a bit of disbelief.

What was Mr. Pei thinking, and why did he choose to sell the broadcast rights of the ICL league at this juncture?

Now the ICL league is booming and becoming more and more popular!

In fact, for Zhitou Company and Longyu Group, it is definitely better to distribute the broadcast rights. Although the distribution of broadcast rights this time has nothing to do with them in terms of income, the popularity is different after all.

There is no doubt that the ICL League will be broadcast live on multiple platforms, with more viewers, higher popularity, and greater publicity.

In other words, this matter is definitely beneficial to Zhao Xuming and Zhidou Company.

On the contrary, for Tuwei Live, distribution means no longer broadcasting alone. While making money, it also gives up the opportunity to attract traffic to Tuwei Live and bring more popularity. It seems a bit short-sighted and not quite what Mr. Pei wants.

for.

If Chen Yufeng had not mentioned this matter, Zhao Xuming would definitely not have mentioned it and would not have brought trouble upon himself.

But since Chen Yufeng took the initiative to mention it, and it was Mr. Pei’s intention, of course it was a dream come true!

Zhao Xuming said: "Well, Mr. Chen, I'll make an appointment with the heads of several live broadcast platforms. Let's go to the Magic City to have a meal together tomorrow and meet in detail. How about that?"

Chen Yufeng knew that such a big matter could not be finalized directly online and would definitely have to be done in person, so he agreed immediately.

Moreover, Chen Yufeng also took this opportunity to give some hints to the leaders of various live broadcast platforms, asking them to think in advance how to express their "friendship" and "sincerity."

…

…

Tuesday, March 13th.

Magic City, the headquarters of Longyu Group.

"Hey, Mr. Chen, please come in, please come in!"

"Mr. Zhu is here? Come in quickly."

"Mr. Peng, Mr. Liu, come on, come on, they are all already in the conference room."

Zhao Xuming's face was filled with joy and hospitality.

Of course he has reason to be happy.

In the past, the vice presidents of these live broadcast platforms were too expensive to buy the broadcast rights of the ICL league for 7 to 8 million. They called these people one by one, but they repeatedly declined and were unwilling to buy.

Now, why don't these people come to Shanghai obediently and buy back the broadcast rights of the ICL league?

Of course, Longyu Group will not make a penny from the distribution of broadcast rights this time, but as the saying goes, there is no money, but there is popularity, so Zhao Xuming will definitely not lose money.

Although the vice presidents of these live streaming platforms were a little embarrassed, they were still all smiles.

As for business, although there was a little friction before, since Mr. Pei is willing to sell the broadcast rights of the ICL league and share the popularity with everyone, it is of course a good thing.

Soon, everyone sat down in the conference room, ready to start talking about business.

Chen Yufeng actually had a brief communication with these people on the phone yesterday, and everyone was well aware of what happened this time, so after a brief introduction by Chen Yufeng and Zhao Xuming, they quickly got to the point.

Chen Yufeng looked around at the vice presidents of various live streaming platforms present today. There were some familiar faces and some he didn't recognize.

A total of seven or eight people came today, but in the end, only three to five platforms could actually make a deal. But this does not prevent other platforms from coming to join in the fun.

Chen Yufeng said: "Everyone, Mr. Pei said that money is secondary to the distribution of ICL league broadcast rights this time. The key is your sincerity. How have you considered it?"

The vice presidents of several live broadcast platforms looked at each other. In fact, everyone already had an idea in mind, but they were just not sure who would speak first.

In the end, it was Liu Liang from ZZ Live who spoke first.

"Mr. Chen and Mr. Pei's sincerity is of course easy to say. Money must be one aspect. We decided to give 12 million to buy the broadcast rights of the ICL league."

"In addition, there are several anchors on our platform who are good at playing GOG and ioi. They are still under contract, and they are also given to Mr. Pei! We will pay the salary as usual, and it will be worth 1 million during the two-year contract period.

"

Peng Bin of Waiwai Live said: "We have contributed 10 million. In addition, we have also produced a live broadcast program. Each episode has been well watched, so we can give away the broadcast rights for free. Of course, we also have a few good ones.

Anchor..."

Zhu Yan of Langya Live said: "We have a very popular mobile game event. It is broadcast exclusively. Although it is not very popular, it is still worth a small amount of money. In addition, we will bid 11 million."

Another live broadcast platform said: "Sorry, Mr. Chen, our cash flow is a bit tight recently, and we can only spend 8 million at most. However... we happened to have a dispute with a big anchor recently, and we have hidden him, so we can move forward with the situation."

Do you think it’s okay to live broadcast for Tuwei with a three-year contract with him, which is about 5 million? If people go to your place to live broadcast, we will pay the salary."

The bids of several live broadcast platforms are different, but including the included content, the value is basically around 13 million.

After receiving the call from Chen Yufeng yesterday, these vice presidents were thinking, what does Mr. Pei mean?

Money is not the first priority, then it must be that Mr. Pei needs to broadcast more live content to Tuwei!

Everyone can see that the current live broadcast content of Tuwei Live is relatively simple, and there are basically no reliable anchors. The popularity of the website depends entirely on the two leagues, GPL and ICL. Once the game is over, the popularity of the website can drop by more than half.

Since there is a lack of content, Mr. Pei’s attitude is very clear.

You can only pay part of the money, but each live broadcast platform must hand over some live content in exchange for the broadcast rights of the ICL league!

The vice presidents thought for a while and found that Mr. Pei had repeatedly emphasized the key word "sincerity", so the money must not be given less.

Mr. Pei is so good at calculating. If the price is too low and the guarantee is not guaranteed, Mr. Pei will get angry and simply stop selling it?

After all, Pei always sits firmly on Diaoyutai. The broadcast rights of this ICL league can be sold, not sold, sold to just one company, or sold to many companies.

The reason why Mr. Pei didn't make his words clear is obviously because he depends on the sincerity of each live broadcast platform. Platforms that are not sincere will definitely be written down by Mr. Pei.

Considering the current rising popularity of the ICL League, 13 million is a high but more sincere price.

Although this amount is inflated, after all, Longyu Group and Tuwei Live have invested a lot of resources and taken risks in promoting the ICL league. These platforms can only be regarded as fruit pickers, and it is reasonable to pay a premium.

As for the live broadcast content that comes with money, there are obviously only two kinds.

The first is for events and programs that have exclusive broadcast rights. If you give the broadcast rights to Tuwei Live, you can get a certain amount of money; the other is for anchors. Anyone who doesn't deal with the platform can just take this opportunity to package and send them away.

For example, one of the live broadcast platforms was having a conflict with a major anchor of its own.

The platform has repeatedly hinted that this anchor is asking for gifts from the audience and rankings, but this anchor has refused five times and three times. He has signed a big contract but cannot make enough profit for the website. The vice president of the platform has long disliked him.

I just took this opportunity to discount the contract and use it as part of the money from selling the ICL league broadcast rights.

Although the anchor's salary is still paid by the platform, after all, it is quite appropriate to get rid of an unprofitable anchor in exchange for the live broadcast rights of the ICL league.

What surprised both Zhao Xuming and Chen Yufeng was that there were actually five live broadcast platforms bidding this time!

The reason lies mainly in this special payment method.

Instead of taking out 13 million directly, you can only take out seven or eight million, and use the other content resources of the platform to discount the rest. Some exclusive content will be distributed to Tuwei Live Broadcast and used to exchange for the broadcast of the ICL League.

Right, these platforms feel that they are not losing money.

Therefore, some live broadcast platforms with relatively tight cash flow are also thinking about it.

The broadcast rights of the ICL league this time are different from before.

Before, no one was sure whether it would be popular, so everyone was hesitant and not very decisive; now seeing that Mr. Pei is taking the lead, the ICL league is getting better and better, and several major live broadcast platforms are rushing to grab it...

…
To be continued...