41: The uneasy experience of Bandai Japan [two in one]
In the late 1980s, Bandai Co., Ltd. started with the design and sale of Nintendo FC game console related games ~
This company, mainly based on "toy factories", has entered the electronic game industry~
Its main business categories are also related to cartoon characters. However, since 1993, due to the increasingly fierce competition among its two major markets, the "Chinese market" and the "Japanese market", it has been losing money for several years in a row, which has led to the decline of Japan's Bandai Co., Ltd.
As the sixth-generation manager of Japan Bandai Co., Ltd., Oya Nakaji is powerless to do anything about these situations. On the one hand, it is because the "Chinese market" has strong ability to imitate products, which has led to huge resistance to his main business "FC game console" in China. On the other hand, it is because the domestic economic market in Japan is sluggish and the rise of the game handheld market. All these changes make him at a loss~
Fortunately, at a "Canton Fair" in the Chinese market, Oya Nakaji was fortunate to hear about Herman. When Japan's Bandai Co., Ltd. and Sega Co., Ltd. took the initiative to seek merger, Oya Nakaji also asked many American friends to plan to meet this boss.
Fortunately, my good friend, Jason Kelly from Columbia Film Studio, gave me this opportunity~
I never thought that when the other party heard that it was him, the other party was very interested. Not only did he agree to take on all the debts of Japan Bandai Co., Ltd. on the same day, he was also willing to invest in several projects under development by Bandai Co., Ltd.~
All this made Oya Nakaji very excited. Just when Oya Nakaji was about to accept a delegation sent by "Maysey" in Japan to launch a acquisition of Bandai Co., Ltd., it was attacked by a collective counterattack from the local handheld machine market.
The stock price of Bandai Co., Ltd. in Japan was also maliciously short selling and market crushed by many local forces because of this. Even Sega Co., Ltd., which had a good relationship with Bandai Co., Ltd., began to "beat" some senior executives of the company.
As a Japanese, Oya Nakaji didn't understand it at first, but when he learned that Herman was actually a resource tycoon in South America, he couldn't help but sweat.
Because there is an ancient proverb in Japan, "A hundred years of Mitsui, a thousand years of resources."
The meaning of this sentence is very simple. The reason why Japan's century-old enterprise Mitsui Consortium can stand strong during many world crises is because Mitsui Consortium firmly controls 70% of Japan's mineral energy. It is precisely because of the existence of these mineral energy that the Mitsui Consortium can stand up from falling again and again~
It is conceivable that if a guy who is engaged in gold mining business in South America has capital to support him, it will be an irresistible "tornado" for Japan's local "electronics market".
This matter dragged on again and again, and ended with a 11 billion yen investment in Macy's 24% stake in Japan Bandai Co., Ltd.
Although Macy's promised not to interfere with the internal management rights and future strategic goals of "Japan Bandai Co., Ltd.", since 1995, the talents of the "Vehicle Project Team" and "Electronic Pet Machine Project Team" under "Japan Bandai Co., Ltd." have been hollowed out by each other.
Moreover, the actions of "McS" are not limited to this. Even several main writers of its core business "Risheng Animation Department Sunrise" have begun to passively resign. The reason is that the salary and benefits of "McS" are too attractive~
It is not that Oya Nakajima has resisted. Not only has he signed a new labor contract with all talents with personal "intellectual property rights" and "special skills" in the company, but he has also slightly increased the salary and benefits of senior management~
Even the liquidated damages and the competition agreement were newly signed ~
But Oya Nakaji found himself wrong. When a company is rich enough, these things seem to have no effect on the other party.
Not only did the other party set up a team of nearly 100 people to sue these people, but even Mika Boden from Macy's Department Store also threatened: "This is just an appetizer!"
Oya Nakaji once had the honor of seeing the CEO of this big company. In Oya Nakaji's eyes, Mika Boden is actually a very kind American. He is gentle when he does anything and always looks slow!
He didn't expect that a person who was so kind in his eyes would not make any sense when he did such a thing.
On May 1, 1996, something happened that was unacceptable to the entire Japanese Bandai Co., Ltd., that is, "Pabrest", the best figure supplier of Japanese Bandai Co., Ltd., was actually acquired by "McD., Ltd. for US$30 million!
If it was just a "Pabrest" figure design factory to be acquired, it would be nothing for Bandai, but in 1989, Japan Bandai already held a 17% stake in the factory!
"Pabrest" actually disrespects Bandai's suggestions at all and sells itself to an American company!!!
As the five major Japanese figure design and manufacturing factories, the news of its acquisition quickly caused a stir in the comics industry. After all, the guy called "Cobra Factory" by everyone was taken down by a foreigner so quickly, which is something that no one can accept!
Just when everyone was shouting "The Wolf is coming", and every comic practitioner was still feeling uneasy, comic Dragon Ball and Doraemon were also acquired by "McD Department Store" in less than a week!
Oya Nakaji was panicked. He felt that these were revenges by "Messi's Department Store" in his industry. Just when Oya Nakaji attended the "Animation Industry Copyright Protection Conference" initiated by Nintendo. Before the meeting began, Oya Nakaji actually met the "Messi's Department Store" ceo Mika Boden also appeared in the venue!
Oya Nakaji looked at Nintendo's current president Hiroshi Yamauchi with a panic look. Oya Nakaji found that a hint of panic appeared on his face, which had always been known for being "domineering" in the Japanese domestic game market!
Seeing this, Oya Nakaji couldn't help but feel relieved, because Oya Nakaji knew that the appearance of "McS" was not expected by Yamauchi Hiroshi!
"Oya Nakaji, although this time the Sega game Takeshi did not come!"
"But I think you can go and meet your old friend with me on the scene!"
Oya Nakaji's heart, which had already been relieved, hung in the air again after hearing this sentence from Yamauchi Hiroshi. Oya Nakaji looked at the nearly 200 people in the venue, all looking at him and Yamauchi Hiroshi with a quiet look on his face, Oya Nakaji suddenly felt that he had some weak legs.
Mika Boden, who had been watching him and others not far away, was still the first time Oya Nakaji saw those "squinting eyes" in the United States!
But at this time, the light revealed by Mika Boden's eyes was a bit bad in Oya Nakaji's eyes~
"hello, Mr. Oya Nakaji, we're meeting again!" Mika Boden was wearing a navy blue suit and ignored Hiroshi Yamauchi who had just stretched out his left hand, but greeted Oya Nakaji with a smile on his face.
Oya Nakaji first looked at Yamauchi Hiroshi, who looked a little ugly on the side, and stretched out his left hand with a sarcastic look and replied: "Long time no see, I don't know if you have seen the financial report I sent to you last time~"
After shaking hands with Nakaji Oya, Mika Boden first took a "wet wipe" from the secretary behind him and wiped his hands, and said indifferently: "It doesn't matter if the financial report is not a financial report. Mr. Herman told me that Macy's never believe in a partner who cannot provide him with a sense of security!"
When everyone in the venue saw Mika Boden's appearance, the quiet venue suddenly became "exploded". Some brave people even walked up to the front to start a condemnation of Mika Boden~
But Mika Boden still said to himself: "Don't be so lively, don't forget that Macy's just wanted to simply acquire a Japanese comic company with more potential. It was you who came together to make us suffer a lot!"
"We can feed the dogs with nearly 100 million US dollars. Don't think you can do this too!" After Mika Boden said these words with a British gentleman look on his face, he did not leave immediately, but slowly took over a "contract" placed by a secretary behind him.
"You are Mr. Yamauchi, the boss of Nintendo. Our boss remembers the things you did behind the scenes last time. And he said that in order to make you sad, you must acquire the copyright of Dragon Ball game adaptation and give it to Sony Games!"
"So Lilith Comic Studio will be a "game design company" to participate in Sony's new generation of handheld game suppliers!"
After hearing Mika Boden's words, Yuki Yamauchi had a bad face that became even more ugly, but after hearing Mika Boden's words, a large number of people behind him started to whisper behind him~
Because "Lilith Comic Studio" can be said to be very famous in Japan, because the painting style of this comic studio is originally a bit "Japanese comic" style, and "Pokemon" just landed in Japan, it set off a craze!
But that's not all. The first season of "Pokemon" just ended, and a comic named "Digimon" has started to play again!
Moreover, many people know that the weekly output of "comic studio" is not high, but this comic studio is as productive as a sow!
The second season of "Pokemon" has begun to be serialized on the well-known Japanese comic book "Weekly Boy Sunday". This comic studio even published a comic book called "Detective Conan"!
This series of operations immediately made many people know about this "Lilith Comic Studio" from the United States.
"Your backyard has already caught fire, hurry up and take care of it. Don't just do anything in one day. It's boring." Just as Mika Boden finished his words with a plain face, he was about to leave, he asked Hiroshi Yamauchi: "Do you know "Pokemon"?"
“It’s very popular in Japan and the United States, right?”
"If a colored pet machine appears, not only can these two game consoles be connected through a certain device, but also can fight, then how likely will the handheld "Game Boy" game console you are going to launch?"
Yamauchi Hiro could suppress his anger at the beginning, but when Mika Boden said this, he could no longer suppress his anger. He pushed away the bodyguards around Mika Boden, and grabbed Mika Boden's collar with a fierce look on his face and cursed: "You despicable villains, you do not care about the stability of the market at all, hire commercial spies to spy on the secrets of our company. Believe it or not, I will let you not get out of Japan!"
Yamauchi Fu glared at Mika Boden with a red face. When Mika Boden saw Yamauchi Fu's angry look, he laughed instead~
When Mika Boden saw several bodyguards around him want to "detain" the little old man Yamauchi Hiroshi, he blocked the bodyguards around him with a calm expression and said, "No, no, no, don't be nervous. After all, Japan is a society ruled by law. I believe that Japanese laws can protect the rights and interests of a foreign investor well!"
Yamauchi Hiroshi also pulled Mika Boden off the tugs of a group of staff behind him, but it could be seen from Yamauchi Fu's tight hands that if it weren't for the staff around him saying something, Yamauchi Fu would have rushed up to teach Mika Boden a lesson.
Mika Boden ignored Yamauchi Fu opposite him and said to the large group of people behind him with a calm expression: "Have you recorded what just happened? I believe our lawyer team in Japan can give Mr. Yamauchi Fu a pot!"
After saying this, Mika Boden took out a report from his arms casually and said, "Business spy?"
"We are not doing such a low-key thing. The game body design was registered as early as 1995 by our boss!"
"Don't think that you just slightly modified the model of the game console's body sense design. We don't know what you are thinking. Remember, if you want to fight foreign countries, you must first settle the house. Your nephew bought and sold second-hand game console models at Nintendo, which made us find out that you deserved the price of your stock price to fall and you can't beat Sony!!!" Mika Boden said this again with a blushing face, but what he did just now seemed to be unsatisfied. Mika Boden continued: "If we had successfully acquired Bandai, what would your game console market have to do with us?"
"But the war was initiated by you first, and you lost us 100 million dollars, so you have to bear the consequences!"
"I'm here to notify you today. Sega Games has undertaken the sales of our electronic pet machines in Japan. The Pocket Monster game is represented by Sega Games in Japan, and the United States is represented by Sony!"
"Oh, by the way, you may not know what the Pocket Monster is. This game is "Pokemon". I believe this game will definitely make your efforts this year in vain!"
Mika Boden, who was angry, said this and was about to leave, but suddenly realized that he had forgotten something more important. He directly pulled out a contract from the secretary beside him with a look of hatred and threw it on the ground and said to the companies behind Yamauchi Fu: "I know you are all standing on Yamauchi Fu's side!"
"But this is the acquisition agreement of the weekly boy Sunday. If you want to stand there in the future, think about it carefully. There are more than you guys in Japanese comic studios!"
Mika Boden left like this. In fact, the acquisition of "Japan Bandai" last year was a shame for Mika Boden, because this merger and acquisition was a major event handed over to him by his boss.
But he made himself lose his talk, and finally he swallowed the loss of "losing 100 million US dollars" with helplessness. As for "Wandai"'s holdings, it is useless to Macy's Department Store at all. The only useful is the supporting companies of "Wandai"~
Mika Boden wanted to resign several times because of this incident, but Herman refused and chose to believe him~
Mika Boden is very touched ~
In the past year, Mika Boden has made the meaning of "a man who dies for his confidant" bigger and stronger. Not only did he forget to eat and sleep while working, he worked hard at "McSyn's", but he even relied on the special services of "McSyn's" to help Netflix milk powder successfully enter the European market.
But these are not what Mika Boden wants. All Mika Boden wants is to wash his shame before this group of people. Finally, the opportunity has come. Mika Boden looked at the blue sky outside and said happily to the group of people behind him: "Okay, our mission has been completed, it depends on whether Wanda can withstand the pressure this time!"
------
Oya Nakaji abandoned Yamauchi and took several people from Bandai Co., Ltd. to stay in this Netflix hotel for four days. Not only did he not see Herman in these four days~
Oya Nakaji also frequently received joint suppression from some domestic peers by Sega Games and Sony Games. Many "content manufacturers" and "hardware manufacturers" who have worked with Nintendo for a long time also chose to stay alone at this time!
These are not good news for Oya Nakajima. The directors who accompanied him this time were also scared by the "Messi's" situation not long ago and came to Bolivia.
Because 80% of what Mika Boden said may be true. If those things come true, the Bandai, who lives on Nintendo, may be really not far from bankruptcy~
Herman looked at Mika Boden standing in front of him with a full-minded look and quipped with a smile: "Tsk, the big boss is the big boss. This operation is great. Wandae is really scared by you~"
When Mika Boden heard his boss's words, he quickly replied nervously: "No, no, the key is that you gave me enough ammunition this time, which made me start buying and buying in Japan so unscrupulously. Otherwise, what would happen? I would really say a little bit!"
Chapter completed!