August 2010.

After a year and a half, Changshang Building has fully covered all counties and cities in Sanjin and first- and second-tier cities in my country, with nearly 500 blue and white porcelain buildings.

Zhang Shang’s original idea was to build a building in every city across the country, but it was actually a bit simple.

There are more than 1,300 counties and cities in my country, but the number of buildings to be built far more than 1,300. The capital of Emperor Lion built more than 40 but did not cover the remote areas, so it has to continue to build them.

Among them, many coal bosses are reluctant to join Changshang Venture Capital by stock after building the building, so they directly open supermarkets and rent floors to become local rich people. Otherwise, there would be more than 500 Changshang Buildings.

For these people, Zhang Shangxiao passed by.

The world is full of waves and sand. In a few years, everyone has a smartphone. More people learn to buy online. The physical store is in decline, and the supermarket is not in a systematic way. There are times when you are worried.

The buildings built in cooperation with Zhejiang Province have been completed, including more than 100 counties and cities in Zhejiang Province, which are included in the Changshang Group system, balancing the Zhu Real Estate, which is invested by coal bosses.

Zhang Zhiwei, who tasted the sweetness, has become very knowledgeable. He has the style of Wanda Lao Wang back then. He specializes in seeking official cooperation and is popular everywhere. He runs here and there all day long, and it is a sign of becoming a red-topped businessman.

Changshangwang Technology Park has been completed and is located in the center of Taigu Bagua City, covering an area of ​​300,000 square meters. The decoration is about to be completed, including the infrastructure for daily office and leisure such as the employee's main office area, canteen, gym, lecture hall and film and television screening hall.

Meng Ling has organized some employees to start relocating from Taiyuan to Taigu, preparing to move 3,000 employees into the park within one month.

Demon City.

Zhang came here to see the production business of the Electric Group. He spent 80 billion yuan the year before yesterday to book more than 1,000 food factory assembly line machine tools. Now the work has been handed over one after another. The group's president Lao Zheng strongly asked Zhang to come again... I heard that you have to build a thousand daily necessities factories.

This time, Zhang Shang didn't agree so readily.

If the machine is good or not, you have to use it before you know that although you have to support domestic products, if you are too bad, I don’t mind public bidding around the world... Supporting domestic products does not blindly place orders, and only by improving competitiveness can you keep up with the pace of the world.

The Magic City has built more than 20 buildings, 21 floors high, with a bulging belly, narrow head, and long bottle shapes. The tiles on the wall are all white on the background and blue. They are spliced ​​together into blue and white porcelain style.

The blue and white porcelain buildings blooming everywhere have become the most famous landscape in our country, and have indirectly advertised for Changshang companies.

As long as you see the blue and white porcelain building, the people will know that Changshang Group has developed to their side.

At the headquarters of the Magic City, Zhang Shang came to inspect the development situation. He was accompanied by the branch boss Houdun, and Yan Manni, who grew up fast food in the Magic City development.

The garage is on the basement floor of the building.

On the first floor are Changshang Fast Food and Changshang Express Stores and Warehouses.

The second floor is a food supermarket.

On the third floor is a daily necessities supermarket.

On the fourth floor is a miscellaneous supermarket.

The fifth floor is ktv.

The sixth floor is the cinema.

The seventh to tenth floors are the exhibition hall of Changshang Mall. This floor is filled with goods from merchants in Changshang Online Shopping Area, and exhibitions are displayed here.

For example, if you want to buy a badminton racket online in Changyang, but you don’t know the quality, you can come to Changyang Building to see the goods with your own eyes. If you are satisfied, buy them directly, which is the same as the online price.

Combining online and offline sales, long-term online access is at the forefront of the world.

Of course, if you want to exhibit your business here, you must first be of good quality and second, you must pay a lot of display fees for the long-term online, which killed countless merchants.

Apart from some big brands and those ranked among the top in the industry, small businesses will definitely not be able to pay the money.

Therefore, after spending millions of products online, less than 200 merchants were willing to pay, and they only occupied a few floors.

"Open another floor, specifically for small merchants with innovative products, good quality and good reputation. There is no display fee, and give them a hope and a way out." Zhang Shang said, pausing and said: "Create a list in Changshang Mall, and only new products can be listed. It is selected once a year. The reward is to give him the opportunity to display it here."

The staff following him immediately recorded the words of Boss Zhang and would notify the headquarters later.

The floors further upwards are no longer useful, so they can only rent them out and collect rent.

Relying on the building, the development of Changshang Express has won a reputation beyond this era. Some people bought things online, and some of them can be delivered on the same day as long as Changshang Building, and the quality is absolutely guaranteed.

Gradually, a kind of reputation created by growing up into the building is spread among the people... As long as you grow up into the building, there will definitely be no fakes!

A group of people were wandering around the seventh floor, and everyone heard the sound from a distance.

"Mom, just buy it online in the long term. I have to come and see it, and it's a waste of time."

"The things on the Internet are not trustworthy." The parent shook his head and said.

"You can't believe other things. If you are in the building, you must be the real one." After a pause, you said, "When you buy online, you will see the icons behind the merchant. If there are blue and white porcelain icons, it means that you are in the building. You don't have to go there specifically, and you can't fake it."

"Can you still see the icon?"

"Are you behind the scenes?"

"...How do you know that the person who grows up in the building must be the real one?"

"You don't understand this, right?" He laughed and showed his knowledge, "If you can display it here, first of all, he must pass the verification of long-term online access, and upload various documents such as business licenses when opening a store online. After passing the review of parents' online access, he is guaranteed to be a genuine company and then he can display it in this building."

He paused, looked around, pointed and said, "You see, the things here are all brands, all famous, and there is no miscellaneous brand. And the goods delivered to us by the couriers were also taken from here."

The old man looked around again, and didn't hesitate at the moment, so he bought a genuine leather belt and left...

"Very very good." Zhang Shang was quite satisfied with the viewing.

In time, I will be empty when I arrive at the exhibition area of ​​Hope... As long as the things placed here are placed, the people will think that they are real. There is no need to go there and buy them online directly.

When the product has this kind of guarantee, we successfully create credibility.

When I talk about growing up with a company in the future, everyone believes in him, why worry about not having high sales and not being able to accomplish a big deal?

When I went down to the first floor, it was noon. Changshang fast food restaurant was not as crowded as Zhang Shang imagined. The store was not even full of half of the people, and it looked sparse.

Zhang Shang frowned and asked, "Why are there so few people?"

Yan Manni, who had been following quietly, smiled bitterly and said, "The competition is fierce, there are fewer people coming out to eat, and more people order takeaway."

“Don’t we have takeout too?”

"...I can't fight for others." Yan Manni sighed, feeling exhausted.

Group buying has been around a few years ago. New players have flocked to the crowd last year, and the words "Thousand Group Battle" frequently appear in the media.

Yan Manni was very excited at first because she was leaning against Zhang Shang, and she was full of confidence and was confident that she could sweep the world and would go to the fast food market.

But later, the more players, the more fierce the competition, and the price war came soon.

She thought this was a short-term behavior of seizing market share would not last too long, but the opponents' offensive was much more fierce than she thought.

In order to grab the order, many players sold an order and paid more than 20 yuan. Isn’t this suicide?

But she had no choice but to follow up.

She signed and approved the expenses of more than 10,000 yuan, and each sign was compensated.

Every day, she felt her fingers holding the pen become a little weak.

Huang Zhihua, general manager of the life service area, once cheered her up, saying that we have money, but Yan Manni could not help but feel panic.

This kind of competition is so bloody that it feels like eating shit.

How much money do you have to burn?

What are you doing for only paying but not earning?

Are you not doing business to make money?

Some businesses are really not something you can do if you have money and want to do... Genes are very important!

Under the pressure of losing money every day, she has to give up opening a business other than Changshang Fast Food, retreating to the building's fast food restaurant, and surviving with her good reputation. As for allowing other businesses to settle in Changshang, even if they settle in, there will be no orders.

For the same dish, the buyer will be subsidized by five yuan per order on other platforms. If you don’t make up for the dish, the price difference will be half. Even if you are famous for online access, people will not use your platform.

Seeing Yan Manni's lonely look on his face, Zhang Shang understood.

My dad mentioned during the Spring Festival last year that the fast food industry is fiercely competitive, various group buying websites are emerging, and the battle of thousands of groups is in full swing.

In other words, the "subsidy" war is in full swing, and Yan Manni obviously cannot understand this "money burning" behavior like his father. He cannot withstand the pressure and cannot deal with others.

In fact, the goal of "burning money" among these platforms is very clear. They use the most straightforward "money" to quickly acquire users, and become the first in the industry to talk about profitability.

Zhang Shang’s original idea was to make Changshang Fast Food into the “Meituan” of his previous life, dominating the market, but his idea was just like building a building, which was too ideal.

You are just a fast food. Others want to eat fish, braised fish, steamed fish, sea bass, hairtail, and various fish. Do you have any?

If you don’t have to let those restaurants and merchants settle in for a long time, but now even if they settle in, it’s useless.

If others have subsidies, but you don’t have one, how could the people come to you to buy things?

Even fast food will be affected. If you sell fried chicken, they will also sell it. One order is ten yuan less than you. Who would buy your fried chicken online on the long run?

If this continues, the online share will gradually be squeezed out, and the long online life service area will be over.

The matter is very serious, and the family is big and the business is big. Zhang Shang hasn't paid attention to this aspect for more than a year. It seems that he has to use some tricks.

"Who has the largest share of the group buying market now?"

"There are fierce competition everywhere, but the market seems to be gradually becoming clear. Magic City, Wuhan, and Xi'an are all dominated by Meituan.com. This platform is too ruthless. They subsidize nine yuan for things worth ten yuan. Are you stupid?" Yan Manni felt a headache.

"People are smart. As long as the subsidy is subsidized for a period of time, users will become sticky, use your platform, and squeeze other players out of the market, they can return to the original price."

"What if I can't squeeze out other players?"

"How could it not be squeezed out?" Zhang Shang smiled and said, "You just stopped playing. Some people can't even play with money, let alone other players, who only burn money and no income. Who can keep going?"
To be continued...